Seguros Generales Sura

What Seguros Generales Sura does

Seguros Generales Sura (legal name: Seguros Generales Suramericana S.A.) is a multi-line general insurance company operating in Chile, headquartered in Santiago. It is a subsidiary of Grupo SURA, a Colombian-listed conglomerate that holds 81.1% ownership, with Munich Re, the global reinsurer, holding the remaining 18.9%. The company traces its lineage to Compañía de Seguros La República S.A. (established 1905), was absorbed into RSA Group in 1980, and entered the current corporate structure in 2016 when Suramericana acquired RSA Seguros to enter Chile. The business operates across four main product divisions: Movilidad (auto, SOAP, pay-per-kilometer, travel assistance, civil liability), Hábitat (home, mortgage, condominium), Vida y Salud (life, cancer, catastrophic, complementary health products, including a strategic partnership with Clínica Universidad de los Andes), and Empresas (SME, guarantee bonds, cargo, liability, and pension advisor coverage).

The company runs a digital-first insurance platform that supports 100% online purchase for most retail products, complemented by a mobile application (iOS and Android), WhatsApp support, branch offices, and a network of insurance brokers (corredores) and sales advisors (asesores). Differentiated technology features include SeguroxKM (usage-based auto insurance with monthly billing tied to kilometers driven), a telematics dongle device for driving data capture, and the IMED electronic bonus system for health insurance. The technology stack is built around standard insurance platform capabilities (quote, purchase, policy management, claims, reimbursements) without disclosed AI/ML automation.

Revenues are generated primarily through recurring insurance premiums (annual subscriptions) across auto, home, health, life, and commercial lines, with additional usage-based revenue from SeguroxKM and steady volume from mandatory SOAP (personal accident) coverage. The customer base is distributed across individuals, SMEs (via the Empresas SURA program), and corporate accounts, with no disclosed revenue concentration in a single named enterprise customer. The company is regulated by the CMF (Comisión para el Mercado Financiero) and complies with Chilean insurance law including Law 20.393.

Name

Seguros Generales Sura

Legal name

Seguros Generales Suramericana S.A.

Website

https://seguros.sura.cl

Company type

Private

Founded year

1944

Operating status

Operating

Headcount range

1–10 employees

Short description

Seguros Generales Sura is a multi-line insurance company in Chile, offering auto, home, health, life, and business insurance products under the Grupo SURA brand, distributed via digital channels, brokers, and a dedicated SME program.

Ownership category

akta.pro rank

Headquarters

HQ city

Santiago

HQ country

Chile

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Insurance Premiums: Collection of insurance premiums from policyholders for coverage across auto, home, life, health, and business insurance products. Policies typically renew annually with automatic renewal options.
2. Usage-Based Insurance: Revenue from pay-per-kilometer auto insurance (SeguroxKM) where additional charges are based on actual kilometers driven by the policyholder.
3. SOAP (Obligatory Insurance): Mandatory personal accident insurance for vehicles required by law, offered from $5,990, providing a steady revenue stream from all vehicle owners.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels6 records

Core offering

Seguros Generales Sura is a Chilean insurance company selling multi-line insurance products under the Seguros SURA brand across four divisions: Movilidad (auto, pay-per-kilometer, SOAP mandatory, civil liability, travel assistance), Hábitat (home, mortgage, condominium), Vida y Salud (life, health, supplementary, catastrophic, oncology), and Empresas (PYME, guarantee, civil liability, cargo). Core products are sold 100% online through the company's website and mobile app, with additional distribution through brokers, sales advisors, and branches. The company is regulated by the Chilean CMF and is headquartered in Santiago.

