Hofladen

What Hofladen does

Seeshaupter Hofladen is a single-location organic farm shop (Hofladen) operating at Bahnhofstr. 40, Seeshaupt, Bavaria, Germany. Founded in 1998 by the Brüdler family as an extension of their BIOLAND-certified farm, the store was expanded to its current format in 2004 and operated under tenant Ursula Leybold from 2006 until ownership transferred at year-end 2025/2026 to Katharina Brüdler, a member of the founding family. The shop sells a Biovollsortiment of organic groceries — fresh produce, dairy, packaged goods, baked goods, meat and sausages, honey, coffee, tea, and specialty items — supplemented by products from conventional regional producers practicing ecological farming and a small proprietary 'Heimgarten' line of in-house products (jams, grape juice, dumpling bread, breadcrumbs, fermented vegetables).

The business runs exclusively as a physical retail storefront with no e-commerce or delivery arm. Operating hours are Mon-Sat 9:00-13:00, with extended hours Tue/Fri 15:00-18:00, and after-hours pickup available at the owner's home for pre-reserved bread and discounted closing-time baked goods. Customer engagement runs through Instagram (#derseeshaupterhofladen), WhatsApp, and traditional garden-fence notice boards. Card payment was introduced alongside the recent ownership transition. Curated supply comes from a network of regional artisan partners, including Bio Bäcker Steingraber (Vagen), Holzofen Bäcker Cramer (Gauting), Metzger Lechner (Farchant), Packlhof (Eurasburg), Schlossgärtnerei Weidenkam, Röstperle, and multiple local beekeepers.

The revenue model is straightforward unit-pricing retail sales of organic and regional food products, with three promotional levers: a 20% Retterrabatt on food nearing expiration, a 10% bulk-order discount on non-stocked items, and a pre-reservation service for breads and cakes. The store was recognized multiple times as one of Germany's best organic retailers in 2021/2022 and serves primarily as a community hub for local residents of Seeshaupt and surrounding Bavarian villages, with a secondary segment of customers with dietary restrictions (e.g., gluten-free Thursday bread orders).

Name

Hofladen

Legal name

Seeshaupter Hofladen

Website

https://seeshaupter-hofladen.de

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

51–100 employees

Short description

Seeshaupter Hofladen is a single-location organic farm shop in Seeshaupt, Bavaria, founded in 1998, selling a full range of organic and regional groceries sourced from local artisan producers. It serves local residents and dietary-restriction shoppers through a community-store model with no e-commerce, supplemented by its Heimgarten in-house product line.

Ownership category

akta.pro rank

Product category

Organic Grocery Retail

NAICS

Other Specialty Food Retailers (44529), Baked Goods Retailers (445291)

SIC

Retail-Misc General Merchandise Stores (5399)

akta.pro primary industry

Health Food & Supplement Stores (CRAHAEAC)

akta.pro secondary industry

Bakery Grab-and-Go (Pastries, Packaged Desserts, Takeaway Bread) (CRAHAKAJ)

Keywords

• Organic food retail
• Farm shop retail
• Regional grocery sales
• Specialty food store
• Bio product sales

Headquarters

HQ city

Seeshaupt

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales

Revenue model

1. Retail Food Sales: The primary revenue stream is retail sales of organic and regional food products through the physical farm shop. Customers purchase directly in-store with payment options including cash and card.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Seeshaupter Hofladen is a physical retail farm shop in Seeshaupt, Bavaria that sells a comprehensive Bio full-range assortment of organic groceries alongside regional products from named local producers. The assortment includes fresh produce, organic baked goods, organic meat and sausages, Demeter-certified vegetables, locally roasted coffee, regional honey, and the in-house Heimgarten sub-brand of homemade jams, juices, and prepared goods. Sales occur exclusively in-store during opening hours, with pre-reservation by phone, email, WhatsApp, or Instagram and a 20% Retterrabatt discount on baked goods nearing expiry.

Product overview

Seeshaupter Hofladen is a traditional German organic farm shop offering a unified brick-and-mortar retail experience centered on a Bio full-range assortment of organic foods complemented by regional products from conventional local producers. The core offering is supplemented by the shop's proprietary sub-brand 'Heimgarten' (homemade jams, juices, garden produce, and prepared goods from owner Katharina Brüderle), specialty bakery offerings including gluten-free bread on Thursdays and pre-reservable breads, a 'Retterrabatt' discount program for food-waste reduction, and a curated selection of third-party regional products from named partner producers including bakers, butchers, coffee roasters, beekeepers, and biodynamic vegetable growers. The shop operates as a single physical retail location with card-payment capability and no seat service.

