Stall Paul Schockemöhle
- Company typePrivate
- Founded1965
- HeadquartersMühlen, Germany
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Stall Paul Schockemöhle does
Paul Schockemöhle Pferdehaltung GmbH is a privately held German equestrian enterprise operating a vertically integrated sporthorse breeding, training, and sales business under the globally recognized "PS" brand. Founded in 1965 by three-time European Show Jumping Champion Paul Schockemöhle, the company is currently led by CEO Vivien Schockemöhle and runs four operational pillars: a stallion breeding station in Mühlen housing 100+ stallions; the Lewitz Stud in Mecklenburg-Vorpommern, a 3,000-hectare facility holding ~4,000 mares and young horses with ~1,000 foals born annually; the Sport Stable Mühlen, which trains and competes approximately 250 horses; and an auction/sales division running bi-weekly online auctions and flagship international live events (P.S.I. Ankum, Mexico Open Sales, Flyinge Open Sales, Hof Kasselmann Hybrid, Ising Open Sales, Traverse City Open Sales).
Revenue is generated through four streams: stud fees from stallion services (insemination + gestation fees with volume discounts and multi-mare contracts, plus frozen semen, sexed semen at €595, embryo transfer, and ICSI programs using approved external labs); horse sales via online and live auctions plus direct consulting with personalized matching; training and competition services at Sport Stable Mühlen; and livery services at the EU-approved stud in Mühlen (€15.47–€35.70/day). Distribution is supported by a network of ~30 breeding partners across ~20 countries, handling international semen shipments with EU Traces health documentation.
The company serves three primary customer segments: professional equestrian athletes and competition riders (Olympic and Nations Cup level), horse breeders seeking elite stallion genetics, and foal/young-horse buyers. With 500 total employees across all divisions, 2,000 PS-branded horses active in international sport, and a 60+ year brand heritage, the business competes on scale, integration, and brand reputation in the premium European sporthorse market.
Stall Paul Schockemöhle firmographics
Firmographics- Name
- Stall Paul Schockemöhle
- Legal name
- Paul Schockemöhle Pferdehaltung GmbH
- Website
- https://schockemoehle.com
- Company type
- Private
- Founded year
- 1965
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Stall Paul Schockemöhle industry classification
Industry- Product category
- Equestrian Sport Horse Breeding and Sales
- NAICS
- Horses and Other Equine Production (112920), Horses and Other Equine Production (11292)
- SIC
- Services-Racing, Including Track Operation (7948)
- akta.pro primary industry
- Breeding & Bloodstock (Stud Farms, Sales/Auctions) (MPAEADAH)
- akta.pro secondary industries
- Stallion Services & Semen Collection/Distribution (AFAEAGAB), Training, Stables & Equine Services (MPAEADAI)
Keywords
Where Stall Paul Schockemöhle is headquartered
LocationHeadquarters
- HQ city
- Mühlen
- HQ country
- Germany
- HQ region
- Europe
Offices2 records
Markets served
Stall Paul Schockemöhle business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales, Technology or R&D
Revenue model
- Stud Fees (Breeding Services): Stallion stud fees consisting of an insemination fee (50% due at ordering, non-refundable) and a gestation fee (50% due on 01/10 if mare is pregnant). Covers semen ordering, shipment, insemination, and covering certificate issuance. Volume discounts available from 2+ mares.
- Horse Sales via Auctions: Sale of sporthorses through multiple channels: (1) bi-weekly online auctions, (2) international live auctions (P.S.I. Ankum, Mexico Open Sales, Hof Kasselmann Hybrid Auction, Flyinge Open Sales, Ising Open Sales, Traverse City Open Sales), (3) direct consulting and sales with personalized matching.
- Training & Competition Stable: Training and competition presentation of horses at Sport Stable Mühlen, managed by professional riders and trainers. Horses trained and presented compete internationally, leading to sales.
