Secret Dalmatia

What Secret Dalmatia does

Secret Dalmatia (legal entity More Mandić d.o.o.) is a privately held luxury travel agency and Destination Management Company (DMC) founded in 2005 by Alan Mandić and headquartered in Sv. Filip i Jakov, Croatia. The company designs and books bespoke high-end itineraries for high-net-worth travelers across Croatia and the wider Adriatic/Balkan region (Slovenia, Montenegro, Bosnia & Herzegovina, Serbia, and Albania). Its core offerings include custom land itineraries, the Adriatic Dreaming Yacht Charter Programme, special events (weddings, corporate retreats, private celebrations), luxury accommodation (4- and 5-star hotels, private villas, off-market properties), and curated food and wine experiences. Itineraries are built from scratch for each client, drawing on twenty years of accumulated local relationships with winemakers, chefs, venues, and service providers.

The business operates a hybrid go-to-market model: a B2B channel serving international luxury travel advisors (including a Virtuoso Preferred Partner relationship and named partners such as Ciao Bambino, Altour USA, SmartFlyer, Trufflepig Travel, and Travel Sommelier), and a direct-to-consumer channel accepting inquiries via website, email, WhatsApp, and phone. Revenue is generated through professional-service fees, commissions on accommodation and yacht bookings, and service charges embedded in package pricing; minimum trip budgets start from 850 EUR per person per day, with yacht charters starting at approximately 5,000 EUR per week (plus 25-35% APA). The company is entirely founder-owned, has no external funding, and operates with a team of 15 employees. There is no proprietary technology platform; supporting infrastructure consists of WSPay and Flywire payment gateways and standard social media integrations. The company is GDPR-compliant, holds Croatian insolvency guarantee and liability insurance as required by law, and has been featured in major international publications including National Geographic, CNN, Lonely Planet, The Telegraph, and Fodor's Travel.

Name

Secret Dalmatia

Legal name

More Mandić d.o.o.

Website

https://secretdalmatia.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

Secret Dalmatia is a privately held Croatian luxury travel agency and DMC founded in 2005, designing bespoke itineraries for high-net-worth travelers across Croatia and the Adriatic/Balkan region, primarily through international travel advisors (including Virtuoso) and direct HNW clients.

Ownership category

akta.pro rank

Product category

Luxury Travel Services

NAICS

Tour Operators (561520), Scenic and Sightseeing Transportation, Water (48721)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Bespoke Multi-Day Itinerary Planning & Custom Tour Design (THAJALAB)

akta.pro secondary industries

Luxury Cruise + Land Expedition Operators (Cruise-Tour Programs) (THAEABAH), Honeymoon, Romance & Celebration Itinerary Planning (THAKAOAE), Culture, Heritage & Arts Itinerary Planning (THAKAOAK)

Keywords

• Luxury travel agency
• Custom travel itineraries
• Yacht charter services
• Destination management
• Luxury accommodation booking

Headquarters

HQ city

Sv. Filip i Jakov

HQ country

Croatia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Others

Revenue model

1. Travel Planning and Booking Services: Secret Dalmatia earns revenue by designing and booking custom luxury travel itineraries in Croatia and the wider Adriatic region. The company books accommodation (4 and 5-star hotels, private villas), yacht charters, transfers, experiences, and special events on behalf of clients. Revenue is generated through booking fees, commissions from accommodation and yacht providers, and service charges built into package pricing.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Secret Dalmatia designs and books custom luxury travel itineraries across Croatia and the broader Adriatic/Balkan region. Services include private land tours, fully crewed yacht charters, luxury accommodation (hotels, villas, off-market properties), special events, and curated food and wine experiences. Every itinerary is built from scratch by a team of travel designers and supported end-to-end with on-ground logistics.

Product overview

Secret Dalmatia operates as a luxury travel agency and Destination Management Company (DMC) offering a portfolio of interconnected travel services. The core offering consists of Land Itineraries (custom-tailored tours combining land and sea), the Adriatic Dreaming Yacht Charter Programme (fully crewed weekly charters with various vessel types), Special Events & Experiences (weddings, corporate events, private celebrations), Luxury Accommodation (hotels, villas, boutique properties, island escapes including off-market inventory), and Food & Wine Tours (private tastings, truffle hunting, cooking classes). The Croatia Journal serves as an editorial content platform. All services are customized and delivered through a team of travel designers who build itineraries from scratch. The company operates as a single integrated service rather than a platform with modular add-ons.

