Scuola Sci Selva

What Scuola Sci Selva does

Scuola Sci Selva is a privately held ski and snowboard school operating in Selva di Val Gardena (Wolkenstein), Italy, within the Dolomiti Superski area. Founded in 1937, it is the first and largest ski school in Val Gardena, legally constituted as Immobiliare Scuola Sci Selva SRL with a staff of approximately 13 corporate employees and a roster of 120 qualified instructors including former World Cup athletes, specialist children's instructors, cross-country and snowboard instructors, and adaptive skiing specialists for people with disabilities. The school offers a comprehensive curriculum spanning Baby Club (ages 2.5-4), children's half-day and full-day courses, Junior Club (14-18), adult group courses at all skill levels, private lessons, snowboard instruction, and premium experiences including Fly & Ski helicopter tours and Early Morning exclusive slope access.

Revenue is generated primarily through one-time lesson fees (private hourly rates €62-€88; full-day group rates €454-€819 depending on group size and season) with seasonal pricing differentials between regular and high season (December 21-January 10 and February 1-March 7). A secondary revenue stream comes from a 20% commission/referral arrangement with partnered equipment rental shop Quality Rental Selva (noleggiosci.eu). The technology stack is minimal: a multi-language website (EN/IT/DE) integrated with the skiwork.shop e-commerce booking platform, with no mobile app, API, or proprietary technology assets disclosed.

Go-to-market is direct-to-consumer combined with channel partner referrals. The school operates three physical offices in Selva di Val Gardena and Plan de Gralba, supplemented by a network of 50+ hotel, chalet, and restaurant partners in Val Gardena that recommend the school to guests. Marketing channels include the website, Facebook, Instagram, YouTube, and regional tourism partnerships with Val Gardena Tourism and Dolomiti Superski. The school is directed by Roman Niederkofler and has no disclosed external investors, parent company, or funding events.

Name

Scuola Sci Selva

Legal name

Immobiliare Scuola Sci Selva SRL

Website

https://scuolasciselva.com

Company type

Private

Founded year

1937

Operating status

Operating

Headcount range

11–50 employees

Short description

Scuola Sci Selva is a privately held ski and snowboard school founded in 1937 in Selva di Val Gardena, Italy, serving children, adults, and private lesson seekers with 120 instructors in the Dolomiti Superski area.

Ownership category

akta.pro rank

Product category

Ski School Services

NAICS

Sports and Recreation Instruction (61162)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Ski & Snowboard Schools (Instruction & Coaching) (THAAAJAC)

akta.pro secondary industry

Winter Sports & Snow Training Schools (Ski, Snowboard, Ice Sports) (MPAKAJAI)

Keywords

• Ski instruction services
• Snowboard lessons
• Winter sports education
• Ski school courses
• Mountain resort training

Headquarters

HQ city

Selva di Val Gardena (Wolkenstein)

HQ country

Italy

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Ski and Snowboard Lessons: Core revenue from private lessons, group courses for children and adults, and specialized programs (freeride, freestyle, slalom). Pricing varies by season (regular vs high season) and lesson duration (hourly or full-day).
2. Ski Equipment Rental Partnership: 20% commission/referral revenue from partnered ski rental shop (noleggiosci.eu) when customers book lessons - creating bundled service offering.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Scuola Sci Selva is a traditional ski and snowboard school in Selva di Val Gardena, Italy, offering group and private lessons for children, teens, and adults across all skill levels—from beginner and Learn to Ski courses to advanced Slalom, Freeride, Freestyle, Cross-Country, Skisafari tours, Fly & Ski helicopter experiences, and Guided Skiing in the Dolomites. The school operates within the Dolomiti Superski area and delivers its offerings through 120 certified instructors (including former World Cup athletes) across three physical offices and an online booking portal.

