SEAJOY Yachts.com
SeaJoy Yachts & Watersports is a family-owned luxury yacht charter operator in Rethymno, Crete, offering private daily and multi-day cruises on a three-vessel fleet to families, couples, and celebration-event customers departing from Rethymno Marina.
- Company typePrivate
- Founded-
- HeadquartersRethymno, Greece
- Headcount1–10
- GTM typeB2C
- OfferingServices
What SEAJOY Yachts.com does
SeaJoy Yachts & Watersports is a family-owned luxury yacht charter operator based in Rethymno, Crete, Greece, trading as SEAJOY Yachts.com (legal entity: IOANNIS AGRIMAKIS SEA CRUISES MARITIME COMPANY OF PLEASURE YACHTS). The company runs a private cruise service departing from Rethymno Marina, operating a fleet of three vessels: the M/Y Tesoro power catamaran (12m, up to 12 guests), the M/B Olympic motorboat (6m, up to 5 guests), and the M/B Leonidas motorboat (up to 8 guests). Core product offerings are fixed daily packages (Obrosgialos–Marathi Day Cruise, 8 hours; Obrosgialos Tour, 5 hours; Spilies Tour, 2–3 hours) and bespoke multi-day charters, supplemented by add-on experiences such as cocktail parties, professional photoshoots, bachelor/bachelorette parties, and curated wedding proposals. A separate sub-brand, SeaJoy Watersports (seajoywatersports.gr), extends the product surface into jet skis, parasailing, SUP, and other water-based activities.
The business model is direct-to-consumer with no third-party distributors. Bookings are taken through a proprietary website (seajoy.gr / seajoyyachts.com) operating 24/7, supplemented by WhatsApp, phone (+30 6970 123 300), email ([email protected]), and an on-site Rethymno office. Pricing is package-based and not publicly disclosed; fixed itineraries carry a 20% deposit within seven days of booking, while multi-day charters use a progressive deposit schedule (20–100% depending on time to departure) plus an Advance Provisioning Allowance (APA) for fuel, food, and marina fees. Customer segments span families and groups (primary), couples, bachelor/bachelorette parties, wedding proposals, photoshoot clients, and adventure seekers, with no enterprise or B2B channel.
The company is privately held, bootstrapped, and family-operated by Captain Giannis Agrymakis, Kiki Thomaidou (stewardess and captain of the Tesoro), and Evangelia Agrymaki (Charter & Guest Relations Manager), supported by a small crew of approximately five employees. No external investors, funding rounds, or acquisitions are disclosed. Operations are seasonal (April–October), with a fleet makeover and new vessel arrivals expected in 2026 signalling measured capacity expansion. Marketing is multi-channel organic across Facebook, Instagram, TikTok, YouTube, Google Reviews, and TripAdvisor, with no paid-acquisition infrastructure, proprietary technology platforms, or AI/ML capabilities disclosed.
SEAJOY Yachts.com firmographics
Firmographics- Name
- SEAJOY Yachts.com
- Legal name
- IOANNIS AGRIMAKIS SEA CRUISES MARITIME COMPANY OF PLEASURE YACHTS
- Website
- https://seajoyyachts.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- SeaJoy Yachts & Watersports is a family-owned luxury yacht charter operator in Rethymno, Crete, offering private daily and multi-day cruises on a three-vessel fleet to families, couples, and celebration-event customers departing from Rethymno Marina.
- Ownership category
- akta.pro rank
SEAJOY Yachts.com industry classification
Industry- Product category
- Luxury Yacht Charter Services
- NAICS
- Other Support Activities for Water Transportation (48839)
- SIC
- Water Transportation (4400)
- akta.pro primary industry
- Private Yacht & Luxury Boat Charters (With Crew) (THAJALAE)
- akta.pro secondary industry
- Private Charters & Yacht Experiences (Crewed, Bareboat, Day Charters) (THAJAJAB)
Keywords
Where SEAJOY Yachts.com is headquartered
LocationHeadquarters
- HQ city
- Rethymno
- HQ country
- Greece
- HQ region
- Europe
Offices2 records
Markets served
SEAJOY Yachts.com business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Marketing or Sales, Supply Chain, Infrastructure
Revenue model
- Yacht Charter Services - Daily Fixed Packages: Daily yacht charters with pre-set itineraries including the Obrosgialos-Marathi Day Cruise (8 hours), Obrosgialos tour (5 hours), and Spilies tour (2-3 hours). Prices are fixed per package and include crew, fuel, beverages, snacks, and amenities.
- Multi-Day Charter Services: Extended yacht charters requiring progressive deposit payments based on time until departure (20-100% of total charter fee depending on booking timing). Includes APA (Advance Provisioning Allowance) system for provisioning fuel, food, drinks, and port fees.
