ASDAN China
ASDAN China (阿思丹/ASEEDER) is a Beijing-based international quality education platform serving Chinese K-12 students and 2,000+ international schools with 400+ programs including academic competitions, university summer schools, research credentials, volunteer programs, and standardized testing, reaching 460,000+ students annually.
- Company typePrivate
- Founded2011
- HeadquartersBeijing, China
- Headcount51–100
- GTM typeB2B and B2C
- OfferingServices
What ASDAN China does
ASDAN China (阿思丹/ASEEDER), legally Beijing Century Sides International Education Technology Co., Ltd. (北京世纪思德国际教育科技有限责任公司), is a privately-held international quality education platform founded in September 2011 in Beijing. The company operates as the exclusive China partner of ASDAN UK and serves Chinese K-12 students (primarily grades 7-12) plus over 2,000 international and bilingual schools with 400+ programs spanning academic competitions, university summer/winter schools, research qualifications, volunteer/service-learning, professional practice, and standardized testing. The platform's technology backbone includes the ASDAN Business Simulation IT System (an intelligent simulation of free-market company operations from angel investment through IPO) and an online education platform used for distance learning and competitions.
The company monetizes through three primary streams: (1) one-time educational program fees from summer/winter schools, academic competitions, research programs, and professional practice; (2) recurring subscription-style fees from school partnerships, international accreditation services (Cognia, WASC), and teacher training; and (3) transaction fees from administering international standardized tests (ACT, TOEFL Young Students Series, UKMT, AMC, LanguageCert). Go-to-market combines direct B2C sales via website, WeChat, Xiaohongshu, and a national hotline (4001-699-686) with B2B partnerships across 2,000+ schools, supported by four regional offices in Beijing (HQ), Shanghai, Shenzhen, and Chengdu. Pricing is opaque and quote-based, with fees varying by program type, duration, and domestic versus overseas delivery. The customer base reached 460,000+ student participants from 3,500+ schools in the 2025-2026 academic year.
ASDAN China firmographics
Firmographics- Name
- ASDAN China
- Legal name
- Beijing Century Sides International Education Technology Co., Ltd. (北京世纪思德国际教育科技有限责任公司)
- Website
- https://seedasdan.org
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- ASDAN China (阿思丹/ASEEDER) is a Beijing-based international quality education platform serving Chinese K-12 students and 2,000+ international schools with 400+ programs including academic competitions, university summer schools, research credentials, volunteer programs, and standardized testing, reaching 460,000+ students annually.
- Ownership category
- akta.pro rank
ASDAN China industry classification
Industry- Product category
- International Quality Education Services
- NAICS
- Colleges, Universities, and Professional Schools (6113), Colleges, Universities, and Professional Schools (611310)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Economics & Finance Competitions (Econ Challenge, Stock Market Games) (EDAMAGAI)
- akta.pro secondary industries
- Asynchronous Tutoring (Q&A, Essay Review, Homework Help) Platforms (EDANAGAC), K-12 & School-Based Language Exam Prep (AP, IB, IGCSE/A-Levels) (EDANACAE)
Keywords
Where ASDAN China is headquartered
LocationHeadquarters
- HQ city
- Beijing
- HQ country
- China
- HQ region
- Asia
Offices4 records
Markets served
ASDAN China business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure
Revenue model
- Educational Program Fees: Revenue from summer/winter schools, academic competitions, research programs, and professional practice programs targeting K-12 students
- School Partnership and Certification Services: Fees from school partnerships, international school accreditation services (Cognia, WASC), and teacher training programs
- Testing and Certification Fees: Revenue from administering international standardized tests and certifications including ACT, TOEFL Young Students Series, and various academic competitions
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Program fees vary by type and duration |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
ASDAN China product offering
Product offeringCore offering
ASDAN China operates as a comprehensive international quality education platform for Chinese K-12 students, offering 400+ programs across academic competitions, summer/winter schools at world universities (Oxford, Cambridge, Imperial, NUS, UCLA), research paper programs (EPQ, Lumiere), laboratory science (XLAB), business simulations and economics olympiads, volunteer/service-learning projects, professional practice internships, English and drama certifications, and Model UN conferences. The company also licenses ASDAN curriculum and provides Cognia/WASC international school accreditation consulting and teacher training to 2,000+ partner schools.
