SeguroBet
SeguroBet is a Brazilian online sports betting and casino platform serving individual consumers with 50+ sports categories and 1,000+ games, operating under government authorization (Portaria SPA/MF nº 2.097) and generating revenue through house margin and VIP loyalty programs.
- Company typePrivate
- Founded2024
- HeadquartersNot disclosed, Brazil
- Headcount11–50
- GTM typeB2C
- OfferingServices
What SeguroBet does
SeguroBet is a Brazilian online sports betting and casino gaming platform operated by SEGURO BET LTDA. (CNPJ 56.268.974/0001-05), serving individual Brazilian consumers through a direct-to-consumer model. The platform offers pre-match and live sports betting across 50+ categories including football and e-sports, alongside a casino vertical featuring 1,000+ games spanning slots, crash games (Avi, Spaceman), live dealer tables, bingo, and video bingo from providers such as Pragmatic Play, Spribe, Games Global, and Popok Gaming. Live betting operations are supported by more than 300 traders using automated tools for real-time odds calculation and market management.
The underlying technology stack includes certified Random Number Generator systems for casino fairness, biometric facial recognition for KYC verification, and integrations with mandatory Brazilian regulatory infrastructure including SIGAP for centralized self-exclusion and CadUnico for blocking social-program beneficiaries. The platform is ISO/IEC 27001:2013 certified for information security and operates 24/7 via a mobile-responsive web interface with no native mobile applications. Payment processing is built around PIX for instant deposits and withdrawals, with a minimum bet of R$0.50 and minimum deposit of R$5.
SeguroBet generates revenue primarily through take-rate economics: house margin on fixed-odds sports wagers and built-in house edge (RTP differential) on casino games. The company also derives revenue uplift from a four-tier VIP loyalty program (Insider, Select, Prime, Elite) with cashback ranging from 8% to 20%, plus promotional mechanics including the early payout feature, daily cashbacks on slots and live casino, and large prize-pool tournaments such as the Games Global-partnered Baile da Sorte. Customer acquisition relies on a multi-channel digital marketing strategy spanning content marketing, six social media platforms, and a third-party affiliate program managed at segurobet.com.br. Distribution is exclusively direct-to-consumer digital, with no physical retail footprint, and operations are geographically restricted to Brazil.
SeguroBet firmographics
Firmographics- Name
- SeguroBet
- Legal name
- SEGURO BET LTDA.
- Website
- https://segurobet.com
- Company type
- Private
- Founded year
- 2024
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- SeguroBet is a Brazilian online sports betting and casino platform serving individual consumers with 50+ sports categories and 1,000+ games, operating under government authorization (Portaria SPA/MF nº 2.097) and generating revenue through house margin and VIP loyalty programs.
- Ownership category
- akta.pro rank
SeguroBet industry classification
Industry- Product category
- Online Sports Betting and Casino
- NAICS
- Other Gambling Industries (713290), Gambling Industries (7132)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Sportsbook Trading, Odds & Feed Providers (MPAEAKAB)
- akta.pro secondary industry
- iCasino Compliance, KYC/AML & Responsible Gaming Services (MPAEABAN)
Keywords
Where SeguroBet is headquartered
LocationHeadquarters
- HQ city
- Not disclosed
- HQ country
- Brazil
- HQ region
- Latin America
Offices1 record
Markets served
SeguroBet business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Others
Revenue model
- Sports Betting - Fixed Odds: Revenue generated from sports betting wagers where the company acts as the bookmaker setting odds. The house takes a margin (juice) on losing bets while winners receive their stake multiplied by the agreed odds.
- Online Casino Games: Revenue from slot machines, crash games, live casino, and table games. The house edge is built into the theoretical return to player (RTP) percentage, ensuring long-term profitability.
- VIP Program Revenue: Enhanced engagement from high-value VIP customers (Insider, Select, Prime, Elite tiers) generating increased wagering volume and loyalty.
- Promotional Bonuses and Freebets: Marketing investment in customer acquisition and retention through bonuses, cashback, freebets, and tournament prizes that drive increased platform activity.
