Sedona Suites Ho Chi Minh City by Keppel

What Sedona Suites Ho Chi Minh City by Keppel does

Sedona Suites Ho Chi Minh City is a luxury serviced apartment property operated by Sedona Hotels & Suites, a hospitality brand affiliated with Singapore-based conglomerate Keppel. The property occupies levels 28 through 42 of the Grand Tower at Saigon Centre in District 1, Ho Chi Minh City, comprising 195 fully-furnished suites ranging from Studios (35-42m²) and Studio Twins (35m²) to One-Bedroom (65-67m²), Two-Bedroom (101-120m²), and Three-Bedroom Suites (125-135m²). Each suite features floor-to-ceiling windows with panoramic city views, IPTV entertainment with Bose sound systems, complimentary WiFi, in-room safe, combined washer/dryer, and 100% power supply backup; the building adds an outdoor swimming pool, jacuzzi, sauna, fitness room, children's play areas, and a residents' lounge.

The business operates three primary revenue streams. First, accommodation revenue from nightly rentals and extended-stay bookings across all suite types, with full pre-payment required at reservation and pricing ranging from VND 3,550,000++ per night (Studio) to VND 8,500,000++ per night (3-Bedroom Suite). Second, food and beverage revenue from The Straits Kitchen & Bar on Level 28, including breakfast buffet, lunch, dinner, afternoon tea, in-suite dining, the Lobby Lounge, and poolside dining. Third, meetings and events revenue from rental of versatile venues including the Meeting Room, Game Room, The Straits Sections A/B/C, Lobby Lounge, Poolside BBQ area, and Upper Deck for corporate meetings, business networking, and private celebrations.

Distribution operates on a direct-to-consumer basis through the company's website (sedonavietnam.com) and direct booking platform (book-directonline.com), supplemented by partnerships with Booking.com and Expedia Group. The target customer base spans three primary segments: business travelers on short and extended assignments, leisure travelers and families seeking spacious multi-bedroom units, and corporate event organizers requiring premium downtown venues. The property is currently actively operating and has accumulated a dense cluster of 2024-2025 industry recognitions including Tripadvisor Traveler's Choice 2025, World Luxury Hotel Awards 2024, Booking.com Traveler Reviews Awards 2024 (9/10 score), Expedia Group Hospitality Excellence 2024, and PropertyGuru Best Completed Serviced Apartment Development 2024.

Name

Sedona Suites Ho Chi Minh City by Keppel

Legal name

Sedona Hotels & Suites

Website

https://sedonavietnam.com

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

Sedona Suites Ho Chi Minh City is a luxury 195-suite serviced apartment property operated under Sedona Hotels & Suites (a Keppel affiliate), centrally located in District 1 of Ho Chi Minh City within Saigon Centre, serving business travelers, families, and corporate event clients with accommodation, dining, and event venues.

Ownership category

akta.pro rank

Product category

Luxury Serviced Apartments / Extended-Stay Hospitality

NAICS

Other Traveler Accommodation (72119), Accommodation (721), Hotels (except Casino Hotels) and Motels (721110)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Hotels & Motels (7011)

akta.pro primary industry

Luxury serviced apartments (premium) (THAMACAE)

akta.pro secondary industries

Luxury Serviced Residences (THAGAEAJ), Integrated Full-Service Hotel Complexes (Mixed-Use) (THAGAAAL)

Keywords

• Serviced apartments
• Luxury hospitality
• Extended stay accommodation
• Hotel suites
• Business travel accommodation

Headquarters

HQ city

Ho Chi Minh City

HQ country

Vietnam

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Accommodation Revenue: Nightly rental of luxury serviced apartments including studios and 1-3 bedroom suites. Short-term and long-term bookings available. Full pre-payment required upon reservation.
2. Food & Beverage: Revenue from The Straits Kitchen & Bar restaurant at Level 28, including breakfast buffet, lunch, dinner, afternoon tea, and in-suite dining. Also includes Lobby Lounge and poolside dining.
3. Meetings & Events: Rental of versatile venues including meeting rooms, game room, The Straits sections, lobby lounge, poolside BBQ area, and Upper Deck for corporate meetings, business networking, and private celebrations.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

Sedona Suites Ho Chi Minh City operates 195 luxury serviced apartments located on levels 28-42 of the Grand Tower at Saigon Centre, offering Studio, Studio Twin, One-Bedroom, Two-Bedroom, and Three-Bedroom configurations for short- and long-term stays. The property provides apartment-style living with full kitchens, daily housekeeping, 24-hour reception and security, in-room entertainment (IPTV with Bose sound bar, WiFi), an all-day dining restaurant (The Straits Kitchen & Bar), meetings and events venues, and recreation amenities including outdoor pool, jacuzzi, sauna, fitness room, and children's play areas.

Product overview

Sedona Suites Ho Chi Minh City is a luxury serviced apartment property operated by Keppel, offering 195 fully-furnished suites from Studio to Three Bedroom configurations on levels 28-42 of the Grand Tower within Saigon Centre. The property provides integrated hospitality services including The Straits Kitchen & Bar all-day dining, meeting and event venues (Meeting Room, Game Room, The Straits Sections A/B/C, Lobby Lounge, Poolside BBQ, Upper Deck), and relaxation facilities (swimming pool, jacuzzi, sauna, fitness room). Guests can book accommodation packages such as Bed & Breakfast and Family City Getaway, with the property located centrally near major Ho Chi Minh City attractions.

