Secretaria de Estado de Cultura e Turismo de Minas Gerais

What Secretaria de Estado de Cultura e Turismo de Minas Gerais does

Secretaria de Estado de Cultura e Turismo de Minas Gerais (SECULT) is a state government department of the Government of Minas Gerais, Brazil, headquartered at Rodovia Papa João Paulo II, 4000 in Belo Horizonte. It is responsible for developing and implementing public policies for culture and tourism across Minas Gerais, Brazil's second-most-populous state with 853 municipalities. SECULT reports to the state governor and operates with approximately 110 employees, coordinating a portfolio of linked institutions including the Arquivo Público Mineiro, Biblioteca Pública Estadual, Circuito Liberdade, a network of state museums, Rádio Inconfidência, Rede Minas (state public TV), the Orquestra Filarmônica de Minas Gerais, and linked foundations (Fundação Clóvis Salgado, Fundação de Arte de Ouro Preto, IEPHA). Its core mission encompasses cultural heritage preservation, cultural funding administration (FEC, LEIC), tourism promotion and regionalization, and capacity-building for municipal culture and tourism managers across the state.

SECULT's operations are supported by an underlying technology stack comprising the SEI (Sistema Eletrônico de Informações) for electronic document management, SIGCON for agreement management, CAGEC for entity registration, and two proprietary digital platforms — Plataforma Digital Fomento e Incentivo à Cultura and Plataforma Descentra — for cultural funding applications and decentralized administrative processes. The department does not generate commercial revenue; its funding flows from three principal sources: (i) annual state government budget allocations, (ii) convênios (inter-governmental agreements) with state-level entities such as Codemig (R$ 14M in 2025, R$ 9.8M in 2024 for tourism promotion), and (iii) state and federal cultural funding mechanisms (Fundo Estadual de Cultura, Lei Estadual de Incentivo à Cultura, federal Aldir Blanc/Paulo Gustavo/PNAB programs). Pricing is non-commercial as SECULT is a public service provider; cultural funding is distributed through application-based edital (public call) processes rather than commercial transactions.

SECULT's go-to-market approach is government-to-government and institutional, distributing services via direct technical assistance to municipalities, convênios with civil society organizations, the Rede de Gestores de Cultura e Turismo network (consolidated 2020), and 35 regional tourism circuits (IGRs) covering 600+ municipalities through FECITUR. Its primary customer segments are municipal governments (all 853 municipalities), civil society organizations, cultural producers and artists, the private tourism sector (hotels, restaurants, tour operators), and cultural heritage institutions. Strategic partners include AMM (Associação Mineira de Municípios), SEBRAE MINAS, Cemig, BDMG, Fapemig, Fundação Clóvis Salgado, and Rede Minas. The department also runs Prodam (Programa de Desenvolvimento do Audiovisual Mineiro), launched in May 2016 with R$ 23.5 million allocated to the audiovisual sector and 37 pre-licensed projects for feature films and TV series.

Name

Secretaria de Estado de Cultura e Turismo de Minas Gerais

Legal name

Secretaria de Estado de Cultura e Turismo de Minas Gerais

Website

https://secult.mg.gov.br

Company type

Private

Operating status

Operating

Headcount range

101–250 employees

Short description

SECULT is a Minas Gerais state government department responsible for developing and implementing public policies for culture and tourism across the state's 853 municipalities. It manages linked cultural institutions, administers cultural funding mechanisms, and operates tourism regionalization programs serving municipalities, artists, and civil society.

Ownership category

akta.pro rank

Product category

Public Sector Cultural Affairs and Tourism Administration

NAICS

Executive, Legislative, and Other General Government Support (921), Museums, Historical Sites, and Similar Institutions (7121), Historical Sites (712120)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Public Communications, Transparency & Open Government (BPAIAAAH)

Keywords

• Public cultural administration
• Government tourism policy
• Cultural funding programs
• Heritage preservation services
• Municipal cultural coordination

