SeaYouFestival

What SeaYouFestival does

Sea You Festival, operated by Sea You Freiburg GmbH, is an annual three-day beach electronic-music festival held at the Tunisee lake near Freiburg, Baden-Württemberg, Germany, running since 2014 under the "Beach Republic" concept that combines international DJ programming, lake swimming, and Black Forest scenery. The festival features 150+ acts across 6 stages (3 with direct lake views), three on-site camping sites (Camping A, B at Silbersee, and VIP Camping C at Tunisee), and ancillary on-site experiences including a cashless wristband payment system, timetable web app, Food Village, Beauty Area, Relax Areas, water sports, and modern art installations. The company is privately held by two managing directors, Bela Gurath and Daniel Schmidt, supported by a small core team of approximately six people, with website hosting and ticketing infrastructure outsourced to togis information design.

Revenue is generated entirely from event-driven, direct-to-consumer ticket sales across multiple tiers: standard 3-day festival passes, VIP tickets, day tickets, camping add-ons (€49.99–€279.99), Rent-a-Tent pre-pitched rentals (€69–€189), shuttle bus tickets (€6–€26), parking (€15), and on-site vendor commissions via the cashless wristband system. Distribution is concentrated on the owned e-commerce storefront (shop.seayou-festival.de), supplemented by on-site shuttle ticket sales and a select set of retail/travel reseller partners. Marketing is executed through a multi-language website (German/English/French), email newsletter, organic social media, SEO, and co-marketing partnerships with SWR3, Dasding, FAZEmag, and Radio FG. Sponsorship revenue from brands including Rothaus, Bacardi, Jules Mumm, Haufe Group, and Miraval supplements ticket income. The festival has been awarded the Heavent Award in 2024 and 2025 and ranked #1 in the FAZEmag annual poll with over 25,000 voting participants.

Name

SeaYouFestival

Legal name

Sea You Freiburg GmbH

Website

https://seayou-festival.de

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Sea You Festival (Sea You Freiburg GmbH) is an annual three-day electronic-music beach festival at Tunisee lake near Freiburg, Germany, serving electronic-music enthusiasts since 2014 with 150+ acts across 6 stages, on-site camping, cashless wristband payments, and VIP experiences.

Ownership category

akta.pro rank

Product category

Music Festival Events

NAICS

Tour Operators (561520)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Cruise + Event/Festival Packages (THAEAHAK)

Keywords

• Music festival events
• Electronic music festival
• Outdoor festival operations
• Cashless payment systems
• Event ticketing services

Headquarters

HQ city

Freiburg im Breisgau

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Festival Tickets: Primary revenue from multi-day festival tickets (2-day and 3-day passes), day tickets, and VIP tickets. Ticket categories include standard festival entry, camping add-ons, and VIP experiences.
2. Camping Accommodation: Revenue from Camping A (additional ticket €49.99), Camping B (€244.99 incl. 3-day festival ticket), Camping C (€279.99 incl. 3-day VIP ticket), overnight camping (€15), motorhome pitches, and Rent-a-Tent pre-pitched tent rentals (€69-189).
3. On-site Food, Beverage & Merchandise: Point-of-sale revenue from food stalls, beverage stands, and merchandise vendors using the cashless wristband system. Commission/transaction fees collected from third-party vendors operating on festival grounds.
4. Shuttle Bus Transportation: Shuttle bus service between Freiburg central station and festival grounds. Revenue from round trip tickets (€10), 3-day passes (€26), and return-only tickets (€6).
5. Parking: Official festival parking at main entrance costs €15 per entry. Additional parking revenue from Camping A nearby lots.
6. VIP Experiences & Special Areas: VIP area access, exclusive bars, direct stage access, and premium comfort offerings. Food Village, Beauty Area, Relax Areas (Daybeds, Opera-Tent), and Modern Art installations create additional revenue opportunities.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Sea You Festival operates an annual three-day electronic music beach festival at Tunisee lake near Freiburg, Germany, featuring 150+ international acts across 6 stages. The company sells festival entry tickets (3-day, day, VIP), camping accommodations across multiple tiers (A, B, C plus Rent-a-Tent and motorhome pitches), shuttle bus transportation, parking, and premium add-ons including VIP areas and cashless wristband payment integration.

Product overview

Sea You Festival is a beach music festival held annually at Tunisee lake near Freiburg, Germany, featuring electronic music, international DJs, and beach activities. The product portfolio centers on festival entry tickets (3-day, VIP, day passes) as the core offering, supplemented by camping accommodations (Camping A, B, C with various comfort levels), cashless payment wristbands, and premium experience add-ons including VIP areas, beauty services, food village, water sports, and art installations. The festival spans 6 stages with over 150 acts across 3 days, with camping options running Friday through Monday.

