Electric Love Festival

What Electric Love Festival does

Electric Love Festival (ELF), operated by Electric Love GmbH & Co KG, is Austria's largest electronic music festival, held annually since 2013 at the Salzburgring venue in the Fuschlsee region near Salzburg. The festival operates as a multi-day event — July 9-11, 2026 for the main program plus a July 8 Warm-Up Party — featuring approximately 200 international and local artists across seven stages (Mainstage, Hard Dance Valley, Gasteiner Infinity Stage, Shutdown Stage, Club Circus, Heineken Starclub, BlueBoXX), spanning EDM, Hard Dance, (Hard) Techno, Bass Music, and Hip-Hop genres. ELF serves individual festival-goers aged 16+ across four distinct attendee segments: general electronic music enthusiasts, premium VIP guests, multi-day camping visitors, and visitors with disabilities (with companion support infrastructure). The company monetizes through a multi-stream consumer revenue model: festival passes, single-day tickets, warm-up party tickets, five camping categories (Basic, Pre-Pitched, Caravan, Comfort, and add-on equipment rentals), VIP tiers (VIP Gold, CUPRA Platin VIP Lodge), hotel packages via ELF Hotels (H+ Hotel Salzburg plus partner hotels), cashless transaction fees on the RFID wristband system, merchandise sales, and 10% fees on the official resale platform and TicketSwap partnership. Distribution is direct-to-consumer via the official ticketshop (shop.electriclove.at) and tickets.electriclove.at, supplemented by an official resale platform, TicketSwap, The Travel Birds for hotels, and a free shuttle from Salzburg Main Station. The festival operates with an 11–50 person core organization, with Revolution Event GmbH serving as creator and lead production partner. The company is privately held as an Austrian limited partnership with no external investment or private equity ownership disclosed. Its technology stack centers on event-operations infrastructure rather than software product: RFID cashless wristbands (Global Event Technologies), 10 Gigabit fiber WiFi in VIP/press areas (Salzburg AG), 5G coverage across the grounds (A1), and the ELF App for timetables, maps, and cashless management. The partnership ecosystem includes 35+ brand partners — Heineken (since edition #1), A1, CUPRA, ABSOLUT Vodka, Raiffeisen, INTERSPAR, kronehit radio, Kronen Zeitung, Moët Hennessy, Casinos Austria, and Puma — spanning beverages, telecom, mobility, banking, spirits, retail, media, and lifestyle categories.

Name

Electric Love Festival

Legal name

Electric Love GmbH & Co KG

Website

https://electriclove.at

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Electric Love Festival operates Austria's largest annual electronic music festival at Salzburgring near Salzburg, featuring 200+ artists across seven stages over four days, serving individual festival-goers through tickets, camping tiers, VIP experiences, hotel packages, and a cashless RFID wristband system.

Ownership category

akta.pro rank

Product category

Live Music Festival / Live Entertainment Events

NAICS

Promoters of Performing Arts, Sports, and Similar Events with Facilities (711310), Arts, Entertainment, and Recreation (71)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Music Festival Organizers & Promoters (MPAGAAAB)

akta.pro secondary industries

Festival & Event Producers/Organizers (MPAIAFAC), DJ & Electronic Music Venues (MPAGAIAE)

Keywords

• Electronic music festival
• Live event management
• Music festival production
• Festival ticketing services
• Event cashless payments

Headquarters

HQ city

Puch Bei Hallein

HQ country

Austria

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Infrastructure, Technology or R&D, Supply Chain

Revenue model

1. Festival Tickets: Core revenue stream from festival passes, single day tickets, and warm-up party tickets. Tickets must be personalized with attendee names for entry.
2. Camping Tickets: Revenue from Basic Camping, Pre-Pitched Area, Caravan Camping, and Comfort Camping categories. Parking tickets also sold separately.
3. VIP Experiences: Premium ticket categories including CUPRA Platin VIP Lodge and VIP Gold access with exclusive amenities.
4. Cashless Payments: On-site cashless spending via prepaid wristband system at bars, food stalls, and vendors throughout festival grounds.
5. Camping Add-Ons: Additional revenue from power stations, lockers, air mattresses, and camping equipment rentals.
6. Merchandise: Official merchandise including Electric Love Box gift sets available through merch store.
7. Resale Platform Fees: Service fees from official resale platform transactions (10% service fee on resale platform).

