Santa Casa Saúde de Bragança Paulista

What Santa Casa Saúde de Bragança Paulista does

Santa Casa Saúde de Bragança Paulista is a nonprofit civil association (associação civil sem fins lucrativos) founded September 5, 1995, operating as a vertically integrated health insurance provider in Bragança Paulista, São Paulo, Brazil, under ANS registration 42016-6. The company was originally created as the health plan division of the Complexo Hospitalar Santa Casa de Bragança Paulista during a 1993 hospital financial crisis and became an independent entity from the hospital complex in July 2016. As of early 2024 it serves approximately 29,000 lives through roughly 47 employees, with credentialed access to over 400 physicians and health professionals across multiple specialties.

The product portfolio spans four registered plan types: Plano Essencial (an entry-tier, gatekeeper-model individual plan with 30% coparticipation exclusive to the Santa Casa complex), Individual plans including the senior-focused Melhor Idade line, Coletivo Empresarial (corporate collective plans for 2+ employee businesses with zero carência at 30+ lives), and Coletivo por Adesão (affinity-group collective plans for professional associations and unions). Distribution runs through a Central de Vendas sales center, direct field representatives for corporate accounts, an 0800 hotline, WhatsApp, walk-in service at the Centro office, and self-service digital channels including a beneficiary portal on the MV Saúde web platform and a mobile application launched October 2023 on iOS and Android. The ABRAMGE association membership, formalized in 2022, extends urgency and emergency reciprocity to most of Brazil through the Sistema Abramge network.

The revenue model is recurring monthly subscription premiums across individual, corporate, and affinity segments, with 30% coparticipation fees on consultations, exams, physiotherapy, and other therapies under plans such as Plano Essencial. Marketing and member engagement rely on the corporate website scsbp.com.br, Facebook and Instagram accounts, WhatsApp Business, an annual calendar of color-coded health awareness campaigns, and dedicated community events such as the Mamaço breastfeeding week. Governance is member-owned, structured around General Assemblies and four standing committees, with João José Marques serving as President for the 2026-2029 term.

Name

Santa Casa Saúde de Bragança Paulista

Legal name

Plano de Saúde da Santa Casa de Bragança Paulista

Website

https://scsbp.com.br

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

11–50 employees

Short description

Santa Casa Saúde de Bragança Paulista is a nonprofit health insurance operator founded in 1995 in Bragança Paulista, São Paulo, serving approximately 29,000 individuals, corporate clients, and affinity groups through vertically integrated hospital care and a 400-physician credentialed network.

Ownership category

akta.pro rank

Headquarters

HQ city

Bragança Paulista

HQ country

Brazil

HQ region

Latin America

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations

Revenue model

1. Health Insurance Premiums: Monthly subscription fees collected from individual and corporate beneficiaries for health insurance coverage. Plans include Individual, Coletivo Empresarial, Coletivo por Adesão, and specialized plans like Melhor Idade for seniors and Essencial for basic coverage.
2. Coparticipation Fees: Coparticipation model where beneficiaries pay 30% of the cost of consultations, exams, physiotherapy and other therapies in addition to monthly premiums. Applied to plans with coparticipation modality such as Plano Essencial.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Santa Casa Saúde is a nonprofit health plan operator offering supplementary health insurance plans to individuals, corporate clients, and adhesion collectives in Bragança Paulista and São Paulo region. Core offerings include the Plano Essencial (vertically integrated basic plan), Individual plans (including Melhor Idade senior plans), Coletivo Empresarial (corporate group plans), and Coletivo por Adesão (affinity group plans). Plans provide access to a network of over 400 credentialed physicians and the Complexo Hospitalar Santa Casa, with nationwide emergency coverage via Abramge since 2022.

Product overview

Santa Casa Saúde de Bragança Paulista is a nonprofit health insurance operator offering multiple health plan products for individuals, enterprises (Coletivo Empresarial), and adhesion collectives (Coletivo por Adesão). The core portfolio includes the Plano Essencial (verticalized basic plan with gatekeeper model), individual plans including Better Age (Melhor Idade) senior plans, enterprise collective plans, and adhesion collective plans with various coverage tiers. The plans provide access to the Complexo Hospitalar Santa Casa de Bragança Paulista as the primary hospital network, supplemented by an extensive credenced network of approximately 400 physicians. Since 2022, the operator joined ABRAMGE to provide emergency coverage nationwide through the Sistema Abramge network. Members access services through a beneficiary portal, corporate portal, and a mobile application launched in October 2023.