- Semen and Breeding Services (International): International distribution of stallion semen through a network of ~30 partners across ~20 countries. Livery services at EU-approved stud in Mühlen (€15.47–€35.70/day depending on mare status and accommodation type).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Stud fee — insemination fee (50%) + gestation fee (50%) |
| Unit Pricing | Pay-as-you-go | Livery at stud in Mühlen |
| Transaction based/ take rate | Pay-as-you-go | Frozen semen stud fee |
| Unit Pricing | One time/ perpetual license | Sexed semen |
| One time/ perpetual license | Pay-as-you-go | ICSI insemination fee |
Go-to-market motion1 record
Distribution channels6 records
Marketing channels5 records
Stall Paul Schockemöhle product offering
Product offeringCore offering
Paul Schockemöhle Pferdehaltung GmbH operates a vertically integrated sport horse enterprise encompassing four pillars: (1) a Breeding Station with ~100 elite stallions providing stud services and semen distribution; (2) Lewitz Stud, a 3,000-hectare breeding facility producing ~1,000 foals annually from ~4,000 mares; (3) Sport Stable Mühlen, which trains ~250 young horses into top-level competition athletes; and (4) Auctions/Sales, combining bi-weekly online auctions with flagship international events (P.S.I., Mexico Open Sales, Flyinge Open Sales, Ising Open Sales, Traverse City Open Sales) and personalized sales consulting. The integrated value chain covers the full lifecycle of a sporthorse — from genetic pairing and rearing through basic training, sport training, competition presentation, and matched sale to professional riders worldwide.
Product overview
Paul Schockemöhle operates as a multi-faceted equestrian enterprise centered around a vertically integrated breeding-to-sale concept. The company encompasses four core pillars: a Breeding Station (stallion collection and semen services), Lewitz Stud (large-scale foal production on 3,000 hectares), Sport Stable Mühlen (training and competition), and Auctions/Sales (multiple auction formats including online auctions, P.S.I. Auction, international sales events, and a foal market). Services include consulting, sales support, and semen ordering. The 'PS' brand serves as a seal of quality across all operations.
Differentiator
Problem solved
Functional benefit
Brands
- P.S.I. Auction: Performance Sales International auction held annually in Ankum in December
- M.O.S. Mexico Open Sales
- F.O.S. Flyinge Open Sales
- Online Auctions
Products and services
- Breeding Station (Stallion Station) Stallion breeding station offering genetics from ~100 top stallions for show jumping and dressage, including semen ordering (fresh and frozen), catalogue ordering, and covering conditions. Operated as an EU-approved stud (D-KBP-087-EWG) with global shipping of breeding materials.
- Lewitz Stud Large-scale breeding and rearing operation on 3,000 hectares housing ~4,000 mares and young horses with approximately 1,000 foals born annually. Features include ~30,000 sqm indoor complex, herd-based rearing with year-round grazing, and individualized foal development.
- Sport Stable Mühlen Training and competition stable that develops ~250 young horses into top-level athletes, featuring 4 outdoor arenas, 5 indoor arenas, lunging arenas, walkers, and paddocks. Managed by professional riders including Andreas Kreuzer and others. Hosts late-entry shows at facilities in Mühlen, Damme, and Ankum.
- Online Auctions Regular online auctions approximately every two weeks featuring show-jumping young horses, young stallions, and foals from associated breeders, accessible globally via bid.schockemoehle-online.auction.
- P.S.I. Auction (Performance Sales International) Annual international auction event featuring exclusive show jumping and dressage talents, co-organized with Hof Kasselmann as part of the Horses & Dreams tournament series.
- Mexico Open Sales (M.O.S.) Live auction event in Mexico offering Lewitz-bred talents to Latin American buyers, extending the company's market reach into South America.
- Flyinge Open Sales (F.O.S.) Hybrid auction at the traditional Swedish stud Flyinge, featuring a hand-selected collection of exceptional talents for the Scandinavian market.
- Consulting & Sales Personalized sales consulting service providing informative photo and video material of potential horses, arranging trials and viewings, and assisting buyers with pre-purchase exams, transport, and export formalities. Named sales consultants include Christian Volke, Alfons Hermes, and Gabor Györfi.
