Second Chances
Second Chances is a non-profit consignment boutique in Goffstown, NH that resells secondhand clothing and home goods while providing job skills training and employment to adults with disabilities, funded by consignment fees and donations.
- Company typePrivate
- Founded-
- HeadquartersGoffstown, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Second Chances does
Second Chances is a non-profit consignment boutique operating from a single physical retail storefront at 4 Main Street, Goffstown, New Hampshire. The organization resells secondhand clothing, accessories, and home goods while pursuing a dual mission: providing on-the-job skills training and employment opportunities for adults with disabilities, and reducing textile waste through resale of donated and consigned inventory. The 41-person staff operates within the New England region and serves a general retail and donor customer base.
Revenue is generated through consignment transaction fees on third-party-supplied goods, supplemented by voluntary financial donations that underwrite the organization's social programs. Customer-facing technology is intentionally light: a Wix-hosted website supports marketing and online donations, and a Resale Rewards mobile loyalty application is available on iOS and Android to drive repeat foot traffic to the storefront.
Through a partnership with Hume Consulting, the organization has extended its scope beyond retail into in-home educational and life-skills support for individuals with disabilities, indicating a broader social-services orientation than a pure resale operation. Additional product extensions include the Chakra Oracle Deck, a complementary retail item that diversifies the assortment beyond donated apparel and home goods.
Second Chances firmographics
Firmographics- Name
- Second Chances
- Legal name
- Second Chances Crazy Cool Consignments
- Website
- https://secondchancesnh.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Second Chances is a non-profit consignment boutique in Goffstown, NH that resells secondhand clothing and home goods while providing job skills training and employment to adults with disabilities, funded by consignment fees and donations.
- Ownership category
- akta.pro rank
Second Chances industry classification
Industry- Product category
- Non-profit Consignment Retail
- NAICS
- Used Merchandise Retailers (459510), Clothing and Clothing Accessories Retailers (458110)
- SIC
- Retail-Family Clothing Stores (5651), Retail-Apparel & Accessory Stores (5600)
- akta.pro primary industry
- Off-Price Department Stores (Apparel-Led) (CRAEABAB)
- akta.pro secondary industry
- Luxury Consignment Boutiques (Online/Offline) (CRAKAKAE)
Keywords
Where Second Chances is headquartered
LocationHeadquarters
- HQ city
- Goffstown
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Second Chances business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain, Others
Revenue model
- Consignment sales: Operates as a consignment business selling secondhand items (clothing, accessories, home goods) on behalf of consignors. Consignors submit items, and the business sells them, typically retaining a percentage of the sale price as commission.
- Donations: Accepts donated items from the community which are then resold in the boutique. Also solicits financial donations to support the organization's mission and expansion.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Second Chances product offering
Product offeringCore offering
Second Chances Crazy Cool Consignments operates a non-profit consignment boutique that sells secondhand clothing, accessories, purses, and home goods to the local community. The storefront simultaneously serves as a vocational training site where adults with disabilities learn job skills onsite, while the organization's mission also focuses on reducing textile waste and offering affordable fashion.
Product overview
Second Chances Crazy Cool Consignments operates as a non-profit consignment fashion boutique with a dual mission: supporting adults with disabilities in learning and enhancing job skills onsite, and reducing textile waste while offering affordable fashion. The primary offering is a consignment boutique selling second-hand clothing, accessories, purses, and home items. Additional products include the Chakra Oracle Deck. The company also maintains a customer-facing Resale Rewards App available on mobile platforms to drive customer engagement and loyalty.
Differentiator
Problem solved
Functional benefit
Products and services
- Consignment Boutique Services A non-profit consignment fashion boutique selling second-hand clothing, accessories, purses, and home items to support adults with disabilities in job skills training while reducing textile waste and offering affordable fashion. Operates as a physical retail storefront at 4 Main Street, Goffstown, NH.
- Chakra Oracle Deck A spiritual/oracle card deck product available for purchase through the Second Chances consignment store.
