Hotel Schloß Dürnstein GmbH

What Hotel Schloß Dürnstein GmbH does

Hotel Schloß Dürnstein GmbH operates a 5-star luxury heritage hotel on the Danube in the UNESCO World Heritage Wachau valley in Dürnstein, Lower Austria. The property is a baroque castle built at the beginning of the 17th century by the Princes of Starhemberg, historically significant as the site where Richard the Lionheart was imprisoned in 1192. The hotel has been owned and operated by the Thiery family since 1937 and is currently in its third generation of family management under siblings Maria Katharina Thiery-Schroll and Johannes Christian Thiery, with senior proprietors Rosemarie and Johann C. Thiery remaining actively involved. Core infrastructure comprises 45 rooms and suites across 12 distinct categories, plus the year-round-bookable Villa Schönthal luxury country house renovated in 2016.

The company's product portfolio spans accommodation, three F&B venues (the Schloss Restaurant with Danube Terrace open to non-hotel guests, the wholly-owned Schloss Greisslerei delicatessen-bistro-wine bar in central Dürnstein, and the seasonal Küffer Keller grill tavern), the Schloss-Spa with indoor and outdoor pools and sauna (Day Spa and Late Spa offerings), wine tasting in a 400+ year old historic cellar, events and conferences (up to 30 persons), and curated experiences (boat tours, sports, picnics, art and culture). The main hotel operates seasonally from late March to late October; Gate Rooms, Villa Schönthal, and selected winter experiences extend the revenue window. Distribution is direct-to-consumer through schloss.at with a multilingual (DE/EN/CS) site supporting bookings, restaurant reservations (BOOKaTable), spa bookings, and online voucher sales, supplemented by Facebook and Instagram. An ecosystem of roughly 16+ local partners — wineries (Domäne Wachau, Weingut Böhmer, Weingut-Heuriger Mang, Weingut Markus Mayer), water-sports and tour operators, and food suppliers — supports the integrated guest experience.

The business model is transaction-based across multiple revenue streams: accommodation with dynamic seasonal pricing, F&B, spa and wellness, events and conferences, wine tastings (~€18 per person), and gift vouchers. Customer segments span affluent leisure travelers and couples (primary), culture and wine enthusiasts, and corporate and private event planners. The company holds no external funding, no parent company, and operates as a private Austrian GmbH (FN 281552 y, VAT ATU62811425) headquartered at Dürnstein 2, A-3601.

Name

Hotel Schloß Dürnstein GmbH

Legal name

Hotel Schloss Dürnstein GmbH

Website

https://schloss.at

Company type

Private

Founded year

1937

Operating status

Operating

Headcount range

1–10 employees

Short description

Hotel Schloß Dürnstein GmbH operates a 5-star family-owned heritage castle hotel with 45 rooms, a luxury villa, three restaurants, and a spa on the Danube in Austria's UNESCO Wachau valley, serving affluent leisure, wine, and corporate event guests seasonally under third-generation Thiery family management.

Ownership category

akta.pro rank

Product category

Luxury heritage hotel and hospitality

NAICS

Hotels (except Casino Hotels) and Motels (72111), Hotels (except Casino Hotels) and Motels (721110), Traveler Accommodation (7211), Accommodation (721)

SIC

Hotels & Motels (7011), Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Heritage & Palace Luxury Hotels (THAGACAF)

akta.pro secondary industries

Business & Corporate Full-Service Hotels (THAGAAAE), Resort-Area Full-Service Hotels (Non–All-Inclusive) (THAGAAAD), Luxury Farmhouses, Country Houses & Vineyard Estates (THAMAEAG)

Keywords

• Luxury castle hotel
• Heritage hospitality
• Wine tourism
• Castle spa wellness
• Event venue Wachau

