Seattle Wholesale Growers Market Cooperative

What Seattle Wholesale Growers Market Cooperative does

Seattle Wholesale Growers Market Cooperative, doing business as Seattle Growers Market, is a farmer-owned agricultural cooperative founded in 2011 that operates a single physical wholesale and retail marketplace at 665 South Orcas Street in Seattle's Georgetown neighborhood. The cooperative is owned and governed by 19+ flower farms across the Pacific Northwest, who collectively supply the marketplace under the 'Farmer Owned, Northwest Grown' brand. Its primary function is to aggregate locally grown cut flowers and foliage from member farms and distribute them directly to professional floral designers, wedding and event florists, and retail stockists in the Seattle metropolitan area and surrounding region.

The cooperative generates revenue through four streams: subscription-based wholesale floral sales to registered business buyers during dedicated wholesale hours (Monday-Friday, 6am-1pm); transaction-based public retail sales through DIY curated flower buckets and a grocery storefront during public hours (Monday-Friday, 10am-1pm); transaction-based paid workshops and farm-visit events with member farms and floral educators; and a small online bookstore selling industry-specific publications such as the 'Floral Standards Guide.' Wholesale buyers register for an account to access wholesale pricing, while public shoppers purchase either in-store or online. Distribution combines the physical Georgetown marketplace with an online wholesale ordering portal (Local Food Marketplace) and a Squarespace-hosted public e-commerce storefront, supported by an email newsletter and social media channels.

The underlying technology stack is intentionally minimal and non-proprietary: a Squarespace content site, the Local Food Marketplace SaaS wholesale ordering tool, and a Mailchimp-managed mailing list. There is no proprietary platform, no AI/ML capability, and no mobile application. The cooperative's defensibility rests on aggregating 19+ farms under one governance and distribution structure rather than on technology IP.

Name

Seattle Wholesale Growers Market Cooperative

Legal name

Seattle Wholesale Growers Market Cooperative

Website

https://seattlewholesalegrowersmarket.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Seattle Wholesale Growers Market Cooperative is a farmer-owned cooperative of 19+ Pacific Northwest flower farms operating a wholesale and retail floral marketplace in Seattle's Georgetown neighborhood, selling locally grown flowers and foliage to professional florists, public shoppers, and grocery stockists via a physical hub and online ordering portal.

Ownership category

akta.pro rank

Product category

Wholesale Floral Distribution

NAICS

Farm Product Raw Material Merchant Wholesalers (4245)

SIC

Wholesale-Farm Product Raw Materials (5150)

akta.pro primary industry

Landscape Plant & Nursery Stock Wholesalers (Grower-Wholesalers) (AFAGAHAM)

akta.pro secondary industry

Terminal Market / Produce Market Wholesalers (AFAIACAK)

Keywords

• Wholesale floral supply
• Cut flower distribution
• Farmer cooperative marketplace
• Floral design workshops
• Pacific Northwest flowers

Headquarters

HQ city

Seattle

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Wholesale Floral Sales: The co-op's primary revenue is generated through wholesale sales of locally grown flowers and foliage to registered floral creatives and businesses during dedicated wholesale hours (Monday–Friday, 6am–1pm). Businesses must register for a wholesale buyer account to access pricing and ordering.
2. Public Retail Sales: The co-op sells to public consumers during open retail hours (Monday–Friday, 10am–1pm) through DIY curated flower buckets ordered online or purchased in-store, and through a grocery storefront. These sales target individual consumers and smaller buyers outside the wholesale tier.
3. Events and Workshops: The co-op generates revenue through paid workshops and events such as 'Coffee & Cut Flowers' farm visits, floral design classes (e.g., 'Channeling Constance Spry,' 'Fall Hand-tied Bouquet'), and hands-on craft sessions (e.g., ceramic vase building, Yule log centerpiece). These events serve as both revenue and marketing channels.
4. Bookstore Sales: The co-op operates an online bookstore selling specialty floral industry publications such as 'A Practical Guide for Harvesting and Delivering Professional-Quality Products,' serving as a supplemental revenue stream.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Seattle Wholesale Growers Market Cooperative is a farmer-owned cooperative that aggregates flowers and foliage from 19+ Pacific Northwest member farms and sells them wholesale to registered floral designers, florists, and grocery retailers through a centralized physical marketplace in Georgetown, Seattle, supplemented by an online wholesale ordering portal. It also serves public consumers through retail DIY buckets, grocery storefront purchases, paid floral design workshops and farm visits, and a small specialty bookstore.