Differentiator

Problem solved

Functional benefit

Brands

• Plano Essencial: Individual basic health plan with coparticipation and entry door (primary care gatekeeper model). Municipal coverage in Bragança Paulista.
• Coletivo Empresarial
• Coletivo por Adesão
• Individual Plans

Products and services

• Plano Essencial

Quantifiable outcome

• 89.3% overall satisfaction rate among beneficiaries (2021)
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• ABRAMGE (Associação Brasileira de Planos de Saúde)coreChannel Partner/ Reseller/ Distributor · 1 January 2022In 2022, Santa Casa Saúde became a member of ABRAMGE (Brazilian Health Plans Association), enabling beneficiaries to access urgency and emergency services across most of Brazil through the Abramge system. This partnership significantly expanded the geographic coverage for beneficiaries traveling outside the Bragança Paulista region.
• ECOA (Centro de Convivência Infantojuvenil)minorOthersSanta Casa Saúde sponsors ECOA since 2007, an institution that provides care and learning for children and adolescents in Bragança Paulista. The sponsorship supports projects that strengthen family and social bonds, offering training and independence to families.
• Sama (Serviço de Ação e Misericórdia)minorOthersSanta Casa Saúde supports Sama's mission to ensure dignity and security for children in vulnerable situations, participating in events that generate income to ensure dignified life conditions including hygiene, food, and emotional care.
• Acose Casulo (Centro de Convivência para Jovens Adultos com Deficiência Neurológica)minorOthersSanta Casa Saúde supports Acose Casulo, a day center for young adults with neurological disabilities, through a plastic bottle cap collection campaign to promote inclusion and dignified quality of life.
• Mamaço SCSBP (Community Event)minorOthersSanta Casa Saúde organizes the annual Mamaço event in Bragança Paulista as part of the Golden August campaign and World Breastfeeding Week. The event brings together mothers, pregnant women, families, and health professionals for educational and community integration activities.
• Complexo Hospitalar Santa Casa de Bragança PaulistacoreStrategic or Co-development PartnerSanta Casa Saúde was originally created as the health plan division of Complexo Hospitalar Santa Casa de Bragança Paulista in 1995. The plan provides vertically integrated hospital services including 24h emergency care, specialty outpatient clinics, oncology treatment, hemodynamics, and inpatient services at the Santa Casa hospital complex.

Scale indicators5 records

Recent moves7 records

Expansion highlights4 records

Broad incumbents

• SulAmérica Saúde: Large Brazilian health insurance company offering individual, family, and corporate plans. Comparable in product range and target segments, but operates nationally with greater capital backing and provider network breadth.
• Care Plus: Brazilian premium health plan operator serving corporate clients with curated networks. Comparable in targeting corporate accounts and offering differentiated service, though operating at larger national scale.
• Omint: Brazilian premium health plan operator offering high-end individual and corporate plans. Comparable in targeting corporate and individual customers with curated provider networks, though positioned at the premium tier of the market.
• Hapvida NotreDame Intermédica: Brazil's largest vertically integrated health plan operator combining health insurance with own hospital network. Comparable to Santa Casa Saúde in its vertical integration strategy, but operating at national scale with publicly traded equity.
• Bradesco Saúde: Health plan arm of Bradesco, one of Brazil's largest banks, offering corporate and individual health plans nationally. Comparable in targeting corporate clients but with substantially larger distribution through Bradesco's banking network.
• Porto Seguro Saúde: Brazilian health plan operator affiliated with Porto Seguro insurance group, offering individual and corporate plans. Comparable in product structure and corporate market focus, though with broader geographic coverage.
• Amil: Major Brazilian health plan operator owned by UnitedHealth Group, offering individual and corporate plans nationally. Comparable to Santa Casa Saúde in product offering (individual, corporate, senior plans), but with substantially larger scale and broader geographic reach.

Direct peers

• Unimed: Brazilian cooperative health plan system operating regional Unimed units with the same model as Santa Casa Saúde: locally rooted health plans with own provider networks and hospital integration. Most direct comparability due to shared cooperative/regional operator structure and target customer profile.

Regional players

• Golden Cross: Brazilian health plan operator with historical strength in certain regional markets. Comparable in product offering (individual and corporate plans) but has operated at smaller scale after industry consolidation, similar to Santa Casa Saúde's regional positioning.

Others

• Allianz Care: International health insurance provider operating in Brazil with focus on corporate and expatriate clients. Comparable in offering health plan products with international coverage networks, but operates as a foreign-owned player rather than a local non-profit.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/watch?v=bcs5zgUrOMI
• Facebookfacebook.com/stacasasaude
• Instagraminstagram.com/santacasasaudebp
• LinkedInlinkedin.com/company/santacasasaudebp

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Santa Casa Saúde de Bragança Paulista