SOUTHERN CROSS MEDICAL GROUP PTY. LTD.

What SOUTHERN CROSS MEDICAL GROUP PTY. LTD. does

Southern Cross Medical Group Pty. Ltd. operates a long-established community general practice in Hampton Park, Victoria, Australia, founded in 1978 and serving local residents on a B2C walk-in and appointment basis. The clinic delivers standard Australian primary-care services spanning family medicine, antenatal care, paediatric health, immunisations, skin checks, wound care, mental health, travel medicine, men's and women's health, plus procedural offerings including iron infusions and Implanon insertion. The practice is supported by 14+ independent specialist GPs operating from the site, with 9 employed staff, and is differentiated operationally by extended hours and 365-days-a-year availability.

The business operates on a standard Australian fee-for-service GP revenue model, drawing on Medicare rebates plus private fees across consultations and procedures, with revenue accruing partly to the clinic infrastructure and partly to independent practitioner billings. Patient acquisition is supported through two third-party online booking platforms, AutoMed Systems and MyHealth1st, with no proprietary technology stack, no AI/ML tooling, and no disclosed data assets. A sister clinic, Fountain Gate Medical Centre, extends the group's footprint within the Casey region, and the practice references Specialist Suites, suggesting capacity for visiting specialists on-site.

There is no disclosed external funding, no M&A activity, and no evidence of expansion beyond the existing Hampton Park and Fountain Gate locations. The group is privately held, with no public revenue, headcount growth, or financial performance data in the source material, which constrains deeper financial triangulation. Strategic activity in the public record is limited to incremental service-line additions and digital booking partnerships rather than structural expansion.

Name

SOUTHERN CROSS MEDICAL GROUP PTY. LTD.

Legal name

Southern Cross Medical Group Pty. Ltd.

Website

https://scmg.com.au

Company type

Private

Founded year

1978

Operating status

Operating

Headcount range

1–10 employees

Short description

Southern Cross Medical Group is a Hampton Park, Victoria-based general practice established in 1978, operating a community GP clinic with 14+ independent specialist GPs delivering extended-hours, 365-day primary care to local residents and running a sister clinic, Fountain Gate Medical Centre.

Ownership category

akta.pro rank

Product category

General Practice Healthcare

NAICS

Offices of Physicians (except Mental Health Specialists) (621111)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Retail & Walk-In Primary Care Clinics (HLAFAGAC)

akta.pro secondary industry

After-Hours & Walk-In Primary Care Clinics (HLAFADAH)

Keywords

• General practice services
• Family medicine
• Antenatal care
• Skin cancer checks
• Travel medicine

Headquarters

HQ city

Hampton Park

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Medical Consultation Fees: The primary revenue stream is consultation fees charged for medical services provided by GPs. Fee information is available on the clinic's fees page. The clinic accepts various patient payment arrangements including bulk billing for eligible patients.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Southern Cross Medical Group operates a multi-doctor general practice clinic providing family medicine, women's and men's health, children's health, immunisations, skin checks, wound care, mental health, travel medicine, iron infusions and Implanon insertion to patients in Hampton Park, Victoria and surrounding suburbs.

Product overview

Southern Cross Medical Group operates a multi-service medical center in Hampton Park, Victoria, providing comprehensive primary healthcare services through a network of independent general practitioners. The practice offers a broad range of medical services including family medicine, specialist care areas (women's health, men's health, children's health), procedural services (immunisations, wound care, iron infusions, Implanon insertion), and preventive care (skin checks, travel medicine, mental health). The group includes a main clinic at Hampton Park and a sister clinic, Fountain Gate Medical Centre, forming a coordinated medical practice network serving the southeastern Melbourne community since 1978.

Differentiator

Problem solved

Functional benefit

Products and services

• General Practice and Family Medicine
• Antenatal and Women's Health

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Fountain Gate Medical CentrecoreOthersFountain Gate Medical Centre is the sister clinic of Southern Cross Medical Centre, both operating under the Southern Cross Medical Group umbrella. The clinics appear to share doctors and collaborative care arrangements, with the Fountain Gate location listed alongside Southern Cross Medical Centre's team page.

Scale indicators3 records

Recent moves1 record

Expansion highlights4 records

Emerging players

• Doctors on Demand: Doctors on Demand is an Australian telehealth GP service. Comparable to Southern Cross as a primary care delivery channel targeting Australian consumers, though operating in a virtual rather than physical-clinic model.

Broad incumbents

• Sonic Healthcare: Sonic Healthcare is a major Australian diagnostics and primary care operator (via its Primary Healthcare division), with extensive GP clinic assets. Comparable to Southern Cross as an Australian primary care provider, but operates at significantly larger scale and breadth.
• Ramsay Health Care: Ramsay Health Care is one of Australia's largest private hospital operators and increasingly offers primary and community care. Adjacent comparable as a major Australian private healthcare provider whose primary care offerings intersect with Southern Cross's catchment.
• Healthia Limited: Healthia is an ASX-listed allied health and primary care group operating across physiotherapy, podiatry, and GP services in Australia. Comparable to Southern Cross as a multi-site Australian primary care provider, with broader allied health scope.
• Healius Limited: Healius (formerly Primary Health Care) operates IPN Medical Centres, one of Australia's largest GP clinic networks, plus diagnostic imaging and pathology. Comparable to Southern Cross as a multi-site Australian primary care provider, but at vastly greater scale.

Direct peers

• SmartClinics: SmartClinics operates a network of family medical centres across Queensland and other Australian states offering bulk billing and extended hours. Directly comparable to Southern Cross in primary care service model and GP-clinic operating approach.
• Bayside Medical Group: Bayside Medical Group is a Melbourne-based multi-site GP clinic operator offering comprehensive primary care including immunisations, skin checks, and family medicine. Closely comparable to Southern Cross in service mix, scale, and Victorian catchment focus.
• ForHealth Group: ForHealth is one of Australia's largest bulk-billing GP networks, with a strong footprint in Melbourne's growth corridors. Highly comparable to Southern Cross as a multi-GP primary care clinic group focused on accessible, high-throughput consultations.
• MyHealth Medical Centre: MyHealth is a growing network of bulk-billing GP clinics across Melbourne and Sydney. Directly comparable to Southern Cross as a multi-site Victorian primary care clinic group with similar accessibility-focused service offerings.

Regional players

• Care Family Practice: Care Family Practice is an independent Melbourne-based GP clinic offering similar primary care services including immunisations, travel medicine, and family health. Comparable as a similarly-sized independent Melbourne primary care operator, though in a different micro-geography.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/southern-cross-medical-group-pty-ltd-

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SOUTHERN CROSS MEDICAL GROUP PTY. LTD.