East West College of the Healing Arts

What East West College of the Healing Arts does

East West College of the Healing Arts is a private, COMTA-accredited massage therapy school founded in 1972 and headquartered at 1515 SW 5th Avenue, 4th Floor, Portland, Oregon. It operates a single-campus institution delivering an 800-hour massage therapy certification program that prepares students to sit for the MBLEx and obtain Oregon Licensed Massage Therapist credentials, supplemented by elective specializations in Ayurvedic Massage, Craniosacral Therapy, and other modalities, plus MBLEx test preparation.

The college runs an integrated training ecosystem centered on the Our Massage Clinic sub-brand, where students in their final term provide discounted massage services to the Portland community as their clinical practicum. Continuing education for licensed practitioners is delivered through the BodyMinded CE online platform, offering workshops in Reflexology, Gua Sha, Ortho-Bionomy and related modalities, with registration handled via MindBody Online. Core operations are supported by Populi as the student information system and Office 365 for institutional communication.

The business model is tuition-driven: students pay one-time program fees for the 800-hour certification, with Pell grants and payment plans available to qualifying enrollees, and Title IV federal student aid participation is confirmed (101 eligible students as of April 2022). The go-to-market is sales-led, relying on admissions representatives, campus tours, no-pressure information sessions, a free career-readiness quiz, and a content-marketing program that includes a 189+ entry blog and the 'Choosing a Massage School' podcast. The company is independently owned, with no parent, no venture or private equity investment, and no disclosed revenue, serving three horizontal segments: aspiring massage therapists (primary), licensed massage therapists taking CE, and walk-in community clinic clients.

Name

East West College of the Healing Arts

Legal name

East West College of the Healing Arts, Inc.

Website

https://eastwestcollege.com

Company type

Private

Founded year

1972

Operating status

Operating

Short description

East West College of the Healing Arts is a private, COMTA-accredited massage therapy school in Portland, Oregon, founded in 1972, delivering an 800-hour certification program, an on-campus student massage clinic, and BodyMinded CE continuing-education workshops to aspiring and licensed massage therapists.

Ownership category

akta.pro rank

Product category

Massage Therapy Education

NAICS

Educational Support Services (61171), Professional and Management Development Training (611430)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Massage Therapy & Bodywork (EDAOALAH)

akta.pro secondary industry

Massage Therapy Schools & Certification Programs (HSALANAJ)

Keywords

• Massage therapy education
• Massage certification program
• Continuing education courses
• Holistic health training
• Bodywork training programs

Headquarters

HQ city

Portland

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Massage Therapy Program Tuition: Revenue from tuition for the 800-hour massage therapy certification program. Students pay tuition for comprehensive training including classroom instruction, hands-on practice, and clinical experience.
2. Continuing Education Courses: Revenue from elective courses and continuing education workshops for licensed massage therapists. Offered through BodyMinded CE platform for practitioners seeking to expand their skills.
3. Student Massage Clinic: Revenue from affordable massage services provided by students during their final term of study. Services offered to the general public at reduced rates.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

East West College of the Healing Arts delivers an 800-hour massage therapy certification program in Portland, Oregon, with an additional site in Scottsdale, Arizona. Students complete coursework that prepares them for the MBLEx licensure exam and can practice their skills at an on-site student massage clinic. The institution also runs BodyMinded CE, offering continuing education to working massage therapists, including specialized Craniosacral Therapy and Ayurvedic bodywork modules.

Product overview

East West College of the Healing Arts is a massage therapy school offering an 800-hour certification program as its core educational product, supplemented by hands-on training through its student massage clinic. The institution provides elective courses in specialized modalities such as Ayurvedic Massage and Craniosacral Therapy, along with MBLEx test preparation and continuing education workshops for licensed practitioners. Student support services including academic advising, transcript management, and student accounts complement the educational offerings.

Differentiator

Problem solved

Functional benefit

Brands

• Our Massage Clinic: A student massage clinic operated by East West College students providing affordable massage services to the Portland community.
• BodyMinded CE

Products and services

• 800-Hour Massage Therapy Certification Program State-approved 800-hour curriculum that prepares students for the MBLEx licensure exam and entry-level massage therapy practice, with practical hours supported by an on-site student clinic.
• Student Massage Clinic On-site massage clinic staffed by supervised students and open seven days a week, offering reduced-price sessions to the public while giving students required hands-on clinical hours.
• BodyMinded CE Continuing Education Continuing-education division offering advanced and specialty coursework for licensed massage therapists, including modalities such as Craniosacral Therapy and Ayurvedic bodywork.
• Craniosacral Therapy Training Specialty continuing-education course within the BodyMinded CE catalog covering Craniosacral Therapy techniques for licensed therapists.
• Ayurvedic Bodywork Training Specialty continuing-education course within the BodyMinded CE catalog covering Ayurvedic bodywork traditions for licensed therapists.

Quantifiable outcome

• BLS projects 18% job growth for massage therapists (2023-2033), creating approximately 22,800 new positions annually
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Scale indicators3 records

Recent moves1 record

Expansion highlights5 records

Direct peers

• Pacific College of Health and Sciences: Multi-campus health sciences college offering massage therapy, acupuncture, and holistic health programs. Comparable to East West College for its massage therapy certification curriculum, though with broader program mix and larger geographic footprint.
• National Holistic Institute: California-based massage therapy and holistic health education school operating multiple campuses. Directly competes with East West College for prospective LMT students in the western U.S. with comparable curriculum depth and career services.
• Healing Mountain Massage School: Utah-based massage therapy school with a comparable single-campus, single-discipline model focused on LMT certification. Similar in scale and educational approach to East West College.
• Boulder College of Massage Therapy: Colorado-based massage therapy school offering comprehensive certification programs. Directly comparable to East West College as a single-discipline massage therapy training institution focused on producing licensed practitioners.
• Cortiva Institute: National massage therapy and skin care school operator with multiple campus locations across the U.S. Directly comparable to East West College as it offers similar COMTA-accredited massage therapy certification programs with comparable hour requirements and continuing education.
• Swedish Institute College of Health Sciences: New York-based health sciences college offering massage therapy among other clinical programs. Comparable to East West College in its core massage therapy training and continuing education offerings, though broader in scope.
• Atlanta School of Massage: Georgia-based massage therapy school offering comprehensive certification programs similar in scope to East West College's 800-hour program. Directly comparable as a single-discipline massage training institution.

Broad incumbents

• Aveda Institute: National network of cosmetology, esthiology, and wellness education institutes owned by Estée Lauder. A broader incumbent in the personal care vocational education space that competes indirectly for the same prospective students considering wellness careers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/EWCollege
• YouTubeyoutube.com/channel/UC0TEJeJu7EtN7K1DiYMqtQg
• Facebookfacebook.com/EWCollege
• LinkedInlinkedin.com/company/east-west-college-of-healing-art
• Instagraminstagram.com/east_west_college

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about East West College of the Healing Arts