Seeds Of Change

Youth Education and Civic Engagement Servicesseedsofchange.co.ke

Seeds of Change is a privately held, Nairobi-based Kenyan organization founded in 2017 by Eric Mbugua that delivers youth development programs for 17–25 year-olds through two flagship platforms — a tourism sector skills platform and a civic/constitutional education platform — plus six vocational courses sold via one-time per-course licenses.

Company typePrivate
Founded-
HeadquartersNairobi, Kenya
Headcount1–10
GTM typeB2C
OfferingServices

What Seeds Of Change does

Seeds of Change is a privately held Kenyan organization headquartered in Nairobi and founded in 2017 by Eric Mbugua, a 15-year tourism industry veteran. Its stated mandate is to influence societal change through youth engagement, targeting Kenyan youth aged 17–25 with two flagship programs: The Bespoke Tourism Platform, which challenges final-year tourism and hospitality students to engineer solutions to Kenya's tourism sector problems (delivered with Cascade Institute of Hospitality and Kenya Utalii College), and the Youth in Focus Civic Education Platform, an interactive curriculum built around the Kenyan 2010 constitution to increase voter awareness and civic participation (delivered with Holy Family Basilica Youth Group). The founder's additional affiliations with MentorMe Kenya and the Young African Leaders Initiative (YALI) support its mentorship positioning.

Beyond the two flagship initiatives, Seeds of Change operates as a small-scale education provider offering six vocational and academic courses — Finance, Photography, Medical Science, Computer Science, Hotel Management, and Fashion Design — via its website (seedsofchange.co.ke, built on WordPress/Zakra) with login/registration functionality. Pricing is structured in three tiered one-time/perpetual-license course fees: $123 (Undergraduate), $234 (Graduate), and $567 (Professional), implying a pay-as-you-go billing cadence.

The business model is a hybrid: a small B2B component (workshops and seminars delivered at partner institutions and community venues) layered on top of individual course sales to Kenyan youth. The organization is founder-owned with no institutional investors or funding rounds disclosed, operates with approximately 5 employees, and is geographically concentrated in Kenya. No mobile app, API, or proprietary platform technology is disclosed, and no AI/ML capabilities are referenced in the available material.

Seeds Of Change firmographics

Firmographics

Name: Seeds Of Change
Legal name: Seeds of Change
Website: https://seedsofchange.co.ke
Company type: Private
Operating status: Operating
Headcount range: 1–10 employees
Short description: Seeds of Change is a privately held, Nairobi-based Kenyan organization founded in 2017 by Eric Mbugua that delivers youth development programs for 17–25 year-olds through two flagship platforms — a tourism sector skills platform and a civic/constitutional education platform — plus six vocational courses sold via one-time per-course licenses.
Ownership category
akta.pro rank

Seeds Of Change industry classification

Industry

Product category: Youth Education and Civic Engagement Services
NAICS: Educational Support Services (611710), Civic and Social Organizations (813410)
SIC: Services-Educational Services (8200), Services-Social Services (8300)
akta.pro primary industry: NGO/Nonprofit Education Programs & Service Delivery (EDADALAC)
akta.pro secondary industry: STEM, Digital Skills & Innovation Partnerships (EDADALAJ)

Keywords

Youth civic education
Vocational training courses
Tourism education
Continuing education
Career mentorship

Where Seeds Of Change is headquartered

Location

Headquarters

HQ city: Nairobi
HQ country: Kenya
HQ region: Africa

Offices1 record

Markets served

Seeds Of Change business model

Business model

GTM type: B2C
Offering type: Services
Cost components: Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

Course Fees: Revenue generated from educational courses offered at undergraduate, graduate, and professional levels with tiered pricing.

Pricing tiers

Model	Billing	Price
One time/ perpetual license	Pay-as-you-go	UnderGraduate level courses
One time/ perpetual license	Pay-as-you-go	Graduate level courses
One time/ perpetual license	Pay-as-you-go	Professional level courses

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Seeds Of Change product offering

Product offering

Core offering

Seeds of Change is a Kenyan private organization that delivers youth-focused educational programs, including a portfolio of six vocational and academic courses (Finance, Photography, Medical Science, Computer Science, Hotel Management, and Fashion Design) priced per academic tier. The organization also operates two signature platforms: The Bespoke Tourism Platform, which challenges final-year tourism and hospitality students to engineer solutions to Kenya's tourism sector challenges, and the Youth in Focus Civic Education Platform, an interactive civic literacy program focused on the Kenyan 2010 constitution.

Product overview

Seeds of Change is a Kenyan private organization that offers a portfolio of educational programs and courses aimed at youth aged 17-25. The organization operates two core initiatives: The Bespoke Tourism Platform, which provides tourism and hospitality students with problem-solving challenges for Kenya's tourism sector, and the Youth in Focus Civic Education Platform, which educates youth on constitutional rights and civic participation. Additionally, the organization offers six vocational and academic courses including Finance, Photography, Medical Science, Computer Science, Hotel Management, and Fashion Design. The overall offering functions as a unified youth development program combining civic education with vocational training.

