Stichting SchuldHulpMaatje Den Haag

What Stichting SchuldHulpMaatje Den Haag does

Stichting SchuldHulpMaatje Den Haag is a Dutch nonprofit foundation (stichting) founded in 2014 that delivers free, volunteer-based debt counseling to residents of The Hague. The organization addresses a target market of approximately 40,000 households in the city experiencing financial distress, ranging from individuals struggling with bill payments to those facing threatened eviction, forced home sale, or energy disconnection. Service delivery is organized around ~200 trained volunteer maatjes grouped into six neighborhood teams plus a dedicated youth team (MoneyMaatje, launched August 2026 for ages 18-27), with walk-in consultation hours across Bouwlust, Centrum/Schilderswijk/Zeeheldenkwartier, Loosduinen, Moerwijk, and Enthovenplein, supplemented by home visits, telephone counseling, and WhatsApp contact. Support extends to budget planning, creditor navigation, WSNP/MSNP debt-restructuring trajectories, benefit applications via the organization's Toeslagenservicepunt designation, and warm referrals to municipal and social partners including GKB, Energiebank Den Haag, Sociale Fondsen, Stichting Quiet, Kompassie, and Stichting Perspektief.

The underlying technology footprint is modest and operationally focused rather than differentiated: a WordPress-based public website, an encrypted online client dossier system (Beveiligd Logboek) accessible only to assigned maatjes and staff, and use of the externally hosted Vtlb-calculator from Bureau WSNP for disposable-income calculations in debt-restructuring cases. Maatjes complete a mandatory 3-day Kiwa-registered, NEN 8048 certified basic training and participate in ongoing intervisie (peer supervision) and coordinator-led support. The organization is ANBI-certified (RSIN 854168874, KvK 61020850), led since July 2025 by director Kirsten Hawlitschek — the third director since founding.

The business model is non-commercial: clients are not charged, and revenue is raised through private donations, foundation and fund grants, and municipal partnerships with Gemeente Den Haag (including programs such as the Landelijke Pauzeknop and Energiebank Den Haag). Distribution relies on community-led, wijkgericht outreach through walk-in clinics, professional referrals from social workers and housing corporations (notably a pilot with Staedion), self-referral via an online registration form, and word-of-mouth within The Hague's social-services network.

Name

Stichting SchuldHulpMaatje Den Haag

Legal name

Stichting SchuldHulpMaatje Den Haag

Website

https://schuldhulpmaatjedenhaag.nl

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Stichting SchuldHulpMaatje Den Haag is a Dutch nonprofit foundation, founded in 2014, that provides free volunteer-based debt counseling to approximately 40,000 households in financial distress in The Hague, delivered through six neighborhood teams and a youth clinic.

Ownership category

akta.pro rank

Headquarters

HQ city

Den Haag

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Donations from private individuals: Private individuals can make donations to the organization's IBAN (NL15 RABO 0188 2937 60). The organization publishes annual reports on income and expenditures.
2. Foundation and fund grants: SchuldHulpMaatje Den Haag depends on funds (fondsen), donors, and partners to finance its operations. Professionalism and training programs are funded through these grants. The organization has ANBI (Algemeen Nut Beogende Instelling) status.
3. Municipal funding / partnerships: The organization receives support from the municipality of Den Haag, including partnership on programs such as the Landelijke Pauzeknop and other government-funded debt assistance initiatives. Funding is also channeled through programs like the Energiebank Den Haag which is municipality-funded.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

Stichting SchuldHulpMaatje Den Haag is a nonprofit foundation that provides free, volunteer-based debt counseling and financial guidance to residents of The Hague. Trained volunteers (maatjes) deliver one-on-one long-term support including budgeting, creditor navigation, WSNP/MSNP debt restructuring trajectory support, and referrals to municipal and social partners. Services are delivered through neighborhood-embedded walk-in consultation hours, home visits, telephone, WhatsApp, and an online intake form, organized across six neighborhood teams and a dedicated youth team.

Product overview

Stichting SchuldHulpMaatje Den Haag is a volunteer-based nonprofit organization offering free debt counseling and financial assistance services to residents of The Hague. The organization operates through a platform of trained volunteer maatjes who provide personalized, one-on-one support. The core service (Maatje) is complemented by specialized offerings including MoneyMaatje for young adults (18-27 years), and structured intake and coordination services. Support is delivered through neighborhood-based walk-in consultation hours across six districts, house visits, telephone, and WhatsApp. The organization uses a secured internal registration system (beveiligd logboek) to manage client dossiers and track assistance progress. Services are free of charge, funded through donations, grants, and ANBI charitable status.

