Schulz Hotels
Schulz Hotels is a Berlin-based, privately held digital-first urban hotel operator running Schulz Hotel Berlin Ostbahnhof and developing a second property near Berlin Hauptbahnhof, serving solo travelers, families, corporate groups, and school trips with mobile check-in, on-site F&B, and direct digital booking.
- Company typePrivate
- Founded-
- HeadquartersBerlin, Germany
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Schulz Hotels does
Schulz Hotels is a Berlin-based, privately held digital-first urban hotel operator incorporated as KGR Schulz Hotel Berlin 1 GmbH, founded in 2018 and led by Managing Director Nizar Rokbani. The company operates a single asset today, Schulz Hotel Berlin Ostbahnhof, located directly opposite Berlin Ostbahnhof in the Friedrichshain district, with a second property, Schulz Hotel Berlin Central Station (Hauptbahnhof), under development. The hotel is built around a mobile-first guest experience: guests book direct via a segmented one-page booking engine or the Schulz App, check in online, and unlock rooms via smartphone, supported by a 24/7 DialogShift chat channel and 24-hour reception.
The product mix is intentionally broad for a budget urban property: five room types (single, double, triple, family, and quadruple), an on-site Hungry Bear burger bar and Kantine, Café Martha for coffee and cakes, a breakfast buffet, half-board dinner packages, packed lunches, and a shared guest kitchen. Ancillary revenue comes from late check-out (EUR 25), key replacement (EUR 5), and refundable security deposits (up to EUR 500). The company serves four distinct segments through dedicated booking paths: solo travelers/couples/friends (1-8 rooms), families (FAMILIE15 code, 1-8 rooms), corporate events (9+ rooms), and school/educational tours (20+ people in shared rooms), with international demand captured via five-language site versions and global payment methods including UnionPay, Apple Pay, and Google Pay.
Commercially, Schulz Hotels runs a pure transaction-based revenue model (room nights plus F&B plus ancillaries) with no subscription or contracted revenue. Distribution is direct-first via own website, Schulz App, and email ([email protected]), with no explicit OTA partnerships identified. The brand carries a 4.3/5.0 rating on Customer Alliance and was named by GEO Saison in 2020 as one of the 50 most beautiful new hotels in Europe. The business is backed by the entrepreneurs behind Meininger (a known European hostel chain), supplying operating expertise and capital, though no external funding rounds or ownership changes are disclosed. Headcount is reported at 10, consistent with a small, founder-led operating company that is scaling primarily through property count rather than platform headcount.
Schulz Hotels firmographics
Firmographics- Name
- Schulz Hotels
- Legal name
- KGR Schulz Hotel Berlin 1 GmbH
- Website
- https://schulzhotels.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Schulz Hotels is a Berlin-based, privately held digital-first urban hotel operator running Schulz Hotel Berlin Ostbahnhof and developing a second property near Berlin Hauptbahnhof, serving solo travelers, families, corporate groups, and school trips with mobile check-in, on-site F&B, and direct digital booking.
- Ownership category
- akta.pro rank
Schulz Hotels industry classification
Industry- Product category
- Budget Urban Hotel Hospitality
- NAICS
- Hotels (except Casino Hotels) and Motels (72111), Hotels (except Casino Hotels) and Motels (721110), Traveler Accommodation (7211)
- SIC
- Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Hotels & Motels (7011)
- akta.pro primary industry
- Lifestyle & Social Hotels (THAGADAB)
Keywords
Where Schulz Hotels is headquartered
LocationHeadquarters
- HQ city
- Berlin
- HQ country
- Germany
- HQ region
- Europe
Offices3 records
Markets served
Schulz Hotels business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain
Revenue model
- Accommodation (Room Bookings): Primary revenue from hotel room bookings across various room types: single rooms, double rooms, triple rooms, family rooms (3-bed), and quadruple rooms (4-bed). Pricing varies by room type and occupancy.
- Food & Beverage: Revenue from on-site dining: Hungry Bear Bar & Kantine (burger joint serving burgers, fries, and bowls) and Café Martha (coffee specialties, cakes, snacks). Also includes packed lunches for group travelers.
- Half-Board (Half-Pension): Optional evening buffet offering 2-course meals (appetizer, main course, drink) for guests, with vegetarian options and food intolerance accommodations. Bookable up to 14 days before arrival.
- Ancillary Services: Additional charges for late check-out (25 EUR per room), lost key cards (5 EUR), and security deposits (up to 500 EUR). Luggage storage for groups available at additional cost.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Family booking discount code FAMILIE15 available |
Go-to-market motion2 records
Distribution channels6 records
Marketing channels9 records
Schulz Hotels product offering
Product offeringCore offering
Schulz Hotels operates a digital-first urban hotel in Berlin's Friedrichshain district opposite Ostbahnhof, offering accommodation in five room categories (single, double, triple, family, and quadruple) with private bathrooms, free Wi-Fi, and smart TVs. The integrated offering includes on-site dining at Hungry Bear Bar & Kantine and Café Martha, plus breakfast buffet, packed lunches, and half-board packages. Digital services via the Schulz App enable mobile check-in and smartphone-based room key access for frictionless guest experiences.