Differentiator

Problem solved

Functional benefit

Companies that use Seeds Of Change

Customer profile

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Seeds Of Change technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Seeds Of Change partnerships and signals

Strategic signal

Partnerships

Five partnerships are on record, tiered core and minor.

Cascade Institute of HospitalitycoreStrategic or Co-development PartnerPartnership for The Bespoke Tourism Platform - a tailor-made youth platform highlighting challenges in Kenya's tourism sector. The platform challenges final year hospitality students to engineer solutions to industry problems, ensuring future growth of Kenya's tourism sector.
Kenya Utalii CollegecoreStrategic or Co-development PartnerPartnership for Travel and Tourism Management Class programs, including seminars and workshops. Kenya Utalii College is a leading tourism education institution in East Africa.
Holy Family Basilica Youth GroupcoreStrategic or Co-development PartnerPartnership for the Youth In Focus Civic Education Platform - a highly interactive platform helping youth understand their power as voters and citizens by delving into the Kenyan 2010 constitution.
MentorMe KenyaminorStrategic or Co-development PartnerEric Mbugua serves as a marketing mentor in the MentorMe Kenya program, providing career guidance and mentorship to young people.
Young African Leaders Initiative (YALI)minorStrategic or Co-development PartnerEric Mbugua actively participated in mentoring the second cohort at The Young African Leaders Initiative Centre launched by Barack Obama as a signature effort to invest in the next generation of African leaders.

Scale indicators1 record

Recent moves5 records

Expansion highlights3 records

Seeds Of Change competitors and assessment

Company assessment

Direct peers

Moringa School: Nairobi-based tech and vocational training provider serving Kenyan youth with bootcamp-style courses. Directly comparable to Seeds of Change's Computer Science and vocational course offerings in target market and delivery model.
Kenya Utalii College: East Africa's leading tourism education institution and an active Seeds of Change partner. Operates in the same tourism/hospitality curriculum space the Bespoke Tourism Platform targets with final-year students.
African Leadership Academy: South Africa-based institution developing young African leaders through secondary and pre-university programs. Highly comparable to Seeds of Change's Youth in Focus civic and leadership development mandate for the 17–25 cohort.
African Leadership University: Rwanda/Mauritius-based university network targeting African youth leadership development. Comparable mission to Seeds of Change's civic education and youth leadership training in the East African region.

Broad incumbents

Andela: Pan-African technology training and talent platform operating at significantly larger scale across multiple African countries. Overlaps with Seeds of Change on computer science and digital skills education, but serves a broader enterprise talent-market function.
Strathmore University: Major Kenyan private university offering accredited programs across business, tourism, and technology. Competes with Seeds of Change for the same Kenyan student segment but at a much larger institutional scale and with formal credentials.
USIU-Africa: Nairobi-based international university offering undergraduate and graduate programs including hospitality and tourism. Directly competes with Seeds of Change's professional tier course offering for working learners in Kenya.
University of Nairobi: Kenya's largest public university offering accredited programs across virtually every discipline Seeds of Change covers. Represents the dominant accredited alternative facing Seeds of Change's paid vocational courses.

Others

iHub: Nairobi technology innovation hub and startup community space. Not a direct course competitor but functions as a Kenyan youth talent and entrepreneurship ecosystem adjacency to Seeds of Change's civic and career development mandate.

Emerging players

eMobilis: Mombasa-based mobile and web development training provider targeting Kenyan youth with short-course programs. Comparable niche technical-training offering overlapping with Seeds of Change's Computer Science course.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

Seeds Of Change financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Seeds Of Change leadership team

Management profile

Number of profiles

Profiles1 record

Seeds Of Change funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Seeds Of Change M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Seeds Of Change

What does Seeds Of Change do?

Is Seeds Of Change a public or private company?

Seeds Of Change is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was Seeds Of Change founded?

Seeds Of Change was founded in -1. It employs 1 to 10 people.

Where is Seeds Of Change based?

Seeds Of Change is headquartered in Nairobi, Kenya, in the Africa region.

How does Seeds Of Change make money?

One revenue line is on record: course Fees.

Who are Seeds Of Change's main competitors?

Direct peers on record are Moringa School, Kenya Utalii College, African Leadership Academy and African Leadership University. Broad incumbents are Andela, Strathmore University, USIU-Africa and University of Nairobi. iHub is listed as an others. eMobilis is listed as an emerging player.

Does Seeds Of Change have an API?

No public API is recorded for Seeds Of Change.

What industry is Seeds Of Change in?

Seeds Of Change's product category is Youth Education and Civic Engagement Services. Its primary akta.pro industry code is EDADALAC, NGO/Nonprofit Education Programs & Service Delivery, with a secondary code of EDADALAJ, STEM, Digital Skills & Innovation Partnerships. Its NAICS code is 611710 and its SIC code is 8200.