- Semen Ordering System Online ordering system for stallion semen (fresh and frozen) with detailed customer accounts, advance payment processing, and global shipping with health certificates (Traces) for EU and international destinations. Supports ICSI insemination, sexed semen (€595 add-on), and frozen semen stud fee structures.
- Foal Market Marketplace platform for advertised foals from associated breeders, allowing buyers to find talented offspring from elite mare lines.
- Late-Entry Shows Tournament format for introducing young horses to their first competition experiences, held at company facilities in Mühlen, Damme, and Ankum.
Quantifiable outcome
- 2,000 horses bearing the PS brand are active in international sport worldwide
- +3 more outcomes
Companies that use Stall Paul Schockemöhle
Customer profileNamed customers8 records
Segments3 records
Ideal customer profiles3 records
Stall Paul Schockemöhle technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Stall Paul Schockemöhle partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and major.
- Hof KasselmanncoreLong-standing partnership for equestrian auctions. Co-organizes the Hof Kasselmann & Schockemöhle Hybrid Auction held as part of the Hagen 'Future Champions' tournament. Also co-hosts the annual P.S.I. Auction in Ankum.
- P.S.I. Events (Horses & Dreams)coreAnnual P.S.I. Auction in Ankum, Germany (December) — the company's flagship international auction event. P.S.I. Events also organizes the Horses & Dreams tournament series. The P.S.I. auction is entering its 47th edition in 2026.
- Helgstrand Dressage (Denmark)coreOfficial breeding partner distributing PS stallion semen in Denmark. Helgstrand Dressage is one of the largest dressage breeding and training operations in Europe. Also supplies breeding advisors Michael Schmidt and Hanke Ostermann for the Schockemöhle breeding network.
- Flyinge Open Sales (F.O.S.)majorHybrid auction at the traditional Swedish stud Flyinge. Schockemöhle supplies horse inventory and breeding expertise for the auction, which serves the Scandinavian market.
- Mexico Open Sales (M.O.S.)majorLive auction event in South America. Lewitz-bred talents are exported to Mexico for the auction, expanding PS market reach in Latin America.
- Ising Open SalesmajorExclusive horse auction at Lake Chiemsee, Germany, presented by four of the most renowned partners in international equestrian sports. Features hand-selected exceptional talents.
- Traverse City Open Sales (T.O.S.)majorFirst Hunter, Jumpers and Equitation auction in Traverse City, USA. Extends PS auction reach into the North American market.
- Hengstenstation van Uytert (Netherlands)majorDutch breeding partner distributing PS stallion semen to the Netherlands market. One of the key partners in the Benelux region.
- International Horse Breeders (Australia)majorAustralian breeding partner distributing PS stallion semen in Victoria, Australia. Represents PS breeding services in the Oceania market.
- Yancey Farms (USA)majorUS breeding partner (Fredericksburg, TX) distributing PS stallion semen in the American market.
Scale indicators10 records
Recent moves7 records
Expansion highlights6 records
Stall Paul Schockemöhle competitors and assessment
Company assessmentDirect peers
- Stutteri Ask: Danish warmblood breeding operation with stallion services, mare lines, and international sales. Comparable in sporthorse breeding, semen distribution, and competition outcomes.
- Blue Hors ApS: Danish stallion station and dressage horse breeding/training operation. Direct competitor in stallion services, breeding, training, and international semen distribution.
- VDL Stud: Major Dutch stallion station with a large stallion collection and global semen distribution. Direct competitor in stallion services and sport horse breeding.
- Team Nijhof: Dutch sport horse breeding and stallion station offering show jumping stallions and breeding services internationally. Comparable in stallion services and warmblood breeding model.
- Zangersheide: Belgian studbook and stallion station with international breeding operations, auctions, and a global partner network. Operates in the same sport horse breeding and stallion services category as Schockemöhle.
