SehatYab
SehatYab is a Pakistan-based online mental health clinic (Huda Healthcare Pvt. Ltd.) connecting individuals and corporate clients nationwide with PMDC-licensed psychiatrists and clinical psychologists via audio, video, and WhatsApp text-therapy sessions.
- Company typePrivate
- Founded2016
- HeadquartersRawalpindi, Pakistan
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What SehatYab does
SehatYab, legally operated as Huda Healthcare Pvt. Ltd., is a Pakistan-based online mental health clinic that connects individuals and organizations with PMDC-licensed psychiatrists, qualified clinical psychologists, and counselors via remote consultations. Founded in 2015-2016 and registered with the Punjab Healthcare Commission and the SECP, the platform has cumulatively served over 12,000 clients since inception and operates across Pakistan, including Karachi, Lahore, Islamabad, and Rawalpindi. The company's primary brand position is as one of Pakistan's first dedicated online mental health clinics, addressing cultural stigma, privacy concerns, and geographic access barriers to psychiatric and psychological care.
The underlying technology is a web-based telemedicine platform that supports three consultation modalities: synchronous audio/video consultations, asynchronous WhatsApp-based text and audio-note therapy delivered via subscription packages (10, 30, or 90 days), and multi-session bundles (3, 6, or 10 sessions with 3-12 month validity). The platform integrates local Pakistani payment methods (Bank Transfer, JazzCash, EasyPaisa) and card processing through the Swich/Kuickpay gateway, and includes free self-assessment questionnaires for stress, burnout, and depression. Supporting infrastructure includes Google Analytics, Facebook Pixel, and Google Tag Manager for marketing analytics, and a culturally localized blog (Hazar Naimat) producing content in both Urdu and English to drive SEO-led acquisition.
SehatYab monetizes through three revenue streams: per-session individual consultations at PKR 2,000-3,500 (~$7-12 USD), recurring text chat subscriptions, and a B2B Corporate Well-Being Program serving organizational clients including ServicePath, Chiesi, WWF Pakistan, Masood, NCBA, RemoteBase, eWorx, and DSG. The go-to-market is primarily self-serve consumer (website and WhatsApp booking) with a separate direct-sales motion for corporate wellness contracts. Marketing combines content marketing, SEO for city-level queries, paid search, social media, and free assessments as lead-generation tools. The company appears to be founder-led and bootstrapped with no disclosed institutional funding, and operates as a privately held limited liability company.
SehatYab firmographics
Firmographics- Name
- SehatYab
- Legal name
- Huda Healthcare Pvt. Ltd.
- Website
- https://sehatyab.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- SehatYab is a Pakistan-based online mental health clinic (Huda Healthcare Pvt. Ltd.) connecting individuals and corporate clients nationwide with PMDC-licensed psychiatrists and clinical psychologists via audio, video, and WhatsApp text-therapy sessions.
- Ownership category
- akta.pro rank
SehatYab industry classification
Industry- Product category
- Online Mental Health Services
- NAICS
- Offices of Physicians, Mental Health Specialists (621112), Outpatient Mental Health and Substance Abuse Centers (621420)
- SIC
- Services-Misc Health & Allied Services, Nec (8090), Services-Health Services (8000)
- akta.pro primary industry
- General Mental Health Therapy Platforms (Talk Therapy) (HLALAEAA)
- akta.pro secondary industries
- Neurodevelopmental & Behavioral Therapy Platforms (ADHD/Autism/Behavioral Coaching) (HLALAEAJ), Student Support Hotlines & Digital Wellbeing Tools (EDAJAIAL)
Keywords
Where SehatYab is headquartered
LocationHeadquarters
- HQ city
- Rawalpindi
- HQ country
- Pakistan
- HQ region
- Asia
Offices1 record
Markets served
SehatYab business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
Revenue model
- Individual Consultations: Per-session fees for audio/video consultations with psychiatrists, psychologists, and therapists. Fees range from PKR 2,000 to PKR 3,500 per 40-45 minute session.
- Text Chat Subscription Packages: Subscription-based text therapy packages valid for 10 days (PKR 1,000), 30 days (PKR 2,000), or 90 days (PKR 5,000). Includes unlimited text and audio notes with optional intro video session.
- Corporate Well-Being Program: B2B mental health services for organizations including assessment surveys, workshops/webinars, and private consultations for employees. Organizations pay for workforce wellness programs.
- Session Packages: Bundle of 3, 6, or 10 sessions with validity periods of 3-12 months, offering discounted rates compared to individual sessions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Pay-as-you-go | Basic text therapy package - 10 days |
| Subscription | Pay-as-you-go | Plus text therapy package - 30 days |
| Subscription | Pay-as-you-go | Premium text therapy package - 90 days |
| Unit Pricing | Pay-as-you-go | Individual consultation starting price |
| Unit Pricing | Multi-year contract | 3-session package - 3 months validity |
| Unit Pricing | Multi-year contract | 6-session package - 6 months validity |
| Unit Pricing | Multi-year contract | 10-session package - 12 months validity |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels7 records
SehatYab product offering
Product offeringCore offering
SehatYab is Pakistan's first online mental health clinic, connecting individuals with PMDC-licensed psychiatrists, clinical psychologists, and therapists via audio/video consultations, text-based chat counseling (WhatsApp), and structured treatment plans for depression, anxiety, stress, and relationship issues. The platform also delivers a B2B Corporate Well-Being Program providing employee assessment surveys, workshops, webinars, and confidential counseling for organizations.
