What Schouskjelleren Mikrobryggeri does

Schouskjelleren Mikrobryggeri is a single-location microbrewery and pub operating from the basement of the former Schous brewery in Oslo, Norway. The company produces craft beer on-site and maintains a large selection of beers on tap, including house-brewed microbrews and exclusive international selections. With approximately 5 employees, it serves walk-in pub patrons during operating hours (typically 4 PM to midnight on weekdays, with extended hours to 2 AM on Friday and Saturday) and pre-booked groups of four or more guests for guided beer tasting experiences (Ølsmaking) priced at NOK 499 per person. The ~1.5 hour tasting covers five beers, beer history, flavor profiles, and the three basic brewing ingredients (malt, hops, yeast).

The business monetizes through three primary streams: on-site beer sales, booked tasting experiences, and gift cards (Gavekort) sold via the external Givn marketplace platform. Optional food add-ons can be pre-ordered from two neighboring establishments — Trattoria Popolare (Italian cold cuts at NOK 239/person) and Schævs Pizza (pizza at NOK 199/person). Distribution is exclusively direct-to-consumer at the physical location; no e-commerce, delivery, or third-party retail channels are used. Customer acquisition is driven by the company website, word-of-mouth, and the Givn gift card platform.

The company is privately held with no disclosed funding, no identified leadership team, no active social media presence, and no certifications or awards documented. Operating geography is restricted to Oslo, and the technical infrastructure is minimal, consisting of a Squarespace website and email-based booking workflows. The business model is essentially a single-site hospitality operation with an educational experience layer and limited digital distribution.

Name

Schouskjelleren Mikrobryggeri

Legal name

Schouskjelleren Mikrobryggeri

Website

https://schouskjelleren.no

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Schouskjelleren Mikrobryggeri is a single-location microbrewery and pub in Oslo, Norway, operating from the historic Schous brewery basement. It serves walk-in patrons with on-site craft beer and hosts pre-booked guided beer tastings for groups of four or more.

Ownership category

akta.pro rank

Product category

Microbrewery & Pub

NAICS

Drinking Places (Alcoholic Beverages) (722410), Breweries (312120)

SIC

Retail-Eating & Drinking Places (5810), Malt Beverages (2082)

akta.pro primary industry

Brewpubs & Taprooms (On-site Beer Service) (THAFALAA)

akta.pro secondary industries

Microbreweries & Craft Breweries (THAFALAC), Craft Beer Bars & Taprooms (THAFAEAG), Beer, Brewery & Craft Beverage Tastings (THAJAGAE)

Keywords

• Craft beer brewing
• Beer tasting events
• Microbrewery operations
• Pub hospitality services
• On-tap beer sales

Headquarters

HQ city

Oslo

HQ country

Norway

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Beer Tasting Sessions: Guided beer tasting experiences for groups of 4+ people. Includes 5 beers (some house-brewed, some exclusive imports), historical and flavor profile review, and education on malt, hops, and yeast. Priced at NOK 499 per person with approximately 1.5 hour duration.
2. Food Add-ons: Pre-orderable food items including Italian cold cuts (spekefat) from Trattoria Popolare at NOK 239 per person and pizza from neighbor Schævs Pizza at NOK 199 per person.
3. On-site Beer Sales: Large selection of beers available on tap for walk-in customers during opening hours.
4. Gift Cards: Gift cards for beer tastings sold through Givn platform. Booking required via email for redemption.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels2 records

Core offering

Schouskjelleren Mikrobryggeri operates a single-location microbrewery and pub in the basement of the historic former Schous brewery in Oslo, serving a large selection of craft and microbrew beers on tap to walk-in customers. Its main sellable offerings are the guided Ølsmaking beer tasting experience for groups of four or more (NOK 499 per person, ~1.5 hours, five beers with educational content) and Gavekort gift cards for those tastings, purchased via the Givn platform.

Product overview

Schouskjelleren Mikrobryggeri is a microbrewery and pub located in the basement of the former Schous brewery in Oslo. The company operates as a single-location hospitality business offering a core pub and microbrewery experience with an on-tap selection of craft beers. Supporting services include a guided beer tasting experience (Ølsmaking) for groups of four or more, which features five beers and educational content about beer ingredients and history, and gift cards (Gavekort) available for purchase. Food pairing options include Italian cold cuts from Trattoria Popolare and pizza from neighboring Schævs Pizza, which can be pre-ordered.

