SCHOOL IN
- Company typePrivate
- Founded2017
- HeadquartersSingapore, Singapore
- Headcount1–10
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
SCHOOL IN firmographics
Firmographics- Name
- SCHOOL IN
- Legal name
- Schoolin Pte Ltd
- Website
- https://schoolinreviews.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
SCHOOL IN industry classification
Industry- Product category
- International Education Directory
- NAICS
- Educational Support Services (611710)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- International/Global Curriculum Schools (IB, Cambridge, etc.) (EDAJABAG)
Keywords
Where SCHOOL IN is headquartered
LocationHeadquarters
- HQ city
- Singapore
- HQ country
- Singapore
- HQ region
- Asia
Offices1 record
Markets served
SCHOOL IN business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Others
Revenue model
- School Listings: International schools can add their listings to the directory to gain visibility among expat parents searching for schools worldwide.
- Advertising and Promotional Features: Featured school placements and promotional opportunities within the directory for schools seeking increased visibility.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free access for parents |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels8 records
SCHOOL IN product offering
Product offeringCore offering
SCHOOL IN (Schoolin Reviews) operates a global online directory and review platform for international schools, allowing parents to search, read, and submit reviews and ratings of schools across cities and curricula such as IB, British, US, IGCSE, Montessori, Canadian, and European Baccalaureate. The platform monetizes through school listings, featured placements, and advertising, while parents access all reviews for free without registration.
Product overview
SCHOOL IN (Schoolin Reviews) operates as a unified reviews and ratings platform for international schools globally. The core product is a school review directory that enables parents to search schools by location and curriculum, read community-submitted reviews, and submit their own ratings. The platform covers multiple cities worldwide including Singapore, Madrid, Mumbai, New Delhi, Ho Chi Minh, Prague, and many others, supporting various curricula such as IB, British Curriculum, US Curriculum, IGCSE, Montessori, and Canadian Curriculum. The service also includes a newsletter subscription feature and downloadable school visit checklists.
Differentiator
Problem solved
Functional benefit
Products and services
- SCHOOL IN Reviews Platform
Companies that use SCHOOL IN
Customer profileSegments2 records
Ideal customer profiles2 records
SCHOOL IN technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
SCHOOL IN partnerships and signals
Strategic signalScale indicators1 record
Recent moves4 records
Expansion highlights3 records
SCHOOL IN competitors and assessment
Company assessmentBroad incumbents
- Good Schools Guide: Established UK-headquartered school review and advisory platform with international coverage. Overlapping audience and editorial review model, with broader brand recognition.
- Niche: US-focused K-12 school reviews and rankings platform with strong organic search presence. Comparable review/ranking model for school selection, though anchored in the US public/private market.
- GreatSchools: Large-scale K-12 school information platform primarily serving US parents. Comparable review/directory model, though different primary geography and broader public-school focus.
Direct peers
- International Schools Database: Global directory and reviews platform for international schools, covering multiple curricula and cities. Most directly comparable to SCHOOL IN in offering, audience (expat parents), and SEO-led GTM.
- WhichSchoolAdvisor: International school reviews and comparison platform serving expat families across multiple markets. Comparable audience, content-led discovery, and curriculum coverage.
Others
- Relocate.world: Relocation services marketplace aimed at globally mobile families, including school search. Comparable audience (expat parents), with a broader vertical focus beyond just schools.
- Expatica: Information portal for expats covering schools, housing, and lifestyle. Comparable audience and content-led discovery; schools are a subsection rather than core product.
Regional players
- Edarabia: Middle East–anchored directory of international schools with reviews and editorial content. Comparable offering for expat parents, though with stronger regional depth in the Gulf.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
SCHOOL IN social profiles
Digital presenceSCHOOL IN compliance and trust
Trust signalCompliance1 record
SCHOOL IN financial estimates
Financial estimateRevenue estimate
Valuation estimate
SCHOOL IN leadership team
Management profileNumber of profiles
SCHOOL IN funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SCHOOL IN M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SCHOOL IN
What does SCHOOL IN do?
SCHOOL IN (Schoolin Reviews) operates a global online directory and review platform for international schools, allowing parents to search, read, and submit reviews and ratings of schools across cities and curricula such as IB, British, US, IGCSE, Montessori, Canadian, and European Baccalaureate. The platform monetizes through school listings, featured placements, and advertising, while parents access all reviews for free without registration.
Is SCHOOL IN a public or private company?
SCHOOL IN is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was SCHOOL IN founded?
SCHOOL IN was founded in 2017. It employs 1 to 10 people.
Where is SCHOOL IN based?
SCHOOL IN is headquartered in Singapore, Singapore, in the Asia region.
How does SCHOOL IN make money?
Two revenue lines are on record. School Listings are the primary driver. The others are advertising and Promotional Features.
Who are SCHOOL IN's main competitors?
Broad incumbents on record are Good Schools Guide, Niche and GreatSchools. Direct peers are International Schools Database and WhichSchoolAdvisor. Others are Relocate.world and Expatica. Edarabia is listed as a regional player.
Does SCHOOL IN have an API?
No public API is recorded for SCHOOL IN.
What industry is SCHOOL IN in?
SCHOOL IN's product category is International Education Directory. Its primary akta.pro industry code is EDAJABAG, International/Global Curriculum Schools (IB, Cambridge, etc.). Its NAICS code is 611710 and its SIC code is 8200.