Headquarters

HQ city

Belo Horizonte

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Others

Revenue model

1. State Government Budget Allocation: Annual funding from the State of Minas Gerais government budget allocated to culture and tourism development programs
2. Convênios (Inter-governmental Agreements): Transfer of public resources to municipal governments and civil society organizations for cultural and tourism projects
3. Fundo Estadual de Cultura (FEC): State Cultural Fund for financing cultural projects and programs
4. Lei Estadual de Incentivo à Cultura (LEIC): State law for tax incentives to culture, channeling private resources to cultural projects

Distribution channels4 records

Marketing channels7 records

Core offering

SECULT is the state government department of Minas Gerais, Brazil, responsible for developing and implementing public policies for culture and tourism. It manages cultural funding programs (FEC, LEIC, Prodam), oversees state cultural institutions including museums, libraries, archives, and broadcasting networks, and coordinates with all 853 municipalities of the state through regional networks and technical assistance programs.

Product overview

SECULT is a state government department (not a commercial product company) that manages a portfolio of cultural and tourism services, institutions, and funding programs. The core offering consists of public policy administration for culture and tourism across Minas Gerais. The portfolio includes: institutional services (public archives, libraries, museums, radio and TV networks, orchestra), financial mechanisms (FEC, LEIC, Prodam audiovisual program), federal emergency programs (LAB, LPG, PNAB), digital platforms (Plataforma Digital, Plataforma Descentra), and tourism programs (CADASTUR, ICMS Turismo, regionalization). The various museums, foundations (FAOP, Fundação Clóvis Salgado), and IEPHA operate as semi-autonomous cultural institutions under SECULT's umbrella. Funding programs like FEC and LEIC provide financial incentives for cultural projects, while Prodam specifically supports the audiovisual industry with R$23.5 million in allocations.

Differentiator

Problem solved

Functional benefit

Brands

• Prodam - Programa de Desenvolvimento do Audiovisual Mineiro: Program launched in May 2016 to implement public policies through partnerships for audiovisual sector development in Minas Gerais.

Products and services

• Fundo Estadual de Cultura (FEC) State Cultural Fund for financing cultural projects and programs through public edicts. Provides direct financial support to cultural projects in Minas Gerais.
• Lei Estadual de Incentivo à Cultura (LEIC) State law for tax incentives to culture, channeling private resources to cultural projects through sponsorship mechanisms.
• Programa de Desenvolvimento do Audiovisual Mineiro (Prodam) Audiovisual development program launched in May 2016 with R$ 23.5 million allocated to film and television production, including funding for feature films, TV series, and pre-licensing of 37 projects.
• Lei Aldir Blanc (LAB) Federal emergency cultural assistance law for the creative economy, implemented at the state level by SECULT.
• Lei Paulo Gustavo (LPG) Federal emergency culture funding law for pandemic recovery, administered by SECULT through state-level edicts.
• Política Nacional Aldir Blanc (PNAB) National policy continuing Aldir Blanc law funding to municipalities, administered by SECULT at the state level.
• Plataforma Digital Fomento e Incentivo à Cultura Digital platform for culture funding and incentive management, used for application and approval processes for cultural projects.
• Plataforma Descentra Decentralized platform for culture management and governance, including administrative processes.
• Regionalização do Turismo Tourism regionalization program connecting municipalities and regional circuits across Minas Gerais.
• Reviva Turismo Tourism revitalization program for the state of Minas Gerais.
• Minas para Minas Internal tourism promotion program targeting Minas Gerais residents to promote intra-state tourism.
• Encontro de Gestores Municipais Annual state-level event bringing together municipal culture and tourism managers for training, networking, and policy coordination.
• Rede de Gestores Municipais de Cultura e Turismo Network connecting municipal culture and tourism managers across the state, providing articulation, capacity building, support, funding, and practice sharing.
• Arquivo Público Mineiro State public archive preserving Minas Gerais' documentary heritage.
• Biblioteca Pública Estadual State public library service providing access to literature and reading programs.
• Circuito Liberdade Cultural circuit featuring museums and cultural spaces in Belo Horizonte.
• Museus (Museum Network) Network of state museums including Centro de Arte Popular, Museu Casa Alphonsus de Guimaraens, Museu Casa Guignard, Museu Casa Guimarães Rosa, Museu do Crédito Real, Museu dos Militares Mineiros, and Museu Mineiro.
• Rádio Inconfidência State public radio broadcasting service.
• Rede Minas State public television network.
• Orquestra Filarmônica de Minas Gerais State philharmonic orchestra performing cultural events.
• Fundação Clóvis Salgado State cultural foundation managing arts and cultural institutions including the opera house.
• Fundação de Arte de Ouro Preto (FAOP) Cultural foundation dedicated to art in Ouro Preto, focused on preservation of artistic heritage.
• IEPHA (Instituto Estadual do Patrimônio Histórico e Artístico) State institute for historical and artistic heritage preservation in Minas Gerais.
• Cultura Viva National Culture Viva program implemented at the state level by SECULT for cultural community engagement.
• CADASTUR National tourism business registration system administered by SECULT at the state level.
• ICMS Turismo State tax revenue sharing program tied to tourism performance to incentivize municipal tourism development.

