Sehat.com.pk

What Sehat.com.pk does

Sehat.com.pk is a Pakistan-based direct-to-consumer online pharmacy platform operating under parent company Apothecare (Pvt) Ltd, headquartered in Lahore. The platform aggregates prescription drugs, over-the-counter medications, medical devices (blood pressure monitors, nebulizers, glucometers), consumer health products, and pandemic essentials from more than 400 pharmaceutical manufacturers including Abbott, GSK, Pfizer, Novartis, and Getz Pharma. Customers access the catalog through a web-based e-commerce storefront with social login, shopping cart, and multiple payment options including cash on delivery; prescription-only medications are fulfilled through a prescription submission workflow accepting uploads, in-person drop-off, or WhatsApp-based submission.

The business operates on a transactional unit-pricing revenue model with no subscription tier, generating revenue through one-off sales of pharmaceutical and consumer health products to individual Pakistani consumers. Distribution is handled through three nationwide courier partnerships (TCS, MNP, Leopards), with specialized cold-chain handling for temperature-sensitive medications and free shipping within Lahore. The company has integrated direct-billing flows with five major Pakistani health insurers (Allianz EFU, Adamjee, IGI, TPL Life, Takaful Pakistan), allowing policyholders to register and process insurance-linked purchases.

Beyond the core pharmacy, Sehat.com.pk operates a sub-brand (Ailaaj.pk) and has assembled a broader healthcare ecosystem through partnerships with teleconsultation (Ring A Doctor), microinsurance (Naya Jeevan), and care platforms (My Zindagi, SehatYab, Shifa 4 U). The company has not disclosed funding rounds, headcount, revenue, or management team details in the available data, and shows no evidence of mobile app presence, API exposure, or proprietary AI/ML capability beyond standard e-commerce functionality.

Name

Sehat.com.pk

Legal name

Sehat.com.pk

Website

https://sehat.com.pk

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Sehat.com.pk is Pakistan's direct-to-consumer online pharmacy, operated by Apothecare (Pvt) Ltd from Lahore, selling prescription drugs, OTC medications, medical devices, and consumer health products from 400+ manufacturers via nationwide courier delivery and insurance direct-billing partnerships.

Ownership category

akta.pro rank

Product category

Online Pharmacy

NAICS

Pharmacies and Drug Retailers (456110)

SIC

Retail-Drug Stores And Proprietary Stores (5912)

akta.pro primary industry

Pharmacy & Health Essentials Delivery (CRAFAFAI)

akta.pro secondary industry

Copay Assistance, Patient Support & Affordability Programs (HLAEAKAI)

Keywords

• Online pharmacy
• Pharmaceutical retail
• Medical devices
• Prescription fulfillment
• Consumer health products

Headquarters

HQ city

Lahore

HQ country

Pakistan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Pharmaceutical Product Sales: Direct sales of prescription drugs, over-the-counter medications, medical devices, health supplements, and consumer health products to individual consumers in Pakistan through the online platform.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Sehat.com.pk is an online pharmacy e-commerce platform that retails prescription drugs, over-the-counter medications, medical devices, and consumer health products directly to Pakistani consumers. Customers can submit prescriptions via WhatsApp, upload, email, or in-person drop-off, and orders are fulfilled nationwide through courier partners (TCS, MNP, Leopards) with free shipping in Lahore. The platform integrates with multiple insurance providers for direct billing and handles cold-chain medications for temperature-sensitive products.

Product overview

Sehat.com.pk is Pakistan's premier online pharmacy platform operating as a digital marketplace that connects customers with prescription and over-the-counter medications, medical devices, and consumer health products. The platform aggregates products from hundreds of pharmaceutical manufacturers and offers multiple prescription submission methods (WhatsApp, upload, in-person drop-off), nationwide home delivery with free shipping in Lahore, and insurance partner integrations. The core offering consists of prescription drugs (requiring valid prescription), OTC medications, medical devices (blood pressure monitors, nebulizers, glucometers), consumer products (baby care, beauty, personal hygiene), and pandemic essentials. The platform facilitates transactions between customers and pharmacies while ensuring regulatory compliance for prescription medications.

Differentiator

Problem solved

Functional benefit

Brands

• Ailaaj.pk: A sub-brand mentioned on the website, potentially focused on specific healthcare products or services.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

14 partnerships are on record, tiered core and minor.