Product overview

Seattle Wholesale Growers Market Cooperative is a single unified marketplace offering locally-grown floral products through multiple channels. The cooperative operates a physical marketplace in Georgetown, Seattle, serving both wholesale buyers (floral creatives, businesses) and public shoppers. The product portfolio includes: DIY Buckets (curated flower buckets for public consumers), Grocery (wholesale floral products for retail stores), Order Flowers (wholesale ordering platform), and a Bookstore featuring the Floral Standards Guide. The cooperative connects 19+ member farms to deliver unique, high-quality floral ingredients through their marketplace.

Differentiator

Problem solved

Functional benefit

Products and services

• Wholesale Flower Marketplace Centralized physical marketplace (Georgetown, Seattle) and online ordering portal offering locally grown cut flowers, foliage, and floral ingredients from 19+ member farms to registered wholesale buyers during wholesale-only hours (Mon–Fri, 6am–1pm).
• DIY Buckets Curated bucket of locally grown focal flowers, textures, and foliage assembled by color palette, sold online and in-store to public shoppers (not available to wholesale buyers).
• Wholesale Grocery Program Wholesale ordering program through which grocery and retail stores stock locally grown floral products and produce sourced from the co-op's member farms.
• Floral Standards Guide (Bookstore) Specialty floral industry publication, "A Practical Guide for Harvesting and Delivering Professional-Quality Products," sold via the co-op's online bookstore to floral professionals and enthusiasts.
• Floral Design Workshops and Farm Visits Paid in-person workshops, floral design classes, and farm visits hosted by the co-op and partner farms, designed to educate floral creatives and engage the broader community.

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Oregon Flower Growers Association: A wholesale flower market cooperative serving the Portland metro area. Operates a similar grower-to-florist marketplace model for Pacific Northwest-grown flowers, making it one of the closest direct comparables to Seattle Wholesale Growers Market.
• San Francisco Wholesale Flower Market: A regional wholesale flower market serving Bay Area florists with consolidated grower and importer supply. Highly comparable as a physical wholesale marketplace where florists shop multiple vendors in one location, paralleling Seattle Growers Market's Georgetown marketplace.
• Los Angeles Flower Market: Historic downtown Los Angeles wholesale flower district serving Southern California florists with multi-vendor wholesale supply. Directly comparable physical wholesale marketplace model, though broader in vendor mix and international sourcing.
• Mayesh Wholesale Florist: One of the largest traditional wholesale florists in the U.S., supplying fresh-cut flowers and hard goods to professional florists. Directly comparable as a wholesale florist serving the same professional floral-designer buyer segment, though at national scale and without the cooperative/farmer-owned structure.

Others

• Certified American Grown: An industry association representing American cut-flower and foliage farmers. Comparable as an ecosystem participant that promotes the same 'American-grown' value proposition central to Seattle Growers Market's 'Northwest Grown' brand.

Broad incumbents

• Teleflora: A national floral wire-service and network connecting local florists for order fulfillment. Comparable as a major incumbent in the U.S. flower supply chain, but operates across the consumer-to-florist delivery layer rather than as a wholesale grower marketplace.
• Syndicate Sales: A large national wholesaler of fresh-cut flowers, hard goods, and supplies to professional florists. Comparable as a broad-line incumbent on the wholesale supply side, though it is a conventional distributor rather than a farmer-owned cooperative.

Emerging players

• The Bouqs Co. A technology-enabled DTC flower company with a strong farm-direct sourcing narrative. Compares to Seattle Growers Market on the local/farm-sourced positioning, but competes downstream by going directly to consumers rather than via the wholesale-florist channel.
• Farmgirl Flowers: A DTC flower brand built around American-grown, sustainably sourced blooms. Compares on the local/sustainable sourcing thesis and event-driven marketing, though it sells to end consumers rather than to professional florists.
• Local Bouquet: A sustainable-flower company promoting local and American-grown blooms. Shares Seattle Growers Market's 'locally grown' value proposition but operates primarily as a DTC retailer rather than a wholesale-to-florist cooperative.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/seattle-wholesale-growers-market-cooperative

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Seattle Wholesale Growers Market Cooperative