Seeds Company
- Company typePrivate
- Founded2018
- HeadquartersAskwith, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
Seeds Company firmographics
Firmographics- Name
- Seeds Company
- Legal name
- Safe Innovations Ltd
- Website
- https://seeds.company
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Where Seeds Company is headquartered
LocationHeadquarters
- HQ city
- Askwith
- HQ country
- United Kingdom
- HQ region
- Europe
Offices3 records
Markets served
Seeds Company business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Personnel, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Product Sales: Direct sale of Seedpods and Cupulepods to customers. Customers purchase pods outright with payment typically required prior to manufacture and delivery. Pricing is quote-based and excludes VAT, delivery, and on-site setup costs unless otherwise agreed.
- Rental/Hire: Rental of Seedpods and Cupulepods for specified rental periods. Rental payments are quoted at date of delivery and must be paid prior to receipt and at agreed intervals. Deposit required against default or damage.
- Dealer/Distribution: Dealers purchase products from SAFE and resell/distribute to end customers. Dealers pay royalties/commission based on sales made. Territory is United Kingdom unless otherwise agreed in writing.
- Seeds Design Services: Research-based architectural design studio delivering bespoke projects. Operates at various scales combining technologies and traditional construction techniques. Clients include education providers, universities, designers, manufacturers, and creatives.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Product purchase - direct sale |
| Subscription | Multi-year contract | Product rental - hire agreements |
| Transaction based/ take rate | Monthly | Dealer/Distributor pricing |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels6 records
Seeds Company product offering
Product offeringCore offering
Seeds Company designs, manufactures and supplies the Seedpod and Cupulepod — portable pod structures built from glass reinforced plastic with integrated Bluetooth audio and RGBW LED lighting, delivered flat-pack for bolt-together assembly. Alongside the physical products, the company delivers Seeds Education, Seeds Mindfulness and Seeds Design, providing structured wellbeing and learning programmes and bespoke design services that complement the pods.
Product overview
Seeds Company offers physical wellness pods as its primary product line, consisting of two core enclosed/overnight pod products (Seedpod and Cupulepod) that provide private, calming spaces for focus, creativity, and social interaction. Both pods feature built-in Bluetooth audio and RGBW ambient lighting systems. The product portfolio also includes accessories such as the Tulip Table, Custom Branding options, Lounge Jacket, Weather Proof Cap, and Upholstery. Seeds Company complements its product line with three service divisions: Seeds Education (collaborative educational programmes in art, architecture and design), Seeds Mindfulness (mindfulness-based training including MBSR/MBCT courses), and Seeds Design (bespoke architectural design studio services). Products are available for purchase or rental.
Differentiator
Problem solved
Functional benefit
Brands
- Cupulepod: Intimate, portable pod with open-top design for connecting and socialising. Features ergonomic non-hierarchical seating for up to 5 people. Made from class 2 fire retardant GRP with white gelcoat finish. Includes RGBW lighting and Bluetooth sound system.
- Seedpod
- Seeds Mindfulness
- Seeds Education
- Seeds Design
Products and services
- Seedpod
- Cupulepod
- Seeds Education
- Seeds Mindfulness
- Seeds Design
Quantifiable outcome
- Visitors reluctant to leave after experiencing the Seedpod
- +1 more outcomes
Companies that use Seeds Company
Customer profileNamed customers12 records
Segments6 records
Ideal customer profiles5 records
Seeds Company technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Seeds Company partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered minor and core.
- The Principles Trust Children's CharityminorManaging Director Claire Shepherd participated in Skipton Point to Point charity race raising over £1000 for the charity supporting young children and families through seaside breaks.
- Engage WorkscoreLondon-based showroom partner displaying Seedpods alongside innovative technology products. Potential channel for sales to enterprise clients in London area.
- Loft Furniture LimitedcoreLeeds showroom partner hosting Seeds HQ and Seedpod display among interior design pieces by revered designer Robin Day.
- The CASS (The Sir John Cass School of Art, Architecture and Design)coreLondon Metropolitan University design school hosting public Seedpod showroom. Aligns brand with design education and architectural community.