Differentiator

Problem solved

Functional benefit

Products and services

• Beer Tasting Experience (Ølsmaking) A guided group beer tasting for parties of four or more, priced at NOK 499 per person and lasting approximately 1.5 hours. Includes five beers (some house-brewed at Schouskjelleren, some exclusive international selections), a review of each beer's history and flavor profile, and educational coverage of the three basic brewing ingredients: malt, hops, and yeast. Booking is by email to [email protected].
• Gift Cards for Beer Tasting (Gavekort) Redeemable gift cards for the Ølsmaking beer tasting experience, purchased online through the external Givn platform. Redeemed via email booking (minimum four people required). Intended for individual consumers purchasing a tasting experience as a gift.
• On-site Microbrewery & Pub (Craft Beer on Tap) Walk-in craft beer sales from a large on-tap selection (including many microbrews) at the microbrewery pub in the basement of the former Schous brewery in Oslo. Open Monday-Tuesday 4pm-12am, Wednesday-Thursday 4pm-1am, Friday-Saturday 3pm-2am, and Sunday 4pm-12am. Intended for adult walk-in consumers in Oslo.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered minor.

• Trattoria PopolareminorOthersNeighbor restaurant that provides Italian cold cuts ('spekefat') as an add-on option for beer tasting groups at NOK 239 per person. Food must be pre-ordered along with tasting bookings.
• Schævs PizzaminorOthersNeighbor pizza provider offering pre-orderable pizza at NOK 199 per person for beer tasting participants. Must be pre-ordered in advance.
• GivnminorGTM or Marketing PartnerExternal gift card platform used to sell beer tasting gift cards online. Customers purchase gift cards through givn.no/shop/schouskjelleren and then book via email.

Recent moves5 records

Expansion highlights2 records

Direct peers

• Nøgne Ø: One of Norway's pioneering craft breweries, producing a wide range of ales with an on-site taproom and restaurant. Directly comparable to Schouskjelleren as a Norwegian craft brewery with on-site consumer experience.
• Ægir Bryggeri: Norwegian craft brewery with a distinctive brewpub in Flåm combining craft beer with food. Comparable as a Norwegian craft brewery with experiential on-site offerings and curated tap selection.
• Lindheim Ølkompani: Norwegian farm-based craft brewery offering tours, tastings, and on-site food experiences. Comparable as a small Norwegian craft brewery building a business around on-site experiential offerings.
• Oslo Brewing Co: Oslo microbrewery producing craft beer with a taproom focus. Comparable as a small Oslo-based craft producer with on-site consumer experience.
• Lervig Aktiebryggeri: Stavanger-based craft brewery with a taproom in Oslo, producing internationally-recognized craft beers. Comparable as a Norwegian craft brewery competing for the same Oslo craft beer consumer.
• Haandbryggeriet: Norwegian craft microbrewery known for traditional and experimental ales with on-site tasting opportunities. Comparable as a small-batch Norwegian craft producer with direct-to-consumer focus.
• Amundsen Bryggeri: Oslo-based craft microbrewery with on-site pub and extensive food menu, operating a similar brewpub model. Directly competes in the same Oslo craft beer and casual dining segment.

Broad incumbents

• Ringnes: Norway's largest brewery (Carlsberg Group) with extensive distribution and pub venues. Comparable as a Norwegian beer producer and pub operator, though at industrial scale versus Schouskjelleren's microbrewery positioning.
• BrewDog (Oslo Bar): International craft brewery chain with multiple Oslo locations offering taproom experiences, tastings, and food. Comparable in offering curated craft beer experiences but at significantly larger scale and brand recognition.
• Mack's Ølbryggeri: One of Norway's oldest and largest breweries, headquartered in Tromsø with broad distribution. Comparable as a Norwegian brewery with on-site hospitality, but operates at significantly larger scale and broader portfolio.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks6 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/schouskjelleren-mikrobryggeri

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Schouskjelleren Mikrobryggeri