What The Sandwich Project does

The Sandwich Project (TSP) is a 501(c)(3) nonprofit organization founded in 2020 during the COVID-19 pandemic by Marcy Louza and Lisa Hiles, headquartered in Metro Atlanta, Georgia. The organization coordinates a volunteer-driven model in which individuals, families, school groups, scout troops, faith congregations, and corporate teams assemble fresh, homemade sandwiches at home and drop them off at designated host homes; volunteer drivers then transport the sandwiches to a network of approximately 70 partner charities, with 20-25 receiving donations each week. Since founding, TSP has distributed more than 2.5 million sandwiches across the region and engages over 25,000 volunteers, with weekly production capacity reaching up to 9,000 sandwiches.

The organization's technology stack is non-proprietary and lightweight, relying on Squarespace CMS for its website (thesandwichproject.org), Google Workspace for internal collaboration, Mailchimp for the weekly newsletter, and an Amazon Wishlist for in-kind supply donations. There is no public-facing API or software product; the tspapp.org link appears to support internal core team coordination. TSP does not sell products or services — it is funded entirely by individual donations (one-time or recurring at weekly/monthly/quarterly/annual cadences), corporate sponsorships, foundation and government grants, and stock gifts processed through Fidelity Investments (DTC 0226) with a Savant Wealth Management brokerage contact.

TSP's go-to-market is community-led and event-driven rather than sales-driven. Growth has been propelled by word-of-mouth, earned media coverage in outlets including WSBTV, the Atlanta Journal-Constitution, Georgia Magazine, and a BYU Radio podcast feature, plus structured group events with partners such as National Charity League chapters, the Jewish Federation of Greater Atlanta, Rotary Club of Brookhaven, Emory SDT, and corporate teams. The organization has expanded via a University of Georgia chapter in Athens, GA, and is led operationally by Co-Founders Louza and Hiles, Vice President Laura Baldwin, and IT Coordinator Katie Long.

Name

The Sandwich Project

Legal name

The Sandwich Project, Inc.

Website

https://thesandwichproject.org

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

The Sandwich Project is a 501(c)(3) nonprofit founded in 2020 that coordinates Metro Atlanta volunteers to assemble and deliver fresh, homemade sandwiches each week to roughly 20-25 of 70+ partner charities serving food-insecure residents, having distributed over 2.5 million sandwiches via a 25,000-volunteer network.

Ownership category

akta.pro rank

Product category

Hunger Relief Services

NAICS

Community Food Services (62421), Community Food and Housing, and Emergency and Other Relief Services (6242)

SIC

Services-Social Services (8300)

akta.pro primary industry

Food Assistance & Food Banks (BPAGAEAA)

akta.pro secondary industry

Food Assistance & Nutrition Relief (Emergency Feeding) (BPAGAAAD)

Keywords

• Hunger relief services
• Food assistance programs
• Volunteer coordination
• Community service
• Charitable food donation

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Donations (Individual & Corporate): The Sandwich Project is funded entirely by donations from individuals and corporate sponsors. Donors contribute via one-time or recurring gifts (weekly, monthly, quarterly, annual). Donation tiers suggested on the website include $25, $50, $100, and $250, with a custom amount option. Donors can also opt to cover the 3% transaction fee. 100% of contributions are applied to sandwiches, fresh fruit, and protein bars.
2. Grants: The organization is also funded by institutional grants from foundations and government sources, as evidenced by the broad supporter network including major corporations and community organizations that provide both volunteer hours and financial support.
3. Stock Gifts: Donors can contribute appreciated stock directly to The Sandwich Project. The organization provides Fidelity Investments brokerage account details (DTC Number: 0226) for stock transfers, enabling donors to avoid capital gains tax and receive a charitable deduction for the full market value.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

The Sandwich Project is a 501(c)(3) nonprofit that coordinates a volunteer-driven sandwich assembly and distribution program across Metro Atlanta. Volunteers make fresh, homemade sandwiches at home following TSP guidelines and drop them off at a network of host homes each week; volunteer drivers then transport the sandwiches to approximately 70 partner charities serving food-insecure individuals and families. The program is funded entirely through donations and grants, with 100% of contributions applied to sandwiches, fresh fruit, and protein bars.

Product overview

The Sandwich Project (TSP) is a 501(c)(3) non-profit organization that operates as a single, unified community service offering: a volunteer-driven sandwich-making and food donation program. TSP coordinates volunteers across Metro Atlanta to prepare fresh, homemade sandwiches, fruit, and protein bars, which are then distributed weekly to approximately 70 partner charities serving food-insecure individuals and families. The organization does not offer distinct software products, modules, or branded service tiers — its entire operation centers on this one charitable program.