Quantifiable outcome

• R$ 23.5 million invested in audiovisual sector through Prodam
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

19 partnerships are on record, tiered core, major and supporting.

• Companhia de Desenvolvimento Econômico de Minas Gerais (Codemig)coreStrategic or Co-development Partner · 28 March 2025Convênio R$ 14,000,000.00 signed 28/03/2025 for conjugation of efforts to promote Minas Gerais as a tourist destination through fairs, national and international events, fostering local economic development, job creation, and creative economy chain development. Based on Decree 48.745/2023.
• Companhia de Desenvolvimento Econômico de Minas Gerais (Codemig)coreStrategic or Co-development Partner · 28 March 2024Convênio R$ 9,800,000.00 signed 28/03/2024 for conjugation of efforts to promote tourism in Minas Gerais through state publicity, market exposure at local, national and international levels via fairs, events, campaigns, and missions. 12-month validity. Based on Decree 48.745/2023.
• Associação Mineira de Municípios (AMM)coreStrategic or Co-development PartnerAnnual partnership for Encontro de Gestores Municipais. AMM represents 853 municipalities (90%+ of Minas Gerais municipalities affiliated) and is the largest state municipalist entity in South America, founded 17/10/1952.
• Federação dos Circuitos Turísticos de Minas Gerais (FECITUR)coreStrategic or Co-development PartnerFounded 2006, FECITUR promotes regionalization in Minas Gerais and is the only state-level federation serving as IGR (Instance de Governança Regional) for tourism in Brazil. Groups 35 IGR's and encompasses 600+ municipalities.
• Rede de Gestores de Cultura e Turismo de Minas GeraiscoreStrategic or Co-development PartnerNetwork consolidated in 2020 during Covid-19 pandemic discussions. Objective: articulation between municipalities for culture and tourism policy development through capacity building, support, funding, and practice sharing.
• SEBRAE MINASmajorStrategic or Co-development PartnerMaster partner for Encontro de Gestores. Provides entrepreneurship support and training for municipal culture and tourism managers. Promotes business skills development for public managers.
• CDL BH - Câmara de Dirigentes Lojistas de Belo HorizontesupportingGTM or Marketing PartnerMaster partner for Encontro de Gestores. Chamber of Commerce representing retailers in Belo Horizonte.
• Fecomércio MGsupportingGTM or Marketing PartnerPartnership for Encontro de Gestores. Federation of Commerce representing trade and business interests.
• Sesc MGsupportingGTM or Marketing PartnerPartnership for Encontro de Gestores. Social service for commerce sector providing cultural and leisure programs.
• Senac MGsupportingGTM or Marketing PartnerPartnership for Encontro de Gestores. National service for commerce apprenticeship providing professional training.
• CNC - Conselho Nacional do ComérciosupportingGTM or Marketing PartnerPartnership for Encontro de Gestores. National Commerce Council representing trade sector at federal level.
• Secretaria de Estado de Educação de Minas GeraiscoreStrategic or Co-development PartnerPartner in Programa de Desenvolvimento do Audiovisual Mineiro (Prodam), combining culture and education for audiovisual sector development.
• Fundação de Amparo à Pesquisa de Minas Gerais (Fapemig)coreStrategic or Co-development PartnerResearch foundation partner in Prodam for audiovisual sector support and development.
• Fundação Clóvis SalgadocoreStrategic or Co-development PartnerCultural foundation partner in Prodam, part of SECULT's linked institutions for audiovisual development.
• Rede MinascoreStrategic or Co-development PartnerState public TV network partner in Prodam for audiovisual content production and dissemination.
• Rádio InconfidênciacoreStrategic or Co-development PartnerState public radio partner in Prodam for audiovisual and radio content development.
• Instituto Estadual do Patrimônio Histórico e Artístico de Minas Gerais (Iepha)coreStrategic or Co-development PartnerHeritage preservation institute partner in Prodam for cultural heritage audiovisual documentation.
• Imprensa Oficial de Minas GeraissupportingStrategic or Co-development PartnerState official publisher partner in Prodam for publication and dissemination of audiovisual works.
• Faculdade UNAsupportingStrategic or Co-development PartnerCooperation agreement signed during 4th Encontro de Gestores for Year of Creativity initiative.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Ministério da Cultura (Brasil): Federal ministry responsible for national cultural policy in Brazil. Operates one tier above SECULT, designing federal programs (Lei Aldir Blanc, Lei Paulo Gustavo, PNAB) that SECULT implements at the state level. Provides upstream policy framework and emergency funding.
• EMBRATUR (Agência Brasileira de Promoção Internacional do Turismo): Brazilian tourism promotion agency handling international destination marketing. Comparable to SECULT's tourism promotion efforts (via Codemig convênios) but operates at federal/international scale rather than state-level.
• Ministério do Turismo (Brasil): Federal ministry for tourism policy, including CADASTUR (national tourism business registration) which SECULT implements at the state level. Comparable in regulatory scope to SECULT's tourism mandate, but operates at national rather than state scale.