Headquarters

HQ city

Dürnstein

HQ country

Austria

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Accommodation: Overnight stays in 45 rooms, suites, and Villa Schönthal. Dynamic pricing based on occupancy and season. Hotel operates seasonally from late March to late October.
2. Food & Beverage: Restaurant (open to non-hotel guests) with Danube terrace, Schloss Greisslerei (delicatessen/bistro/wine bar), and Küffer Keller (seasonal BBQ grill tavern, May–October). Breakfast included for hotel guests.
3. Events & Celebrations: Private events, weddings, and celebrations hosted at the Küffer Keller and the castle's ceremonial spaces. Conference/meeting room accommodating up to 30 persons.
4. Spa & Wellness: Day Spa and Late Spa offerings at the Schloss-Spa, open during the hotel season. Pool, sauna, and relaxation areas available to hotel guests; spa experiences bookable separately.
5. Wine Tasting: Wine tastings in the over 400-year-old historic castle wine cellar, including Grüner Veltliner and Riesling. Open to hotel guests and external visitors. Price approximately €18 per person.
6. Gift Vouchers: Voucher sales for hotel stays, spa experiences, and restaurant dining, available for purchase online with mail or print@home delivery.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Hotel Schloß Dürnstein GmbH operates a 5-star luxury castle hotel in a 17th-century baroque castle on the Danube in the UNESCO World Heritage Wachau valley, offering 45 rooms and suites plus the Villa Schönthal, three on-site restaurants (Schloss Restaurant, Schloss Greisslerei, Küffer Keller), a castle spa with indoor and outdoor pools, wine tastings in a 400-year-old cellar, conference facilities for up to 30 guests, weddings and private events, and ancillary experiences such as boat tours, cycling, and picnic baskets. The hotel operates seasonally from late March to late October and sells primarily direct to consumers.

Product overview

Hotel Schloss Dürnstein is a 5-star luxury hotel and restaurant operation offering an integrated portfolio of accommodation, dining, wellness, and experiences centered around its historic castle property on the Danube in the UNESCO World Heritage Wachau valley. The core accommodation portfolio includes 12 distinct room and suite categories — Castle Room, Castle Room Deluxe, Gate Room Deluxe, Junior Suite, Junior Suite Deluxe, Corner Suite, Gate Suite Deluxe, Castle Suite Deluxe, Historic Suite Deluxe, and Balcony Suite Deluxe — plus the year-round bookable Villa Schönthal country house. Culinary offerings span three distinct venues: the Schloss Restaurant (Danube Terrace) for fine dining, the Schloss Greisslerei delicatessen-bistro-wine bar, and the Küffer Keller grill tavern. The Schloss-Spa provides wellness services including outdoor and indoor pools, sauna, and Day Spa / Late Spa packages. Supporting experiences include wine tasting in a 400-year-old cellar, boat tours (Zillen rides), sports and outdoor activities (cycling, hiking, climbing, water sports), picnic baskets, art and culture programs, event and conference hosting, and seasonal winter experiences including the floating Christmas market. The hotel also offers themed stay packages (Royal Midweek, Book Early, Closure Week) and gift vouchers. The property is family-owned and operated across three generations of the Thiery family, with senior hosts Rosemarie and Johann C. Thiery alongside current managers Maria Katharina Thiery-Schroll and Johannes Christian Thiery.