Product overview
SehatYab is an online mental health clinic platform connecting individuals and organizations in Pakistan with licensed psychiatrists, clinical psychologists, and counselors for remote consultations. The core platform provides three consultation modalities — Audio/Video Consultations, Text Chat Counseling, and session Packages — supported by specialized treatment plans for Depression, Anxiety, Couples Counseling, and Stress & Burnout. Additional services include Parents Counseling, Students Well-being support, Free Mental Health Assessments, and a Corporate Well-Being Program for B2B organizational clients. The product portfolio operates as a single unified platform with multiple service tiers accessible via web and mobile.
Differentiator
Problem solved
Functional benefit
Brands
- SehatYab Corporate Well-Being Program: Corporate mental health program offering assessment surveys, workshops, webinars, and private consultations for employee mental health and productivity
- Hazar Naimat Blog
Products and services
- Audio/Video Consultations
Quantifiable outcome
- 96% successful treatment rate claimed on depression therapy
- +2 more outcomes
Companies that use SehatYab
Customer profileNamed customers10 records
Segments5 records
SehatYab technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
Feature2 records
SehatYab partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered minor.
- ServicePathminorCorporate client using SehatYab's Corporate Well-Being Program for employee mental health support.
- ChiesiminorPharmaceutical company utilizing SehatYab's corporate wellness services for workforce mental health.
- WWF PakistanminorEnvironmental nonprofit organization receiving corporate well-being program services.
- MasoodminorTextile manufacturer utilizing employee wellness program services.
- NCBA (National College of Business Administration)minorEducational institution using corporate well-being program for staff mental health support.
- RemoteBaseminorRemote work company providing mental health support to distributed team through SehatYab's services.
- eWorxminorTechnology company using corporate wellness program services.
- DSG (Dawn Sugar Mills)minorManufacturing company utilizing employee mental health and wellness services.
Scale indicators6 records
Recent moves5 records
Expansion highlights3 records
SehatYab competitors and assessment
Company assessmentBroad incumbents
- Talkspace: U.S.-based online therapy platform providing scheduled video sessions and asynchronous text therapy to individuals and through employer benefits. Matches SehatYab's modality mix (text + video) and corporate channel approach.
- BetterHelp: Global leader in online mental health therapy, offering video, audio, and text-based counseling via subscription. Closely mirrors SehatYab's therapy delivery model but operates at much greater scale across U.S. and international markets.
- Lyra Health: Global mental health benefits platform combining teletherapy, in-person care, and EAP services primarily through employer contracts. Directly comparable to SehatYab's Corporate Well-Being Program business model and enterprise B2B GTM motion.
Regional players
- Practo: India's leading digital healthcare platform offering online consultations, appointment booking, and pharmacy. Operates in the same broader South Asian digital health category but does not actively compete in SehatYab's Pakistan service area.
- MFine: Indian on-demand telehealth platform connecting patients to doctors via chat and video. Comparable South Asian geography, online consultation model, and consumer self-serve booking flow, though limited to India.
Direct peers
- Marham: Pakistani doctor booking and telehealth platform with online consultations. Comparable in geography (Pakistan), online consultation model, and target SMB/consumer patient base, though it spans broader medical specialties like SehatYab's mental-health-only focus distinguishes itself.
- oladoc: Pakistan's largest online doctor appointment and telehealth booking platform. Directly comparable to SehatYab: same Pakistani market, same online consultation model, same target patient population, but broader in scope across specialties (not mental health-only).
- doctHERs: Pakistan-based telehealth provider connecting patients (especially women) to licensed physicians via online consultations. Same geography and online care-delivery model, complementary female-focused patient demographic.
- MyMed.pk: Pakistani online healthcare booking and consultation platform. Direct competitor in the same geography with overlapping self-serve patient booking model and payment integration patterns.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
SehatYab social profiles
Digital presenceSehatYab compliance and trust
Trust signalCompliance2 records
SehatYab financial estimates
Financial estimateRevenue estimate
Valuation estimate
SehatYab leadership team
Management profileNumber of profiles
SehatYab funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SehatYab M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SehatYab
What does SehatYab do?
SehatYab is Pakistan's first online mental health clinic, connecting individuals with PMDC-licensed psychiatrists, clinical psychologists, and therapists via audio/video consultations, text-based chat counseling (WhatsApp), and structured treatment plans for depression, anxiety, stress, and relationship issues. The platform also delivers a B2B Corporate Well-Being Program providing employee assessment surveys, workshops, webinars, and confidential counseling for organizations.
Is SehatYab a public or private company?
SehatYab is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was SehatYab founded?
SehatYab was founded in 2016. It employs 11 to 50 people.
Where is SehatYab based?
SehatYab is headquartered in Rawalpindi, Pakistan, in the Asia region.
How does SehatYab make money?
Four revenue lines are on record. Individual Consultations are the primary driver. The others are text Chat Subscription Packages, corporate Well-Being Program and session Packages.
Who are SehatYab's main competitors?
Broad incumbents on record are Talkspace, BetterHelp and Lyra Health. Regional players are Practo and MFine. Direct peers are Marham, oladoc, doctHERs and MyMed.pk.
Does SehatYab have an API?
No public API is recorded for SehatYab.
What industry is SehatYab in?
SehatYab's product category is Online Mental Health Services. Its primary akta.pro industry code is HLALAEAA, General Mental Health Therapy Platforms (Talk Therapy), with a secondary code of HLALAEAJ, Neurodevelopmental & Behavioral Therapy Platforms (ADHD/Autism/Behavioral Coaching). Its NAICS code is 621112 and its SIC code is 8090.