Santa Catarina Moda e Cultura

What Santa Catarina Moda e Cultura does

Santa Catarina Moda e Cultura (SCMC) is a private, non-profit industry association founded in 2006 and headquartered at the Blumenau Innovation Center (Centro de Inovação de Blumenau) in Santa Catarina, Brazil. It operates as a collaborative innovation platform connecting fashion and textile companies, educational institutions, students, and the broader community in Santa Catarina state. SCMC does not sell a single product; instead, it delivers a portfolio of programs and initiatives that include SCMC Conecta (leadership encounters), LabCria and Moda Amanhã (student creative projects and hackathons), VIC (Very Important Companies) and Experience (immersive company visits), Workshops and Palestras (training sessions), the #GenteQueFaz Committee (HR and organizational culture), Governança&Circularidade and Letramento Digital (digital transformation initiatives), Projeto Missão (international missions), Soul Catarina and Thinking (cultural and networking events), and the Embarque Imediato corporate learning program developed with FIESC/SESI.

The platform's underlying 'technology' is better described as a curated event and program calendar supported by WhatsApp, email, social media, and the scmc.com.br website than as a software product. SCMC has no app, no API, no proprietary models, and no developed software platform; AI/ML, IoT, and digital transformation appear as thematic content within educational programs rather than as internal capabilities. International missions are coordinated with ABIT and APEX Brasil to expose members to global fashion markets such as Barcelona and Japan.

SCMC generates revenue almost exclusively through recurring monthly membership fees (mensalidades) paid by member companies via Brazilian bank slip (boleto bancário), with the fee level set by the General Assembly. Membership is restricted to companies with operational headquarters in Santa Catarina that maintain ethical business practices, and three months of non-payment triggers automatic removal. Leadership rotates among executives from member companies—Rui Altenburg (2018–2019), Osni Junior (2020–2022), and Fernando Sierbert (2022–2024) have served as president. Currently about 18 companies are active members including Altenburg, Cia. Hering, Karsten, Marisol, Círculo, Brandili, Audaces, and Grupo Marlan, with 25 educational institutions connected through the student programs.

Name

Santa Catarina Moda e Cultura

Legal name

Santa Catarina Moda e Cultura - SCMC

Website

https://scmc.com.br

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

1–10 employees

Short description

Santa Catarina Moda e Cultura (SCMC) is a Blumenau-based non-profit industry association that runs programs, events, and corporate learning connecting ~18 fashion/textile member companies with 25 educational institutions and students across Santa Catarina, Brazil, funded primarily through monthly membership fees.

Ownership category

akta.pro rank

Product category

Industry Association Services

NAICS

Business Associations (813910), Convention and Trade Show Organizers (56192)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Association & Society Conference Management (Nonprofit, Professional Bodies) (THAHACAA)

Keywords

• Fashion industry association
• Textile innovation platform
• Industry networking programs
• Creative talent development
• Corporate learning initiatives

Headquarters

HQ city

Blumenau

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Association Membership Fees: Monthly membership fees paid by associated companies to participate in SCMC programs, events, workshops, and networking activities. The fees fund operational activities including training sessions, lectures, and member coordination.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

SCMC is a private non-profit industry association that operates a collaborative innovation platform for fashion and textile companies in Santa Catarina, Brazil. It delivers its value through a portfolio of programs including leadership encounters (SCMC Conecta), student creative teams (LabCria, Moda Amanhã), company immersion visits (VIC, Experience), workshops, lectures, corporate learning (Embarque Imediato), and digital transformation initiatives (Governança&Circularidade, Letramento Digital). Member companies pay monthly fees to participate and gain access to the network, knowledge exchange, and talent development pipelines.

Product overview

Santa Catarina Moda e Cultura (SCMC) is a collaborative platform that connects fashion and textile industry companies, universities, students, and the community in Santa Catarina, Brazil. Rather than a single commercial product, SCMC offers a portfolio of programs and initiatives including: SCMC Conecta (leadership encounters), LabCria and Moda Amanhã (student creative projects), VIC and Experience (company immersion programs), Workshops and Palestras (knowledge-sharing sessions), Thinking and Soul Catarina (cultural networking events), Governança&Circularidade and Letramento Digital (digital transformation initiatives), #GenteQueFaz Committee (HR/organizational culture), Projeto Missão (company visits), and Embarque Imediato (corporate learning). The platform operates as an industry association with member companies from the textile, fashion, and accessories sectors, focused on capacity building, innovation stimulation, and design culture development.