Product overview

Scuola Sci Selva operates as a traditional ski school offering a comprehensive portfolio of snow sports instruction services. The core offering consists of ski courses for children (Baby Club for ages 2.5-4, Half-Day and Full-Day programs for ages 4-13, Junior Club for ages 14-18, and specialized Slalom and Cross-Country courses) and adults (group courses at all levels, Learn to Ski for beginners, Skisafari, Fly & Ski Dolomites tours, Guided Skiing, Early Morning sessions, and Cross-Country skiing). Additionally, the school provides snowboard courses and private lessons for both ski and snowboard disciplines across all age groups and skill levels. A partner equipment rental service (Quality Rental Selva) offers a 20% discount to lesson bookers. The school positions itself on expert instructors including former World Cup athletes and operates in the Dolomiti Superski area.

Differentiator

Problem solved

Functional benefit

Products and services

• Baby Club Ski courses for children aged 2.5-4 years, introducing the sport through play and fun in complete safety with professional supervision.
• Half-Day Children's Courses Ski courses for children aged 4-13 years held Sunday to Wednesday 10:00 am - 1:00 pm, and Thursday-Friday 10:00 am - 4:00 pm with lunch included.
• Full-Day Children's Courses All-day ski courses for children aged 4-13 years from Sunday to Friday, 9:30 am - 4:00 pm including lunch, with beginner and advanced options.
• Junior Club Ski courses for teenagers aged 14-18 years focusing on advanced techniques, innovative equipment, and new skiing methods with peers.
• Slalom Courses Racing technique courses taught by former World Cup professionals, offering professional ski preparation and competition training.
• Cross-Country Skiing (Children) Cross-country skiing instruction for children focusing on calm, rhythm, and nature in snowy landscapes.
• Adults Group Courses Ski courses for adults at all levels, including beginners, intermediate, and returning skiers, held in ability-based groups with professional instructors.
• Learn to Ski Course Specialized first-time ski course for absolute beginners, teaching basics and proper technique for safe skiing, limited to 3 people per group.
• Skisafari Advanced ski tour course for experienced parallel skiers (16+ years) exploring black slopes, not suitable for snowboarders.
• Fly & Ski Combined helicopter flight over the Dolomites and skiing at Kronplatz, including 119 km of slopes, 32 lifts, and 5 black runs. Priced at €300.00 (max 5 persons).
• Guided Skiing in the Dolomites Ski guiding through the Dolomiti Superski area, the world's largest ski resort with 1,200 km of slopes and 450 lifts.
• Early Morning Skiing Exclusive early morning ski sessions on the famous 'Cir' slope reserved for participants, held Wednesdays 7:30-9:00 am for intermediate levels. Priced at €30.00.
• Cross-Country Skiing (Adults) Cross-country skiing instruction at Langental center for beginners and advanced tips for experienced skiers in Val Gardena and Seiser Alm areas.
• Snowboard Courses Snowboard instruction for all levels from beginners to advanced, covering slopes, jumps, and powder, with Sunday start and times Sunday-Wednesday 9:30 am - 12:30 pm.
• Private Snowboard Lessons One-on-one snowboard instruction tailored to individual skill levels, from beginners to experts wanting to perfect technique.
• Private Lessons Personalized ski or snowboard instruction with dedicated expert instructors, tailored to individual abilities for rapid progress. Pricing ranges from €454 to €819 per day (1-6+ persons) plus €15/hour per additional person.
• Private Children's Lessons Personalized one-on-one ski instruction for children with specialized instructors, tailored to individual needs and skill levels.

Quantifiable outcome

• Maximum 10 participants per group course for personalized attention
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

14 partnerships are on record, tiered core, major and minor.

