Seattle Reflexology & Massage Center

What Seattle Reflexology & Massage Center does

Seattle Reflexology & Massage Center (SRMC) is a privately held Pacific Northwest wellness and vocational education business founded in 1992, owned and directed by Lisa Hensell since 1999. The company operates from South Whidbey Island, Washington, following a 2021 relocation from Seattle, and employs approximately 5 people. SRMC runs two integrated lines of business: (1) therapeutic reflexology sessions delivered by licensed massage therapists trained in ear, hand, foot, and facial reflexology, metamorphosis technique, and foot pain treatment; and (2) a reflexology education program offering introductory, advanced, tutorial, and elective continuing-education classes, plus ARCB national certification exam preparation.

SRMC's education arm historically delivered a 300-hour reflexology certification program that was the first to be approved by the Washington State Department of Health and licensed by the Washington State Workforce Training Board (Chapter 28C.10RCW), and the school remains an approved ARCB Continuing Education Provider (#P00119). In April 2022 the company restructured away from the full certification program toward individual classes and visiting-instructor continuing education, citing the post-pandemic operating environment. Classes are taught by Lisa Hensell alongside world-renowned reflexology instructors, and content is approved for CE credit by ARCB, ABMP, AMTA, and NCBTMB.

The revenue model is direct-to-consumer and transaction-based: therapeutic sessions are booked online or by phone; class enrollment is handled via phone, email, or in-person with a $100 deposit, balance due 30 days prior; gift certificates add a one-time purchase stream. Class pricing is published in tiers ($100/hour tutorials, $340 introductory, $325–$800 advanced series depending on payment timing). Marketing relies on the company website, Facebook, an email newsletter, Google AdSense, and community volunteer programs at hospice, cancer care, and veterans organizations. There is no app, API, or software product; the entire digital footprint is a marketing and booking surface for a manual-services business. Revenue is not publicly disclosed and the company has no outside investors.

Name

Seattle Reflexology & Massage Center

Legal name

Seattle Reflexology & Massage Center

Website

https://seattle-reflexology.com

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

1–10 employees

Short description

Seattle Reflexology & Massage Center is a Whidbey Island, Washington wellness and vocational education business founded in 1992, offering therapeutic reflexology sessions and continuing-education reflexology classes to individual clients, licensed massage therapists, and aspiring reflexologists.

Ownership category

akta.pro rank

Product category

Therapeutic Reflexology and Massage Services

NAICS

Offices of Other Health Practitioners (6213), Other Personal Care Services (81219)

SIC

Services-Health Services (8000), Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Reflexology & Acupressure Services (HSALAFAM)

akta.pro secondary industries

Reflexology (HSALAEAI), Massage Therapy & Bodywork (EDAOALAH)

Keywords

• Reflexology therapy
• Massage therapy services
• Reflexology education
• Continuing education classes
• Complementary healthcare

Headquarters

HQ city

Clinton

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Therapeutic Reflexology Sessions: Individual reflexology sessions offered to clients seeking personal care. Sessions include ear, hand, foot and facial reflexology, metamorphosis, and foot pain treatment. Appointments available Monday-Friday and some Saturdays.
2. Reflexology Education and Classes: Individual reflexology classes for continuing education and certification. Classes include Introduction to Reflexology ($340), Advanced Reflexology ($325 per weekend), tutorials ($100/hour), and elective classes. Approved for ARCB CE credits and Washington State massage therapist CE hours.
3. Gift Certificates: Gift certificates available for reflexology sessions, providing one-time purchase revenue stream.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Seattle Reflexology & Massage Center provides professional therapeutic reflexology sessions (ear, hand, foot, facial reflexology, metamorphosis, and foot pain treatment) to individual clients, and offers reflexology education through individual classes, advanced courses, tutorials, ARCB exam preparation, and elective continuing education workshops. As of April 2022, the focus shifted from a full 300-hour certification program to individual reflexology classes and continuing education.

Product overview

Seattle Reflexology & Massage Center operates as a dual-function business offering therapeutic reflexology services and reflexology education. The core service offering includes professional reflexology sessions (ear, hand, foot, facial, and metamorphosis) and specialized foot pain treatment. The education arm provides a structured curriculum of reflexology classes ranging from introductory fundamentals through advanced techniques, plus exam preparation courses for ARCB national certification. Elective continuing education classes cover specialized topics including lymph drainage, facial reflexology, natural foot health, business practices, and various therapeutic applications. The company transitioned from a full certification program (300-hour reflexology certification licensed by Washington state) in 2022 to offering individual classes and continuing education opportunities.