Differentiator

Problem solved

Functional benefit

Brands

• LabCria: Project selecting students from technical and higher education institutions in Santa Catarina to form creative teams for fashion research and collection development with industry mentorship.
• Moda Amanhã
• VIC (Very Important Companies)
• Experience
• Thinking
• Soul Catarina
• Embarque Imediato
• #GenteQueFaz
• SCMC Conecta

Products and services

• SCMC Conecta Series of encounter events with industry leaders and speakers who bring knowledge and inspiration to SCMC member companies on fashion, design, innovation, and business topics. Notable speakers have included Carlos Ferreirinha, Fernando Pimentel, Artur Grynbaum (Boticário), Eduardo Kimura (IBM), Irmãos Campana, Roberto Stern (H.Stern), Ozires Silva (Embraer), Lino Villaventura, and Fernanda Yamamoto.
• LabCria Student selection project that forms a creative team to research, create, and develop fashion collections with mentorship from renowned Brazilian fashion market professionals. Aimed at connecting student talent with industry expertise.
• Moda Amanhã Innovation-focused hackathon format where selected students solve real challenges from member companies, with best ideas receiving awards. Provides multidisciplinary exposure to industry issues.
• Thinking Informal networking events bringing together members, their families, and guests for reflection, fellowship, and connection in an informal Catarina-style dynamic.
• Soul Catarina Immersion in Santa Catarina culture encompassing wine tourism, gastronomy, arts, and technological culture of the state.
• Experience Hosting of partners at member companies through guided factory tours, showcasing logistics, production processes, human asset care, and market expertise.
• VIC (Very Important Companies) Immersion program visiting major reference brands to learn about their culture and values. Over a decade, members have visited AREZZO, RENNER, NATURA, 3M, GRUPO BOTICÁRIO, INTELBRAS, VOLVO, BRASKEM, and others.
• Workshops Practical workshops with dynamics and exercises developing deeper knowledge, promoting innovation, capacity building, and dissemination of new content, techniques, and applications across various areas.
• Palestras (Lectures) Lecture series featuring industry leaders and experts who bring knowledge and inspiration on fashion, design, innovation, and business topics.
• #GenteQueFaz Committee Active committee focused on leadership engagement and organizational culture development, bringing together human resources teams from member companies to exchange experiences and discuss organizational culture topics.
• Governança&Circularidade Digital transformation program covering data solutions, software, AI tools, machine learning, data interpretation, and IoT, with lectures, workshops, missions, and experience sharing to stimulate innovation among members.
• Letramento Digital Digital literacy program focused on digital transformation covering data solutions, software, intelligent tools (AI), machine learning, data interpretation, and IoT, with practical applications from company entry to end customer.
• Embarque Imediato Corporate learning program developed with FIESC/SESI consultancy, creating learning paths focused on leadership development over 6 months, connecting members through identified skill gaps.
• Projeto Missão (Mission Project) Visits to companies, educational institutions, cities, or countries focused on innovation and best practice exchange, establishing contacts and acquiring new knowledge. Includes international market missions to Barcelona and Japan in collaboration with APEX Brasil and ABIT.

Quantifiable outcome

• Over 18 years of impact on Santa Catarina's fashion and design industry through platform activities

Named customers10 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core and minor.