Product overview
ASDAN China (阿思丹/ASEEDER) operates as a comprehensive international quality education platform offering 400+ programs across 15 categories for students from primary through high school. The portfolio includes core offerings such as the EPQ Research Program and Lumiere Research Paper Program for academic research credentials; XLAB and XLAB Junior laboratory science programs for hands-on STEM experience; business competitions (ASDAN Business Simulation Challenge, WYEF Global Youth Economics Forum, IEO Economics Olympiad); international summer/winter school programs at world universities (Oxford, Cambridge, Imperial, NUS, UCLA); the Mini MBA International Elite Program for global study tours; Global Volunteer Impact programs for service learning; English and drama certification pathways; professional practice internships; Model UN programs; and international music festivals. Programs span academic competitions in math, physics, chemistry, biology, and computer science; university pre-college courses; film arts; debate training; and global charity initiatives. The platform serves over 460,000 student participants annually across more than 3,500 partner schools, providing UCAS credit advantages and university admission benefits.
Differentiator
Problem solved
Functional benefit
Brands
- XLAB: Laboratory science research programs for students in biology, chemistry, physics, and computer science
- Mini MBA
- ASDAN EPQ
- Global Public Impact (全球公益影响力)
- WYEF - World Youth Economic Forum
Products and services
- ASDAN EPQ Research Program Online research qualification program offering one-on-one tutoring from Chinese and international mentors, awarding up to 28 UCAS credits and officially recommended by top UK universities including Oxford and Cambridge. For high school students preparing for overseas university applications.
- XLAB Laboratory Scientific Research Laboratory-based scientific research programs in biomedicine, biology, physics, chemistry, and computer science at real research facilities in Beijing, Shanghai, Suzhou, Shenzhen, and Guangzhou. For high school students seeking hands-on STEM exposure.
- XLAB Junior Youth Science Innovation Program Science innovation program for students in grades 6-8 aligned with international Olympiad requirements, combining school subject knowledge with hands-on exploration in physics, engineering, AI, chemistry, and biology. For middle school students.
- ASDAN Lumiere International Research Paper Program Research paper program with Ivy League-level research mentors providing one-on-one guidance to enable students to publish academic papers. For high school students seeking research credentials.
- Global Youth Economics Forum (WYEF) Annual economics and business summit for middle and high school students, dubbed the 'Davos of Secondary School Economics,' featuring 5 days of business simulations, economic debates, and financial competitions. Held in Shanghai.
- ASDAN Business Simulation Challenge Business competition using intelligent IT systems to simulate competitive market mechanisms where students form companies, manage operations, conduct roadshows, and participate in auctions and trading. For international and bilingual school students.
- IEO International Economics Olympiad International Economics Olympiad cultivating the next generation of economists, with winners advancing to global finals in Europe.
- World Scholars Cup Global academic competition for middle school students covering multiple subjects, with regional rounds leading to global championships and Yale Champions Rounds.
- ASDAN Global Volunteer Impact Program Cross-disciplinary volunteer and service-learning program offering 40-80 hours of community service across environmental protection, tech for good, cultural heritage, rural education, and art therapy initiatives in locations spanning Africa, Southeast Asia, Oceania, and China.
- Hong Kong University Pre-College Programs Customized courses at Hong Kong's leading universities covering business, STEM, medicine, and social sciences for students in grades 9-12.
- International Summer/Winter School Programs University pre-college programs partnering with Oxford, Cambridge, Imperial College London, NUS, UCLA, Johns Hopkins, Northwestern CTD, Purdue GER²I, Cornell, and other world-renowned institutions, offering academic courses in physics, engineering, mathematics, finance, biology, medicine, and humanities.
- ASDAN Mini MBA International Elite Program Study tour program combining academic exploration, industry visits, and cultural experiences across UK, Europe, Australia, Singapore, and Hong Kong/China, offering UCAS credit advantages for university applications.
- New York Film Academy Summer School (Beijing) Film production program taught by New York Film Academy instructors at Beijing Film Academy, where students aged 14-18 produce their first microfilm through hands-on direction, screenwriting, cinematography, and editing modules.
- Harvard Debate Camp (China) Debate training camp for grades 7-12 led by the No. 1 US debate league, held in Shanghai, developing critical thinking and public speaking skills.
- International Music Festival Series Music programs including Vienna International Youth Music Festival, Boston International Music Festival, Nordic International Music Festival, and Milan International Music Festival, available in online and overseas formats for individual and group participants.
- English Testing, Speech & Drama Certification English proficiency assessment programs including Hippo Olympiad, BTDA, NEA, Trinity College London Speech Certification, ESB, TEEN EAGLE, ESU Public Speaking, and LanguageCert International testing.
- ACT Macau Test Center ASDAN-exclusive ACT testing center in Macau, the only ACT center in China that does not require quarantine or prerequisite courses.
- ASDAN Global Professional Practice Program Career exploration program offering professional internships and practice opportunities in business finance, STEM technology, medicine/psychology, and humanities/arts at leading companies and institutions in Hong Kong, Shanghai, Beijing, Hangzhou, and Shenzhen.
- Model United Nations Programs MUN programs including MITMUNC, Ivy League MUN China Summit, and European International MUN China Summit, developing leadership and diplomatic skills.