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels10 records

Core offering

Electric Love Festival operates an annual four-day electronic music festival at Salzburgring near Salzburg, Austria, presenting approximately 200 international and local artists across seven stages. Core offerings include festival passes, single-day and warm-up party tickets, multiple camping categories (Basic, Caravan, Comfort, Pre-Pitched), VIP experiences (CUPRA Platin VIP Lodge and VIP Gold), and supporting services such as the RFID-based ELF Wristband cashless payment system, ELF App, partner hotel packages, a 24-hour on-site supermarket, and camping add-ons including power stations, lockers and equipment rental.

Product overview

Electric Love Festival is Austria's largest electronic music festival, a multi-day event held annually at Salzburgring near Salzburg. The product portfolio centers on the core Electric Love Festival experience (featuring 200+ artists across 7 stages), supported by the official ELF App for event information and cashless management. Camping offerings include Basic Camping, Caravan Camping, Comfort Camping Village, and the new Pre-Pitched Area (2026). Premium experiences are available through CUPRA Platin VIP Lodge and VIP Gold tiers. The festival operates a proprietary cashless payment system using the ELF Wristband, integrated with Global Event Technologies and Raiffeisen for payments and top-ups. Additional services include 24h supermarket, camping add-ons (power stations, equipment rental, lockers, air mattresses), and ELF Hotels partner program. Ticket management includes official resale platform and personalization services.

Differentiator

Problem solved

Functional benefit

Products and services

• Electric Love Festival (Festival Pass / 4-day event) Annual four-day electronic music festival at Salzburgring near Salzburg, Austria, featuring approximately 200 international and local artists across 7 stages (Mainstage, Hard Dance Valley, Gasteiner Infinity Stage, Shutdown Stage, Club Circus, Heineken Starclub, BlueBoXX), covering EDM, Hard Dance, (Hard) Techno, Bass Music, and Hip-Hop; includes Warm-Up Party on July 8 and main event July 9-11, 2026.
• ELF App Official festival mobile application providing year-round news and line-up/artist information, personalized timetables, interactive GPS festival map, security messages, cashless payment information, and a ticket wallet for all purchased tickets.
• Cashless Payment System (ELF Wristband) Festival-wide cashless payment system using the RFID-enabled ELF Wristband issued at entry, which functions as ticket, payment method and access control; visitors preload funds via Pre Top-Up before arrival or at on-site Raiffeisen Mega Top-Up stations, and unused balances can be withdrawn to a bank account after the event. Powered by Global Event Technologies and Raiffeisen.
• Basic Camping Standard festival camping with 5m² per person on a first-come, first-served basis, including access to 24h supermarket, sanitation and optional add-ons (power stations, lockers, equipment rental); camping tickets include a €10 waste deposit refunded upon trash bag return.
• Caravan Camping Designated camping area for vehicles up to 3.5 tons with max 8m combined length; only area where built-in generators up to 5kW and built-in gas cookers are permitted. Requires separate vehicle and camping tickets.
• Comfort Camping Village Premium camping area with 6 different categories offering separate entrance, spacious sanitary facilities, best views over festival area, own reception, small shop, gastronomic offer, chill-out area and included parking; access to Basic Camping and Caravan Camping included.
• Pre-Pitched Area Section within Basic Camping offering pre-set up tents ready on arrival for 2, 4, or 6 people, located close to supermarket, marketplace, activity area, toilets and showers, with a low surcharge over regular Basic Camping.
• VIP Gold Mid-tier VIP festival pass providing access to VIP Gold areas, premium toilet facilities and enhanced festival viewing options for adult (18+) attendees seeking an upgrade over general admission.
• CUPRA Platin VIP Lodge Exclusive 18+ VIP experience including premium lounge, Geberit AquaClean WC-Oase, ABSOLUT Martini Bar, Moët & Chandon Chef's Table, KATE & KON fine wine, and Gasteiner mineral water; accessible only with a festival pass combined with Platin parking.
• Electric Love Official Resale Platform Official secondary marketplace allowing original purchasers to resell tickets with guaranteed validity; original ticket is invalidated and a new barcode issued upon successful resale, with a 10% service fee applied.
• ELF Hotels (official hotel partner program) Official hotel program including ELF Hotel H+ (Salzburg) and partner hotels (Hyperion, Hotel Jakob, Romantik Spa Hotel Elixhauser Wirt, Arabella Jagdhof Resort), sold via The Travel Birds with festival wristband exchange, welcome desk and shuttle access; 3-night minimum stay.
• Electric Love Official Merchandise (incl. Electric Love Box) Official merchandise including the Electric Love Box gift set (with greeting card, ELF socks, stickers) and other branded items sold through the official merch store.
• Camping Add-Ons (PowerStation, Lockers, Niuway equipment, ZZZ Air Mattresses) Optional camping upgrades including rent-able PowerStations (230V socket, USB ports), secure Lockers, sustainable camping gear rental by Niuway (tents, pavilions, sleeping bags, tables) and ZZZ Air Mattresses for additional sleeping comfort.
• 24h Supermarket (on-site) On-site 24-hour supermarket at Basic Camping offering alcoholic and non-alcoholic drinks, spirits with refill station, snacks, fresh fruit, baked goods, ice cream, grill meats, meat alternatives and camping essentials.
• Warm-Up Party Ticket Separate ticket for the Wednesday Warm-Up Party opening event (July 8, 2026, 6 PM – 3 AM) preceding the main festival weekend, requiring personalization with attendee name.
• Single Day Ticket One-way entry ticket valid for a single festival day, with re-entry not permitted within the same day after leaving the infield; requires personalization.

