Rede Minas
Rede Minas is the state-owned public television broadcaster of Minas Gerais, Brazil, operating as part of EMC to deliver cultural, educational, and journalistic content across Minas Gerais, Brazil, and Latin America via digital terrestrial, satellite, cable, and streaming distribution.
- Company typePublic
- Founded2016
- HeadquartersBelo Horizonte, Brazil
- Headcount101–250
- GTM typeB2C
- OfferingServices
What Rede Minas does
Rede Minas is the public television broadcaster of the State of Minas Gerais, Brazil, operating as part of the state-owned Empresa Mineira de Comunicação (EMC) alongside Rádio Inconfidência. Founded originally as Rádio Inconfidência Ltda. in 1984 and renamed EMC via Law 22.294/2016, the broadcaster is wholly owned and funded by the Government of Minas Gerais through the Fundação TV Minas Cultural e Educativa (FTVM), with governance shared between EMC and FTVM under a 2019 decree framework. It serves viewers primarily in Belo Horizonte and across Minas Gerais via digital terrestrial broadcasting (ISDB-T) on virtual channel 9, with retransmissoras extending reach throughout the state and satellite distribution via StarOne D2 covering Brazil and Latin America.
The network's technology stack is built on ISDB-T digital broadcasting with multiproduct capability delivering four channels (9.1 Rede Minas plus sub-channels 9.2–9.4), satellite transmission at 4094 MHz using DVB-S2/8PSK modulation, cable distribution through Net/Claro and Vivo TV, and the Minasplay digital streaming platform for live and on-demand content. An automated multichannel broadcasting system acquired in 2022 underpins playout operations across channels. Content is focused on cultural, educational, and journalistic programming, with documented partnerships including the "Se Liga na Educação" teleclass project with the Secretaria de Estado de Educação and mandated free electoral propaganda for political parties.
Rede Minas operates a hybrid revenue model combining state appropriations (the dominant funding source via FTVM) with commercial advertising revenue. Advertising is sold through a Marketing and Commercial directorate using published annual price tables (covering 2023–2026) offering accessible rates for small, medium, and large enterprises, plus cultural sponsorship and integrated cross-media deals with Rádio Inconfidência. The broadcaster is regulated under Lei Federal nº 13.303/2016 governing state-owned enterprises, with no private shareholders or external investors.
Rede Minas firmographics
Firmographics- Name
- Rede Minas
- Legal name
- EMC - Empresa Mineira de Comunicação
- Website
- https://redeminas.tv
- Company type
- Public
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Rede Minas is the state-owned public television broadcaster of Minas Gerais, Brazil, operating as part of EMC to deliver cultural, educational, and journalistic content across Minas Gerais, Brazil, and Latin America via digital terrestrial, satellite, cable, and streaming distribution.
- Ownership category
- akta.pro rank
Rede Minas industry classification
Industry- Product category
- Public Television Broadcasting
- NAICS
- Television Broadcasting Stations (516120)
- SIC
- Television Broadcasting Stations (4833)
- akta.pro primary industry
- State/Regional Public Broadcasting Networks & Consortia (MPABADAC)
Keywords
Where Rede Minas is headquartered
LocationHeadquarters
- HQ city
- Belo Horizonte
- HQ country
- Brazil
- HQ region
- Latin America
Offices1 record
Markets served
Rede Minas business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain, Others
Revenue model
- Governamental: As a public broadcaster owned by the Government of Minas Gerais, Rede Minas receives government funding through the FTVM - Fundação TV Minas – Cultural e Educativa for public service broadcasting operations.
- Veiculação Publicitária: Revenue from advertising slots, sponsorships, and cultural supporter partnerships. The broadcaster offers accessible advertising rates for small and medium enterprises and integrated partnerships with Radio Inconfidência.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Publicidade em TV aberta e digital |
| Transaction based/ take rate | Pay-as-you-go | Televisão a cabo - Belo Horizonte |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels3 records
Rede Minas product offering
Product offeringCore offering
Rede Minas is the public television broadcaster of the State of Minas Gerais, Brazil, operated by EMC (Empresa Mineira de Comunicação). It transmits cultural, educational, journalistic, and entertainment programming via four digital sub-channels (9.1–9.4) over ISDB-T terrestrial digital TV, satellite (StarOne D2), cable operators (Net/Claro, Vivo TV), and the Minasplay streaming platform, reaching Belo Horizonte, the state of Minas Gerais, and Latin America.
Product overview
Rede Minas operates as a public broadcasting network for the Government of Minas Gerais, comprising a unified multi-channel television platform with its primary channel (Rede Minas, channel 9.1) and three multiproduct sub-channels (REDEMINAS2, REDEMINAS3, REDEMINAS4). The network distributes content via digital TV (ISDB-T), satellite (StarOne D2), cable operators, and the Minasplay streaming platform. Associated services include Radio Inconfidência, and the system relies on an automated multichannel broadcasting system acquired in 2022.
Differentiator
Problem solved
Functional benefit
Brands
- Rádio Inconfidência: Radio station operated by EMC, broadcasting alongside Rede Minas TV channel.