• ACATE (Associação Catarinense de Empresas de Tecnologia)coreStrategic or Co-development PartnerPartnership with ACATE brings technology startups to SCMC member companies. The collaboration organizes road shows where startups from Retail and Manufacturing verticals present innovative solutions for the fashion industry and retail sectors.
• FIESC (Federação das Indústrias do Estado de Santa Catarina)coreStrategic or Co-development PartnerPartnership with FIESC and SESI for corporate learning programs. SCMC piloted the 'Embarque Imediato' corporate learning program with SESI, creating 'Learning Trails' focused on leadership development over 6 months.
• Instituto Brasileiro ESGminorStrategic or Co-development PartnerCollaboration with Instituto Brasileiro ESG to conduct the 'Mulheres ESG' itinerant seminar in Blumenau, promoting environmental, social and governance best practices with female industry leaders.
• Maturi (Plataforma Maturi 50+)minorStrategic or Co-development PartnerPartnership with Maturi to address age diversity in the workplace. The collaboration includes talks and debates about intergenerational coexistence and the 'silver generation' in corporate environments.
• Great Place To WorkminorStrategic or Co-development PartnerSCMC hosts talks with Great Place To Work representatives to help member companies understand GPTW methodology, rankings, certification journey, and the importance of organizational climate for results.
• Thomzen Bureau CréativeminorImplementation/ SI/ Consulting PartnerConsulting partner for fashion research and creation, providing expertise for student projects including uniform design initiatives with public institutions like the Military Police of Santa Catarina.
• ABIT (Associação Brasileira da Indústria Têxtil)coreGTM or Marketing PartnerPartnership with ABIT for international missions and market access programs, including visits to Barcelona and Japan in collaboration with APEX Brasil.
• APEX BrasilcoreGTM or Marketing PartnerPartnership with APEX Brasil for international market missions, enabling SCMC member companies to visit global fashion markets including Barcelona and Japan.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Pitti Immagine: Florence-based organizer of Pitti Uomo and other major international fashion events, plus the Pitti Connect digital platform for buyers and brands. Functions as an industry-platform convener with events, trade shows, and member-services comparable in spirit to SCMC's VIC visits and Conecta lectures.
• FIESC (Federação das Indústrias do Estado de Santa Catarina): Santa Catarina's industry federation serving all manufacturing verticals, including textiles. FIESC co-runs the 'Embarque Imediato' corporate learning program with SCMC and provides the broader industrial-policy umbrella within which SCMC's fashion-specialized programming sits.
• Première Vision: Paris-based operator of the world's leading fashion-fabric and textile trade fairs plus industry intelligence services. Première Vision is a global incumbent in the fashion-industry convening and trend-intelligence space, comparable in its event-driven member/platform model but operating internationally rather than at a regional Brazilian level.
• Camera Nazionale della Moda Italiana: Italian national fashion chamber that organizes Milan Fashion Week and runs industry development programs, education, and internationalization initiatives. Operates at the intersection of industry association and event organizer — a model that SCMC partially mirrors at a smaller, regional level.
• ABIT (Associação Brasileira da Indústria Têxtil): National Brazilian textile industry association representing the full textile/apparel value chain across all states. ABIT is a strategic GTM partner of SCMC but also operates as a broader incumbent in the same industry-association category, providing the national-level context and internationalization programming that SCMC supports at the Santa Catarina level.

Others

• APEX Brasil (Agência Brasileira de Promoção de Exportações e Investimentos): Brazilian federal trade and investment promotion agency that co-funds and co-organizes SCMC's international missions to Barcelona and Japan. APEX is an enabling ecosystem participant rather than a competitor, but its broader promotion of fashion/textile exports positions it adjacent to SCMC's internationalization mandate.

Direct peers

• ACATE (Associação Catarinense de Empresas de Tecnologia): Santa Catarina's technology industry association, structured as a private non-profit with members, events, educational-institution partnerships, and partner programming. ACATE is a direct functional peer to SCMC in the same region, only operating in the technology vertical rather than fashion/textile.
• Sinditextil SP (Sindicato da Indústria Têxtil de São Paulo): Regional textile industry union/association serving São Paulo, Brazil's largest apparel-manufacturing state. Operates the same industry-association model with member companies, collective programming, and policy advocacy but in a different geographic cluster.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCaDoRjwbF1k8DA3rEu9G2Bw?view_as=subscriber
• Facebookfacebook.com/scmodaecultura
• Instagraminstagram.com/scmodaecultura
• Xx.com/scmodaecultura
• LinkedInlinkedin.com/company/santacatarinamodaecultura

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Santa Catarina Moda e Cultura