mamaco

What mamaco does

Mamaco is an Italian boutique hospitality brand operated by Turist s.r.l., a private limited liability company headquartered in Foggia (Tax Code/VAT 04161600723). The company offers design-forward, technology-enabled short-stay accommodations across six operational Italian locations: Foggia Centro, Foggia Fiera, Rome, Bari, Trani, and Trani Homey (a self-contained studio concept), with Naples listed as forthcoming. The portfolio spans roughly 20–25 keys distributed across room tiers (Cushy, Deluxe, Biggie, Homey), each property designed as a unique piece with Italian-made materials and bespoke craftsmanship, distinguishing the brand from generic hotels. The target customers are leisure and business travelers seeking stylish, tech-enabled stays with flexible terms. Mamaco operates with no physical reception; all guest interactions are digital and self-service, supported by WhatsApp and an AI chatbot.

The core technology stack centers on a fully digital guest journey: online pre-arrival check-in with ID upload, virtual/digital keys delivered to smartphones for contactless property and room access, smart room controls (in-room climate panels, smart-sensor hot tubs with chromotherapy and Bluetooth), and high-speed Wi-Fi. Reservations and property management run on the Smartpms booking engine (bookpage.io / Kross Booking), with separate branded URLs per city. Integrations include WhatsApp for guest communication, Google Maps for navigation, and partner services for airport transfers (Welcome Pickups), luggage storage (Bounce), and parking (Park Fiera). An AI-powered chatbot handles first-level support with human fallback during business hours.

The business model is a direct-to-consumer, nightly accommodation model with no minimum-stay or subscription economics in the traditional sense. Primary revenue is nightly room rentals; secondary streams include optional extras (early check-in, late check-out, upgrades, extra towel/linen changes) and the Mamaco Business program offering flat or customized corporate rates and agency agreements with perks such as upgrades and flexible check-in/out. Distribution is digital-only, combining direct bookings via mamacostays.com with OTA-style listings on bookpage.io and Kross Booking. Pricing is not publicly disclosed. Revenue, funding, and ownership details are not disclosed in the available source material.

Name

mamaco

Legal name

Turist s.r.l.

Website

https://mamacostays.com

Company type

Private

Operating status

Operating

Short description

Mamaco (Turist s.r.l.) operates tech-enabled boutique short-stay accommodations across six Italian cities (Foggia, Rome, Bari, Trani), combining unique Italian-designed interiors with a fully digital guest experience including smartphone virtual keys, online check-in, and AI chatbot support for leisure and business travelers.

Ownership category

akta.pro rank

Product category

Boutique Hospitality

NAICS

Hotels (except Casino Hotels) and Motels (72111)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro industry

PRIMARYTHAGADAL

Private House Hotels & Small Luxury Inns

Travel & Hospitality/Lodging & Accommodation/Boutique & Lifestyle Hotels

SECONDARYTHAMAHAG

Furnished Corporate Apartments (Urban, Mid-Rise)

Travel & Hospitality/Vacation Rentals & Short-Term Stays/Corporate Short-Term Housing

SECONDARYTHACAGAL

Alternative Corporate Lodging (Serviced Apartments, Extended Stay, Corporate Housing)

Travel & Hospitality/Business Travel & Corporate Travel Management/Corporate Lodging Programs & Hotel Sourcing

Keywords

• Boutique hospitality
• Short-stay rentals
• Contactless check-in
• Italian design hotels
• Tech-enabled accommodation

Headquarters

HQ city

Foggia

HQ country

Italy

HQ region

Europe

Offices7 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Infrastructure, Operations, Personnel, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Accommodation (Nightly Stays): Core revenue from renting private rooms and studio apartments nightly. Properties include rooms with hot tubs, balconies, and various configurations (double, triple). All bookings require minimum one night stay with check-in from 3:00 PM.
2. Extra Services & Upgrades: Additional revenue from optional services: extra towel/linen changes (request by 10 AM for same-day service), early check-in (subject to availability), late check-out, and upgrades. Day use / hourly stays are explicitly not offered.
3. Business / Corporate Agreements: Exclusive corporate rates and flat or customized pricing offered to travel agencies and companies for business travel bookings, generating recurring B2B revenue.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Mamaco operates a portfolio of design-forward boutique short-stay accommodations across Italian cities (Foggia, Rome, Bari, and Trani), offering nightly bookings of private rooms, studios, and suites in distinctive, individually designed properties. Each property features Italian-made bespoke furnishings and a fully contactless digital guest experience including smartphone-based virtual keys, online check-in, AI-powered support, and integrated smart-room amenities such as climate control and sensor-equipped hot tubs.

Product overview

Mamaco is an Italian boutique hospitality brand (operated by Turist s.r.l.) offering design-forward, technology-enabled accommodation across six properties in Italy: Foggia Centro, Foggia Fiera, Roma, Bari, Trani, and Trani Homey. The portfolio includes standard rooms (Cushy, Deluxe, Biggie categories), premium rooms with hot tubs, and self-contained studio apartments. Key differentiators include fully digital check-in via smartphone with virtual keys, free Brekkie Station, supersonic Wi-Fi, Prija organic amenities, and New York/Puglian-inspired design. The brand extends to business travel services (Mamaco Business), sustainable hospitality (Mamaco Sustainable Stays), and real estate expansion (Mamaco Real Estate). The ecosystem is supported by a Guest Portal for booking management and an AI-powered chatbot for first-level guest support.

