SEAFRESH SEAFOODS LIMITED

What SEAFRESH SEAFOODS LIMITED does

SEAFRESH SEAFOODS LIMITED is a privately-held UK direct-to-consumer online fishmonger headquartered in Morpeth, with warehousing operations in Leigh, Lancashire. The company sells premium frozen fish, seafood, oven-ready prepared products, British beef and lamb, chicken, and duck through its e-commerce platform, serving health-conscious home cooks and a documented niche of 475+ customers with histamine intolerance, including medical professionals. The business has operated for more than a decade as a lean operation of 1-10 employees, with no disclosed external funding.

The technical foundation is a frozen-at-sea (individually quick-frozen, IQF) cold chain: fish is IQF-processed on board vessels shortly after catch, then vacuum-sealed and shipped with dry ice in low-temperature packaging for next-day DPD delivery. This protocol underpins both the general premium-quality positioning and the specific low-histamine specialization, as histamine accumulation in fish is time- and temperature-dependent. The company sources from 8+ countries, maintains a 4.9/5 Trustpilot rating across 2,900+ reviews, and reports 99%+ on-time delivery via its DPD partnership.

The business operates a transactional DTC model. Revenue is generated through product sales, delivery fees (£8-9 for orders under £65, waived above £65), Saturday delivery supplements (£2), and noon-delivery upgrades (£2), with ancillary gift vouchers at £25 and £50. An EcoBox volume-discount tier supports larger basket sizes. Geographic scope is restricted to UK mainland, explicitly excluding Northern Ireland, the Scottish Highlands, and the Channel Islands. No acquisitions, funding rounds, or leadership changes are disclosed in the available information.

Name

SEAFRESH SEAFOODS LIMITED

Legal name

Seafresh Seafoods Limited

Website

https://seafreshuk.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

SEAFRESH SEAFOODS LIMITED is a privately-held UK direct-to-consumer online fishmonger selling frozen-at-sea fish, seafood, and oven-ready products, serving health-conscious home cooks and 475+ histamine-intolerance customers across UK mainland via DPD next-day delivery.

Ownership category

akta.pro rank

Product category

Online Frozen Seafood Retail

NAICS

Fish and Seafood Retailers (445250), Seafood Product Preparation and Packaging (311710)

SIC

Prepared Fresh Or Frozen Fish & Seafoods (2092)

akta.pro primary industry

Freezing & Cold-Chain Seafood Processing (IQF, Blast Freezing, Glazing) (AFANADAE)

akta.pro secondary industries

Frozen Seafood Meals & Value-Added Seafood (CRADADAG), Seafood Markets & Fishmongers (CRAHAHAC), Frozen Prepared Meat & Seafood Meals (AFANAFAC), Breaded/Battered & Fried Seafood Products (Frozen Convenience) (AFANADAH)

Keywords

• Frozen seafood retail
• Online fishmonger
• Frozen fish delivery
• Direct-to-consumer seafood
• IQF fish products

Headquarters

HQ city

Morpeth

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Revenue model

1. Direct E-commerce Product Sales: The company sells frozen fish, seafood, meat, and oven-ready products directly to consumers through their website. Customers purchase individual items or mixed boxes at set unit prices. Revenue is generated through one-time transaction fees per order with no recurring subscription component.
2. Delivery Charges: Revenue generated from delivery fees: £8-9 for orders under £65, £2 supplement for Saturday delivery, and £2 for 'by noon' timed delivery upgrade.
3. Gift Vouchers: Company sells gift vouchers in £25 and £50 denominations, providing additional revenue stream and customer acquisition mechanism.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Seafresh Seafoods Limited is an online fishmonger selling premium individually quick frozen (IQF) fish, seafood, and meat products directly to UK consumers via its e-commerce website. All fish is frozen at sea within 4-6 hours of catch, vacuum-sealed, and packed with dry ice for next-day delivery. The company also operates a specialized low-histamine product line for customers with histamine intolerance.

Product overview

Seafresh is an online fishmonger offering a comprehensive e-commerce platform for frozen seafood and premium meat products. The core offering consists of individually quick frozen (IQF) fish and seafood products including Cod, Haddock, Salmon, Seabass, Prawns, Lobster, and Crab, complemented by oven-ready prepared foods, gluten-free options, British beef and lamb, and chicken products. The business operates as a direct-to-consumer e-commerce platform with next-day delivery across UK mainland, utilizing DPD courier services with dry ice packaging. All products are vacuum-sealed and feature low-histamine processing for customers with dietary sensitivities.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Frozen at sea within 4-6 hours vs supermarket fish that may be days old before freezing
• +2 more outcomes

Segments4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• DPD (Delivery Partner)coreChannel Partner/ Reseller/ DistributorDPD is the national courier service used for all Seafresh deliveries. They provide next-day express delivery (8am-6pm window) with over 99% on-time delivery rate. DPD sends customers a one-hour time slot and allows safe-place drop-off. This partnership is critical to Seafresh's value proposition of next-day delivery.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Fishbox: UK DTC fish brand built around weekly/bi-weekly subscription fish boxes with nationwide delivery. Directly comparable target customer and seafood category, but contrasts with Seafresh via its subscription-first GTM.
• The Fish Society: Long-established UK online fishmonger selling fresh and frozen seafood direct to consumers. Closely comparable DTC model, premium positioning, and UK-wide delivery footprint make it Seafresh's most direct competitor.
• Woody's of Perth: Scottish (Perth-based) online fishmonger delivering frozen and fresh fish across the UK. Comparable DTC seafood e-commerce operator with similar sourcing-led brand positioning.
• Fish For Thought: UK online sustainable fishmonger selling frozen and fresh seafood DTC. Comparable DTC model, sustainability sourcing narrative, and direct delivery to consumers.
• The Cornish Fishmonger: Cornwall-based UK online fishmonger shipping fresh and frozen seafood to home customers. Comparable DTC seafood model with provenance/sourcing emphasis similar to Seafresh's multi-country sourcing story.

Broad incumbents

• Abel & Cole: Established UK organic grocery box-delivery brand with nationwide DTC cold-chain. Comparable DTC + next-day delivery model and customer base of ethically-minded home consumers, though not seafood-specialized.
• Riverford Organic Farmers: Major UK organic produce box-delivery incumbent operating a DTC subscription model with nationwide cold-chain delivery. Comparable DTC e-commerce + cold-chain infrastructure mechanics, though broader than seafood.
• Waitrose & Partners: UK premium supermarket with strong fresh/frozen seafood credentials, online ordering, and nationwide delivery. Sets the benchmark for premium UK seafood expectations and competes on convenience and price.
• Ocado Retail: UK online grocery incumbent with extensive frozen seafood range and next-day delivery slots. Not seafood-specialized but competes directly for the same premium-grocery DTC wallet share.

Emerging players

• Wild Fork: DTC frozen-meat-and-seafood retailer with strong vertical-integration and cold-chain fulfilment. Comparable frozen-first DTC playbook, although primarily US-focused and broader than seafood.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/seafresh-seafoods-limited

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SEAFRESH SEAFOODS LIMITED