Differentiator

Problem solved

Functional benefit

Brands

• MoneyMaatje: A specialized program for youth aged 18-27 years to help with financial concerns, debts, allowances, savings, student financing, and organizing administration.

Products and services

• Maatje (SchuldHulpMaatje Volunteer Debt Counseling) Core one-on-one volunteer-based debt counseling service where trained maatjes help residents of The Hague regain control over their financial situation through budgeting assistance, administrative support, and navigation of debt resolution processes including WSNP/MSNP trajectories.
• MoneyMaatje (Youth Financial Guidance) Specialized walk-in consultation program for young adults aged 18-27 covering debts, allowances (toeslagen), savings, student financing, and administrative organization. Operates a dedicated clinic at Enthovenplein 25 in The Hague.
• Inloopspreekuren (Walk-in Consultation Hours) Physical walk-in consultation hours held at neighborhood centers across The Hague including Bouwlust, Centrum/Schilderswijk/Zeeheldenkwartier, Loosduinen, and Moerwijk, providing accessible drop-in support for people with financial questions.

Quantifiable outcome

• Mevrouw A. regained financial stability within four months with €5,000 in debt resolved through budget planning, creditor negotiations, energy coaching, and a benefit recalculation.
• +3 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

14 partnerships are on record, tiered core, major and minor.

• Dienst Toeslagen (Belastingdienst)coreStrategic or Co-development Partner · 1 January 2024SchuldHulpMaatje Den Haag holds official Toeslagenservicepunt status, giving maatjes direct phone access to a dedicated team at Dienst Toeslagen for resolving individual benefit cases. The partnership also includes training offers for maatjes on topics such as benefit applications, prevention of repayments, and resolution of problems.
• Stichting Quiet Den HaagcoreStrategic or Co-development Partner · 1 January 2022Stichting Quiet Den Haag addresses social isolation among people in poverty by organizing 'geluksmomenten' (moments of happiness), in-person gatherings, and workshops. SchuldHulpMaatje refers clients experiencing loneliness, shame, or low motivation to Quiet. Quiet supports over 1,000 households (~3,000 people) with 60+ volunteers. Many members of Quiet are also SchuldHulpMaatje clients, creating a complementary ecosystem.
• Jongerenpunt070 (Gemeente Den Haag)coreStrategic or Co-development PartnerJongerenpunt070 is a municipal initiative that helps approximately 2,500 youth (16-26 years) in The Hague with multiproblem situations (no work, no education, family issues, criminality). SchuldHulpMaatje works with Jongerenpunt070 to address the financial component of youth multiproblematiek, including referrals via Helpdesk Geldzaken to Financiële Hulpverlening.
• Energiebank Den HaagmajorStrategic or Co-development PartnerEnergiebank Den Haag assists low-income households (up to ~130% of welfare norms) with energy poverty through free home visits by trained energy coaches, who install energy-saving materials. Maatjes refer clients to Energiebank for energy-saving advice and assistance. The Energiebank is funded by the municipality.
• Sociale Fondsen Den Haag (SFDH)coreStrategic or Co-development PartnerSociale Fondsen Den Haag provides urgent financial assistance for Haagse citizens in acute need when regular welfare provisions are insufficient or unavailable. SchuldHulpMaatje maatjes submit applications on behalf of help seekers. In 2024, SchuldHulpMaatje submitted 9 applications totaling ~€25,000 for help seekers. SFDH offers a simplified procedure for amounts up to €500.
• Gemeentelijke Kredietbank (GKB) Den HaagcoreStrategic or Co-development PartnerGKB provides saneringskredieten (debt restructuring loans) for debts resolvable within 18 months, as well as consumptive loans for essential purchases to people unable to access commercial credit. SchuldHulpMaatje refers clients to GKB for debt consolidation loans, budget advice, and social banking services. Five direct contact numbers for GKB consulenten are shared with maatjes.
• Helpdesk Geldzaken (Gemeente Den Haag, Dienst SZW)coreStrategic or Co-development PartnerHelpdesk Geldzaken provides free financial counseling to Den Haag residents at 36 locations across the city. Services include budget scans, benefit applications, payment arrangements, and referrals. SchuldHulpMaatje and Helpdesk Geldzaken work closely together, with the Helpdesk serving as a first point of contact for many clients who are then referred to SchuldHulpMaatje for ongoing support.
• Staedion (woningcorporatie)majorChannel Partner/ Reseller/ DistributorStaedion, a housing corporation, partnered with SchuldHulpMaatje Den Haag in a pilot program to support tenants experiencing payment problems. Many of Staedion's thousands of tenants face payment difficulties, and the partnership enables proactive outreach and support.
• ROC MondriaanminorStrategic or Co-development PartnerROC Mondriaan partnered with SchuldHulpMaatje on the 'Grip op je Geld' (Grip on Your Money) pilot program — a 10-week curriculum teaching financial self-reliance to students, combining theory with an online game and integrating Dutch language, math, and civic skills.
• Stichting PerspektiefminorStrategic or Co-development PartnerStichting Perspektief helps women experiencing domestic violence rebuild safe lives. SchuldHulpMaatje works with Perspektief to support clients who face financial challenges alongside other problems, ensuring holistic assistance.
• Indigo PreventieminorStrategic or Co-development PartnerIndigo Preventie provides training to SchuldHulpMaatje volunteers on recognizing and responding to drug use among help seekers. On 7 November 2024, a training session on drug detection and referral was delivered to interested maatjes.
• KompassieminorStrategic or Co-development PartnerKompassie provides mental and practical support to Haagse citizens with psychological vulnerabilities. Since financial problems and mental health are closely linked, Kompassie volunteers may refer clients to SchuldHulpMaatje for financial guidance, and vice versa.
• PEP Den HaagminorStrategic or Co-development PartnerPEP Den Haag is a local partner organization. Annelies Dirks, volunteer coordinator at SchuldHulpMaatje, visited PEP to build connections and explore collaboration opportunities between the organizations.
• CJIB (Centraal Justitieel Incassobureau)minorStrategic or Co-development PartnerCJIB handles the collection of judicial fines and other government claims. SchuldHulpMaatje coordinates with CJIB to help clients navigate payment obligations, fine reductions, and repayment arrangements as part of broader debt resolution strategies.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Humanitas: Large Dutch social-support NGO offering broad services including financial and debt counseling among many other programs. Comparable on the social-services nonprofit axis but with a much wider portfolio than the anchor.
• Gemeentelijke Kredietbank Den Haag (GKB): Municipal credit bank in The Hague providing saneringskredieten, budget advice, and social banking. Listed as a key referral partner of SchuldHulpMaatje but also a formal alternative channel for the same clients.
• Leger des Heils Nederland: Dutch arm of the Salvation Army, providing social and debt-relief services including schuldhulpverlening. Overlaps with the anchor in debt assistance for vulnerable groups but operates a much broader welfare and shelter portfolio.

