San Diego County Parks Society

Name

San Diego County Parks Society

Legal name

San Diego County Parks Society

Website

https://sdcps.org

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Park and Recreation Nonprofit Services

NAICS

Environment, Conservation and Wildlife Organizations (813312), Nature Parks and Other Similar Institutions (71219)

SIC

Services-Membership Organizations (8600), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Parks, Recreation & Protected Areas Administration (BPAIAMAH)

akta.pro secondary industries

Recreation & Activity Services (Hiking, Boating, Climbing, Fishing—Guided/Authorized) (THAAAGAF), Education & Community Programs (Junior Ranger, Citizen Science, School Programs) (THAAAGAK)

Keywords

• Park support nonprofit
• Community recreation programs
• Environmental education
• Charitable contributions fundraising
• Volunteer park stewardship

Headquarters

HQ city

San Diego

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Donations: Individual donors can contribute through Amazon Smile (.05% of purchases), PayPal (one-time or recurring gifts), or by sending checks directly to the organization.
2. Membership Dues: Annual membership fees ranging from free (Parks Insider) to $1,000/year (Coast Live Oak), with tiered benefits including newsletters, merchandise, parking passes, and event tickets.
3. Event Sponsorships: Corporate sponsorships for Summer Movies in the Park ($100-$20,000), Warrior Hike ($150-$1,000), and other events. Higher-level sponsorships ($5,000+) are invoiced directly rather than through the web store.
4. Product Sales: E-commerce sales of tree plantings ($25-$250), garden donations ($25-$100), and other merchandise supporting parks programs.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

San Diego County Parks Society is a California 501(c)(3) nonprofit that serves as the official charitable partner of the County of San Diego Department of Parks and Recreation. It sells tiered memberships ($0-$1,000 annually), event sponsorships (e.g., Movies in the Park at $100-$20,000), and donation programs (tree planting, garden cultivation) while operating community programs including Summer Movies in the Park, Women in the Wild, Warrior Hike, and the Los Peñasquitos Watershed Display Project.

Product overview

San Diego County Parks Society is a 501(c)(3) nonprofit organization that supports San Diego County Parks and Recreation through charitable contributions. The organization offers a portfolio of membership tiers (Parks Insider free through Coast Live Oak $1,000), sponsorship packages for programs (Movies in the Park, Warrior Hike), and donation programs (Tree Planting, Grow Our Gardens). Core programs include Summer Movies in the Park (100+ outdoor screenings annually), Women in the Wild (outdoor skills events), Warrior Hike (hiking challenges), and the Los Peñasquitos Watershed Display Project. The Society operates as a unified nonprofit entity rather than a technology platform, with no public API or AI capabilities.

Differentiator

Problem solved

Functional benefit

Products and services

• Membership Tiers (Parks Insider, Toyon, Manzanita, Desert Ironwood, California Sycamore, Coast Live Oak) Annual membership program supporting San Diego County parks, trails, and recreation programs with six tiers: Free Parks Insider, Toyon ($40), Manzanita ($80 anniversary pricing), Desert Ironwood ($200), California Sycamore ($500), and Coast Live Oak ($1,000), providing escalating benefits such as newsletters, decals, merchandise discounts, picnic tickets, parking passes, camping certificates, exclusive events, and ranger-led tours for individual park supporters and community members.
• Movies in the Park Sponsorship Sponsorship packages for the Summer Movies in the Park program, ranging from $100 local sponsorships to $20,000 presenting sponsorships, supporting free family-friendly movie screenings across dozens of San Diego County parks. Available to corporate sponsors and community supporters.
• Warrior Hike Sponsorship Warrior Hike event sponsorship tiers (fuel, giveaway, park ambassador, and communication) ranging from $150 to $1,000, supporting the twice-yearly hiking challenge at El Cajon Mountain in El Capitan County Preserve. Available to corporate and community sponsors.
• Tree Planting Donation Donation program supporting San Diego County's Climate Action Plan goal to plant 110,000 trees by 2050, with tree-size options ranging from sapling to 24-gallon tree at $25-$250, including ongoing care for newly planted trees for at least three years. Available to individual donors and community supporters.
• Grow Our Gardens Donation Donation program supporting garden cultivation and stewardship in county parks, with plant size options ranging from small to specialty plants at $25-$100. Available to individual donors and community supporters.
• Summer Movies in the Park Program Free outdoor movie screening program operated May through October across dozens of San Diego County parks, hosting over 100 family-friendly screenings annually for more than 15 years. The Society licenses films and funds related activities, serving San Diego County families and visitors.
• Women in the Wild Program Community program encouraging women to spend time in nature by teaching outdoor skills including hiking, camping, fishing, and kayaking, hosting 6-12 events per year with loaner equipment provided. Designed for women interested in outdoor recreation in San Diego County parks.
• Warrior Hike Program Twice-yearly hiking challenge at El Cajon Mountain in El Capitan County Preserve with three difficulty levels from beginning to expert (up to 12 miles), held on Memorial Day and Veterans Day weekends. Open to hikers seeking a structured outdoor challenge.
• Tree Planting Program Environmental program supporting San Diego County's Climate Action Plan goal to plant 110,000 trees by 2050, including ongoing care for newly planted trees for at least three years. Engages individual donors and community volunteers in local reforestation.
• Los Peñasquitos Watershed Display Project Special fundraising project to install an interactive bronze to-scale model of the Los Peñasquitos Canyon Preserve watershed, supporting educational programs at the preserve that serves approximately 34,000 annual visitors. Artist Brian Gibson was commissioned to create the bronze model; fundraising goal is $60,000. Benefits San Diego County residents, schoolchildren, and park visitors.