- Resale Rewards App A customer rewards mobile application available on iOS and Android, offering $5 for new sign-ups, $10 for every 200 points earned, and birthday bonus rewards to incentivize repeat purchases.
Companies that use Second Chances
Customer profileSegments3 records
Ideal customer profiles3 records
Second Chances technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Second Chances partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Hume ConsultingcorePartner organization providing in-home educational and life skills support services for children or adults with special needs. Referred to as a partner company for families seeking additional support beyond Second Chances' employment programs. Contact: [email protected]
Scale indicators1 record
Recent moves5 records
Expansion highlights4 records
Second Chances competitors and assessment
Company assessmentOthers
- Habit OPCO: Nonprofit providing training and employment for adults with disabilities through thrift and reuse operations; directly comparable to Second Chances for its dual mission of disability employment and secondhand retail.
Broad incumbents
- Salvation Army: Major nonprofit thrift retailer operating family stores that resell donated clothing and household goods, with supporting social programs—directly comparable to Second Chances' nonprofit secondhand format.
- Goodwill Industries International: Largest nonprofit thrift and secondhand retail operator in the US, with a mission-driven employment model that closely mirrors Second Chances' dual focus on training workers and reselling donated consignments.
- Savers: Large for-profit thrift retailer that operates secondhand stores across North America; comparable to Second Chances for its secondhand clothing and home goods retail model.
Emerging players
- thredUP: Online resale platform for secondhand clothing; potentially competitive with Second Chances but operates in a different channel (online vs. physical storefront).
Direct peers
- Crossroads Trading: Buy-sell-trade resale fashion chain operating physical stores; comparable to Second Chances for its secondhand apparel consignment model and customer demographics.
- Uptown Cheapskate: Franchise resale fashion chain buying and selling secondhand clothing and accessories; operates the same consignment-based retail model as Second Chances.
- Once Upon A Child: Franchise consignment chain focused on children's and maternity clothing, gear, and toys; uses the same buy-sell-trade format that Second Chances employs for its secondhand retail operations.
- Plato's Closet: Franchise chain of consignment stores specializing in resale of gently used clothing and accessories; operates the same consignment-based purchase model as Second Chances.
- Buffalo Exchange: Resale fashion retailer that buys, sells, and trades secondhand clothing and accessories; this is a direct competitor to Second Chances' apparel and accessories consignment business.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Second Chances social profiles
Digital presenceSecond Chances financial estimates
Financial estimateRevenue estimate
Valuation estimate
Second Chances leadership team
Management profileNumber of profiles
Second Chances funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Second Chances M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Second Chances
What does Second Chances do?
Second Chances Crazy Cool Consignments operates a non-profit consignment boutique that sells secondhand clothing, accessories, purses, and home goods to the local community. The storefront simultaneously serves as a vocational training site where adults with disabilities learn job skills onsite, while the organization's mission also focuses on reducing textile waste and offering affordable fashion.
Is Second Chances a public or private company?
Second Chances is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Second Chances founded?
Second Chances was founded in -1. It employs 11 to 50 people.
Where is Second Chances based?
Second Chances is headquartered in Goffstown, United States, in the North America region.
How does Second Chances make money?
Two revenue lines are on record. Consignment sales are the primary driver. The others are donations.
Who are Second Chances's main competitors?
Habit OPCO is listed as an others. Broad incumbents are Salvation Army, Goodwill Industries International and Savers. thredUP is listed as an emerging player. Direct peers are Crossroads Trading, Uptown Cheapskate, Once Upon A Child, Plato's Closet and Buffalo Exchange.
Does Second Chances have an API?
No public API is recorded for Second Chances.
What industry is Second Chances in?
Second Chances's product category is Non-profit Consignment Retail. Its primary akta.pro industry code is CRAEABAB, Off-Price Department Stores (Apparel-Led), with a secondary code of CRAKAKAE, Luxury Consignment Boutiques (Online/Offline). Its NAICS code is 459510 and its SIC code is 5651.