Differentiator

Problem solved

Functional benefit

Products and services

• Sea You Festival Ticket (3-Day) Multi-day entry ticket to the Sea You music festival featuring 150+ international top-acts across 6 stages at Tunisee lake in Freiburg; standard 3-day pass for general attendees.
• VIP Festival Ticket

Quantifiable outcome

• FAZEmag #1 ranking with over 25,000 voting participants demonstrates market-leading brand position

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

13 partnerships are on record, tiered minor and core.

• RothausminorOthers · 1 January 2026Baden, Germany beer brand sponsor. Logo displayed in partner section of website footer.
• SWR3coreGTM or Marketing Partner · 1 January 2026Major German radio station (Südwestrundfunk). Co-marketing partner providing radio promotion and media coverage for festival. Strategic for audience reach in southwestern Germany.
• DasdingcoreGTM or Marketing Partner · 1 January 2026German youth radio station (Südwestrundfunk). Co-marketing partner for festival promotion targeting younger demographic audiences.
• Haufe GroupminorOthers · 1 January 2026Business software and information provider. Partner logo displayed in footer.
• MiravalminorOthers · 1 January 2026Partner logo displayed in website footer.
• Radio FGminorGTM or Marketing Partner · 1 January 2026French electronic music radio station. International marketing partner for French-speaking audience reach.
• SuedstarminorOthers · 1 January 2026Partner logo displayed in footer.
• Beck-ZelteminorOthers · 1 January 2026Tent and event rental company. May provide tent infrastructure or equipment for festival operations.
• FAZEmagcoreGTM or Marketing Partner · 1 January 2026Leading German electronic music magazine. Media partner providing editorial coverage and award recognition (FAZEmag #1 ranking). Key for festival promotion in electronic music scene.
• Bacardi LimitedminorOthers · 1 January 2026Premium rum brand. Alcohol beverage sponsor for festival bars and cocktail offerings.
• Jules MummminorOthers · 1 January 2026German sparkling wine/Champagne brand. Premium beverage sponsor for VIP areas and bars.
• togis information designcoreTechnology or Integration · 1 January 2026Website hosting and technical infrastructure provider (togis information design, Betty-Friedan-Ring 19, 89231 Neu-Ulm). External hosting partner for festival website and online ticket systems. GDPR-compliant data processing with Auftragsverarbeitungsvertrag (data processing agreement).
• DAUBERMANN Designagentur MannheimminorOthers · 1 January 2026Brand design agency (Daubermann | Designagentur Mannheim) responsible for Sea You Festival visual identity and branding.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• SonneMondSterne: Long-running German electronic music festival at Bleilochtalsperre reservoir with beach/lake setting and camping. Highly comparable to Sea You in lake-based open-air electronic music positioning and DACH target market.
• Nature One: Germany's leading open-air electronic music festival, held at a former missile base with camping. Closely comparable to Sea You in target demographic (electronic music enthusiasts), outdoor nature setting, multi-day camping model and award-winning positioning in the DACH festival scene.
• Helene Beach Festival: German beach/lakefront music festival at Helenesee in Frankfurt (Oder) combining electronic music with lake swimming. The closest format peer to Sea You because of the beach + lake + electronic music + camping combination in the German market.
• Splash! Festival: German hip-hop and electronic music festival with camping in Ferropolis near Gräfenhainichen. Comparable to Sea You in DACH festival positioning, integrated camping model and multi-day outdoor programming.
• Airbeat One: Major German electronic music festival in Neustadt-Glewe with camping, multiple stages and EDM headliners. Comparable to Sea You in genre, scale, DACH market focus and integrated camping/festival product offering.
• Parookaville: Large German electronic music festival held annually at Weeze airport with camping, multiple stages and city-festival theming. Direct comparable to Sea You in genre (electronic music), DACH core market, multi-day camp-and-festival format, and similar sponsor/camping tier structures.
• Mayday: Iconic German electronic dance music event held annually in Dortmund with indoor arena format. Comparable in genre (electronic music), DACH market and brand legacy, although Sea You's outdoor beach/lake setting differentiates the delivery model.
• Electric Love Festival: Austrian electronic music festival at Salzburgring with camping and multi-stage programming. Comparable to Sea You in genre, Central European DACH-adjacent market, camping-tier monetisation and EDM headliner positioning.

Broad incumbents

• Tomorrowland: The world's largest electronic music festival held in Boom, Belgium. Comparable as the global benchmark in the same electronic-music category Sea You competes in, but operates at materially larger scale, broader geographic draw and a global brand footprint.
• Hurricane Festival: Major German rock/pop/electronic music festival with camping in Scheeßel. Comparable as a large DACH multi-day camping festival with similar target audience age group, although Hurricane spans multiple genres versus Sea You's electronic music specialisation.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/seayoufestival

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SeaYouFestival