Differentiator

Problem solved

Functional benefit

Brands

• Heimgarten: Products self-produced by Katharina Brüderle, including items from her own natural garden, the Hofladen raised bed, and processed products such as jams, grape juice from own grapes, bread dumpling mix, and breadcrumbs.

Products and services

• Heimgarten

Quantifiable outcome

• Food waste reduction through 20% Retterrabatt discount on unsold baked goods at closing

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

13 partnerships are on record, tiered core and minor.

• Holzofen Bäcker Cramer (Gauting)coreOthersLocal artisan baker delivering fresh organic bread and baked goods to the farm shop every Monday, Wednesday, and Thursday. Products available at closing with 20% Retterrabatt discount.
• Bio Bäcker Steingraber (Vagen)coreOthersOrganic baker from the Rosenheim district delivering fresh organic baked goods and cakes every Tuesday, Friday, and Saturday. Cakes available Friday and Saturday (Kuchenzeit). Also supplies gluten-free bread on Thursdays.
• Metzger Lechner (Farchant)coreOthersFamily-operated butcher near Garmisch-Partenkirchen supplying meat and sausage products. Regional specialty provider with established reputation.
• Packlhof (Eurasburg)coreOthersOrganic meat and sausage supplier from neighboring district (Eurasburg). Provides BIO-certified meat products to complement the product range.
• Schlossgärtnerei WeidenkamcoreOthersDemeter-certified vegetable garden supplying fresh organic vegetables to the farm shop.
• ÖkoringcoreOthersRegional organic distributor/wholesaler supplying organic fruits and vegetables to the farm shop.
• RöstperleminorOthersLocal coffee roaster supplying Seeshaupter Kaffee (Seeshaupt Coffee) - a regional specialty coffee product.
• Familie Ott (Seeshaupt)minorOthersLocal beekeeper from Seeshaupt supplying honey and bee pollen exclusively to the farm shop.
• Johann Herbolzheimer (Jachenau/Walchensee)minorOthersRegional beekeeper from Jachenau/Walchensee area supplying honey and bee pollen.
• Wildkaffee (Landkreis Garmisch)minorOthersWild coffee producer from the Garmisch district supplying specialty wild coffee products.
• RapunzelminorOthersWell-known organic and fair trade brand included in the product assortment.
• Fairhandelshaus BayernminorOthersBavarian fair trade company supplying fair trade products.
• TeekampagneminorOthersGerman tea company (direct importer) included in the product range.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Hofpfisterei: Bavarian organic artisan bakery chain selling organic breads and baked goods. Highly comparable given the Hofladen's deep bakery program, Retterrabatt model, and Bavaria-based regional identity.
• Bio Company: Berlin/Brandenburg-based organic retail chain offering a wide organic assortment including regional and Demeter producers. Comparable on Bioladen format and curated regional-producer partnerships.
• Naturkost Erhard: Independent German organic retail group operating multiple Bioladen-format stores with regional supplier focus. Comparable on independent Bioladen format and curated organic assortment.
• Basic AG: Munich-based organic supermarket chain with strong Bavarian presence. Closest geographic and assortment comparable for a Bavarian single-store Bioladen looking at regional scale players.
• Denn's Biomarkt: DACH-wide organic supermarket chain with similar product breadth (organic bakery, fresh produce, specialty groceries). Comparable in Bioladen positioning and assortment philosophy.
• LPG Biomarkt: Regional organic retail chain in North Rhine-Westphalia with a similar specialty organic assortment and emphasis on regional producers. Comparable on store format and curated Bio positioning.
• Alnatura: Germany's largest organic retail chain, offering a broad Bio Vollsortiment including bakery, meat, produce, and dairy. Most directly comparable in product mix and category positioning to Seeshaupter Hofladen's organic full-range assortment.

Regional players

• Tagwerk Ökokiste: Bavarian organic producer cooperative selling farm-direct organic produce and groceries. Adjacent regional player with a similar farm-direct, regional-producer value proposition from a cooperative angle.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/derseeshaupterhofladen
• LinkedInlinkedin.com/company/hofladen

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hofladen