Quantifiable outcome

• 34,000 annual visitors to Los Peñasquitos Canyon Preserve benefiting from educational programs
• +2 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• County of San Diego Department of Parks and RecreationcoreStrategic or Co-development Partner · 11 August 1980Official nonprofit partner of the County of San Diego DPR since 1980. SDCPS provides charitable contributions to support DPR goals, activities, and programs, and preserves and enhances cultural, community, and natural resources. The DPR's Jason Hemmens serves as DPR Director and Tony Richardson as liaison to SDCPS.
• AmazonminorGTM or Marketing PartnerAmazon Smile program allows donors to support SDCPS through eligible purchases. Amazon donates 0.5% of qualifying purchases to the organization. EIN listed as 95-3655610.
• PayPalminorGTM or Marketing PartnerPayPal processing enables donors to make one-time or recurring donations to SDCPS through the organization's website.

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• The Nature Conservancy (California): The Nature Conservancy is a global environmental nonprofit operating land conservation, restoration, and climate programs across California. Comparable to SDCPS in conservation mission and membership-driven fundraising, though at much larger scale and with a broader programmatic portfolio.
• Sierra Club Foundation: The Sierra Club Foundation supports environmental and conservation programs through philanthropy and grants. Comparable to SDCPS as an environmental nonprofit leveraging memberships, donations, and event programming to advance outdoor and conservation causes, though at substantially larger scale.

Regional players

• Outdoor Outreach: Outdoor Outreach is a San Diego-based nonprofit that connects youth to the outdoors through outdoor education and recreation programs. Comparable to SDCPS in operating outdoor skills, youth engagement, and recreational programming in the same San Diego geography.
• San Diego River Park Foundation: San Diego River Park Foundation is a regional nonprofit dedicated to creating a continuous river park along the San Diego River through conservation, education, and community engagement. Comparable to SDCPS as a San Diego-area park/conservation nonprofit with similar donor and volunteer programs.

Emerging players

• Appalachian Mountain Club: Appalachian Mountain Club is a regional nonprofit providing outdoor recreation, education, and conservation programs with a membership model. Comparable to SDCPS in combining membership tiers, outdoor programming, and conservation advocacy on public lands, though with a different geography.

Direct peers

• Trust for Public Land: Trust for Public Land works to conserve land for public use, including parks and natural spaces, partnering with government agencies. Comparable to SDCPS in its role as an intermediary nonprofit supporting public park creation, funding, and programming, though operating at a much larger scale.
• California State Parks Foundation: California State Parks Foundation is the official statewide nonprofit partner supporting California state parks through advocacy, philanthropy, and volunteer programs. Directly comparable to SDCPS in mission, structure, and revenue model (memberships, donations, sponsorships supporting public park systems).
• National Parks Conservation Association: NPCA is the leading independent nonprofit dedicated exclusively to protecting and enhancing the National Park System. Directly comparable as a park-supporting advocacy and fundraising organization that serves as an official partner to government park agencies, with similar membership and donor programs.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/SDCountyParksSociety
• Instagraminstagram.com/sdcountyparkssociety?igshid=1nw7yz2arv3u4
• LinkedInlinkedin.com/company/san-diego-county-parks-society

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about San Diego County Parks Society