Products and services
- Rede Minas (TV Channel 9.1)
- REDEMINAS2, REDEMINAS3, REDEMINAS4
- Minasplay
- Rádio Inconfidência
- Veiculação Publicitária (Advertising Placements)
- Se Liga na Educação
Companies that use Rede Minas
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles3 records
Rede Minas technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Rede Minas partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- Rádio InconfidênciacoreRede Minas operates as part of the EMC (Empresa Mineira de Comunicação) group alongside Rádio Inconfidência, providing integrated multimedia coverage and joint partnership opportunities for advertisers seeking enhanced communication impact.
- EMC - Empresa Mineira de ComunicaçãocoreRede Minas is part of EMC which encompasses both TV and radio broadcasting operations including Rede Minas and Rádio Inconfidência, sharing infrastructure and administrative resources under shared governance.
- Secretaria de Estado de Educação (SEE/MG)corePartnership for the 'Se Liga na Educação' educational program, producing teleclasses as part of the Tutored Study Program for students in Minas Gerais.
- MGS - Minas Gerais Administração e Serviços S.A.minorContracted service provider for outsourced personnel including drivers, cleaning, administrative support, and operational staff through a corporate contract with SEPLAG.
- Net/ClarominorCable television operator distributing Rede Minas content on channels 20 (SD) and 520 (HD) in Belo Horizonte region.
- Vivo TVminorCable television operator distributing Rede Minas content on channel 508 in Belo Horizonte region.
Scale indicators3 records
Recent moves9 records
Expansion highlights6 records
Rede Minas competitors and assessment
Company assessmentRegional players
- TV Alterosa (SBT Minas): Minas Gerais SBT affiliate and regional commercial broadcaster; directly competes with Rede Minas for the same Belo Horizonte and Minas Gerais household audience and regional ad spend.
- TV Assembleia Minas Gerais: Legislative-branded public channel for the Minas Gerais state assembly; operates in the same geography and public-broadcaster category as Rede Minas, though focused on legislative content.
Direct peers
- TV Minas / Canal Futura (Fundação Roberto Marinho): Educational/cultural Brazilian channel funded by Fundação Roberto Marinho; comparable as an education-and-culture-focused broadcaster with hybrid distribution (linear and digital) targeting Brazilian audiences.
- TV Cultura: São Paulo state public broadcaster operated by Fundação Padre Anchieta; directly comparable as a Brazilian state-funded public TV network producing cultural, educational, and journalistic content with both terrestrial and digital distribution.
- TV Brasil: Federal public broadcaster operated by Empresa Brasil de Comunicação (EBC); comparable in mission (public-service broadcasting), multi-platform distribution, and reliance on government funding plus advertising.
- TVE Bahia: Bahia state public broadcaster; comparable as a regional Brazilian state-owned TV network delivering cultural and educational programming with retransmissoras across its home state.
Broad incumbents
- Band TV: Brazilian commercial broadcast network with regional affiliates in Minas Gerais; competes in the same advertising and audience markets as Rede Minas's terrestrial signal.
- SBT: Brazilian commercial broadcast network with affiliate presence across Minas Gerais; competes with Rede Minas for linear-TV advertising and household reach in the state.
- Record TV: Major Brazilian commercial broadcast network with affiliate presence in Minas Gerais (e.g., Record TV Minas); competes for regional advertising and audience share against Rede Minas.
- TV Globo: Brazil's dominant commercial broadcast network; competes for the same Minas Gerais advertising budgets and audiences but with national scale and a much larger content and digital footprint.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Rede Minas social profiles
Digital presenceRede Minas financial estimates
Financial estimateRevenue estimate
Valuation estimate
Rede Minas leadership team
Management profileNumber of profiles
Profiles6 records
Rede Minas funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Rede Minas M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Rede Minas
What does Rede Minas do?
Rede Minas is the public television broadcaster of the State of Minas Gerais, Brazil, operated by EMC (Empresa Mineira de Comunicação). It transmits cultural, educational, journalistic, and entertainment programming via four digital sub-channels (9.1–9.4) over ISDB-T terrestrial digital TV, satellite (StarOne D2), cable operators (Net/Claro, Vivo TV), and the Minasplay streaming platform, reaching Belo Horizonte, the state of Minas Gerais, and Latin America.
Is Rede Minas a public or private company?
Rede Minas is a public company. It is classified as state government owned and is currently operating.
When was Rede Minas founded?
Rede Minas was founded in 2016. It employs 101 to 250 people.
Where is Rede Minas based?
Rede Minas is headquartered in Belo Horizonte, Brazil, in the Latin America region.
How does Rede Minas make money?
Two revenue lines are on record. Governamental is the primary driver. The others are veiculação Publicitária.
Who are Rede Minas's main competitors?
Regional players on record are TV Alterosa (SBT Minas) and TV Assembleia Minas Gerais. Direct peers are TV Minas / Canal Futura (Fundação Roberto Marinho), TV Cultura, TV Brasil and TVE Bahia. Broad incumbents are Band TV, SBT, Record TV and TV Globo.
Does Rede Minas have an API?
No public API is recorded for Rede Minas.
What industry is Rede Minas in?
Rede Minas's product category is Public Television Broadcasting. Its primary akta.pro industry code is MPABADAC, State/Regional Public Broadcasting Networks & Consortia. Its NAICS code is 516120 and its SIC code is 4833.