Differentiator

Problem solved

Functional benefit

Products and services

• Grand Studio Entry-level serviced apartment option measuring 35-42 square metres with one king bed, ensuite bathroom with shower stall, and microwave, designed for solo travelers or couples.
• Grand Studio Twin Studio serviced apartment measuring 35 square metres with twin beds and ensuite bathroom with shower stall, accommodating up to two adults.
• One Bedroom Suite Serviced apartment suite measuring 65-67 square metres with one king bed, ensuite bathroom with bathtub and separate shower stall, accommodating up to three adults with extra bed.
• Two Bedroom Suite Spacious serviced apartment measuring 101-120 square metres with master bedroom (king bed) and second bedroom (queen bed), accommodating up to five adults with extra bed, suitable for families or extended stays.
• Three Bedroom Suite Largest serviced apartment suite measuring 125-135 square metres with master bedroom (king bed), two additional bedrooms (queen beds), and living/dining area, accommodating up to seven adults, suited for large families or group stays.
• The Straits Kitchen & Bar All-day dining restaurant on Level 28 offering cuisine inspired by the cultures of the Malacca Straits, including breakfast buffet, lunch, dinner, afternoon tea, in-suite dining, and lobby lounge service, recognized with the Robb Report Vietnam Culinary Comfort Excellence award.
• Meetings & Events Venues Rental of versatile event venues including Meeting Room Level 6, Game Room Level 6, The Straits Sections A/B/C, Lobby Lounge, Poolside BBQ, and Upper Deck for corporate meetings, business networking, and private celebrations.
• Relaxation Facilities Recreation amenities for in-house guests including outdoor swimming pool for adults and children, outdoor jacuzzi, sauna, fitness room with state-of-the-art equipment, children's indoor and outdoor play areas, and panoramic city views.
• Bed & Breakfast Package Accommodation package including complimentary buffet breakfast at The Straits Kitchen & Bar and select minibar items on arrival, starting from VND 3,550,000++ per night for Studio and VND 4,800,000++ per night for 1-Bedroom Suite, valid until 15 December 2026.
• Family City Getaway Package Family accommodation package with 2-Bedroom Suite from VND 6,500,000++ per night and 3-Bedroom Suite from VND 8,500,000++ per night, including daily buffet breakfast for up to 4-6 persons and 15% discount on à la carte dining at The Straits Kitchen & Bar, valid 01 August to 30 September 2026.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Keppel Land (Parent Company)coreOthersSedona Suites Ho Chi Minh City is part of Keppel's portfolio of hotels and resorts. The property operates under the Sedona brand which is affiliated with Keppel Land. The Data Protection Statement explicitly references Sedona Suites and its Keppel affiliates operating in Vietnam.

Scale indicators5 records

Recent moves6 records

Expansion highlights3 records

Broad incumbents

• The Reverie Saigon: Ultra-luxury hotel and residential complex in central HCMC featuring opulent design, multiple restaurants, and serviced residence options. Competes in the same luxury tier with broader hospitality and residential portfolio rather than specialized serviced apartments.
• InterContinental Saigon Residences: Luxury international hotel brand in HCMC with serviced residence options, targeting similar upscale business and leisure travelers. Broader global distribution network and stronger loyalty program but operates across multiple property types rather than specializing in serviced apartments.
• Park Hyatt Saigon: Premium luxury hotel in central District 1 HCMC, competing for the same high-end business and leisure travelers as Sedona. International chain with strong loyalty base, broader F&B and event capabilities, but operates as a traditional hotel rather than apartment-style accommodation.
• Caravelle Saigon: Historic luxury hotel in central District 1 HCMC operating since 1959, competing in the same upscale business and leisure segment. Broader heritage positioning with full-service hotel operations rather than apartment-style accommodation.
• Lotte Hotel Saigon: Korean-operated luxury hotel integrated with Lotte department store in District 1, mirroring Sedona's mixed-use positioning within Saigon Centre. Comparable retail-adjacent concept targeting similar premium traveler segments.
• Sofitel Saigon Plaza: International luxury hotel in central HCMC with extensive meeting and event facilities. Competes for similar upscale business and leisure guests, particularly in the events and F&B segments where Sedona also operates.

Direct peers

• Citadines Apart'hotel Saigon: Apart'hotel concept offering studio to multi-bedroom serviced apartments in central HCMC under The Ascott Limited. Competes directly with Sedona for the same apartment-with-services value proposition targeting short and extended stays.
• Oakwood Residence Saigon: Luxury serviced residence in Ho Chi Minh City offering apartment-style accommodation with hotel services, kitchens, and central location. Direct competitor in the upscale extended-stay segment with overlapping customer base of business travelers and relocating families.
• Somerset Ho Chi Minh City: Operated by The Ascott Limited, Somerset Ho Chi Minh City offers serviced apartments with kitchen facilities in central HCMC, targeting the same extended-stay business and family traveler segments as Sedona Suites. Closely comparable business model, room configuration, and target customer base.

Regional players

• Sedona Hotel Yangon (by Keppel): Sister property under the same Sedona brand and Keppel affiliation, operating in Myanmar. Same brand standards and target customer segments but serves a different Southeast Asian geography rather than competing directly in HCMC.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/sedonasuiteshochiminhcity
• LinkedInlinkedin.com/company/sedona-suites-ho-chi-minh-city
• Instagraminstagram.com/sedonasuiteshcmc/?hl=en

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sedona Suites Ho Chi Minh City by Keppel