- Hof Kasselmann: German equestrian operation combining stallion services, training, and auction events. Co-organizes the PSI/Kasselmann Hybrid Auction and the Hagen 'Future Champions' tournament with Schockemöhle, making it both a partner and a direct competitor.
- Helgstrand Dressage: Danish dressage breeding and training operation with its own stallion station, training stable, and auction activities. Directly comparable in product mix (stallion services, breeding, training, sales) and is also an active breeding partner of Schockemöhle.
- Hengstenstation van Uytert: Dutch stallion station and sporthorse breeding operation. Compares directly on stallion semen distribution, breeding partner network, and sales of show jumping and dressage horses.
Broad incumbents
- Holsteiner Verband: German warmblood studbook and breeding association with stallion approvals, member breeders, and auction activities. Operates broadly in the same sporthorse breeding industry as a wider institution rather than a single integrated operator.
Regional players
- CWHBA (Canadian Warmblood Horse Breeders Association): Canadian warmblood studbook and breeding network. Regional peer operating in the same warmblood breeding category but focused on the North American market rather than competing directly in Europe.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights6 records
Customer concentration
Stall Paul Schockemöhle social profiles
Digital presenceStall Paul Schockemöhle financial estimates
Financial estimateRevenue estimate
Valuation estimate
Stall Paul Schockemöhle leadership team
Management profileNumber of profiles
Profiles2 records
Stall Paul Schockemöhle subsidiaries and ownership
Company hierarchySubsidiaries2 records
Stall Paul Schockemöhle funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Stall Paul Schockemöhle M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Stall Paul Schockemöhle
What does Stall Paul Schockemöhle do?
Paul Schockemöhle Pferdehaltung GmbH operates a vertically integrated sport horse enterprise encompassing four pillars: (1) a Breeding Station with ~100 elite stallions providing stud services and semen distribution; (2) Lewitz Stud, a 3,000-hectare breeding facility producing ~1,000 foals annually from ~4,000 mares; (3) Sport Stable Mühlen, which trains ~250 young horses into top-level competition athletes; and (4) Auctions/Sales, combining bi-weekly online auctions with flagship international events (P.S.I., Mexico Open Sales, Flyinge Open Sales, Ising Open Sales, Traverse City Open Sales) and personalized sales consulting. The integrated value chain covers the full lifecycle of a sporthorse — from genetic pairing and rearing through basic training, sport training, competition presentation, and matched sale to professional riders worldwide.
Is Stall Paul Schockemöhle a public or private company?
Stall Paul Schockemöhle is a private company. It is classified as family owned and is currently operating.
When was Stall Paul Schockemöhle founded?
Stall Paul Schockemöhle was founded in 1965. It employs 11 to 50 people.
Where is Stall Paul Schockemöhle based?
Stall Paul Schockemöhle is headquartered in Mühlen, Germany, in the Europe region.
How does Stall Paul Schockemöhle make money?
Four revenue lines are on record. Stud Fees (Breeding Services) is the primary driver. The others are horse Sales via Auctions, training & Competition Stable and semen and Breeding Services (International).
Who are Stall Paul Schockemöhle's main competitors?
Direct peers on record are Stutteri Ask, Blue Hors ApS, VDL Stud, Team Nijhof, Zangersheide, Hof Kasselmann, Helgstrand Dressage and Hengstenstation van Uytert. Holsteiner Verband is listed as a broad incumbent. CWHBA (Canadian Warmblood Horse Breeders Association) is listed as a regional player.
Does Stall Paul Schockemöhle have an API?
No public API is recorded for Stall Paul Schockemöhle.
What industry is Stall Paul Schockemöhle in?
Stall Paul Schockemöhle's product category is Equestrian Sport Horse Breeding and Sales. Its primary akta.pro industry code is MPAEADAH, Breeding & Bloodstock (Stud Farms, Sales/Auctions), with a secondary code of AFAEAGAB, Stallion Services & Semen Collection/Distribution. Its NAICS code is 112920 and its SIC code is 7948.