Product overview

Seguros SURA is a comprehensive insurance company operating in Chile as part of Grupo SURA, offering a multi-category insurance portfolio under a single brand. The product lineup spans four primary divisions: Movilidad (automotive and travel insurance including Auto Full Cobertura, SeguroxKM, SOAP, RCI Argentina, and Asistencia en Viaje), Hábitat (home insurance including Hogar Pro, Hipotecario, and Condominio), Vida y Salud (life and health insurance including Vive, Vive Oncológico, Catastrófico, and Clínica U. de los Andes partnership products), and Empresas (business insurance including PYME, Garantía, Asesores Previsionales, RMX, Transporte Flotante, and RC Empresas). The company also offers Colectivos (group/collective insurance) and individual Complementarios (supplementary health insurance). Core products are sold both online (100% digital) and through traditional channels, with a companion mobile app for policy management. The Empresas SURA portal provides a dedicated digital access point for small and medium businesses.

Differentiator

Problem solved

Functional benefit

Brands

• Empresas SURA: Access platform for small and medium enterprises in Chile providing training and guidance.

Products and services

• Seguro Auto Full Cobertura Comprehensive automotive insurance with modifiable deductibles and enhanced plans, available for purchase entirely online. Targeted at individual vehicle owners seeking full-coverage protection.
• SeguroxKM Pay-per-kilometer auto insurance where customers pay a base rate plus an additional amount based on kilometers driven. Targeted at low-mileage drivers seeking flexible, usage-based pricing.
• SOAP (Seguro Obligatorio de Accidentes Personales) Mandatory personal accident insurance required by law for all vehicles including private transport, public transport, and heavy cargo. Offered from $5,990 and available 100% online.
• Seguro RCI Argentina Civil liability insurance for vehicles, providing special coverage for theft or damage incidents, particularly for travel to Argentina. Available 100% online.
• Seguro de Asistencia en Viaje Travel assistance insurance covering various contingencies during trips, including repatriation and luggage support. Available 100% online.
• Seguro Hogar Pro Home insurance with base fire coverage that can be extended with earthquake and/or theft coverage add-ons. Targeted at homeowners seeking protection for residential properties.
• Seguro Hipotecario Mortgage insurance applicable when the beneficiary is the lending institution that granted the credit. Targeted at homeowners with outstanding mortgage obligations.
• Seguro Condominio Condominium insurance protecting common areas and individual units in residential buildings against fire damage. Targeted at condominium owners and property managers.
• Seguro Vive Life and health insurance that adapts to life changes, allowing customers to add needed coverages throughout their life stages. Targeted at individuals and families seeking flexible life and health protection.
• Seguro Vive Oncológico (IRAM) Oncology insurance providing protection for cancer treatment, examinations, and follow-up at Clínica IRAM. Targeted at individuals and families seeking cancer-specific coverage.
• Seguro Catastrófico Libre Elección Catastrophic illness insurance protecting individuals and beneficiaries against diseases or accidents resulting in high medical expenses. Targeted at individuals seeking protection against high-cost medical events.
• Más Seguro Alto Costo (Clínica U. de los Andes) High-cost medical insurance offered in partnership with Clínica U. de los Andes for protection against expensive treatments. Targeted at individuals seeking access to high-cost care at the partner clinic.
• Más Seguro Oncológico (Clínica U. de los Andes) High-cost oncology insurance provided with Clínica U. de los Andes for families facing expensive cancer treatments. Targeted at families seeking comprehensive oncology coverage at the partner clinic.
• Seguro Complementario Individual Individual supplementary health insurance with additional protection for personal health coverage. Supports IMED, ventanilla única (single window), and direct request reimbursement processes. Available 100% online.
• Seguros Colectivos Group/collective insurance providing total protection for teams and their families, ensuring wellbeing at every life stage. Targeted at employers offering employee benefits.
• Empresas SURA Business portal designed to anticipate, accompany, and connect small and medium enterprises with SURA's insurance capabilities. Targeted at SMEs seeking business insurance and advisory services.
• Seguro PYME Small business insurance protecting against fire damage with optional coverages for persons, equipment, and losses from business interruptions. Targeted at SMEs seeking comprehensive property and operation coverage.
• Seguro de Garantía Guarantee insurance providing backing to fulfill contractual commitments with third parties. Available 100% online. Targeted at businesses needing to back contractual obligations.
• Seguro para Asesores Previsionales Insurance for pension advisors providing guarantee and civil liability coverages. Available 100% online. Targeted at independent pension advisors seeking professional liability insurance.
• Seguro Responsabilidad Máxima Nacional (RMX) Maximum liability insurance providing coverage for merchandise against fire, collision, overturning, strike damages, loading and unloading. Targeted at commercial cargo operations.
• Seguro Transporte Flotante Marine, aviation, and land cargo insurance protecting merchandise or cargo against damage or loss during transport, both domestic and international. Targeted at shippers and logistics operators.
• Seguro RC Empresas y Servicios Civil liability insurance for businesses and service providers, covering third-party liability risks. Targeted at companies and professional services firms.
• App Seguros SURA Mobile application allowing customers to manage all their insurance policies (business, mobility, home, life, and health) in one place. Available on iOS App Store and Google Play.