- ASDAN Science Bowl & Academic Competitions Suite of academic competitions including AMC mathematics, PhysicsBowl, UKMT, BBO biology, UKChO chemistry, and computer science challenges organized in partnership with global academic organizations (MAA, AAPT, UKMT).
- Cognia International School Certification Service International school accreditation consulting and training services using the Cognia framework, offered to partner schools under ASDAN China's Educational Service Agency (ESA) qualification.
- WASC International School Certification Service International school accreditation consulting services through strategic partnership with WASC, creating a rare 'Cognia+WASC' dual-accreditation channel for Asian schools.
- ASDAN In-School Curriculum (Quality Education Elective Courses) Licensed ASDAN quality education curriculum offered as in-school elective courses at partner international and bilingual schools, integrated into school timetables.
- ASDAN Teacher Professional Development Teacher training workshops and professional development programs for partner school educators on delivering ASDAN quality education and certification programs.
Quantifiable outcome
- Over 74% of Chinese students admitted to Oxford, Cambridge, and Ivy League universities participated in ASDAN programs
- +2 more outcomes
Companies that use ASDAN China
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles3 records
ASDAN China technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
ASDAN China partnerships and signals
Strategic signalPartnerships
22 partnerships are on record, tiered flagship and core.
- ASDAN UK (英国素质教育发展认证中心)flagshipASDAN UK is the global headquarters and original founder of the quality education philosophy. ASDAN China operates as the exclusive China partner since 2011, licensed to bring ASDAN's international quality education resources and certification systems to China, adapting programs for Chinese students while maintaining global standards.
- CogniacoreASDAN China is the only institution in Asia (non-school) to receive Cognia international education certification. Additionally, ASDAN China obtained Cognia Educational Service Agency (ESA) qualification to provide certification consulting services for partner schools.
- Oxford UniversityflagshipMultiple partnerships including Oxford Mansfield College official summer school programs, Oxford STEM experimental research summer school in Suzhou, and Minds Underground Oxford/Cambridge essay competitions officially recommended by Oxford.
- Cambridge UniversityflagshipPartnerships include Cambridge Fitzwilliam College official summer school, Cambridge University official online courses, Cambridge Chemistry Assessment (C3L6), and Cambridge Biology Challenge (CBC).
- Imperial College LondoncoreImperial College London winter/summer school programs covering engineering, mathematics, biomedical sciences, and AI for Chinese students.
- National University of Singapore (NUS)coreNUS official summer school and online courses offered to Chinese high school students through ASDAN partnership.
- University of California Los Angeles (UCLA)coreUCLA official credit-bearing summer school programs including statistics, calculus, and business innovation courses.
- Johns Hopkins UniversitycoreJohns Hopkins official credit-bearing summer school programs for Chinese students.
- New York Film AcademycoreOfficial film production summer school program held at Beijing Film Academy, taught by NYFA instructors with official certificates awarded.
- ETS (Educational Testing Service)coreOfficial partnership to推广and operate TOEFL Young Students Series tests in mainland China international schools and primary/secondary schools.
- ACT Inc.coreASDAN serves as exclusive ACT test center in Macau, providing the only ACT testing location in China that does not require quarantine or prerequisite courses during pandemic periods.
- UK Mathematics Trust (UKMT)coreStrategic partnership to推广and operate UK Mathematics Testing series (JMC/JMO/IMC/CMO/HMO/MMO/SMC/BMO1/BMO2) in China.
- Mathematical Association of America (MAA)coreGlobal strategic partnership to operate AMC8/10/12 mathematics competitions in mainland China, with both online and offline examination options.
- Lumiere EducationcoreStrategic partnership to推广Lumiere research program in China, which originated from Harvard University with over 400 world-renowned scholars providing research opportunities for outstanding high school students globally.
- LanguageCertcoreExclusive partnership to代理LanguageCert Young Learners ESOL, LanguageCert International ESOL, and LanguageCert Academic examinations in mainland China.
- XLAB Germany (Goettingen University)coreXLAB international science camp program brings German university laboratory experiences to Chinese students, operated since 2016.
- Harvard UniversityflagshipMultiple partnerships including Harvard Crimson Business Competition (HCBC), Harvard Debate Camp China, Harvard Media Camp, and MIT Model UN China Summit.
- Yale UniversitycoreYale Summer School programs and Yale Youth Economics Forum partnerships for Chinese students.
- Northwestern University CTDcoreIntroduction of Northwestern University's Center for Talent Development gifted program to China, one of America's three most prestigious gifted programs.
- Purdue University GER²IcoreIntroduction of Purdue University's Gifted Education Research and Resource Institute program (established 1977) to Chinese students.