Others

• Companhia de Desenvolvimento Econômico de Minas Gerais (Codemig): State economic development company of Minas Gerais and a key convênio partner of SECULT for tourism promotion (R$14M in 2025, R$9.8M in 2024). While not a direct peer in culture/tourism mandate, Codemig is SECULT's most significant funding counterpart and shapes the state's tourism investment capacity.

Regional players

• Fundação Nacional de Artes (FUNARTE): Federal foundation linked to Ministério da Cultura that promotes and funds arts in Brazil. Comparable to aspects of SECULT's cultural funding mandate (FEC, LEIC) but operates at national level across all Brazilian states.
• Instituto do Patrimônio Histórico e Artístico Nacional (IPHAN): Federal institute for historical and artistic heritage preservation. Directly comparable to SECULT's IEPHA (state-level heritage institute), with IPHAN operating at national level and IEPHA at Minas Gerais state level.

Direct peers

• Secretaria de Estado de Cultura e Economia Criativa do Rio de Janeiro: State-level cultural secretariat of Rio de Janeiro administering cultural policy, museums, theaters, and funding mechanisms. Directly comparable in scope and institutional structure to SECULT, with similar managed-asset portfolio in a Brazilian state.
• Secretaria de Estado da Cultura da Bahia: State-level cultural secretariat of Bahia administering cultural policy, funding, and state cultural institutions. Directly comparable administrative structure to SECULT with similar mandate but different state cultural profile.
• Secretaria de Cultura, Economia e Indústria Criativas de São Paulo: State-level secretariat of São Paulo combining culture and adjacent economic-development mandates. Directly comparable to SECULT's integrated culture/tourism model, with a larger state budget and broader managed-asset portfolio, making it the most analogous state-level peer in Brazil.
• Secretaria de Estado da Cultura do Paraná: State-level cultural secretariat of Paraná with overlapping mandate in cultural policy, funding programs, and state institutions. Comparable size and scope to SECULT within a Brazilian state context.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/secultmg
• YouTubeyoutube.com/channel/UCsecult
• Facebookfacebook.com/secultmg
• LinkedInlinkedin.com/company/secretaria-de-estado-de-cultura-e-turismo-de-minas-gerais
• Instagraminstagram.com/secultmg

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Secretaria de Estado de Cultura e Turismo de Minas Gerais