Regional players

• SchuldHulpMaatje Rotterdam: Rotterdam chapter of the national SchuldHulpMaatje network, applying the same maatje-based debt-counseling approach as Den Haag within its own municipal context.
• SchuldHulpMaatje Amsterdam: Local SchuldHulpMaatje chapter serving Amsterdam using the same volunteer-maatje model. Direct operational parallel to the anchor, just in a different Dutch city.

Others

• Energiebank Den Haag: Municipally funded program providing energy coaches for low-income households. Cross-referral partner for SchuldHulpMaatje when debt issues intersect with energy poverty, addressing an adjacent need.
• Stichting Quiet: Dutch nonprofit tackling poverty-related social isolation with community activities and member support. Documented partner of SchuldHulpMaatje for clients whose financial problems are entangled with loneliness and shame.
• SchuldHulpMaatje Nederland: National umbrella organization supporting all local SchuldHulpMaatje chapters with training, quality standards (Kiwa/NEN 8048), and the brand. Not a direct competitor but the network's operating backbone.
• Stichting Perspektief: Foundation supporting women escaping domestic violence in rebuilding safe, financially stable lives. Listed as a referral partner where debt and safety issues co-occur, working with the same client population.

Emerging players

• Stichting Schuldenlab: Dutch foundation focused on debt-relief innovation and prevention partnerships with municipalities and employers. Targets the same client base and municipal stakeholders as the anchor but with a more innovation/program-design lens.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/schuldhulpmaatjeDH
• LinkedInlinkedin.com/company/schuldhulpmaatje-dh

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Stichting SchuldHulpMaatje Den Haag