Differentiator

Problem solved

Functional benefit

Products and services

• Volunteer Sandwich-Making and Distribution Program Core volunteer-driven program that coordinates Metro Atlanta residents to make fresh, homemade sandwiches at home following TSP guidelines and drop them off at host homes for weekly distribution to approximately 70 partner charities serving food-insecure individuals and families. The program has produced more than 2,500,000 sandwiches since 2020, with capacity of up to 9,000 sandwiches per week.
• Volunteer Driver Program Volunteer-led transportation service that collects assembled sandwiches from host homes across Metro Atlanta and delivers them to recipient charities each week. Drivers are recruited through the website, the weekly newsletter, and the 'Give Your Time' page.
• Host Home Drop-off Network Network of volunteer host homes across Metro Atlanta that serve as weekly drop-off and aggregation points for sandwich donations. Volunteers use the Host Finder tool, shared via the weekly newsletter, to locate the nearest drop-off location. Host homes function as micro-collection hubs for driver pickup.
• Charitable Donation Program Fundraising program accepting one-time and recurring donations from individuals and corporate sponsors at suggested tiers of $25, $50, $100, and $250, with a custom amount option. Donors can opt to cover the 3% transaction fee. 100% of contributions are applied to sandwiches, fresh fruit, and protein bars.
• Stock Gift Donation Program Donation program enabling contributors to transfer appreciated stock directly to The Sandwich Project via a Fidelity Investments brokerage account (DTC Number: 0226). Donors avoid capital gains tax and receive a charitable deduction for the full market value of the securities. Brokerage contact is Miriam Falaki at Savant Wealth Management.
• UGA Chapter (University of Georgia) Extension of The Sandwich Project's volunteer sandwich-making and distribution model to the University of Georgia campus in Athens, GA, enabling UGA students and community members to participate in the organization's hunger relief mission.
• Group Volunteer Events Program Coordinated sandwich-making event service for corporate teams, school groups, scout troops, Rotary clubs, National Charity League chapters, sororities, and other community organizations. TSP staff provide planning support for groups committing to 200+ sandwiches, with two-week advance notice required for large groups.

Quantifiable outcome

• 2,500,000+ sandwiches distributed since 2020
• +4 more outcomes

Named customers12 records

Segments1 record

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

16 partnerships are on record, tiered core and minor.