- Extra Services: Additional revenue from supplementary services including cocktail parties, professional photoshoots, bachelor/bachelorette parties, and romantic wedding proposals. These are add-on services to core charter offerings.
- Custom Tours: Bespoke charter experiences where customers design their own itinerary. Pricing varies based on vessel, duration, and services requested. Additional costs for fuel, food, marina fees, and beverages through APA system.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Obrosgialos – Marathi Day Cruise (8 hours) on Tesoro yacht |
| Unit Pricing | Pay-as-you-go | Obrosgialos tour (5 hours) on Tesoro yacht |
| Unit Pricing | Pay-as-you-go | Spilies tour (2-3 hours) on Olympic motorboat |
| Transaction based/ take rate | Pay-as-you-go | Custom made tour (any vessel) |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels9 records
SEAJOY Yachts.com product offering
Product offeringCore offering
SEAJOY Yachts & Watersports operates private crewed yacht charters departing from Rethymno Marina in Crete, Greece, using its fleet of three vessels (M/Y Tesoro power catamaran, M/B Olympic motorboat, M/B Leonidas motorboat). The company sells all-inclusive daily and multi-day cruise packages (Obrosgialos-Marathi Day Cruise, Obrosgialos Tour, Spilies Tour, Custom Made Tour) and offers add-on services including cocktail parties, photoshoots, bachelor/bachelorette parties, and romantic wedding proposals.
Product overview
SeaJoy Yachts & Watersports is a family-run luxury yacht charter and watersports business based in Rethymno, Crete, operating since 2014. The company offers private luxury cruises aboard its fleet of vessels (M/Y Tesoro power catamaran, M/B Olympic motorboat, M/B Leonidas motorboat) with dedicated crew. Tour offerings include the Obrosgialos – Marathi Day Cruise, Obrosgialos Tour, Spilies Tour, and Custom Made Tours. Additional services include cocktail parties, photoshoots, bachelor/bachelorette parties, and romantic wedding proposals. Watersports activities (waterskiing, jet ski, parasailing, SUP, banana rides, crazy sofa) are offered through the affiliated seajoywatersports.gr website.
Differentiator
Problem solved
Functional benefit
Brands
- SeaJoy Watersports: A separate water sports operation offering activities including waterskiing, wakeboarding, banana rides, jet ski, parasailing, crazy sofa, and stand-up paddleboarding (SUP). Website: seajoywatersports.gr
Products and services
- M/Y Tesoro (Power Catamaran Charter) Luxury 12m power catamaran (T38) for exclusive daily charters with up to 12 guests, featuring 2 premium lower-deck cabins with private bathrooms, stern dining/lounge area, and bow sun lounge. Used for Obrosgialos tours and bespoke charters.
- M/B Olympic (Motorboat Charter) 6m motorboat accommodating up to 5 guests, used for short coastal trips including the Spilies tour.
- M/B Leonidas (Motorboat Charter) Motorboat accommodating up to 8 guests for private half-day cruises along the Rethymno coastline, ideal for couples, friends, or families.
- Obrosgialos – Marathi Day Cruise Full-day 8-hour cruise exploring Obrosgialos Bay and Marathi Bay aboard the M/Y Tesoro, including stand-up paddleboards, underwater scooter, snorkeling gear, and opportunities to spot dolphins. Crew, fuel, beverages, snacks, and amenities included.
- Obrosgialos Tour 5-hour cruise aboard the M/Y Tesoro to Obrosgialos Bay with turquoise waters, ideal for swimming, snorkeling, and exploring sea caves along the Cretan coast. Includes crew, snacks, fruits, beverages, towels, snorkeling equipment, SUP, and underwater scooter.
- Spilies Tour 2-3 hour tour aboard the M/B Olympic to Spilies (caves), an area with naturally formed caves and a hidden beach accessible only by boat, located 15 kilometers east of Rethymnon. Includes beverages, snacks, towels, and snorkeling equipment.
- Custom Made Tour Tailored private charter experience created to customer needs and budget, departing from Rethymno Marina on any vessel with crew at constant service. Pricing varies by vessel, duration, and services requested, with additional APA-based costs for fuel, marina fees, food, and extras.
- Cocktail Party on Board Open-air cocktail party experience on the yacht with premium pre-crafted cocktails, local finger foods, and fresh seasonal fruits with total privacy on board.
- Yacht Photoshoot Service Professional photoshoot aboard the yacht for after-wedding shoots, business sessions, or unique occasions, accommodating up to 10 guests.
