Atlanta Area Council, Scouting America

What Atlanta Area Council, Scouting America does

The Atlanta Area Council, Scouting America is a 501(c)(3) nonprofit youth development organization delivering the Scouting America program across 13 counties (Carroll, Cherokee, Clayton, Cobb, DeKalb, Douglas, Fulton, Gwinnett, Haralson, Newton, Paulding, Pickens, and Rockdale) in metro-Atlanta. Operations run through a decentralized network of volunteer-led units chartered to schools, religious organizations, and community centers, organized into 13 geographic districts. Programming is delivered across five age-graded tracks: Cub Scouts (K-5), Scouts BSA (ages 11-17), Venturing (ages 14-20), Sea Scouts (ages 14-21), and Exploring (a career-focus program for ages 14-20). The council also operates the Scoutreach inclusion program, a STEM Academy, NYLT (National Youth Leadership Training), Wood Badge adult-leader training, and the Order of the Arrow honor society.

The council's underlying operating infrastructure comprises two residential camp properties (Camp Bert Adams in Covington, GA and Camp Woodruff), the Allatoona Aquatics Base, and an advancement system producing roughly 570 Eagle Scouts and 69,000+ service hours in the most recent reporting period. Member registration, unit administration, and event management are run on the Tentaroo third-party SaaS platform — the only named technology dependency in the input. The organization employs 159 professional staff who support the volunteer delivery model (parents and community members serving as leaders, Scoutmasters, and committee members), and the council itself has been operating for over 100 years.

Revenue is generated through five primary streams: national-set annual youth and adult membership fees; retail sales at the council-operated Scout Shop; donations via the Friends of Scouting annual giving campaign; camp registration and program fees across the two residential camps and aquatics base; and unit-level product fundraising (popcorn, wreaths). The combination of donated volunteer labor, chartered-organization partnerships, and program-paid revenue produces a hybrid non-profit economic model in which fundraising leverage and camp utilization are the principal economic levers beyond per-youth dues.

Name

Atlanta Area Council, Scouting America

Legal name

Scouting America Atlanta Area Council

Website

https://scoutingatl.org

Company type

Private

Founded year

1912

Operating status

Operating

Headcount range

101–250 employees

Short description

The Atlanta Area Council, Scouting America is a 501(c)(3) nonprofit youth development council delivering Scouting programs to thousands of youth across 13 metro-Atlanta counties via volunteer-led units, two residential camps, and an aquatics base.

Ownership category

akta.pro rank

Product category

Youth Development Services

NAICS

Sports and Recreation Instruction (611620), Recreational and Vacation Camps (except Campgrounds) (721214), RV (Recreational Vehicle) Parks and Recreational Camps (7212), Sports and Recreation Instruction (61162)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Membership Organizations (8600), Services-Amusement & Recreation Services (7900), Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Services-Educational Services (8200)

akta.pro primary industry

Arts, Sports & Recreation-Based Youth Development Nonprofits (BPAGADAJ)

akta.pro secondary industries

Multi-Activity Enrichment Camps (Academic + Arts + Sports) (EDAMALAA), Group Camping & Scout Camps (THAGAOAI), Youth Multi-Sport Camps (General Athletics, Summer Camps) (MPAKAJAA)

Keywords

• Youth development programs
• Scouting programs
• Outdoor adventure education
• Leadership training
• Summer camp facilities

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Membership Fees: Annual membership fees for youth and adult members participating in Scouting programs
2. Scout Shop Sales: Retail sales of scouting supplies, uniforms, and gear through the Atlanta Area Council Scout Shop
3. Donations and Friends of Scouting: Annual Friends of Scouting campaign and general donations supporting youth programs
4. Camp Programs: Summer camp, day camp, and high adventure program fees
5. Unit Fundraising: Product sales (popcorn, wreaths) for individual unit fundraising

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

The Atlanta Area Council is a local non-profit council of Scouting America that delivers youth development Scouting programs across 13 metro-Atlanta counties. It operates youth programs (Cub Scouts, Scouts BSA, Venturing, Sea Scouts, Exploring), runs two residential summer camps (Camp Bert Adams and Camp Woodruff) plus the Allatoona Aquatics Base, and supports a network of chartered Cub Scout Packs, Scout Troops, Venturing Crews, Sea Scout Ships, and Exploring Posts through volunteer-led units, training, advancement, and a retail Scout Shop.