• National Charity League (NCL) East Cobb ChaptercoreStrategic or Co-development PartnerThe East Cobb National Charity League, a mothers-and-daughters volunteer organization, has been a flagship community partner for TSP. Their 3rd Annual Impact Day brought together 145 mothers and daughters to assemble a record-breaking 2,099 sandwiches. Since 2021, the chapter has contributed over 46,000 sandwiches to The Sandwich Project.
• Rotary Club of BrookhavenminorStrategic or Co-development PartnerThe Rotary Club of Brookhaven kicked off 2025 by making 200 ham, turkey, and cheese sandwiches for TSP. The club also held another sandwich-making event during its meeting at Brookhaven Town Hall, demonstrating Rotary's 'Service Above Self' motto through TSP's mission.
• National Charity League (multiple chapters: Atlanta Azaleas, Buckhead, Dunwoody, East Cobb, Gardenia, Milton, Northeast Atlanta, Peachtree Paces, Roswell Alpharetta, Sandy Springs, Forsyth)coreStrategic or Co-development PartnerMultiple NCL chapters across the Metro Atlanta region serve as organized volunteer units for TSP, providing consistent volunteer labor through regular sandwich-making events and community service programs.
• Emory SDT (Sigma Delta Tau Sorority)minorStrategic or Co-development PartnerEmory University's Sigma Delta Tau sorority partnered with TSP and Repair the World during MLK Week of service, contributing volunteer hours and sandwich-making efforts to address food insecurity.
• Repair the WorldminorStrategic or Co-development PartnerA national Jewish service organization, Repair the World partnered with Emory SDT and TSP during MLK Week to support community service efforts in Metro Atlanta, aligning their mission of service with TSP's hunger relief work.
• Georgia Tech HillelminorStrategic or Co-development PartnerGeorgia Tech Hillel collaborated with other campus organizations to make 607 sandwiches in a single event supporting TSP, addressing homelessness and food insecurity in Atlanta.
• Burton Sandwich ShoppeminorStrategic or Co-development PartnerThe Burton Sandwich Shoppe expanded its operations in 2021 and partnered with TSP Atlanta to prepare over 2,700 sandwiches and donate bars, marking a commercial food operator's integration into TSP's volunteer production model.
• Girl Scouts of the USA (Metro Atlanta Troops)minorStrategic or Co-development PartnerMultiple Girl Scout troops across Metro Atlanta participate in TSP, using sandwich-making as a service activity. For example, Girl Scout Troop 22207 participated in MLK Day of Service, making and packaging sandwiches for neighbors in need.
• Boy Scouts of AmericaminorStrategic or Co-development PartnerPack 17 Den 1 and other scout groups have participated in TSP events, using sandwich-making as an Eagle Project and community service activity. Young scouts learn service values while contributing to hunger relief.
• Jewish Federation of Greater AtlantacoreStrategic or Co-development PartnerThe Jewish Federation of Greater Atlanta is a major institutional supporter of TSP, with the organization's roots and volunteer base deeply embedded in the Jewish community. Multiple Jewish congregations and organizations participate through Federation-affiliated groups.
• Tailfin MarketingminorGTM or Marketing PartnerTailfin Marketing partnered with TSP to celebrate 25 years of operation by making 2,500 sandwiches for TSP's neighbors, demonstrating corporate social responsibility through direct service.
• Amazon (Wishlist Program)minorOthersTSP maintains an Amazon Wishlist through which supporters can directly purchase and donate supplies (sandwich-making ingredients, materials) to the organization, enabling frictionless in-kind giving.
• Bagel RescueminorStrategic or Co-development PartnerDuring the National Day of Jewish Service, 65 volunteers collaborated with TSP and Bagel Rescue to assemble over 750 peanut butter and jelly sandwiches and package 4,100 unsold bagels for community distribution.
• Hadassah Greater Atlanta (PRIMEtime)minorStrategic or Co-development PartnerTwenty Hadassah Greater Atlanta PRIMEtime members joined TSP on May 21 to support food scarcity efforts in Metro Atlanta, contributing volunteer labor to sandwich assembly.
• Chamblee Middle School Beta ClubminorStrategic or Co-development PartnerThe Chamblee Middle School Beta Club made 175 sandwiches for TSP neighbors as part of their community service and leadership development activities.
• Riverwood International Charter SchoolminorStrategic or Co-development PartnerRiverwood High School students formed a local TSP chapter and donated over 1,000 sandwiches during the 2022-2023 school year, with plans for continued growth through the school's yearbook program.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Feeding America: The national network of 200+ member food banks. Operates broadly across hunger relief at scale; Atlanta Community Food Bank is a Feeding America affiliate, making it the dominant incumbent against which TSP competes for donor dollars in Metro Atlanta.
• No Kid Hungry (Share Our Strength): National anti-hunger campaign addressing childhood food insecurity through grants, advocacy, and school meal programs. Operates broadly in the same mission space with greater reach and institutional funding capacity.
• MAZON: A Jewish Response to Hunger: National Jewish anti-hunger advocacy and grantmaking organization. Highly comparable given TSP's deep roots in the Jewish Federation of Greater Atlanta and visible Jewish-community partner network.

Direct peers

• Open Hand Atlanta: Atlanta nonprofit preparing and home-delivering meals to people with chronic illness, seniors, and food-insecure individuals. Comparable model of producing ready-to-eat meals for vulnerable populations in Metro Atlanta.
• Bread for the City: Washington DC nonprofit providing food, clothing, and social services directly to low-income residents. Comparable direct-service model delivering food to individuals in need via community-based operations.
• Meals on Wheels Atlanta: Atlanta-based prepared-meal nonprofit delivering food to seniors and homebound individuals. Same metro, same volunteer-coordinated distribution of ready-to-eat meals.
• Atlanta Community Food Bank: Largest regional food bank serving Metro Atlanta, distributing food to partner agencies. Most direct comparator: same geography, same beneficiary population, same downstream charity partners.

Regional players

• City Harvest: NYC food rescue organization collecting surplus food and distributing to community programs. Comparable in mobilizing volunteers and corporate partners around immediate-meal hunger relief, but in a different region.
• Food Bank of Northeast Georgia: Regional food bank serving Northeast Georgia including the Athens area where TSP has launched its UGA chapter. Relevant as a comparable regional food assistance organization in adjacent geography.
• Food Bank for New York City: Major urban food bank serving NYC, comparable in mission to TSP but operating in a different geography and at much larger institutional scale. Useful proxy for what TSP could become if it scales into a full food bank.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/thesandwichproject
• Facebookfacebook.com/thesandwichprojectATL
• LinkedInlinkedin.com/company/the-sandwich-project

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Sandwich Project