Differentiator

Problem solved

Functional benefit

Products and services

• Mamaco Foggia Centro Boutique short-stay accommodation property located in central Foggia, offering distinct room categories (Cushy, Deluxe with Hot Tub) with Italian-made design, contactless digital check-in, and smart-room amenities, targeted at leisure and business travelers visiting Puglia.
• Mamaco Foggia Fiera Boutique short-stay accommodation property in Foggia positioned near the Fiera di Foggia exhibition area, offering in-room smart climate panels, Wi-Fi, and contactless check-in suited to fair and business visitors as well as leisure guests.
• Mamaco Roma Boutique short-stay accommodation property in Rome featuring room categories including Biggie with Hot Tub, with Italian-designed interiors, contactless digital access, and AI chatbot support, targeted at leisure and business travelers in the Italian capital.
• Mamaco Bari Boutique short-stay accommodation property in Bari offering Italian-designed rooms with contactless check-in, virtual keys, and smart-room amenities, targeted at leisure and business travelers visiting Bari.
• Mamaco Trani Boutique short-stay accommodation property in Trani offering Italian-designed rooms, contactless digital access, and smart-room amenities, targeted at leisure travelers visiting Trani.
• Mamaco Trani Homey Studio-style self-catering short-stay accommodation in Trani designed for extended-stay and self-catering guests, with kitchen facilities and contactless digital access consistent with the Mamaco brand.
• Mamaco Business A B2B corporate and agency accommodation program under the Mamaco brand, offering negotiated corporate rates, multi-year rate agreements, dedicated workspaces, and kitchenette-equipped properties targeted at travel agencies, tour operators, and companies booking lodging for traveling staff.

Quantifiable outcome

• Faucet aerators reduce water consumption by up to 50% while maintaining optimal pressure
• +3 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability2 records

Feature6 records

Partnerships

Four partnerships are on record, tiered minor and core.

• Welcome PickupsminorGTM or Marketing PartnerAirport transfer service partner available to book through the Mamaco Bari property page. Provides pre-arranged airport transfers for guests arriving or departing from nearby airports. Helps complete the guest journey from airport to property.
• BounceminorGTM or Marketing PartnerLuggage storage partner offering discounted rates for Mamaco guests at nearby storage locations. Referenced at Mamaco Bari and Trani Homey properties for guests needing luggage storage before check-in or after check-out.
• SmartpmscoreTechnology or IntegrationProperty management system provider powering the Mamaco booking engine (bookpage.io). Smartpms is credited as the technology behind the booking infrastructure. Used across all Mamaco properties for reservations, guest management, and booking engine operations.
• Park Fiera (Foggia)minorGTM or Marketing PartnerSecure parking lot partner near Mamaco Foggia Fiera (Corso del Mezzogiorno 34/B, 71122 Foggia). Open 24/7, €8 per day, no reservation required. Located approximately 350 meters from the property. Part of Mamaco's stress-free parking program.

Scale indicators3 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Numa: Numa operates technology-enabled serviced apartments and aparthotels across European cities, emphasizing digital self-service and differentiated interior design. It closely matches Mamaco's urban short-stay model and digitally managed guest journey.
• Staycity Group: Staycity operates aparthotels and serviced apartments for leisure and corporate travelers across European cities. Mamaco's studios, business program, and digital self-service align closely with Staycity's apartment-style, extended-stay proposition.
• Sonder: Sonder provides technology-enabled short-term stays in apartments and hotel-like urban properties through a largely self-service model. It compares directly on digitally managed accommodation, city-center locations, and the blend of rooms and apartment inventory.
• Room Mate Hotels: Room Mate Hotels operates design-led boutique hotels in major European city centers, with a strong emphasis on distinctive interiors and differentiated guest experiences. Mamaco targets a similar urban boutique-lodging customer.
• Limehome: Limehome runs a digital-first serviced-apartment portfolio with standardized technology, flexible self-service, and design-oriented urban units. Its apartment format and contactless operating model are highly comparable to Mamaco's.
• Selina: Selina offers design-driven, technology-enabled accommodations targeted at travelers seeking distinctive and flexible stays. Its lifestyle branding and digitally enabled hospitality model overlap with Mamaco's emphasis on experience, design, and self-service.
• The Social Hub: The Social Hub combines design-oriented accommodation with flexible living, work, social, and community amenities across European cities. Its lifestyle positioning and digitally savvy urban customer base overlap with Mamaco's design-led proposition.
• Huopen: Huopen is an Italian design-oriented aparthotel and flexible-hospitality operator with self-contained urban accommodation. It is a relevant domestic peer because it combines Italian design, apartment-style stays, and technology-enabled service.

Others

• Airbnb: Airbnb is a major global accommodation marketplace competing for the same short-stay travelers and independent urban inventory. It is an ecosystem and demand competitor rather than a like-for-like hotel operator because it does not own and operate a comparable boutique property portfolio.

Broad incumbents

• B&B Hotels: B&B Hotels is an established European hotel chain with a substantial presence in Italy and a broad city-hotel portfolio. It competes for Italian urban travelers, although its standardized budget positioning is broader and less design-led than Mamaco's.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about mamaco