Scott Palmer Real Estate

What Scott Palmer Real Estate does

Scott Palmer Real Estate is a privately held, boutique residential real estate brokerage headquartered at 3626 Fair Oaks Blvd #100 in Sacramento, California. Founded in 2019 and operating with approximately 7 employees, the firm is led by Broker/Owner Scott Palmer and functions as a 100% locally owned independent brokerage with no disclosed external funding, parent company, or institutional ownership. The company was recognized as a "Sacramento Favorite Real Estate Company" by The Sacramento Bee in both 2024 and 2025.

The firm provides full-service buyer and seller representation across the Greater Sacramento area, including Sacramento, Roseville, Carmichael, Arden, Elk Grove, Folsom, and Citrus Heights. Its service offering covers first-time homebuyers, move-up buyers, sellers, luxury clients, and real estate investors, including specialized guidance for probate sales. The product surface rests on a SaleCORE-powered website with MetroList MLS integration enabling property search, map search, saved properties, and listing alerts, supplemented by a referral program and presence on Facebook, LinkedIn, and Instagram.

Revenue is generated exclusively through real estate transaction commissions on residential and investment property sales and purchases in the Greater Sacramento market. Commission rates are negotiated per transaction and are not publicly disclosed. The firm's competitive positioning emphasizes local market expertise, personalized service, and community-rooted brand recognition rather than scale, technology differentiation, or geographic breadth.

Name

Scott Palmer Real Estate

Legal name

Scott Palmer Real Estate

Website

https://scottpalmerrealestate.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Scott Palmer Real Estate is a privately held, founder-owned boutique residential real estate brokerage founded in 2019 in Sacramento, California, providing buyer and seller representation, first-time homebuyer guidance, luxury, and investment services across the Greater Sacramento market.

Ownership category

akta.pro rank

Product category

Residential Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (53121), Offices of Real Estate Agents and Brokers (531210), Offices of Real Estate Agents and Brokers (5312)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)

akta.pro secondary industries

Buyer Representation Services (BPAJAAAJ), Residential Investment Property Brokerage (SFR/Small Multifamily) (BPAJAAAE), Real Estate Buyer Representation (FSAEAJAG)

Keywords

• Residential real estate brokerage
• Buyer representation services
• Seller representation services
• Investment property services
• Sacramento real estate

Headquarters

HQ city

Sacramento

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Real Estate Commissions: The company generates revenue through real estate transaction commissions on residential property sales and purchases. As a full-service brokerage, they represent buyers and sellers in the Greater Sacramento market, earning commission on completed transactions.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Scott Palmer Real Estate is a boutique residential and investment real estate brokerage providing buyer representation, seller representation, and investment property services in the Greater Sacramento area. The firm is supported by an MLS-integrated property search platform (SaleCORE with MetroList MLS) and serves first-time homebuyers, luxury clients, sellers, and real estate investors through a team of experienced agents.

Product overview

Scott Palmer Real Estate operates as a single-brand boutique real estate brokerage offering a unified platform of services. The core offering centers on buyer and seller representation for residential and investment properties, supported by an online property search tool powered by SaleCORE with MetroList MLS integration. Services span first-time homebuyers, luxury clients, and investors in the Greater Sacramento area. The brokerage also supports agent recruitment with mentorship programs.

Differentiator

Problem solved

Functional benefit

Products and services

• Scott Palmer Real Estate Brokerage Services Full-service real estate brokerage providing residential and investment property representation for buyers and sellers in the Greater Sacramento area.
• Buyer Representation Trusted representation for home buyers including first-time homebuyers and luxury clients, with services from search through closing.
• Seller Representation Home selling services including pricing strategy, marketing, contract negotiation, and closing support for homeowners in the Greater Sacramento area.
• Investment Real Estate Services Specialized services for real estate investors seeking acquisition opportunities in the Sacramento market, including investment property analysis and representation.
• Property Search Platform Online property search tool allowing users to search homes for sale by location, price, bedrooms, bathrooms, property type, and other criteria; powered by the SaleCORE platform with MetroList MLS data for the Greater Sacramento area.
• Agent Recruitment and Brokerage Support Brokerage support services for newly licensed and experienced real estate agents, including mentorship, leadership, and a collaborative environment under the Scott Palmer Real Estate brand.

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Scale indicators6 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Redfin: Tech-enabled residential brokerage with deep Sacramento market coverage and lower-commission model. Competes for both consumers and recruiting agents.
• Compass: Tech-forward national real estate brokerage with active Sacramento operations. Competes for the same luxury and residential clients and is a key competitor for high-producing agents.
• RE/MAX: Large global residential brokerage franchise with substantial Sacramento-area agent coverage. Overlaps on buyer/seller representation across price tiers.
• eXp Realty: Cloud-based brokerage with a national agent network and active Sacramento-area agents. Competes on commission split and agent economics rather than local boutique service.
• Coldwell Banker Realty: Major national residential brokerage franchise with a sizable Sacramento-area presence. Competes directly for the same buyer and seller clients with a broader agent network and brand.
• Better Homes and Gardens Real Estate: Franchise residential brokerage with agents across the Sacramento region. Competes for the same traditional buyer and seller pool with broader marketing reach.
• Berkshire Hathaway HomeServices: National residential brokerage brand with California and Sacramento presence, including former Intero affiliates. Direct competitor for luxury and move-up segment clients.

Regional players

• Windermere Real Estate: West Coast-focused residential brokerage with Northern California offices. Comparable buyer/seller representation model with strong regional brand rather than national.

Direct peers

• Lyon Real Estate: Sacramento's largest locally owned independent residential brokerage. Operates in the same Greater Sacramento geography with a comparable full-service buyer/seller representation model, making it the closest direct peer.

Emerging players

• Realty ONE Group: Fast-growing California-originated residential brokerage expanding into Sacramento. Comparable full-service buyer/seller model competing on agent economics and culture.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/ScottPalmerRealEstate
• LinkedInlinkedin.com/company/scottpalmerrealestate
• Instagraminstagram.com/jscottpalmer

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Scott Palmer Real Estate