Quantifiable outcome

• 200+ artists perform annually across 7 stages
• +2 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

34 partnerships are on record, tiered core, major and minor.

• HeinekencoreGTM or Marketing Partner · 1 January 2013Heineken is ELFs beer partner since edition #1 in 2013, making it one of the longest-standing partnerships. The brand operates the Heineken Starclub stage and serves beer throughout the festival grounds.
• A1coreTechnology or IntegrationOfficial mobile partner providing 5G network coverage across the festival and camping grounds to ensure visitors stay connected and can share moments.
• CUPRAcoreGTM or Marketing PartnerOfficial mobility partner of Electric Love Festival and host of the exclusive CUPRA Platin VIP Lodge. Provides accessible parking at festival grounds.
• ABSOLUT VodkamajorGTM or Marketing PartnerOfficial spirits partner providing drinks throughout the festival grounds and hosting the iconic ABSOLUT Bottle with sunset views. ABSOLUT Martini Bar located in CUPRA Platin VIP Lodge.
• Global Event TechnologiescoreTechnology or IntegrationDigital payment and access systems partner for the cashless wristband system. Provides the cashless infrastructure (Number One) for the festival.
• RaiffeisencoreGTM or Marketing PartnerOfficial Bank of Electric Love. Operates Raiffeisen Mega Top-Up stations in the infield for wristband loading. Cashless balance can be withdrawn to bank account after festival free of charge.
• INTERSPARmajorGTM or Marketing PartnerFresh smoothie bar in the infield offering Vital Reset, Tropical, and Green Energy smoothies plus fresh fruit cups. Also provides fresh smoothies directly.
• Salzburg AGcoreTechnology or IntegrationProvides 10 Gigabit fiber connection for stable WiFi in CUPRA Platin VIP Lodge and press area. Also offers EV charging stations in surrounding area.
• Revolution EventcoreStrategic or Co-development PartnerCreator of Electric Love Festival. Revolution Event GmbH (lead) handles event organization, production, and management.
• The Green MountainminorGTM or Marketing PartnerPlant-based food partner bringing vegan grill highlights including Plant Cut BBQ, Plant-based Wings, and Plant-based Filet to 24h Supermarket and Food Truck at Basic Camping.
• GeberitmajorGTM or Marketing PartnerProvides Geberit AquaClean WC Oase - premium toilet facilities exclusively for CUPRA Platin VIP Lodge and VIP Gold ticket holders, featuring modern comfort and an Espresso Martini Bar with stage views.
• Moët HennessymajorGTM or Marketing PartnerChampagne partner in CUPRA Platin VIP Lodge and Diamond Sky Boxen. Hosts Moët & Chandon Chef's Table experience in CUPRA Platin VIP Lodge.
• KATE & KONmajorGTM or Marketing PartnerFine Wine Partner in CUPRA Platin VIP Lodge and Diamond Sky Boxen, presenting premium Austrian and international quality wines.
• PumaminorGTM or Marketing PartnerProvides fresh styles for artists at Welcome Desk of Artist Lounge. PUMA Monolith in infield serves as meeting point for找回 friends.
• KLIPPminorGTM or Marketing PartnerOfficial hairdresser partner with KLIPP Styling Lounge in infield offering festival braids, color highlights, and night-out looks.
• NapoleonminorGTM or Marketing PartnerGrill partner with dedicated Napoleon Grill Area at Basic Camping for pre-festival BBQ sessions.
• kronehitmajorGTM or Marketing PartnerNationwide radio partner with live moderation and mainstage broadcast from ELF Studio directly at the Mainstage.
• EskimominorGTM or Marketing PartnerIce cream partner bringing refreshing ice cream breaks during festival heat.
• Kelly SnacksminorGTM or Marketing PartnerSnack partner adding crunch to festival experience with various snack offerings.
• foodoraminorChannel Partner/ Reseller/ DistributorDelivery partner delivering food stand orders to pickup stations at Caravan Camping and Comfort Camping.
• GasteinermajorGTM or Marketing PartnerMineral water partner in CUPRA Platin VIP Lodge and Diamond Sky Boxen. Also hosts Activity Area at Basic Camping.