Differentiator

Problem solved

Functional benefit

Products and services

• Land Itineraries Custom-tailored private land tours across Croatia and the wider Balkan region, combining land explorations with boat days for a comprehensive Dalmatian experience. Each itinerary is built from scratch based on client preferences.
• Adriatic Dreaming Yacht Charter Programme Fully crewed weekly yacht charter programme covering Croatia's islands including Kornati, Biševo, Hvar, Vis, Korčula, and Brač. Includes sailing yachts, motor yachts, gullets, and superyachts with custom route design.
• Special Events & Experiences High-end event planning including weddings on private islands, corporate incentive trips, and private celebrations. Covers venue access, catering, transfers, and on-day coordination.
• Luxury Accommodation Access to 4-star and 5-star hotels, private villas, boutique properties, and island escapes. Includes off-market properties not available on standard booking platforms.
• Food & Wine Tours Curated culinary experiences including private wine tastings at family estates, truffle hunting in Istria, cooking classes in private homes, and access to restaurants requiring local introductions.

Named customers5 records

Segments6 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Partnerships

Four partnerships are on record, tiered core.

• VirtuosocoreChannel Partner/ Reseller/ DistributorVirtuoso Preferred partner status. Secret Dalmatia serves as the on-the-ground destination specialist for Virtuoso's global network of luxury travel advisors booking Croatia experiences for their high-net-worth clients.
• Leading Hotels of the WorldcoreChannel Partner/ Reseller/ DistributorPartnership with Leading Hotels of the World consortium enabling preferential access and booking terms for 4 and 5-star luxury properties across Croatia.
• PURE Life ExperiencescoreStrategic or Co-development PartnerStrategic partnership with PURE Life Experiences, a network specializing in luxury experiential travel. Collaboration on high-end Croatia itineraries and destination expertise.
• SELECT In-Country PartnerscoreStrategic or Co-development PartnerPartnership with SELECT In-Country Partners network providing curated local expertise and supplier relationships across Croatia.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Red Savannah: Red Savannah is a UK-based bespoke luxury travel company specializing in tailor-made holidays across Europe and beyond, with a similar designer-led, no-template approach. It competes for the same international travel-advisor-driven HNW demand.
• Black Tomato: Black Tomato is a UK-based bespoke luxury travel company designing from-scratch itineraries for HNW travelers through a designer-led model closely analogous to Secret Dalmatia. Both operate as small, brand-led, fully customized luxury travel designers serving an international advisor and direct-to-consumer base.
• Jacada Travel: Jacada is a bespoke luxury tour operator offering tailor-made private journeys across multiple regions with a small specialist team — directly comparable in scale, bespoke-from-scratch model, and HNW advisor-led distribution to Secret Dalmatia.
• Original Travel: Original Travel is a UK bespoke tour operator designing tailor-made itineraries with a small team of regional experts and a similar travel-concierge-led service model. Comparable positioning, scale, and advisor relationships.

Broad incumbents

• Kensington Tours: Kensington Tours is a global luxury tour operator offering private guided itineraries worldwide with a comparable bespoke service model. It overlaps in customer base (HNW travelers via travel advisors) and product category, but at much broader geographic scale.
• Butterfield & Robinson: Butterfield & Robinson is an established luxury experiential travel company offering private guided journeys globally. It competes in the same HNW bespoke travel category with a similar experiential, off-the-beaten-path value proposition.
• Scott Dunn: Scott Dunn is an established luxury tour operator with strong Mediterranean and European bespoke offerings, comparable service ethos, and larger scale. It serves the same HNW/affluent family demographic through a similar advisor-and-direct distribution mix.
• Abercrombie & Kent: Abercrombie & Kent is a global luxury DMC and tour operator with deep European coverage, established Virtuoso relationships, and significantly greater scale. It competes for the same HNW European-trip demand but operates as a broad multi-destination incumbent rather than a regional specialist.

Regional players

• MedSailors: MedSailors is a regional sailing/yacht experience operator in Croatia and the Mediterranean. It overlaps with Secret Dalmatia's Adriatic sailing experiences but operates in a more group/youth-oriented segment rather than ultra-luxury bespoke.
• Croatia Yacht Charter: Croatia Yacht Charter is a regional yacht-charter specialist operating in the same Adriatic charter market as Secret Dalmatia's Adriatic Dreaming programme. It is a regional competitor for yacht charter bookings but without the broader land/itinerary design offering.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@secretcroatia
• Facebookfacebook.com/SecretDalmatia
• LinkedInlinkedin.com/company/secret-dalmatia
• Instagraminstagram.com/secretdalmatia

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Secret Dalmatia