Product overview
Schulz Hotels operates as a modern urban hotel concept offering accommodation with multiple room types including single, double, triple, family, and quadruple rooms. The hotel provides an integrated hospitality ecosystem combining lodging with food and beverage outlets (Hungry Bear burger restaurant and Café Martha), digital guest services through the Schulz App for mobile check-in and room access, and meal options including breakfast buffet, packed lunches, and half-board packages. The company serves diverse segments including solo travelers, couples, families, business guests, and school groups, positioning itself as a flexible accommodation option in Berlin's Friedrichshain district near Ostbahnhof and the East Side Gallery.
Differentiator
Problem solved
Functional benefit
Products and services
- Single Room Accommodation
Companies that use Schulz Hotels
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles4 records
Schulz Hotels technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration11 records
Feature6 records
Schulz Hotels partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- TripAdvisorcorePost-stay review email service. After guest departure, an email is sent asking for stay rating, with link to TripAdvisor. Schulz Hotels stores guest name and email for this purpose. Part of customer feedback loop and online reputation management.
- DialogShift GmbHcoreChat application provider for 24/7 customer service on website. Stores chat messages and sets unique ID cookie to recognize returning customers. Cookie retained for 90 days. Chat feature requires cookies to function.
- Google AnalyticscoreWeb analytics service for tracking visitor behavior and website usage. Uses cookies with IP anonymization (gat._anonymizelp()). Analyzes website activity and provides reports on website performance.
- Customer AlliancecoreReview aggregation platform providing guest review scores. Schulz Hotels maintains a 4.3 rating through this platform.
- GEO SaisonminorTravel magazine featuring Schulz Hotels in their list of '50 Most Beautiful New Hotels in Europe' in 2020.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Schulz Hotels competitors and assessment
Company assessmentDirect peers
- Meininger Hotels: European budget hotel/hostel hybrid chain founded by the same entrepreneurs behind Schulz Hotels. Operates multiple properties across major European cities with similar budget positioning, shared-room options, and group travel focus.
- Generator Hostels: European design-led hostel/hybrid accommodation brand with locations in Berlin and other major cities. Targets similar younger, design-conscious budget travelers with private and shared room options.
- Motel One: Leading German budget-lifestyle hotel chain with 90+ properties across Europe. Directly competes with Schulz in the design-forward, mid-scale segment targeting cost-conscious but design-aware travelers.
- 25hours Hotels: German lifestyle hotel brand with design-focused properties in major European cities. Competes in the same lifestyle/boutique positioning as Schulz, emphasizing design, neighborhood location, and personality-driven experiences.
- B&B Hotels: European budget hotel chain with strong presence in Germany. Competes in the no-frills, value-priced segment targeting business and leisure travelers seeking functional accommodation.
- a&o Hostels: Largest privately operated hostel chain in Europe with locations in major cities including Berlin. Competes in the budget accommodation segment serving families, school groups, and individual travelers.
Broad incumbents
- Ibis Budget (Accor): Accor's economy hotel brand with extensive European presence. Part of a much larger hotel group with global distribution, loyalty program, and operational scale advantages over independent operators.
- Premier Inn: UK-based budget hotel chain that has expanded into Germany including Berlin. Competes in the affordable segment with significantly larger scale and capital base than Schulz.
- NH Hotels: Major European hotel chain with multiple Berlin properties. Provides upscale-to-midscale competition in the same urban Berlin market as Schulz.
- Steigenberger Hotels: Established German hotel group with Berlin presence. Competes in the broader Berlin accommodation market with both midscale and upscale properties.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights7 records
Customer concentration
Schulz Hotels social profiles
Digital presenceSchulz Hotels financial estimates
Financial estimateRevenue estimate
Valuation estimate
Schulz Hotels leadership team
Management profileNumber of profiles
Profiles1 record
Schulz Hotels funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Schulz Hotels M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Schulz Hotels
What does Schulz Hotels do?
Schulz Hotels operates a digital-first urban hotel in Berlin's Friedrichshain district opposite Ostbahnhof, offering accommodation in five room categories (single, double, triple, family, and quadruple) with private bathrooms, free Wi-Fi, and smart TVs. The integrated offering includes on-site dining at Hungry Bear Bar & Kantine and Café Martha, plus breakfast buffet, packed lunches, and half-board packages. Digital services via the Schulz App enable mobile check-in and smartphone-based room key access for frictionless guest experiences.
Is Schulz Hotels a public or private company?
Schulz Hotels is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Schulz Hotels founded?
Schulz Hotels was founded in -1. It employs 1 to 10 people.
Where is Schulz Hotels based?
Schulz Hotels is headquartered in Berlin, Germany, in the Europe region.
How does Schulz Hotels make money?
Four revenue lines are on record. Accommodation (Room Bookings) is the primary driver. The others are food & Beverage, half-Board (Half-Pension) and ancillary Services.
Who are Schulz Hotels's main competitors?
Direct peers on record are Meininger Hotels, Generator Hostels, Motel One, 25hours Hotels, B&B Hotels and a&o Hostels. Broad incumbents are Ibis Budget (Accor), Premier Inn, NH Hotels and Steigenberger Hotels.
Does Schulz Hotels have an API?
No public API is recorded for Schulz Hotels.
What industry is Schulz Hotels in?
Schulz Hotels's product category is Budget Urban Hotel Hospitality. Its primary akta.pro industry code is THAGADAB, Lifestyle & Social Hotels. Its NAICS code is 72111 and its SIC code is 7000.