Seawell A/S
- Company typePrivate
- Founded1981
- HeadquartersHanstholm, Denmark
- Headcount1–10
- GTM typeB2B
- OfferingHardware or Manufacturing
What Seawell A/S does
Seawell A/S is a privately held Danish seafood processor and distributor founded in 1981 and headquartered at Hanstholm Harbour, one of Denmark's largest fishing ports. The group operates three sales offices and six specialized factories across Hanstholm, Hirtshals, and Hundested, organized around four product platforms: Norway lobster (Fishermens Factory A/S, founded 1986), whitefish fillets (Filetfabrikken Hanstholm ApS, founded 1983, plus the newer Filetfabrikken Hanstholm 2 acquired in 2023), salmon products (sister company Seawell Hirtshals A/S, founded 1990), and smoked fish (Nopalax ApS smokehouse, founded 1984). A seventh entity, Seawell Fresh ApS, was established in January 2024 as a dedicated fresh-seafood subsidiary.
Seawell A/S firmographics
Firmographics- Name
- Seawell A/S
- Legal name
- Seawell A/S
- Website
- https://seawell.com
- Company type
- Private
- Founded year
- 1981
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Seawell A/S industry classification
Industry- Product category
- Seafood Processing
- NAICS
- Seafood Product Preparation and Packaging (31171), Seafood Product Preparation and Packaging (311710), Seafood Product Preparation and Packaging (3117), Fish and Seafood Merchant Wholesalers (42446)
- SIC
- Prepared Fresh Or Frozen Fish & Seafoods (2092), Food And Kindred Products (2000)
- akta.pro primary industry
- Frozen Meat, Poultry & Seafood Manufacturing (AFAKACAG)
- akta.pro secondary industries
- Shellfish Processing (Shrimp, Crab, Lobster, Mollusks) (AFANADAC), Freezing & Cold-Chain Seafood Processing (IQF, Blast Freezing, Glazing) (AFANADAE), Frozen Seafood Meals & Value-Added Seafood (CRADADAG), Seafood Wholesale (Fresh & Frozen) (AFAIADAD)
Keywords
Where Seawell A/S is headquartered
LocationHeadquarters
- HQ city
- Hanstholm
- HQ country
- Denmark
- HQ region
- Europe
Offices3 records
Markets served
Seawell A/S business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales
Revenue model
- Fresh and Frozen Seafood Products: Primary revenue from production and distribution of fresh and frozen seafood including Norway lobster, whitefish, salmon, and smoked fish products sold to retail, wholesale, and catering customers
- Whitefish Processing: Processing of wild-caught whitefish from Skagerrak and North Sea including monkfish, turbot, Dover sole, lemon sole, cod, hake, and other species, offered fresh or frozen, whole or processed
- Norway Lobster Products: Fresh and sea-frozen Norway lobsters landed directly from fishing vessels, processed and packaged for retail and wholesale markets
- Smoked Fish Products: Cold smoked, hot smoked, and marinated fish products produced at own smokehouse (Nopalax), sold mainly in 1kg+ quantities for wholesale and catering
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Wholesale and catering quantities (1kg+) |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels3 records
Seawell A/S product offering
Product offeringCore offering
Seawell A/S processes and distributes fresh and frozen seafood products including Norway lobster, salmon, whitefish, and smoked fish. Production is carried out across six factories in Denmark (including Fishermens Factory, Filetfabrikken Hanstholm, Norebo, and Nopalax), using direct vessel sourcing, fillet machines with hand cutting, in-house flake ice, chill rooms, and freezer tunnels. Finished goods are sold in wholesale units (1 kg+) to retail, wholesale, and catering customers across Denmark and overseas.
Product overview
Seawell A/S is a Danish seafood company established in 1981, consisting of three sales offices and six specialized factories. The company operates a multi-brand portfolio offering Norway lobster (via Fishermens Factory), salmon products (via Seawell Hirtshals), whitefish (via Filetfabrikken Hanstholm facilities), and smoked fish (via Nopalax smokehouse). The operations span from fishing vessel landing directly to factories for processing, to distribution of fresh, frozen, and smoked seafood products primarily to European customers. The 2023-2024 expansion included Filetfabrikken Hanstholm 2 for increased whitefish capacity and Seawell Fresh ApS for fresh seafood focus.
Differentiator
Problem solved
Functional benefit
Brands
- Scampi: Brand for Norway lobster products - frozen and fresh Norway lobster and tails in various packaging.
- Seawell
- Fishermens Factory
- Nopalax
Products and services
- Norway Lobster
Quantifiable outcome
- 40% of Norway lobster sourced from auctions, 60% landed directly from vessels
- +1 more outcomes
Companies that use Seawell A/S
Customer profileNamed customers3 records
Segments5 records
Ideal customer profiles3 records
Seawell A/S technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Seawell A/S partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered minor and core.
- Bønnerup HarbourminorBønnerup Harbour is a smaller Danish fishing harbour that assists with unloading and practical support for fishing vessels. On September 7, 2025, three Norway lobster vessels landed a record 9.5 tons of Norway lobster at this harbour, the largest landing ever in the harbour's history. The locals demonstrated exceptional service and helpfulness.
- Fishing Vessels (HM 281 Mercy, HM 126 Lilleholm, E 517 Emil)coreApproximately 30 fishing vessels (20 fresh fish trawlers and 10 freezer trawlers) land Norway lobsters directly to Fishermens Factory, ensuring high-quality raw material. The vessels fish in Skagerrak, Kattegat, and the North Sea. New vessel HM 126 Lilleholm joined in 2023.