- Affiliate Program: Revenue share or CPA (cost per acquisition) payments to affiliates who refer new customers to the platform.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Standard Sports Betting |
| Transaction based/ take rate | Pay-as-you-go | Online Casino Games |
| Transaction based/ take rate | Pay-as-you-go | VIP Program - Insider/Select/Prime/Elite |
| Freemium | Pay-as-you-go | 100% Cashback First Bet Promotion |
| Transaction based/ take rate | Pay-as-you-go | Daily Live Casino Cashback |
| Transaction based/ take rate | Pay-as-you-go | Daily Slots Cashback |
| Outcome Based/ Performance | Pay-as-you-go | Early Payout Promotion |
| Hybrid | Monthly | Affiliate Partnership |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
SeguroBet product offering
Product offeringCore offering
SeguroBet operates a direct-to-consumer online sports betting and casino platform for Brazilian consumers. It offers pre-match and live sports wagering across 50+ categories including football and e-sports, alongside an online casino vertical featuring 1,000+ slots, table games, live dealer titles, crash games and bingo. The platform is regulated under Brazilian government authorization (Portaria SPA/MF nº 2.097/2024) and integrates PIX payments, KYC/biometric verification, SIGAP self-exclusion and responsible gaming controls.
Product overview
SeguroBet is a unified online betting platform operated by Seguro Bet Ltda., offering a comprehensive portfolio of sports betting and casino products. The platform combines a core sportsbook for pre-match and live betting across 50+ categories with a full-featured casino vertical including slots, table games, live dealer games, and crash games. Additional modules include a VIP loyalty program with four tiers, tournament leaderboards, bingo, and various promotional tools such as early payout and cashout features. The platform is authorized by Brazilian regulatory authorities and operates 24/7 with a focus on responsible gaming.
Differentiator
Problem solved
Functional benefit
Products and services
- Apostas Esportivas (Sports Betting) Sportsbook offering pre-match and in-play wagering across 50+ sports categories, with odds managed by over 300 dedicated traders using automated market tools. Supports single, combined, system and chain bet types. Targeted at Brazilian adult consumers interested in sports wagering.
- Cassino (Online Casino) Online casino offering 3D games, table games, slots and live dealer tables (blackjack, roulette, baccarat, poker) backed by certified Random Number Generator. Targets Brazilian adults seeking digital casino entertainment.
- Cassino Slots Dedicated slot machine section aggregating more than 1,000 games from providers such as Pragmatic Play, Spribe, Games Global and Popok Gaming, with published RTP percentages. Targeted at Brazilian slot enthusiasts.
- Ao Vivo (Live Betting & Live Casino) Live betting platform enabling real-time wagers on in-play sports events alongside live dealer casino games streamed 24/7. Targeted at Brazilian consumers seeking real-time wagering experiences.
- E-Sports Betting Dedicated section for wagering on electronic sports tournaments and competitions. Targeted at Brazilian consumers interested in competitive video gaming betting markets.
- Bingo
Quantifiable outcome
- Live betting managed by 300+ traders using automated tools
- +4 more outcomes
Companies that use SeguroBet
Customer profileSegments3 records
Ideal customer profiles3 records
SeguroBet technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature9 records
SeguroBet partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- Games GlobalcoreGames Global is the provider behind the Baile da Sorte tournament promotion featuring R$1,000,000 in prizes over 10 weeks (June-August). The promotion is offered across Games Global's operator network, with SeguroBet as a participating operator.
- Integrity Compliance360corePartnership for monitoring sports integrity and detecting patterns of match-fixing or suspicious betting activity. Provides real-time monitoring and alerts for compliance with Portaria SPA/MF nº 1.225/2024.
- ReclameAQUIminorBrazilian consumer complaint and reputation platform where SeguroBet maintains a business profile.
- Secretaria de Prêmios e Apostas (SPA/MF)coreGovernment regulatory body that issued operating authorization under Portaria SPA/MF nº 2.097/2024 and oversees compliance with Brazilian betting regulations.
- SIGAP (Sistema de Gestão de Apostas)coreCentralized self-exclusion system administered by SPA that blocks user access to ALL authorized betting operators in Brazil. Integration required by Portaria SPA/MF nº 2.579/2025.
