What Science Based Ingredients does

Science Based Ingredients (SBI), operating under the legal entity JKB Consulting Inc, is a privately held B2B nutraceutical sales, marketing, and distribution company headquartered in Stouffville, Ontario, Canada. The company commercializes a portfolio of more than 25 proprietary, science-based, health-condition-specific ingredient brands — covering joint health (Biovaflex®, Univestin®, AyuFlex®), sports nutrition (Watts'Up®, PeakATP®, myHMB™), hydration (Oselan®), cognitive health (BrainBerry®, Cognigrape™), stress and sleep (Sensoril®, Maizinol®, Wellmune®), cardiovascular health (Capros®, BERGAVIT™, Crominex®), digestive health (MUCOSAVE™ FG), beauty-from-within (Red Orange Complex™, BiovaDerm, BiovaBIO), men's health (PrimaVie®), and plant-based proteins — each backed by human clinical trials and, in many cases, Health Canada Natural Product Number approvals and stacked third-party certifications (Non-GMO Project Verified, Kosher, Halal, FSSC 22000, BRC, ISO 9001/14001/22000, Organic). SBI does not manufacture; it acts as a commercial bridge between global ingredient innovators and North American brand owners, formulators, and contract manufacturers in five end verticals: natural health products, dietary supplements, sports nutrition, functional food & beverage, and pet nutrition.

The business model is transaction-based ingredient distribution, with pricing negotiated per-account based on volume and specifications rather than disclosed publicly. Revenue is generated by sourcing proprietary ingredients from founding scientists and global suppliers (including an exclusive Canadian distribution relationship with Sicily-based Bionap) and reselling them to manufacturers and brand marketers who incorporate them into finished products. Distribution is executed through a global network of strategically located third-party logistics partners, enabling delivery across Canada, the United States, and international markets. Go-to-market is sales-led and multi-channel: a direct B2B sales team engages executive, product development, R&D, and procurement functions at customer organizations, supplemented by content marketing (the "Smile Breathe Imagine" blog, video content, newsletter), and active participation in eight or more industry trade shows annually (SupplySide, Vitafoods Europe, IFT, Natural Products Expo West, CHFA NOW, NBJ Summit, FI Europe, BCFT Supplier Night).

Operationally, SBI runs lean with approximately nine employees led by President & CEO Jim Bornhold (20+ years in the industry), supported by a CMO (Nathalie Thivierge), Director of International Sales (Manuela Audidier), Sales Manager (Raluca Truta), Supply Chain & Logistics Manager (Cameron McLean), QA/Regulatory & Science Manager (Natasha Hannan, MSc), and Senior Manager of Finance & Operations (Michael Esposito). The company is a member of the 1% for the Planet movement, directing 1% of gross annual revenue to environmental organizations, and is privately held with no disclosed venture capital or private equity investment, indicating founder-driven, bootstrapped capital structure.

Name

Science Based Ingredients

Legal name

JKB Consulting Inc

Website

https://sciencebasedingredients.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Science Based Ingredients is a privately held Canadian B2B distributor commercializing more than 25 proprietary, clinically-validated nutraceutical ingredient brands — with Health Canada approvals — to manufacturers and brand owners across natural health products, sports nutrition, functional food and beverage, pet nutrition, and dietary supplements.

Ownership category

akta.pro rank

Headquarters

HQ city

Toronto

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Ingredient Distribution and Sales: SBI generates revenue through the distribution and sales of proprietary nutraceutical ingredients to manufacturers and brand owners in the health and wellness industry. The company operates as an intermediary between ingredient suppliers (global supply partners) and customers (manufacturers, brand marketers, product developers) in the nutraceutical, food & beverage, and pet industries.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Science Based Ingredients (SBI) is a B2B nutraceutical sales, marketing, and distribution company that commercializes proprietary, science-based, health-condition-specific ingredients to manufacturers, brand owners, and product developers. The company sources clinically validated ingredients from global supply partners and distributes them across the natural health products, dietary supplements, sports nutrition, functional food & beverage, and pet nutrition industries. SBI acts as a commercial bridge between ingredient innovators and finished product manufacturers, with deep expertise in Health Canada regulatory approvals.

Product overview

Science Based Ingredients (SBI) is a nutraceutical sales, marketing, and distribution company offering a portfolio of market-ready ingredient solutions built on three pillars: Unique, Innovative, and Science-Based. Their product portfolio includes functional ingredients for joint health (Biovaflex®, Univestin®, AyuFlex®), sports nutrition (Watts'Up®, PeakATP®), hydration/electrolytes (Oselan®), cognitive health (BrainBerry®, Cognigrape™), stress and sleep support (Sensoril® Ashwagandha, Maizinol®, Wellmune®), cardiovascular health (Capros®, BERGAVIT™, Crominex®), digestive health (MUCOSAVE™ FG), skin and beauty (Red Orange Complex™, BiovaDerm, BiovaBIO), men's health (PrimaVie®), liver health (NAFLiver), pet health (BiovaPlex®), and plant-based proteins (Pea, Rice, Soy proteins). All ingredients are supported by human clinical trials and include Health Canada approvals (NPNs). The company distributes for suppliers including Bionap (MUCOSAVE™, BERGAVIT™, Red Orange Complex™, Cognigrape™) and partners with global manufacturers.