- Seawell Hirtshals A/ScoreSister company producing fresh and frozen salmon products. Seawell Hirtshals operates sales office and two factories producing salmon fillets, portions, and steaks. Collaborates with main Seawell for salmon product supply and customer referrals.
Scale indicators7 records
Recent moves7 records
Expansion highlights5 records
Seawell A/S competitors and assessment
Company assessmentBroad incumbents
- Thai Union Group PCL: Thai Union is a global seafood conglomerate producing frozen, canned, and value-added seafood (salmon, tuna, sardines) under retail and B2B brands. Comparable as a large incumbent in European ambient/frozen seafood with much broader global scale than Seawell.
- Royal Greenland A/S: Royal Greenland is a Greenland/Danish-headquartered vertically integrated seafood major that catches, processes, and distributes similar wild-caught cold-water species (shrimp, whitefish, halibut) to European retail and foodservice. As a much larger Danish-rooted incumbent with overlapping species and channels, it is the most directly comparable structural peer to Seawell's Hanstholm-based operation.
- Austevoll Seafood ASA: Austevoll Seafood is a Norway-based, vertically integrated pelagic and whitefish group producing salmon, pelagics, and value-added seafood for European and global markets. Comparable as a multi-category, multi-channel Nordic seafood processor/distributor.
- Lerøy Seafood Group ASA: Lerøy is a vertically integrated Norwegian seafood major producing farmed salmon, wild-caught whitefish, and trout for European retail and foodservice. Overlap with Seawell's Seawell Hirtshals salmon operations and broader European distribution channels makes Lerøy a structural peer at scale.
- Brim hf (Icelandic Group): Brim (formerly Icelandic Group) is a major Icelandic seafood processor and freezer-trawler operator producing cod, haddock, and other North Atlantic whitefish for European retail and foodservice. Highly comparable to Seawell's Filetfabrikken Hanstholm whitefish operations in terms of catch origin and customer segments.
- Cooke Seafood Inc. Cooke is a Canada-based vertically integrated seafood company producing salmon, shrimp, scallops, and other seafood for North American and European markets. Comparable as a multi-species, multi-channel processor with similar value-added/smoked offerings.
Emerging players
- Clearwater Seafoods: Clearwater is a Canada-based shellfish and frozen-at-sea seafood specialist focusing on premium cold-water species (lobster, scallops, clams, crab) for global retail/foodservice. Overlap with Seawell's Norway lobster (Scampi brand) focus makes it a relevant cross-Atlantic peer on the shellfish side.
Direct peers
- Hansa Fisch GmbH: Hansa Fisch is a German specialty seafood smoker and processor producing smoked salmon, trout, and other value-added seafood for European retail and foodservice. Directly comparable to Nopalax ApS on artisanal smoked-seafood craft and channel mix.
- Skagerrak Fisk AS: Skagerrak Fisk is a Norwegian processor of Norway lobster (scampi) and other Skagerrak/North Sea species, supplying European retail and wholesale. It competes head-to-head with Fishermens Factory on the same catch grounds (Skagerrak/Kattegat) and similar species mix, making it a direct peer.
Others
- Norges Sjømatråd / Norway Seafood (Norwegian Seafood Federation members): Norwegian Seafood Council and its exporting member companies represent the dominant competing source of premium whitefish, salmon, and shellfish to European buyers — overlapping with the same retailers and foodservice customers that Seawell serves with its Denmark-landed catch. Comparable as industry-association-level competitors.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Seawell A/S social profiles
Digital presenceSeawell A/S compliance and trust
Trust signalCompliance5 records
Seawell A/S financial estimates
Financial estimateRevenue estimate
Valuation estimate
Seawell A/S leadership team
Management profileNumber of profiles
Seawell A/S subsidiaries and ownership
Company hierarchySubsidiaries6 records
Seawell A/S funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Seawell A/S M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Seawell A/S
What does Seawell A/S do?
Seawell A/S processes and distributes fresh and frozen seafood products including Norway lobster, salmon, whitefish, and smoked fish. Production is carried out across six factories in Denmark (including Fishermens Factory, Filetfabrikken Hanstholm, Norebo, and Nopalax), using direct vessel sourcing, fillet machines with hand cutting, in-house flake ice, chill rooms, and freezer tunnels. Finished goods are sold in wholesale units (1 kg+) to retail, wholesale, and catering customers across Denmark and overseas.
Is Seawell A/S a public or private company?
Seawell A/S is a private company. It is classified as unknown and is currently operating.
When was Seawell A/S founded?
Seawell A/S was founded in 1981. It employs 1 to 10 people.
Where is Seawell A/S based?
Seawell A/S is headquartered in Hanstholm, Denmark, in the Europe region.
How does Seawell A/S make money?
Four revenue lines are on record. Fresh and Frozen Seafood Products are the primary driver. The others are whitefish Processing, norway Lobster Products and smoked Fish Products.
Who are Seawell A/S's main competitors?
Broad incumbents on record are Thai Union Group PCL, Royal Greenland A/S, Austevoll Seafood ASA, Lerøy Seafood Group ASA, Brim hf (Icelandic Group) and Cooke Seafood Inc.. Clearwater Seafoods is listed as an emerging player. Direct peers are Hansa Fisch GmbH and Skagerrak Fisk AS. Norges Sjømatråd / Norway Seafood (Norwegian Seafood Federation members) is listed as an others.
Does Seawell A/S have an API?
No public API is recorded for Seawell A/S.
What industry is Seawell A/S in?
Seawell A/S's product category is Seafood Processing. Its primary akta.pro industry code is AFAKACAG, Frozen Meat, Poultry & Seafood Manufacturing, with a secondary code of AFANADAC, Shellfish Processing (Shrimp, Crab, Lobster, Mollusks). Its NAICS code is 31171 and its SIC code is 2092.