Act Inc. & Do Inc.

What Act Inc. & Do Inc. does

Act Inc. is a privately-held Dutch behavioral change training bureau headquartered in Amsterdam that designs and delivers custom corporate training programs for large organizations. The company operationalizes a proprietary three-phase methodology — Bewustworden (Awareness through corporate theater with professional training actors), Trainen (Training via skills labs and gamified training games with actors), and Borgen (Anchoring through a proprietary mobile application with micro-learnings, scoreboards, and accountability features). This sequence is explicitly designed to address the 70% forgetting curve within 30 days of conventional training. The portfolio spans roughly a dozen named programs covering topics such as intercultural collaboration, social safety, generational dynamics, sales performance, feedback, coaching, and personal leadership, plus standalone team activities (escapebox, training games). The customer base is concentrated in the Netherlands and includes enterprises such as ABN AMRO, Rabobank, Shell, Ahold, HEMA, Jumbo, Mercedes-Benz, EY, DSM, BAM, Defensie, and several hospitals and municipalities.

The business model is sales-led and professional-services based: programs are sold as multi-year custom behavioral change trajectories to enterprise and mid-market buyers, with pricing negotiated per engagement and not publicly disclosed. A separate, transactional AI education product — the "Board of Advisors" 8-session program — is sold at €1,495 per participant and represents an early attempt to package the firm's expertise into a scalable, lower-touch offering starting September 2026. Distribution is direct: a consultation-driven funnel runs through the founders (John Paul and Daphna), supported by an anonymized whitepaper, referral from existing clients, and an extensive but discreet website. The firm explicitly declines to publicize named case studies or client logos in marketing materials, citing client confidentiality. The company is bootstrapped (no disclosed funding), with a stated headcount of 20+ specialists — including a dramaturg, skills lab architects, gamification specialists, and the acting talent that constitutes the production backbone.

Name

Act Inc. & Do Inc.

Legal name

Act Inc.

Website

https://actinc.nl

Company type

Private

Founded year

2015

Operating status

Operating

Short description

Act Inc. is an Amsterdam-based behavioral change training bureau that designs custom corporate programs combining professional actor-led theater, skills labs, and gamified training, with a proprietary app for post-training reinforcement, serving large Dutch enterprises.

Ownership category

akta.pro rank

Product category

Corporate Behavioral Change Training Services

NAICS

Professional and Management Development Training (611430)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Stakeholder, Communication & Change Management (EDABAHAF)

akta.pro secondary industries

Industry & Role-Specific Sales Training (e.g., SaaS, Enterprise, Med Device) (EDABABAL), Complaint Handling, Escalations & De-escalation (EDABACAE), Operational Excellence (OPEX) & Performance Management (KPI/OKR) (EDABAKAH)

Keywords

• Behavioral change training
• Corporate training programs
• Experiential learning
• Gamified sales training
• Skills development workshops

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Behavioral Change Training Programs: Custom behavioral change training programs delivered in three phases: awareness, training, and anchoring. Programs are sold as full trajectories to organizations. Revenue is generated through professional service fees for training delivery.
2. AI Board of Advisors Program: Eight-session AI program at €1,495 per participant, teaching participants to build their own AI advisory team.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Act Inc. designs and delivers custom gamified corporate training programs focused on behavioral change, using professional training actors. Offerings are built around a three-phase methodology: Bewustwording (Awareness through corporate theater), Trainen (Training through Skills Labs and Training Games), and Borgen (Anchoring via a proprietary app with micro-learnings and accountability). The portfolio spans 12+ named programs covering sales, leadership, coaching, feedback, multicultural collaboration, social safety, and generational learning, plus a separate AI Board of Advisors program.

Product overview

Act Inc. is a behavioral change training company based in Amsterdam offering a comprehensive portfolio of training programs and methodologies. The core offering is structured around a three-phase methodology: Bewustwording (awareness through corporate theater), Trainen (training through skills labs and training games with professional actors), and Borging (consolidation through their proprietary app and follow-up tools). The product portfolio spans 12 named training programs including Multicultureel Vakmanschap, Sociale Veiligheid, Generatie Leren, Fixed & Growth Mindset, De Salesgame, De Escapebox, Effectief Communiceren, Persoonlijk Leiderschap, Coaching Skills, Beïnvloeden & Overtuigen, Samenwerken met Impact, and Feedback & Feedforward. Additional offerings include the AI Board of Advisors (an 8-session AI program), the Borging App (proprietary consolidation tool), and specialized training formats like Training Games and Skills Labs. The company delivers over 100 training sessions per year with an average rating of 9.2, using trained actors to play realistic workplace scenarios for experiential learning.