Companies that use SEAJOY Yachts.com
Customer profileNamed customers5 records
Segments6 records
Ideal customer profiles5 records
SEAJOY Yachts.com technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
SEAJOY Yachts.com partnerships and signals
Strategic signalScale indicators4 records
Recent moves5 records
Expansion highlights5 records
SEAJOY Yachts.com competitors and assessment
Company assessmentDirect peers
- GetMyBoat: Global peer-to-peer boat rental and yacht charter marketplace. Directly comparable as it aggregates crewed charter listings across Greece and competes for the same direct-to-consumer tourist bookings that SeaJoy targets.
- Sailogy: Online yacht charter platform with Mediterranean focus. Comparable as a digital-first charter booking platform competing for the same direct-to-consumer tourist bookings that SeaJoy targets.
- Istion Yachting: Greek yacht charter operator offering bareboat and crewed charters in the Greek islands including Crete. Comparable direct competitor serving similar tourist charter demand in the same regional waters as SeaJoy.
- SamBoat: European boat rental marketplace with strong presence in Greece and the Mediterranean. Competes with SeaJoy by offering both bareboat and crewed charter options in similar coastal destinations.
- Navigare Yachting: Greek-based yacht charter operator with bases across the Greek islands including Crete. Comparable as a domestic competitor in the Mediterranean crewed yacht charter segment.
- Click&Boat: Boat rental and yacht charter platform operating across Europe with Mediterranean coverage. Comparable direct competitor for crewed charter bookings by tourists in Greek destinations.
- Kiriacoulis Mediterranean: Greek-headquartered yacht charter company operating across the Greek islands with both bareboat and crewed options. Comparable as a domestic peer with longer operating history and broader base network but similar product focus on Mediterranean leisure charters.
Broad incumbents
- The Moorings: Established global yacht charter company with bases across the Mediterranean and Caribbean. Comparable as a broader incumbent offering crewed and bareboat charters from multiple Greek locations, though at much greater scale than SeaJoy.
- Dream Yacht Charter: International yacht charter company with Mediterranean bases including Greece. Comparable as a scaled crewed charter provider serving the same leisure traveler segment, though with significantly larger fleet and broader geographic footprint.
Regional players
- Mediteran Charters: European yacht charter operator focused on Mediterranean destinations including Greece. Comparable crewed yacht charter provider serving similar tourist segments though with primary marketing focus on German-speaking markets.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
SEAJOY Yachts.com social profiles
Digital presenceSEAJOY Yachts.com financial estimates
Financial estimateRevenue estimate
Valuation estimate
SEAJOY Yachts.com leadership team
Management profileNumber of profiles
Profiles3 records
SEAJOY Yachts.com funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SEAJOY Yachts.com M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SEAJOY Yachts.com
What does SEAJOY Yachts.com do?
SEAJOY Yachts & Watersports operates private crewed yacht charters departing from Rethymno Marina in Crete, Greece, using its fleet of three vessels (M/Y Tesoro power catamaran, M/B Olympic motorboat, M/B Leonidas motorboat). The company sells all-inclusive daily and multi-day cruise packages (Obrosgialos-Marathi Day Cruise, Obrosgialos Tour, Spilies Tour, Custom Made Tour) and offers add-on services including cocktail parties, photoshoots, bachelor/bachelorette parties, and romantic wedding proposals.
Is SEAJOY Yachts.com a public or private company?
SEAJOY Yachts.com is a private company. It is classified as family owned and is currently operating.
When was SEAJOY Yachts.com founded?
SEAJOY Yachts.com was founded in -1. It employs 1 to 10 people.
Where is SEAJOY Yachts.com based?
SEAJOY Yachts.com is headquartered in Rethymno, Greece, in the Europe region.
How does SEAJOY Yachts.com make money?
Four revenue lines are on record. Yacht Charter Services - Daily Fixed Packages are the primary driver. The others are multi-Day Charter Services, extra Services and custom Tours.
Who are SEAJOY Yachts.com's main competitors?
Direct peers on record are GetMyBoat, Sailogy, Istion Yachting, SamBoat, Navigare Yachting, Click&Boat and Kiriacoulis Mediterranean. Broad incumbents are The Moorings and Dream Yacht Charter. Mediteran Charters is listed as a regional player.
Does SEAJOY Yachts.com have an API?
No public API is recorded for SEAJOY Yachts.com.
What industry is SEAJOY Yachts.com in?
SEAJOY Yachts.com's product category is Luxury Yacht Charter Services. Its primary akta.pro industry code is THAJALAE, Private Yacht & Luxury Boat Charters (With Crew), with a secondary code of THAJAJAB, Private Charters & Yacht Experiences (Crewed, Bareboat, Day Charters). Its NAICS code is 48839 and its SIC code is 4400.