• SegafredominorGTM or Marketing PartnerCoffee partner providing coffee specialties at camping site, VIP areas, and crew catering.
• BIPAminorGTM or Marketing PartnerBeauty partner for festival styling at BIPA Beauty Corner in infield.
• Airport SalzburgminorGTM or Marketing PartnerOfficial Electric Love Airport with numerous flight connections directly to Salzburg.
• X-JAMminorGTM or Marketing PartnerMatura & Abi travel partner - Europe's largest graduation trip organizer. Partnership for graduation trip market.
• Riedel CommunicationscoreTechnology or IntegrationCritical communication and radio solutions partner for the festival.
• Revolution RentalcoreTechnology or IntegrationEvent technology partner providing equipment and infrastructure for festival operations.
• Kronen ZeitungmajorGTM or Marketing PartnerNationwide daily newspaper partner for press coverage and media relations.
• UNITED OPTICSminorGTM or Marketing PartnerOptics partner at festival grounds providing free contact lenses and eye care support.
• Nordic SpiritminorGTM or Marketing PartnerPartner providing nicotine-free alternatives at the festival.
• Salzburger LagerhausminorGTM or Marketing PartnerProvides camping must-haves at the 24h supermarket in Basic Camping.
• joynminorGTM or Marketing PartnerStreaming and television partner - free streaming platform with live and on-demand content.
• GschpusiminorGTM or Marketing PartnerParty shot partner for special photography experiences.
• Casinos AustriamajorGTM or Marketing PartnerOfficial host partner of the Casinos Austria Lucky Wheel - the iconic Ferris wheel offering 360° panoramic views of the festival grounds. First 50 quiz participants each hour get free rides.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Mysteryland: Netherlands-based electronic dance music festival with multi-stage, multi-day camping format and broad EDM/hard-dance lineup; directly comparable in operational format and target attendee.
• Parookaville: Germany-based electronic music festival with similar multi-day camping, headliner-driven EDM lineup and tiered ticket/VIP structure, directly competing for the DACH-region electronic festival attendee.
• Nature One: Germany-based electronic music festival held on a former rocket base (Pydna) with multi-stage camping format, comparable in scale and audience to Electric Love and competing for the same German/Austrian EDM market.
• Sziget Festival: Hungary-based multi-genre music festival with a significant electronic music programming pillar; comparable in scale, multi-day duration and Central European catchment to Electric Love.
• Defqon.1: Netherlands-based hard-dance festival with camping format, directly overlapping ELF's Hard Dance Valley and techno/hard dance audience segment.
• Time Warp: Germany/Argentina-based techno festival brand with comparable European electronic music programming and audience demographic, overlapping on the harder end of ELF's genre mix.
• Airbeat One: Germany-based electronic music festival with multi-stage outdoor format and comparable EDM/techno programming, targeting similar Central European festival audiences with similar camping infrastructure.
• Creamfields: UK-based electronic music festival with multi-stage, camping-enabled format and headliner-driven EDM programming; comparable in audience profile and ticket/camping structure.
• Tomorrowland: Belgium-based electronic music festival and the global category leader, with comparable multi-stage, multi-day camping format and similar EDM/techno/hard-dance lineup targeting the same pan-European attendee base.

Others

• Revolution Event: Austrian event organizer that creates and produces Electric Love Festival; not a peer in product but a direct operating-partner and key-man dependency for the subject company.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/ElectricLoveAut
• Facebookfacebook.com/electriclovefestival

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Electric Love Festival