Differentiator

Problem solved

Functional benefit

Products and services

• Multicultureel Vakmanschap (MCV) A training program that combines BeHr Groep's cultural frameworks with Act Inc.'s corporate theater and skills labs, teaching managers to lead diverse teams and teams to collaborate across cultural boundaries. 92% of participants report improved collaboration after 60 days.
• Sociale Veiligheid A phased workplace safety training using corporate theater, skills labs, targeted interventions, and app-based consolidation to make uncomfortable conversations discussable and empower employees to intervene without formal authority.
• Generatie Leren A program bringing together Baby Boomers, Gen X, Millennials, and Gen Z through provocative theater scenes, generational breakout sessions, and skills labs on cross-generational communication, resulting in better understanding and faster integration of young talent.
• Fixed & Growth Mindset A training program based on Carol Dweck's mindset research, using corporate theater to reveal fixed patterns and skills labs to practice growth language, with app-based daily prompts and manager sessions for 12-week consolidation.
• De Salesgame A full gamified sales day where teams compete for deals against trained actors playing customers, covering acquisition through negotiation to closing, with live scoreboard and immediate feedback. Average rating 9.4, with 23% average conversion increase within 90 days.
• De Escapebox An escape room in a box, deployable at any location. Teams solve puzzles directly linked to organizational learning objectives, combining urgency, collaboration, and problem-solving in a 60-minute format suitable as icebreaker, teambuilding, or training closure.
• Effectief Communiceren A communication skills training teaching participants to structure messages, practice active listening, handle resistance and noise, adapt to conversation partners, and make difficult conversations discussable using actors playing scenarios from participants' own practice.
• Persoonlijk Leiderschap A personal leadership program focused on self-awareness, pattern recognition, ownership and agency, working under pressure, setting boundaries, and making choices. Uses reflection, exercise, and confrontational theater with concrete workplace tools.
• Coaching Skills A coaching skills program teaching the GROW method, powerful questioning, active non-judgmental listening, and switching between directing and coaching styles to activate ownership in others. For managers, HR professionals, and mentors developing others.
• Beïnvloeden & Overtuigen An influence and persuasion program using Cialdini, push/pull, and likability models, with actors in realistic scenarios including difficult stakeholders, project resistance, and management advice. Participants discover their preferred style, learn to switch, and build techniques that work without manipulation.
• Samenwerken met Impact A team effectiveness program using the Lencioni model and actors to make team dynamics visible. Addresses trust-building, constructive conflict handling, commitment to shared goals, accountability, and result orientation. For existing teams, management teams, project teams, and cross-functional teams.
• Feedback & Feedforward A feedback skills program teaching participants to give feedback without hurting, receive feedback without defending, formulate feedforward, deliver difficult messages, and anchor feedback culture in the team. Uses actors in recognizable situations for practice.
• Board of Advisors (AI Programma) An 8-session online program (via Microsoft Teams) teaching participants to build their own AI Board of Advisors with 4-8 AI roles, memory, skills, and access to their mail, calendar, drive, and tools. Participants learn to build AI agents that work 24/7, automate workflows, and achieve results in the top 3% of AI users. Starts September 2026, €1,495 per person, maximum 10 participants.

Quantifiable outcome

• 9.2 average rating across all training programs
• +5 more outcomes

Named customers16 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• BeHr GroepcoreStrategic or Co-development PartnerScientific frameworks from BeHr Groep (cultural dimensions, value systems) are combined with Act Inc.'s practical execution via theater, interactive workshops and skills labs for the Multicultureel Vakmanschap program. This is an ongoing partnership where BeHr provides the theoretical framework and Act Inc. delivers the practical training.

Scale indicators7 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Berlitz: Global corporate language, communication, and intercultural training provider. Comparable for its use of immersive, instructor-led, scenario-based methodology and its enterprise intercultural training portfolio (close to Multicultureel Vakmanschap), though Berlitz is broader and centered on language rather than general behavioral change.
• Schouten & Nelissen: The largest Dutch corporate training and development provider, offering a broad portfolio of management, leadership, and behavioral programs. Comparable as a Netherlands-based enterprise training bureau but operating at much larger scale and across a wider curriculum, lacking Act Inc.'s unique actor-led methodology.
• Skillsoft: Global corporate learning and digital training platform offering curated content across leadership, sales, and behavioral topics. Comparable as a corporate training provider selling into enterprise L&D buyers, but operating at the opposite end of the spectrum: digital, self-serve, content-led rather than actor-led.
• GITP: Dutch HR services firm offering assessments, leadership development, and training programs to enterprise clients. Comparable for its Dutch enterprise L&D focus and senior-team-targeted behavioral interventions, though more consulting-led and less gamified/actor-driven than Act Inc.
• Effectory: Netherlands-based employee engagement and feedback specialist serving large European employers. Comparable for its Dutch enterprise client base and behavioral/cultural change focus, though its core product is survey-based rather than experiential training.

Direct peers

• De Trainingsacteur: Dutch trainer bureau specializing in training and coaching using professional actors for behavioral and communication skills. Most direct methodological comparable to Act Inc., using the same actor-led experiential approach, though at smaller scale and with a narrower program portfolio.
• Wilson Learning: Global sales and leadership development company combining research-based content with experiential workshops and skills practice. Comparable to Act Inc. for its sales-training and behavior-change focus with measurable outcomes, though it is a much larger multinational and does not use professional actors centrally.
• ImProvide: Dutch training and development firm focused on behavioral change, leadership, and personal effectiveness for enterprise clients. Closest direct comparable in the Netherlands, with a similar experiential and small-cohort approach, though ImProvide leans more on coaching and outdoor formats than theater/gamification.
• TACK International: International sales and leadership training specialist with a strong methodology backbone and outcome measurement. Comparable to Act Inc.'s Sales Game and behavioral change programs, though it operates globally and uses more traditional classroom formats rather than actors and theater.

Emerging players

• New Heroes: Dutch digital learning platform offering personalized micro-learning, skills training, and behavioral nudges to enterprise clients. Comparable for its anchoring/retention technology layer (close to Act Inc.'s Borging app) and Dutch enterprise focus, but operates purely digitally with no live actor-based methodologies.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/act-inc-do-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Act Inc. & Do Inc.