Differentiator

Problem solved

Functional benefit

Products and services

• Castle Room Cozy rooms within the historic castle walls blending antique furniture with modern comfort, offering views of the Danube or vineyards. Available to hotel guests during the seasonal hotel opening (late March to late October).
• Castle Room Deluxe Enhanced castle rooms with upgraded furnishings and superior amenities within the historic castle structure.
• Gate Room Deluxe Rooms in the gatehouse building with views of the Danube and fairytale-like furnishings, available year-round.
• Junior Suite Spacious suites offering refined comfort with high-quality materials and views of the Danube or vineyards.
• Junior Suite Deluxe Deluxe junior suites with expanded living space and enhanced amenities within the historic castle.
• Corner Suite Corner-positioned suites offering distinctive views and additional space within the castle.
• Gate Suite Deluxe Deluxe suite within the gatehouse building, offering enhanced accommodations and castle proximity.
• Castle Suite Deluxe Luxury suite within the castle offering premium amenities and panoramic views over the Danube.
• Historic Suite Deluxe Deluxe suite in a historic setting, combining heritage character with refined modern comfort.
• Tower Suite Deluxe Suite in the castle tower with commanding views and exclusive accommodations.
• Balcony Suite Deluxe Deluxe suite featuring a private balcony with views of the Danube and surrounding vineyards.
• Villa Schönthal A top-class country house renovated in 2016, featuring classic furnishings with a modern touch, private garden with Danube views, a hobbit sauna, and access to five-star hotel services. Accommodates up to 4 adults and is bookable year-round.
• Schloss Restaurant (Danube Terrace) The hotel's main restaurant featuring panoramic views of the Danube, serving regional ingredients prepared by the in-house kitchen team. Open for breakfast, lunch, and dinner, available to both hotel guests and external visitors from March 27, 2026.
• Schloss Greisslerei A delicatessen-bistro-wine bar in the heart of Dürnstein, offering carefully selected Wachau wines, finger foods, regional classics, and spontaneous dining. Open daily 8:00 AM – 8:00 PM.
• Küffer Keller An atmospheric grill tavern with open fire, located in the garden with a pond terrace. Serves exquisite wines and relaxed summer evenings. Open from May 1, 5:30 PM – 9:30 PM, closed on Sundays.
• Schloss-Spa (Castle Spa) A wellness oasis within the castle featuring an outdoor pool nestled in centuries-old walls, an indoor pool with waterfall, a sauna area with steam bath and infrared cabin, and a relaxation zone. Open from 8:00 AM to 7:30 PM.
• Wine Tasting Wine tasting experiences in the castle's over 400-year-old historic wine cellar, offering excellent Wachau wines and rare international vintages. Daily cellar tours start at 6:00 PM with a glass of sparkling wine, tasting Grüner Veltliner and Riesling. Price approximately €18 per person.
• Events and Celebrations Event hosting including weddings, celebrations, and private gatherings, with the Küffer Keller venue and the castle's ceremonial spaces. Custom menus and programs tailored to the Wachau region.
• Meetings and Conferences A conference room in the renovated attic accommodating up to 30 people, suitable for seminars and small meetings. The Küffer Keller is also available as an event location.
• Boat Tours (Zillen Rides) Traditional Zillen boat tours on the Danube, offering individual and tailor-made excursions along the Wachau, with options for swimming stops, wine tavern visits, picnics, and on-board wine tasting.
• Sports and Activities Active holiday offerings including cycling and e-bike rental, hiking, climbing, water sports (canoe, stand-up paddleboard), and a fitness room. Routes include the World Heritage Trail and the climbing garden at the castle moat.
• Art and Culture Tours Cultural experiences including visits to the Kunstmeile Krems art galleries, Dürnstein Abbey, and the Best of Dürnstein historical and cultural tour.
• Bar and Lobby A bar area redesigned in 2025 offering Wachau wines, champagne, refreshing apricot juice, and signature cocktails such as Schloss Bellini and Dürnstein Tonic. Open daily from 6:00 PM. Available to external guests.
• Library A historic library within the castle featuring Biedermeier furniture, offering a quiet space for reading, relaxation, and enjoying tea or sparkling wine.
• Winter Experiences Seasonal offerings during the hotel's winter closure (late October to late March), including the Wachau Advent in Dürnstein with Austria's first floating Christmas market, winter hiking trails, and accommodation in Gate Rooms and Villa Schönthal. The Schloss Greisslerei remains open for breakfast.
• Gift Vouchers Gift vouchers for hotel stays, Day Spa experiences, and culinary highlights at the hotel's three restaurants, available in custom values and deliverable by mail or print-at-home.

Quantifiable outcome

• UNESCO World Heritage site location (Wachau, since 2000)

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

18 partnerships are on record, tiered core and minor.