• Apothecare (Pvt) LtdcoreStrategic or Co-development PartnerApothecare (Pvt) Ltd is the parent company/project originator of Sehat.com.pk. The website footer states 'Project by Apothecare (Pvt) Ltd', indicating Apothecare is the operating company behind the platform.
• Allianz EFUcoreGTM or Marketing PartnerHealth insurance provider offering direct customer registration through Sehat.com.pk. Policy holders can create linked accounts to potentially access insurance-covered medications and direct billing.
• Adamjee InsurancecoreGTM or Marketing PartnerMajor Pakistani insurance provider with dedicated registration portal on Sehat.com.pk for Adamjee policy holders.
• IGI InsurancecoreGTM or Marketing PartnerInsurance company partnered with Sehat.com.pk allowing IGI policy holders to register accounts and access insurance-linked pharmacy services.
• TPL Life InsurancecoreGTM or Marketing PartnerInsurance partner with dedicated registration portal on Sehat.com.pk including optional TPL Life Policy Number and Card Number fields for account creation.
• Takaful Pakistan LimitedminorGTM or Marketing PartnerIslamic insurance (takaful) provider partnered with Sehat.com.pk for health insurance policy holder services.
• My ZindagiminorGTM or Marketing PartnerPartner organization listed on Sehat.com.pk partners page, suggesting a referral or service partnership arrangement.
• Naya JeevanminorGTM or Marketing PartnerHealthcare microinsurance organization partnered with Sehat.com.pk for expanding access to pharmacy services.
• Ring A DoctorminorGTM or Marketing PartnerHealthcare service provider partnered with Sehat.com.pk for doctor consultation referral and healthcare ecosystem integration.
• SehatYabminorGTM or Marketing PartnerHealth information partner linked to Sehat.com.pk for content and service collaboration.
• Shifa 4 UminorGTM or Marketing PartnerHealthcare services platform partnered with Sehat.com.pk for ecosystem integration.
• TCS Courier ServicecoreChannel Partner/ Reseller/ DistributorMajor Pakistani courier service partnered with Sehat.com.pk for order delivery across Pakistan.
• MNP Courier ServicecoreChannel Partner/ Reseller/ DistributorCourier partner providing delivery services for Sehat.com.pk orders nationwide.
• Leopards Courier ServicecoreChannel Partner/ Reseller/ DistributorCourier partner for order delivery services across Pakistan.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Tabiyat.pk: Karachi-based online pharmacy delivering prescription and OTC medications across Pakistan. Comparable DTC e-commerce pharmacy model, similar prescription-upload workflow, and overlapping manufacturer relationships.
• Dawaai.pk: Pakistani online pharmacy providing prescription medicines, OTC products, and lab testing with home delivery. Operates the same DTC e-commerce pharmacy model as Sehat.com.pk and is one of its closest head-to-head competitors in Pakistan.
• dvago.pk: Leading Pakistani online pharmacy offering prescription, OTC, and wellness products with nationwide delivery. Direct competitor to Sehat.com.pk in the same geography and customer segment, competing on catalog breadth, delivery speed, and insurance/corporate integrations.
• Meds.pk: Pakistani online pharmacy focused on authentic medicines with verification features and nationwide delivery. Targets the same consumer base as Sehat.com.pk with a comparable catalog and prescription fulfillment flow.

Regional players

• Netmeds: Indian online pharmacy (now part of Reliance) delivering prescription and OTC medicines nationwide. Comparable catalog breadth and prescription-upload workflow; serves as a regional benchmark for unit economics and scale.
• Tata 1mg: India's largest online pharmacy offering medicines, diagnostics, and teleconsultation with nationwide delivery. Operates the same DTC e-pharmacy model as Sehat but at much larger scale and with deeper insurance/diagnostics integrations, making it a useful South Asia reference point.
• PharmEasy: Indian online pharmacy and diagnostics aggregator with prescription fulfillment and chronic-care subscriptions. Closest South Asian analog for category mechanics, even though it does not directly serve Pakistani customers.

Broad incumbents

• Amazon Pharmacy: Global e-commerce giant's online pharmacy offering prescription and OTC delivery in selected markets. Represents a potential cross-border or capability benchmark for Sehat.com.pk on logistics integration, pricing transparency, and consumer trust.
• CVS Pharmacy: US pharmacy retailer with integrated online prescription fulfillment and insurance processing. Comparable insurance-direct-billing and chronic-medication delivery workflows, though operating at vastly larger scale.
• Walgreens: Large US pharmacy chain with strong online pharmacy and prescription delivery operations. Comparable retail-pharmacy-plus-delivery positioning, useful as an incumbent reference for category economics.

Market position

Strengths4 records

Weaknesses3 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/sehat-com-pk

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sehat.com.pk