• AntolinicoreGTM or Marketing PartnerMain sponsor providing financial and marketing support. Antolini is a leading natural stone company based in Verona, Italy.
• SubarucoreGTM or Marketing PartnerMain sponsor providing vehicle support and co-marketing. Featured in events and visual content.
• Hotel AlpenroyalcoreGTM or Marketing Partner5-star luxury hotel partner recommending ski school to guests. Restaurant holds 1 Michelin star.
• Hotel Granbaita DolomitesmajorGTM or Marketing PartnerLuxury hotel partner in Val Gardena with high-end positioning.
• Hotel SavoymajorGTM or Marketing PartnerPartner hotel offering recommendations to ski school guests.
• Hotel NivesmajorGTM or Marketing PartnerPartner hotel in prime ski location with ski school office on premises.
• Hotel BiancanevemajorGTM or Marketing PartnerPartner hotel serving as meeting point for beginner ski courses.
• Das Berghotel Plan de GralbamajorGTM or Marketing PartnerMountain hotel partner at Piz Sella cableway location.
• Quality Rental Selva (noleggiosci.eu)coreChannel Partner/ Reseller/ DistributorSki and snowboard equipment rental shop offering 20% discount to ski school lesson holders.
• Val Gardena Tourism (valgardena.it)coreStrategic or Co-development PartnerOfficial regional tourism board promoting Val Gardena ski experiences including ski school services.
• Dolomiti SuperskicoreStrategic or Co-development PartnerSki area consortium managing 1,200 km of slopes and 450 lifts. Ski school operates within this ski area.
• KindermajorGTM or Marketing PartnerInternational children's brand sponsor supporting ski school operations.
• Dantercepies Mountain LodgemajorGTM or Marketing PartnerMountain restaurant and lodge partner serving as meeting point and event location.
• Selvi Kids RestaurantminorOthersOn-site restaurant at main ski school building providing lunch for all-day course participants.

Scale indicators3 records

Recent moves1 record

Expansion highlights5 records

Others

• Dolomiti Superski: The ski area consortium that operates the lift and slope network (1,200 km of slopes, 450 lifts) within which Scuola Sci Selva's lessons take place. Not a direct competitor, but the central ecosystem partner whose marketing and pass infrastructure drive demand to the school.
• Quality Rental Selva (Noleggiosci.eu): Partnered ski and snowboard equipment rental shop embedded in Scuola Sci Selva's offering (20% discount for lesson bookers). Functions as an affiliated bundled-service provider and revenue-sharing partner rather than a competitor.

Emerging players

• New Generation Ski School: UK-based premium ski school operating in multiple Alpine resorts, including in Val Gardena itself. Competes for English-speaking guests with private and small-group lessons and represents a model of multi-resort, digitally-savvy ski instruction.

Broad incumbents

• ESF (École du Ski Français): France's national ski school network with thousands of instructors across all major French resorts—the largest and most established ski school brand globally. Highly comparable business model (certified instructors, group + private + children's lessons, partner resort relationships) and a benchmark for Scuola Sci Selva's operational scaling potential.
• Schweizer Skischule (Swiss Ski School): Switzerland's leading ski school federation operating across Swiss resorts. Comparable model in delivering certified ski and snowboard instruction at premium alpine resorts and a useful benchmark for premium positioning and instructor development.

Direct peers

• Scuola Sci Arabba: Ski school in Arabba, another Dolomiti Superski resort, offering comparable alpine and snowboard instruction, and competing with Scuola Sci Selva for advanced skiers drawn to the Sellaronda circuit.
• Skischule Ortisei (Ski School Ortisei): Rival ski school in Ortisei, the neighboring town in Val Gardena. Competes for the same hotel referral network, instructor talent pool, and Dolomiti Superski tourist base with overlapping lesson products and pricing.
• Skischule Cortina (Ski School Cortina): Direct competitor ski school in Cortina d'Ampezzo, operating in the same Dolomiti Superski region with comparable ski and snowboard instruction offerings for children, adults, and private lessons. Same regulatory and competitive environment as Scuola Sci Selva.
• Skischule Santa Cristina: Val Gardena–based ski school located in Santa Cristina, sharing the same Sellaronda ski circuit and competing for families and adult skiers in the valley with similar group and private instruction services.

Regional players

• Ski School Arlberg: Premium Austrian ski school in the Arlberg region with a heritage brand and strong instructor credentials (many former World Cup racers). Comparable in heritage-positioning, premium pricing, and instructor quality to Scuola Sci Selva's Dolomites operation.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@scuolasciselva1937
• Facebookfacebook.com/scuolasci.selva
• Instagraminstagram.com/skischoolselva_1937
• LinkedInlinkedin.com/company/scuola-sci-selva

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Scuola Sci Selva