- CadUnico (Cadastro Único)coreGovernment database used to verify and block social program beneficiaries (Bolsa Família, BPC) from accessing the platform, as required by Portaria SPA/MF nº 2.217/2025.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
SeguroBet competitors and assessment
Company assessmentOthers
- Games Global (supplier): Major B2B iGaming content provider and supplier of slot games to SeguroBet; a key ecosystem participant whose network promotions (e.g. Baile da Sorte tournament) SeguroBet participates in, shaping the competitive supply landscape for Brazilian operators.
Direct peers
- Galera.bet: Brazilian-licensed sports betting operator offering pre-match and live betting on Brazilian football and international sports, with a comparable D2C marketing approach targeting Brazilian bettors.
- Betsul: Authorized Brazilian online sportsbook and casino offering fixed-odds sports betting, slots, and live dealer games to Brazilian consumers under the same regulatory framework as SeguroBet.
- Betano (Kaizen Gaming): One of the largest authorized Brazilian sportsbooks and casino operators under the same SPA/MF regulatory regime, offering fixed-odds sports betting and online casino to Brazilian consumers with comparable product breadth and VIP programs.
- KTO: Brazil-focused online sportsbook and casino operator serving the same Brazilian consumer base with sports betting, casino, and promotional mechanics directly comparable to SeguroBet's offering.
- Estrelabet: Brazilian-licensed sportsbook and casino platform operating under SPA/MF authorization with comparable sports betting, slots, live casino, and promotional bonus structure aimed at the Brazilian consumer market.
- Betnacional: Authorized Brazilian sportsbook operator focusing on sports betting with casino and live betting products, targeting the same regulatory-compliant Brazilian market with similar fixed-odds wagering mechanics.
- Stake.com (Brazil operations): Global crypto-friendly sportsbook and casino with an authorized Brazilian entity offering sports betting, casino, and live dealer games to Brazilian consumers using comparable D2C and influencer-driven acquisition.
- Brazino 777: Brazilian-focused online casino and sportsbook operator offering slots, table games, live casino, and sports betting with a comparable promotional and VIP structure targeting Brazilian players.
Broad incumbents
- Bet365 (Brazil operations): Global online gambling incumbent offering sports betting and casino across dozens of markets, including an authorized Brazilian entity competing head-on with SeguroBet on sportsbook depth, live betting, and brand recognition.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
SeguroBet social profiles
Digital presenceSeguroBet financial estimates
Financial estimateRevenue estimate
Valuation estimate
SeguroBet leadership team
Management profileNumber of profiles
Profiles1 record
SeguroBet subsidiaries and ownership
Company hierarchySubsidiaries1 record
SeguroBet funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SeguroBet M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SeguroBet
What does SeguroBet do?
SeguroBet operates a direct-to-consumer online sports betting and casino platform for Brazilian consumers. It offers pre-match and live sports wagering across 50+ categories including football and e-sports, alongside an online casino vertical featuring 1,000+ slots, table games, live dealer titles, crash games and bingo. The platform is regulated under Brazilian government authorization (Portaria SPA/MF nº 2.097/2024) and integrates PIX payments, KYC/biometric verification, SIGAP self-exclusion and responsible gaming controls.
Is SeguroBet a public or private company?
SeguroBet is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was SeguroBet founded?
SeguroBet was founded in 2024. It employs 11 to 50 people.
Where is SeguroBet based?
SeguroBet is headquartered in Not disclosed, Brazil, in the Latin America region.
How does SeguroBet make money?
Five revenue lines are on record. Sports Betting - Fixed Odds are the primary driver. The others are online Casino Games, VIP Program Revenue, promotional Bonuses and Freebets and affiliate Program.
Who are SeguroBet's main competitors?
Games Global (supplier) is listed as an others. Direct peers are Galera.bet, Betsul, Betano (Kaizen Gaming), KTO, Estrelabet, Betnacional, Stake.com (Brazil operations) and Brazino 777. Bet365 (Brazil operations) is listed as a broad incumbent.
Does SeguroBet have an API?
No public API is recorded for SeguroBet.
What industry is SeguroBet in?
SeguroBet's product category is Online Sports Betting and Casino. Its primary akta.pro industry code is MPAEAKAB, Sportsbook Trading, Odds & Feed Providers, with a secondary code of MPAEABAN, iCasino Compliance, KYC/AML & Responsible Gaming Services. Its NAICS code is 713290 and its SIC code is 7990.