- World Scholar's CupcoreExclusive strategic partnership to operate World Scholar's Cup regional competitions in China, with excellent students advancing to global and championship rounds.
- Hong Kong University (HKU)coreHKU official summer school programs covering finance, business management, AI, medicine, and other professional disciplines for Chinese students.
Scale indicators7 records
Recent moves9 records
Expansion highlights6 records
ASDAN China competitors and assessment
Company assessmentDirect peers
- Lumiere Education: Harvard-originated research mentorship program for high school students, with active operations in China. Directly comparable to ASDAN's Lumiere research program—same origin, same target customer, and overlapping competitive set in the research-paper segment.
- Crimson Education: Global premium admissions consulting and academic competition platform serving Chinese and international students with US/UK admissions coaching, research mentorship, and competition prep. Highly comparable on premium positioning, university partnership strategy, and serving the Chinese outbound student funnel.
- IvyWise: Premium US college admissions consulting and academic enrichment provider with international reach. Comparable in serving high-achieving students seeking Ivy-tier admissions, including research mentorship and credentials pathway programs.
- EPiC Education: Hong Kong-based international education platform offering academic competitions, research programs, and summer schools to Asia-Pacific students. Comparable in business competition (EPiC) and academic enrichment offerings, with overlapping target customers in bilingual/international schools.
- Amber Education (琥珀教育): Long-established Chinese study abroad preparation and overseas education services company offering summer school programs, university placements, and international curriculum support. Directly competes in the same Chinese outbound education segment with similar school-based distribution.
- Ivy Labs (宜校/易校): China-based international education and US/UK admissions advisory serving students at international/bilingual schools. Comparable in target customer (Chinese international school students), service mix (admissions consulting, summer school placement, competition referrals), and B2B2C distribution through partner schools.
Others
- Art of Problem Solving: US-based mathematics competition and enrichment platform serving advanced students globally. Comparable in academic competition prep (AMC, AIME, Olympiads) and STEM enrichment, though distributed primarily through online curriculum rather than school partnerships.
Broad incumbents
- TAL Education (好未来): Major Chinese education technology company with international education and study abroad service lines. Broadly comparable as a Chinese education incumbent with international enrichment offerings, though the parent company is much larger and more diversified.
- New Oriental Education (新东方): Largest private education services group in China, with overlapping international education, study abroad, and K-12 enrichment offerings. While much broader in scope, it competes directly in the Chinese overseas study preparation space and serves overlapping international school families.
- PrepScholar: US-based online test prep and admissions platform with global reach including Chinese students. Comparable in standardized test preparation (ACT, TOEFL) and admissions consulting, though more digitally-native and focused on the US admissions funnel.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
ASDAN China social profiles
Digital presenceASDAN China compliance and trust
Trust signalCompliance4 records
ASDAN China financial estimates
Financial estimateRevenue estimate
Valuation estimate
ASDAN China leadership team
Management profileNumber of profiles
ASDAN China subsidiaries and ownership
Company hierarchySubsidiaries3 records
ASDAN China funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ASDAN China M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ASDAN China
What does ASDAN China do?
ASDAN China operates as a comprehensive international quality education platform for Chinese K-12 students, offering 400+ programs across academic competitions, summer/winter schools at world universities (Oxford, Cambridge, Imperial, NUS, UCLA), research paper programs (EPQ, Lumiere), laboratory science (XLAB), business simulations and economics olympiads, volunteer/service-learning projects, professional practice internships, English and drama certifications, and Model UN conferences. The company also licenses ASDAN curriculum and provides Cognia/WASC international school accreditation consulting and teacher training to 2,000+ partner schools.
Is ASDAN China a public or private company?
ASDAN China is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was ASDAN China founded?
ASDAN China was founded in 2011. It employs 51 to 100 people.
Where is ASDAN China based?
ASDAN China is headquartered in Beijing, China, in the Asia region.
How does ASDAN China make money?
Three revenue lines are on record. Educational Program Fees are the primary driver. The others are school Partnership and Certification Services and testing and Certification Fees.
Who are ASDAN China's main competitors?
Direct peers on record are Lumiere Education, Crimson Education, IvyWise, EPiC Education, Amber Education (琥珀教育) and Ivy Labs (宜校/易校). Art of Problem Solving is listed as an others. Broad incumbents are TAL Education (好未来), New Oriental Education (新东方) and PrepScholar.
Does ASDAN China have an API?
No public API is recorded for ASDAN China.
What industry is ASDAN China in?
ASDAN China's product category is International Quality Education Services. Its primary akta.pro industry code is EDAMAGAI, Economics & Finance Competitions (Econ Challenge, Stock Market Games), with a secondary code of EDANAGAC, Asynchronous Tutoring (Q&A, Essay Review, Homework Help) Platforms. Its NAICS code is 6113 and its SIC code is 8200.