• Bootstouren WachaucoreStrategic or Co-development PartnerTraditional Zillen boat tours on the Danube offering custom tours, water skiing, wakeboarding, and on-board snacks and wine. Located in Dürnstein.
• Kanu WachauminorStrategic or Co-development PartnerCanoeing and SUP rental services on the Danube, providing guests with water sports experiences in the Wachau.
• Küffer KellercoreChannel Partner/ Reseller/ DistributorBBQ grill tavern in a garden setting with pond, featuring a Private Circle Grill, cozy vaulted cellar, and seasonal operation from May to October. Serves as a restaurant/outlet for hotel guests.
• Schloss GreisslereicoreChannel Partner/ Reseller/ DistributorBar, bistro, and delicatessen shop located in the heart of Dürnstein, offering carefully selected Wachau wines, finger foods, regional classics, and casual dining open daily from 8:00 AM to 8:00 PM.
• Domäne WachaucoreChannel Partner/ Reseller/ DistributorWinemakers' cooperative in Dürnstein with tastings, wine shop, Heuriger, and events. A key partner for wine experiences offered to hotel guests.
• Weingut-Heuriger MangminorChannel Partner/ Reseller/ DistributorWinery and Heuriger (wine tavern) in Weißenkirchen, offering wine tastings and regional hospitality.
• Weingut BöhmerminorChannel Partner/ Reseller/ DistributorWinery and tasting room in Dürnstein, offering estate wines and tasting experiences.
• Weingut Markus MayerminorChannel Partner/ Reseller/ DistributorWinery with tastings and Heuriger in Unterloiben, offering wines from the Wachau region.
• MarillerlminorStrategic or Co-development PartnerProvider of unique Wachau experiences including apricot-related tours and regional activities.
• WachaupurminorStrategic or Co-development PartnerWine-focused tour operator offering land and water-based experiences exploring Wachau wines.
• Segway WachauminorStrategic or Co-development PartnerSegway guided tours of the Wachau region, offering an alternative perspective on the area for hotel guests.
• FesslhütteminorChannel Partner/ Reseller/ DistributorFood stop and hiking destination in Dürnstein offering local cuisine for hikers and visitors.
• Gasthof PranklminorChannel Partner/ Reseller/ DistributorRestaurant with garden located in Spitz on the Danube, offering regional cuisine for visitors to the Wachau.
• TransgourmetminorOthersFoodservice supplier providing food and beverage products to the hotel's restaurants and kitchens.
• UnfriedminorOthersLocal supplier providing produce and specialty items to the hotel.
• HöllerschmidminorOthersSupplier providing specialty food products to the hotel's culinary operations.
• ArtnerminorOthersButcher providing premium meat products for the hotel's restaurant and events.
• Eierhof KreimelminorOthersEgg producer supplying fresh local eggs to the hotel.

Scale indicators4 records

Recent moves5 records

Expansion highlights6 records

Direct peers

• Schlosshotel Kronberg: A 5-star castle hotel near Frankfurt set in a historic Tudor-style castle with gourmet dining, spa, and event hosting. Comparable as a heritage castle property offering luxury accommodation, fine dining, and event/conference facilities in a scenic European setting.
• Rosewood Schloss Fuschl: A 5-star luxury castle hotel on Lake Fuschl in the Salzburg region, recently renovated under the Rosewood brand. Directly comparable as an Austrian heritage castle resort serving affluent leisure guests with spa, dining, and outdoor experiential offerings.
• Schloss Elmau: A German luxury castle resort in the Bavarian Alps offering upscale accommodations, multiple restaurants, a renowned spa, and cultural programming. Comparable as a European heritage castle hotel targeting affluent wellness, culture, and leisure travelers.
• Hotel Goldener Hirsch: A historic 5-star luxury hotel in Salzburg's old town, family-tradition operated heritage property serving affluent leisure and cultural travelers in Austria. Highly comparable as an Austrian luxury heritage hotel with deep regional history, dining, and curated experiences for international guests.
• Schloss Hotel Korb: A boutique castle hotel in South Tyrol offering luxury accommodation, fine dining, and wine experiences amid vineyards. Comparable as a small luxury heritage castle property in a wine region, emphasizing regional cuisine, wine, and curated experiences.
• Hotel Castel Fragsburg: A 5-star luxury castle hotel in South Tyrol with spa, fine dining, and curated regional experiences. Comparable as a small-scale Alpine heritage castle property combining luxury accommodation, wellness, and regional gastronomy for affluent leisure travelers.
• Castel Savoia: A small luxury heritage castle property in Italy's Piedmont/Lombardy region offering upscale lodging and dining in a fully restored historic castle. Comparable as a European heritage castle hotel emphasizing period character, fine regional cuisine, and intimate luxury.

Broad incumbents

• Park Hyatt Vienna: A 5-star luxury hotel set in a former bank building in Vienna's historic First District, combining heritage architecture with modern luxury amenities, spa, and dining. Comparable as an Austrian heritage luxury hotel in a historic building, though operating at larger scale with international brand backing.
• Hotel Sacher Wien: Iconic 5-star luxury hotel in Vienna with deep heritage, fine dining, and a globally recognized brand. Comparable as an Austrian luxury heritage hotel but on a much larger scale with broader geographic draw; a benchmark for positioning and pricing.
• Hotel Imperial Vienna: A landmark 5-star luxury hotel on Vienna's Ringstrasse operating in a historic palace. Comparable as an Austrian luxury heritage palace hotel targeting affluent international leisure and business travelers with dining and event facilities.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/schlossduernstein
• Instagraminstagram.com/schloss_duernstein
• LinkedInlinkedin.com/company/hotel-schlo%C3%9F-d%C3%BCrnstein-gmbh

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hotel Schloß Dürnstein GmbH