Named customers1 record

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered core, historical and minor.

• Clínica U. de los AndescoreStrategic or Co-development PartnerStrategic healthcare partnership offering exclusive insurance products: Más Seguro Alto Costo and Más Seguro Oncológico, providing coverage for high-cost medical treatments and oncology care at Clínica Universidad de los Andes.
• RSA Group (Historical)historicalOthersSeguros SURA entered Chile in 2016 through acquisition of RSA Seguros, which had over 300 years of history in the United Kingdom. RSA Group had previously acquired La República S.A. (established 1905) in 1980.
• CONADECUSminorStrategic or Co-development PartnerConsumer protection organization with whom SURA reached a conciliation agreement. Document available regarding automotive insurance contracting information.

Scale indicators7 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• BCI Seguros: Chilean insurer affiliated with BCI bank offering multi-line P&C, life, and auto insurance to consumers and businesses. Strongest direct competitor in Chile's mass-affluent and SME segments where SURA also competes.
• HDI Seguros Chile: Chilean insurer (part of German Talanx/HDI Group) offering auto, home, life, and corporate cover. Overlaps strongly with SURA across product lines and target segments, including SME via broker networks.
• Zurich Santander Seguros Chile: Joint venture between Zurich Insurance and Banco Santander Chile offering life, home, auto, and creditor insurance. Comparable peer leveraging bank-distribution plus direct-to-consumer channels that SURA also pursues.
• Liberty Seguros Chile: Chilean arm of Liberty Mutual, competing in auto, home, and commercial lines. Comparable in multi-line offering and digital push; especially relevant in auto insurance where SURA's SeguroxKM is a key differentiator.
• MetLife Chile: Chilean life and health insurance subsidiary of MetLife, with related group and voluntary products. Comparable on the life and health side of SURA's portfolio (Vive, Vive Oncológico, Catastrófico).
• Mapfre Chile: Chilean subsidiary of Spanish insurance giant Mapfre, offering auto, home, life, and business insurance with a strong broker-led distribution network. Directly comparable in product breadth and customer segments.
• Falabella Seguros: Chilean insurance arm of retail group Falabella, offering auto, home, life, and consumer-credit insurance through digital and retail channels. Comparable in digital-first mass-market positioning and product breadth.
• Consorcio Seguros: Long-established Chilean insurer offering auto, home, life, and commercial insurance with strong broker and direct channels. Comparable on multi-line product range and corporate/SME coverage.

Broad incumbents

• Chubb Seguros Chile: Chilean subsidiary of Chubb, a global P&C insurer with strong corporate and affluent-consumer presence. Comparable in auto, home, and commercial lines, particularly in high-income segments where SURA's high-cost products also compete.
• Seguros SURA Colombia: Colombian arm of the same Grupo SURA, offering very similar multi-line insurance products. Comparable as a sister entity with shared product DNA, technology platforms, and underwriting approach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/SegurosSURAcl
• YouTubeyoutube.com/segurosSURACL
• Facebookfacebook.com/SegurosSuraCL
• Instagraminstagram.com/segurossuracl/?hl=es-la
• TikToktiktok.com/@segurossuracl
• LinkedInlinkedin.com/company/seguros-generales-sura

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Seguros Generales Sura