Differentiator

Problem solved

Functional benefit

Products and services

• Oselan®
• Biovaflex®
• Univestin®
• AyuFlex®
• Watts'Up®
• PeakATP®
• PrimaVie®
• Capros®
• BrainBerry®
• Sensoril® Ashwagandha
• Maizinol®
• Wellmune®
• Red Orange Complex™ (ROC H)
• BERGAVIT™
• MUCOSAVE™ FG
• BiovaDerm
• BiovaBIO
• BiovaPlex®
• Aller-Action™
• NAFLiver
• Algalithe® P
• Ayuric®
• myHMB™
• Crominex®
• Cognigrape™
• Pea Protein (Clear, Conventional, Organic)
• Brown Rice Protein (Clear, Conventional, Organic)
• Soy Protein 90%

Quantifiable outcome

• 1% of gross annual revenue contributed to environmental charities including Forests Canada, A Greener Future, Second Harvest, Coral.org, and Indlovu Aerial Trust

Named customers3 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Four partnerships are on record, tiered core and minor.

• BionapcoreChannel Partner/ Reseller/ DistributorBionap partnered with SBI as their Exclusive Canadian Distributor. Bionap, a family-owned company based in Sicily, brings expertise in science and industry-leading farming practices with a portfolio of trademarked ingredients. SBI leverages their in-depth knowledge of the Canadian market and regulatory requirements combined with extensive customer relationships and commitment to sustainability.
• 1% for the PlanetcoreOthersSBI is a proud member of the 1% for the Planet movement, directing 1% of gross annual revenue toward environmental organizations. Supported charities include Forests Canada, A Greener Future, Second Harvest, Coral.org, and Indlovu Aerial Trust.
• Indlovu Aerial TrustminorOthersSBI partnered with Indlovu Aerial Trust, a South African conservation non-profit, to develop a solar-powered, real-time video streaming platform for monitoring bearded vultures as part of the Bearded Vulture Recovery Programme. The project uses HD video streaming and Starlink connectivity to support conservation efforts.
• Wildlife ACTminorOthersSBI supports Wildlife ACT's conservation work in Hluhluwe-iMfolozi Park, focusing on African wild dog conservation. Wildlife ACT conducts priority species and ecosystem conservation including camera trap monitoring, field observation, and data analysis.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Gencor: Gencor is a Canada-headquartered (like SBI) global ingredient distributor focused on branded, clinically validated botanical and specialty ingredients for men's health, women's health, and sports nutrition. Its geographic base and science-led positioning make it a close regional peer.
• PLT Health Solutions: PLT Health Solutions is a U.S.-based ingredient distributor that markets clinically-supported branded ingredients (e.g., Zembrin, Rhodiola, HydroCurc) to dietary supplement and functional food manufacturers. Like SBI, it competes on clinical substantiation, regulatory support, and exclusive supplier partnerships, but operates at larger scale across North America.
• Lallemand Health Solutions: Lallemand Health Solutions is the probiotic and yeast-derived ingredient arm of Lallemand, supplying clinically validated probiotic and beta-glucan ingredients (e.g., similar positioning to SBI's Wellmune). Direct overlap in the probiotic and immune-health ingredient category.
• AIDP: AIDP (American International Distribution Partners) is a California-based specialty ingredient distributor serving the nutraceutical, functional food, and beverage industries with branded ingredients backed by clinical research. Its portfolio breadth and Health Canada/NDI support mirror SBI's value proposition directly.
• Ethical Naturals Inc. Ethical Naturals is a California-based specialty ingredient distributor supplying clinically researched botanical extracts (e.g., Cranberex, GreenGrown) to supplement manufacturers. Comparable to SBI in its reliance on scientific substantiation and exclusive ingredient partnerships.
• Artemis International: Artemis International is a North American ingredient company focused on branded berry and fruit-based extracts (e.g., Aronia, Elderberry, Cranberry) for nutraceutical applications. Comparable to SBI's BrainBerry/Red Orange Complex-style botanical extract offerings.
• TSI Group: TSI Group is a U.S.-based ingredient supplier specializing in science-backed branded ingredients for sports nutrition, joint health, and cognitive health, sold globally through B2B channels. Its portfolio overlap with SBI's sports nutrition and joint health categories is direct.
• Sabinsa: Sabinsa is a manufacturer and global distributor of branded, clinically researched botanical extracts (e.g., Curcumin C3 Complex, Boswellin, BioPerine). It is highly comparable to SBI because it monetizes proprietary, science-backed botanical ingredients through a global B2B sales model with strong regulatory dossiers.

Broad incumbents

• dsm-firmenich: dsm-firmenich is a global nutrition, health, and ingredients powerhouse offering vitamins, nutraceutical actives, and functional food ingredients at massive scale. While far broader than SBI, it competes for the same brand-owner formulation slots and represents the strategic scale SBI's partners and customers can pivot to.
• Kerry Group: Kerry Group is a global taste and nutrition company providing functional ingredients and systems for food, beverage, and supplement manufacturers. It competes with SBI for functional food & beverage formulation wins but at vastly greater scale and with proprietary systems.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/science-based-ingredients

Compliance13 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Science Based Ingredients