Differentiator

Problem solved

Functional benefit

Products and services

• Reflexology Sessions Professional therapeutic reflexology sessions offered in ear, hand, foot, and facial reflexology, as well as metamorphosis technique and treatment for foot pain. Sessions are provided by highly trained reflexologists who are also licensed massage therapists and are intended for individual clients seeking wellness, pain relief, stress reduction, and improved circulation.
• Introduction to Reflexology Class

Quantifiable outcome

• Students have achieved 96% scores on ARCB A&P examination portions

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature2 records

Partnerships

Four partnerships are on record, tiered core and major.

• American Reflexology Certification Board (ARCB)coreStrategic or Co-development Partner · 14 June 2013SRMC is approved as a provider of continuing education by ARCB (Provider # P00119). The school prepares students aspiring to meet the highest national standard and become Nationally Certified by ARCB, and provides Nationally Certified practitioners with classes qualifying for ARCB Continuing Education requirements. ARCB exam review sessions are offered in partnership with ARCB.
• Washington State Department of HealthcoreOthersSRMC was the first reflexology school approved by Washington State Department of Health. The school's curriculum was designed to meet Department of Health requirements for reflexology certification in Washington State.
• Washington State Workforce Training BoardcoreOthersSRMC's reflexology certification program was licensed by Washington State Workforce Training Board, required for operating a private vocational school in Washington State.
• Washington Reflexology Association (WRA)majorStrategic or Co-development PartnerSRMC owner Lisa Hensell helped found WRA and served on its Board. WRA membership supports the broader reflexology profession. WRA hosts ARCB exam test prep sessions. Students are encouraged to join WRA for networking and referral listings.

Scale indicators5 records

Recent moves9 records

Expansion highlights5 records

Direct peers

• Doris Brodie / Natural Healing Center Reflexology Training: Independent reflexology educator and practitioner offering certification and continuing education courses. Directly comparable to SRMC in modality focus, small-scale operator model, and target audience of LMTs and career-changers.
• Academy of Reflexology: Colorado-based reflexology training school offering multi-level certification programs and continuing education. Directly comparable to SRMC in modality (reflexology), target buyer (aspiring practitioners and LMTs), and revenue model (tuition-based classes).
• Laura Norman Reflexology: Long-established reflexology practitioner, author, and educator offering professional sessions, books, and training. Comparable to SRMC as a dual services-plus-education reflexology brand with national reach via digital content and consumer products.
• International Institute of Reflexology: The IIR is the foundational reflexology education organization in the U.S. (originated by Eunice Ingham), offering reflexology certification and continuing education. It is the most direct comparable to SRMC's education business, operating in the same modality and serving the same student personas (licensed massage therapists and aspiring reflexologists).

Emerging players

• Bill Flocco / Feet First Reflexology: Reflexology educator and instructor who is also referenced as a guest instructor by SRMC. Comparable as an independent reflexology educator offering classes and seminars, and a potential substitute supplier for SRMC's student audience.

Broad incumbents

• Mueller College of Holistic Studies: Established private vocational school in San Diego offering massage therapy, reflexology, and holistic health diploma programs. Broader incumbent in adjacent modality education with overlapping curriculum (reflexology, bodywork) and similar regulatory licensing footprint.
• Boulder College of Massage Therapy: Established private vocational massage school with state-approved curriculum. Broad incumbent in the same regulatory category as SRMC's former licensed program, comparable as a continuing-education competitor for licensed massage therapists seeking CE hours.
• National Holistic Institute: Large multi-campus massage therapy and holistic health vocational school. Comparable as a continuing education competitor and as a broader alternative to reflexology-specific training for LMTs seeking CE credits across ARCB, AMTA, NCBTMB, and ABMP.

Regional players

• East West College of Healing Arts: Portland, Oregon-based vocational school offering massage therapy and holistic health training with reflexology within its curriculum. Regional peer operating in the Pacific Northwest with comparable private vocational school licensing and continuing education structure.

Others

• American Reflexology Certification Board (ARCB): National certifying body for reflexologists and CE provider approval authority. Not a commercial peer, but the regulator whose approval defines the credentialing ecosystem in which SRMC operates and a structural partner for ARCB exam prep.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/285672043845
• LinkedInlinkedin.com/company/seattle-reflexology-&-massage-center

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Seattle Reflexology & Massage Center