Colegas Asesores de Seguros

What Colegas Asesores de Seguros does

Colegas Asesores de Seguros Ltda. is a Colombian insurance brokerage (agencia colocadora de seguros) headquartered in Santiago de Cali, Valle del Cauca, with a secondary office in Pasto. The firm acts as an intermediary between individual and business customers and a panel of Colombian and international insurance carriers including Bolívar, Axa, Allianz, Equidad, Mapfre, Sura, SBS, Liberty, and ASSIST CARD. Its core customer segment is individual vehicle owners, with additional offerings spanning personal lines (life, health, education, home) and commercial lines (PYMES, cargo and transport, D&O, infidelity and financial risks, and compliance bonds), as well as the legally required SOAT.

The company operates a digital-first distribution model built around an integrated quoting platform at seguroscolegas.com. Customers input vehicle data (license plate, model, insured value), receive side-by-side quotes pulled from multiple insurer back-ends, and then progress through a four-step process (quoting, data registration, policy selection, advisor-driven policy issuance and documentation). The platform is complemented by a callback service ('Quiero que me llamen') and human advisors who handle documentation, policy administration, and claims support. The technology stack is described as an interoperability layer integrating with the internal systems of partner aseguradoras; there is no public or partner-facing API.

Colegas earns revenue exclusively on a transaction-fee basis, taking commissions from insurance carriers on policies placed and renewed; it does not set premiums or policy conditions, and customer payments flow directly to the insurers. Pricing is therefore determined by the carriers, with quote validity limited to 10 calendar days from issuance. The firm has approximately 5 employees, has operated for more than 10 years, is affiliated with the Cámara de Comercio de Cali and ACOIS, and pursues customer acquisition through its website, an educational blog (Notas de interés), and organic social channels on Facebook and Instagram.

Name

Colegas Asesores de Seguros

Legal name

Colegas Asesores de Seguros Ltda.

Website

https://seguroscolegas.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Colegas Asesores de Seguros is a Colombian insurance brokerage that connects individuals and small businesses with multiple insurance carriers through an integrated digital quoting platform and human advisor support, distributing primarily vehicle and personal insurance products.

Ownership category

akta.pro rank

Product category

Insurance Brokerage and Advisory Services

NAICS

Insurance Agencies and Brokerages (524210)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Customer Engagement, CRM & Agent/Broker Enablement Platforms (FSAGAGAD)

akta.pro secondary industry

Embedded Insurance & Affinity Distribution Platforms (FSAGAGAL)

Keywords

• Insurance brokerage services
• Vehicle insurance coverage
• Life and health insurance
• Commercial insurance advisory
• Insurance policy intermediation

Headquarters

HQ city

Santiago de Cali

HQ country

Colombia

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Insurance Intermediation/Commission: Colegas acts as a placing agency (agencia colocadora) for insurance, earning commissions from insurance companies for policies sold and renewed. The company does not fix prices or policy conditions—these are determined by the insurers. Premium payments are made directly to the insurance companies, not through Colegas.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Colegas Asesores de Seguros is a Colombian insurance placing agency that intermediates the sale of insurance policies from multiple partner insurers. Its flagship offering is a 4-step digital quoting process for vehicle insurance (Todo Riesgo and SOAT), augmented by human advisors who handle documentation and policy issuance. The platform also distributes life, health, education, home, and commercial insurance lines (PYMES, cargo/transport, D&O, infidelity/financial risks, and compliance bonds) through an integrated digital tool that connects to insurer systems for real-time quotes.

Product overview

Colegas Asesores de Seguros operates as an insurance brokerage platform that aggregates multiple insurance products from various insurers. The core offering centers on vehicle insurance (Póliza Todo Riesgo and SOAT) with a digital 4-step quoting process supported by human advisors. The platform provides a broad portfolio of personal and commercial insurance products including life, health, education, home, and business insurance. The company acts as an intermediary, connecting customers with insurance providers through an integrated digital tool that accesses insurer systems for real-time quotes. The product portfolio includes vehicle coverage, personal insurance lines (life, health, education, home), and commercial/business insurance (PYMES, cargo, D&O, infidelity risks, performance bonds).