- Frame AgencyminorCreative agency that connected Seeds with National Trust for Scotland for 'For the Love of Scotland' campaign. Acts as intermediary for heritage/cultural sector opportunities.
- AccenturecoreEnterprise client that hired Seedpods for CogX AI conference and Kaleidoscope event at Tate Modern. Multiple rental engagements demonstrate repeat enterprise use.
- Karl LentoncoreArchitect and Seedpod designer. Co-founder of Seeds brand with Claire Shepherd. Designs products that create space for calm and reflection.
- University of BrightonminorCollaborating on education programmes as part of The Global Free Unit's network of worldwide educational classrooms.
- Stage One Creative ServicesminorPartner in education collaboration project with University of Brighton, HMYOI Wetherby, and Novus Education.
- Novus EducationminorPrison education provider partnering on Seeds Education programmes at HMYOI Wetherby.
- Professor Tamie Glass (University of Texas)minorWorld leader for human-centred design who featured Seeds in her book 'Prompt' exploring how designers connect people to places.
Scale indicators3 records
Recent moves6 records
Expansion highlights4 records
Seeds Company competitors and assessment
Company assessmentRegional players
- Narbutas: European office furniture manufacturer with a growing acoustic-pod line. Comparable in product category but primarily serves continental Europe rather than the UK.
Broad incumbents
- Steelcase: Global office furniture incumbent with deep enterprise relationships. Competes indirectly via its broader workplace portfolio that increasingly includes private-space solutions.
- Haworth: Global office furniture manufacturer serving enterprise and real estate customers. Indirect competitor through its workspace and acoustic privacy offerings.
Direct peers
- Orangebox: UK-based office furniture and pod manufacturer with a strong enterprise channel. Competes with Seeds in acoustic private-space solutions for corporate workplaces.
- Spacestor: UK-headquartered manufacturer of office pods, phone booths, and workspace furniture. Direct competitor serving the same enterprise real estate and corporate customers as Seeds.
- Boss Design: UK designer and manufacturer of workplace furniture and acoustic pods. Comparable in heritage, design-led positioning, and UK enterprise customer base.
- Zenbooth: Office privacy pod manufacturer selling direct and through resellers to SMEs and enterprise. Comparable product architecture and use cases to Seeds' Seedpod.
- Framery: Finnish market leader in acoustic office pods and phone booths. Most direct competitor to Seeds in the private-pod-for-office category, with a broader SKU range and global distribution.
- Phonea: Acoustic phone booth and meeting pod specialist serving UK and European offices. Overlaps with Seeds on product category and target buyer (enterprise facilities and HR).
Emerging players
- The Collective: UK-based provider of modular meeting and acoustic pods. Partial product overlap with Seeds at the lower end of the office-pod market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Seeds Company social profiles
Digital presenceSeeds Company financial estimates
Financial estimateRevenue estimate
Valuation estimate
Seeds Company leadership team
Management profileNumber of profiles
Profiles2 records
Seeds Company funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Seeds Company M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Seeds Company
What does Seeds Company do?
Seeds Company designs, manufactures and supplies the Seedpod and Cupulepod — portable pod structures built from glass reinforced plastic with integrated Bluetooth audio and RGBW LED lighting, delivered flat-pack for bolt-together assembly. Alongside the physical products, the company delivers Seeds Education, Seeds Mindfulness and Seeds Design, providing structured wellbeing and learning programmes and bespoke design services that complement the pods.
Is Seeds Company a public or private company?
Seeds Company is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Seeds Company founded?
Seeds Company was founded in 2018. It employs 11 to 50 people.
Where is Seeds Company based?
Seeds Company is headquartered in Askwith, United Kingdom, in the Europe region.
How does Seeds Company make money?
Four revenue lines are on record. Product Sales are the primary driver. The others are rental/Hire, dealer/Distribution and seeds Design Services.
Who are Seeds Company's main competitors?
Narbutas is listed as a regional player. Broad incumbents are Steelcase and Haworth. Direct peers are Orangebox, Spacestor, Boss Design, Zenbooth, Framery and Phonea. The Collective is listed as an emerging player.
Does Seeds Company have an API?
No public API is recorded for Seeds Company.