Product overview

Atlanta Area Council, Scouting America operates as a unified portfolio of youth development programs rather than a technology product platform. The council provides Scouting programs across multiple delivery channels: Cub Scouts and Scouts BSA serve as core programs for youth (K-5th grade and ages 11-17 respectively), while Venturing and Sea Scouts offer specialized tracks for older youth focused on high adventure and maritime activities. The council operates two primary camp facilities (Camp Bert Adams and Camp Woodruff) and the Allatoona Aquatics Base for hands-on outdoor programming. Advancement pathways include Merit Badge opportunities, STEM Academy, and the Eagle Scout recognition process. Adult leader development is delivered through Wood Badge and National Youth Leadership Training programs. Additional services include the Scout Shop retail operation and Scoutreach outreach initiatives.

Differentiator

Problem solved

Functional benefit

Brands

• Camp Bert Adams: The council's primary residential summer camp located in Covington, Georgia, offering traditional Scouting programs and activities.
• Camp Woodruff

Products and services

• Cub Scouts

Quantifiable outcome

• 570 Eagle Scouts contributing 69,000+ service hours to metro-Atlanta communities since April of prior year

Named customers4 records

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• Local Schools and Educational InstitutionscoreOthersScouting units chartered to schools provide after-school programming. Examples include Summerour Middle School benefiting from Eagle Scout projects by Triplet Sisters from Troop 12.
• Religious OrganizationscoreOthersReligious institutions charter Cub Scout packs, Scout troops, and Venturing crews as part of their youth programming. Example: Muslim American Society in Alpharetta charters Troop 12.
• Community CenterscoreOthersCommunity centers and civic organizations serve as chartering organizations for Scouting units.
• Morehouse CollegeminorStrategic or Co-development PartnerMorehouse College President David A. Thomas inspired former Council Board President David Moody to climb Mt. Kilimanjaro; both men share appreciation for outdoor adventure and challenging treks.
• The Sandwich ProjectminorOthersTroop 77 partnered with The Sandwich Project to make 1,296 sandwiches for individuals facing food insecurity in metro-Atlanta.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Camp Fire National Headquarters: National youth development nonprofit with a parallel program model (grades K-12, outdoor adventure, leadership, inclusivity). Operates councils nationwide and represents a direct alternative for families seeking a scouting-style experience outside of Scouting America.
• Northern Star Council (Scouting America): Comparable large metropolitan Scouting America council delivering Cub Scouts, Scouts BSA, Venturing, and camp operations in a major U.S. metro. Same national charter, same program structure, same revenue mix—useful comp for scale, camp utilization, and youth outcome metrics.
• Cradle of Liberty Council (Scouting America): Another major Scouting America council operating in a large metropolitan market (Philadelphia) with multiple camp properties, urban-district structure, and comparable demographics. Closest peer for operational benchmarking and finance comparability.
• Boys & Girls Clubs of Metro Atlanta: Youth development nonprofit serving the same metro-Atlanta population with after-school programs, character/leadership curricula, and facility-based delivery. Competes for the same family enrollment dollars and donor base, with a comparable mix of program fees, donations, and chartered-location deployment.
• Girl Scouts of Greater Atlanta: Direct local peer delivering parallel youth development programs in the same 13-county metro-Atlanta geography. Comparable membership model, council-based nonprofit structure, badge/advancement pathway, and camp facilities make it the closest substitute for families choosing a scouting-style youth program.

Broad incumbents

• 4-H (Georgia 4-H, University of Georgia): National youth development program with a strong Georgia footprint, offering leadership, STEM, agriculture, and outdoor programming through county extension offices. Competes for the same youth and volunteer pipeline and frequently partners with schools for after-school delivery.
• YMCA of Metro Atlanta: Large incumbent youth-serving nonprofit in the same geography offering camping, aquatics, sports instruction, and leadership programs. Operates as a broader portfolio (fitness, child care, swim) but competes directly with Scouting on summer camp, youth sports, and after-school family programming.

Emerging players

• Trail Life USA: Faith-based outdoor adventure and scouting alternative for boys, offering trooping, camping, and advancement pathways. Emerging as a competitor to Scouts BSA particularly among faith-driven families; useful comp for assessing charter partner attrition risk.
• American Heritage Girls: Faith-based scouting alternative offering a parallel badge, rank, and outdoor program structure for girls. Competes for the same family demographic considering youth character-development programs and overlap in the chartered-organization (church) distribution channel.

Others

• Atlanta History Center: Regional education and youth programming institution in metro Atlanta offering summer camps, scout-aligned badge programs, and school partnerships. Adjacent rather than directly competing; relevant for benchmarking youth programming partnerships and camp fee structures.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/ScoutingATL
• YouTubeyoutube.com/@ATLScouts
• Facebookfacebook.com/ScoutingATL
• LinkedInlinkedin.com/company/atlanta-area-council
• Instagraminstagram.com//scoutingatl

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Atlanta Area Council, Scouting America