Differentiator

Problem solved

Functional benefit

Products and services

• SOAT (Seguro Obligatorio de Accidentes de Tránsito) Mandatory accident insurance for vehicles required by Colombian law, purchasable through the Colegas platform.
• Seguros para Automóviles y Motos (Póliza Todo Riesgo) Vehicle insurance covering cars and motorcycles, providing protection for the driver, occupants, and vehicle patrimony through various coverage types including Limited, Full, Basic, and Civil Liability.
• Seguros de Vida Life insurance providing economic independence through death benefits, hospitalization income, critical illness coverage, and savings components for beneficiaries.
• Seguros de Vida Deudor Debtor life insurance protecting family members from debt obligations in case of permanent disability or death, covering outstanding credit payments.
• Seguros de Salud Health insurance offering unlimited access to emergency services, hospitalization, surgeries, specialist consultations, laboratory tests, imaging, and high-cost disease treatments including dialysis and transplants.
• Seguros de Educación Education insurance enabling families to build capital for covering tuition and living expenses for primary, secondary, university, or international exchange studies.
• Seguros para el Hogar Home insurance protecting property, contents, furniture, appliances, and personal belongings against fire, hurricanes, landslides, theft, and other covered events. Available for both owners and renters.
• Seguros para Empresas (PYMES) Business insurance for small and medium enterprises protecting against various events that could affect business continuity.
• Seguros de Mercancía y Transporte Cargo and transport insurance covering merchandise during transit via terrestrial, aerial, maritime, river, or rail transportation.
• Seguros para Directores y Administradores (D&O) Directors and Officers liability insurance protecting company administrators against claims arising from negligent acts, covering indemnities and settlements for regulators, creditors, shareholders, suppliers, clients, and employees.
• Seguro para Infidelidad y Riesgos Financieros (IRF) Employee infidelity and financial risk insurance protecting companies against internal theft and fraud that could jeopardize financial stability.
• Seguros de Cumplimiento Performance bond insurance ensuring fulfillment of contracts by state or private actors, including judicial bonds and legal provisions.

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Nine partnerships are on record, tiered core and minor.

• BolívarcoreChannel Partner/ Reseller/ DistributorInsurance company partnership displayed in the company's alliance logos section, providing vehicle and other insurance products through Colegas's distribution platform.
• AxacoreChannel Partner/ Reseller/ DistributorInternational insurance company partnership enabling Colegas to offer Axa's insurance products through its digital platform and advisory services.
• AllianzcoreChannel Partner/ Reseller/ DistributorGlobal insurance company partnership allowing Colegas to distribute Allianz insurance products to Colombian customers.
• EquidadcoreChannel Partner/ Reseller/ DistributorInsurance company partnership providing coverage options through Colegas's insurance distribution network.
• MapfrecoreChannel Partner/ Reseller/ DistributorInternational insurance company partnership enabling distribution of Mapfre insurance products through Colegas's platform and advisory network.
• SuracoreChannel Partner/ Reseller/ DistributorRegional insurance company partnership providing Latin American insurance coverage options through Colegas.
• SBSminorChannel Partner/ Reseller/ DistributorInsurance company partnership included in Colegas's alliance network for insurance product distribution.
• LibertyminorChannel Partner/ Reseller/ DistributorInsurance company partnership enabling Colegas to offer Liberty insurance products to its customer base.
• ASSIST CARDminorChannel Partner/ Reseller/ DistributorTravel assistance and insurance partnership providing coverage for travelers through Colegas's distribution channels.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Compañía de Seguros Bolívar: Major Colombian insurance company and core Colegas partner. Provides vehicle, life, and home products through Colegas while also operating its own direct broker network.
• Axa Colpatria: Major Colombian insurance carrier (Axa + Colpatria). A key Colegas partner that also offers direct digital purchasing, representing both a partnership and a disintermediation channel.
• Aon Colombia: Global insurance brokerage with a Colombian presence serving commercial and enterprise clients. A direct competitor for the SME/PYME and commercial insurance brokerage business that Colegas targets.
• Allianz Colombia: Global insurer with Colombian operations. A key Colegas partner for personal and commercial lines that also competes for direct customer acquisition in the same product categories.
• La Equidad Seguros: Colombian cooperative insurer offering life, health, and general insurance. A distribution partner for Colegas and a relevant comparator for the multi-line personal insurance offering.
• Seguros Sura: One of the largest Colombian insurance companies and an active partner of Colegas. Represents the carrier side that pushes direct-to-consumer channels, making it a channel partner and a structural disintermediation risk.
• Marsh Colombia: Global insurance broker and risk advisor with Colombian operations. Competes with Colegas for commercial and corporate insurance placements, particularly for D&O and compliance bond products.
• Mapfre Colombia: International insurance group with a Colombian subsidiary. A distribution partner for Colegas across multiple product lines, and a potential direct competitor for vehicle and home insurance customers.

Direct peers

• ComparaOnline: Latin American insurance and financial product comparison platform operating in Chile, Colombia, and Brazil. Compares multiple carriers in a single interface — directly analogous to Colegas's multi-carrier quoting model.

Regional players

• Grupo Nacional de Seguros (GNS): Colombian insurance brokerage group with regional presence. A relevant comparator as a similarly-positioned national insurance broker in Colombia, competing for the same SME and personal insurance customers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/seguroscolegas
• Instagraminstagram.com/seguros.colegas
• LinkedInlinkedin.com/company/seguroscolegas

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Colegas Asesores de Seguros