H.-J. Seifert GmbH

What H.-J. Seifert GmbH does

H.-J. Seifert GmbH is a family-owned German sales representative and distributor (Handelsvertretung) headquartered at Groß-Buchholzer Kirchweg 29, Hannover, founded in 1959 by Hans-Joachim Seifert and currently led by second-generation Managing Director Thorsten Seifert. The company operates as a technical sales intermediary and inventory-bearing distributor for major manufacturers serving the German electronics and electrical engineering manufacturing industry, with a flagship sales representation agreement with Weller Tools GmbH held continuously since founding.

The product portfolio is organized around the complete electronics workplace and spans soldering and desoldering systems (stations, hot-air tools, smoke extraction, automatic tip cleaners, desoldering tweezers), solder materials (wires, fluxes, bar solders, pastes, cleaners), SMD adhesives and sealants, thermal interface materials (gap pads, sil-pads, gap fillers), ESD protection equipment (clothing, shoes, chairs, test stations), HD inspection systems and microscopes, and general workshop tools (precision tweezers, pliers, technician vises, magnetic drilling units). Principal brands represented include Weller (incl. Erem/Xcelite), Stannol, Henkel/Loctite, Henkel/Bergquist, HB Protective Wear, ITW Chemtronics, and Eisenacher. The firm maintains an extensive warehouse inventory to enable rapid order fulfillment and accommodate special customer requests.

Revenue is generated through distribution margins and sales representation commissions on third-party manufactured products. The go-to-market is direct enterprise field sales combined with a German-language content website hosting downloadable catalogs, product selection guides, and technical datasheets, supplemented by trade show participation. Pricing is not publicly disclosed and is provided on request via email, fax, or phone. The firm operates with approximately 5 employees, has no disclosed external investors or parent entity, no subsidiaries, no international footprint, and no proprietary technology assets.

Name

H.-J. Seifert GmbH

Legal name

H.-J. Seifert GmbH

Website

https://seifert-gmbh.de

Company type

Private

Founded year

1959

Operating status

Operating

Headcount range

1–10 employees

Short description

H.-J. Seifert GmbH is a family-owned Hannover-based German sales representative and distributor (since 1959) for Weller Tools and other manufacturers, supplying soldering equipment, solder materials, ESD protection, thermal interface materials, and inspection tools to the German electronics and electrical engineering manufacturing industry.

Ownership category

akta.pro rank

Headquarters

HQ city

Hannover

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Supply Chain

Revenue model

1. Product Distribution and Sales Representation: Revenue is generated through the distribution of tools and materials for electronics and electrical engineering. The company acts as a sales representative for multiple manufacturers (primarily Weller Tools) and earns commissions or margins on product sales. Their extensive warehouse enables quick fulfillment of customer orders.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

H.-J. Seifert GmbH distributes and provides technical sales representation for tools and materials used in electronics and electrical engineering manufacturing, including soldering and desoldering equipment (Weller), solder wires, pastes and fluxes (Stannol), industrial adhesives and sealants (Henkel/Loctite), thermal interface materials (Henkel/Bergquist), ESD protective clothing and equipment, inspection systems, and supporting workshop tools. The company operates a German-language website and warehouse-based fulfillment to deliver these manufacturer products to electronics industry customers in Germany.

Product overview

H.-J. Seifert GmbH is a family-owned company (since 1959) based in Hannover, Germany, that operates as a distributor and technical advisor for tools and materials used in electronics and electrical engineering manufacturing and development. The company represents major manufacturers including WELLER TOOLS GmbH (Weller/Erem/Xcelite), Stannol, Henkel/Loctite, and Bergquist. Their product portfolio is organized into distinct categories: soldering and desoldering systems (including stations, smoke extraction, hot air tools, and tip cleaners), solder materials (wires, fluxes, bar solders, pastes), adhesives and sealants (SMD adhesives from Loctite), thermal interface materials (Gap-Pads, Sil-Pads, Gap-Fillers from Bergquist), ESD protection equipment (clothing, shoes, chairs, test stations), inspection systems (HD inspectors, microscopes), and general workshop tools (tweezers, pliers, technician vises, magnetic drilling units). The company maintains extensive inventory for fast order fulfillment and can accommodate special customer requests.

Differentiator

Problem solved

Functional benefit

Products and services

• Weller Soldering and Desoldering Systems Weller soldering stations, desoldering stations, hot air stations, repair stations, soldering irons, desoldering irons, high-speed active-tip soldering irons (e.g., WT 1M, WX Smart, WXMTS/WXUTS, WXPP/WXUP, WTMT), distributed to electronics manufacturers in Germany.
• Weller Solder Smoke Extraction Systems Solder fume extraction systems (Zero Smog Guard, Shield Pro) with ESD-safe filtration for capturing particles and gases from soldering operations in electronics production environments.
• Weller Solder Tip Cleaners Automatic dry cleaners for soldering tips and tweezers (e.g., WATC 100) that extend tip life and improve soldering quality for production and repair operations.
• Stannol Soldering Materials Solder wires (Kristall series, ALU1), solder pastes (SP 6000, SP 6500), fluxes, flux gels (FP 6000), bar solders, desoldering braids, and Flux-Ex cleaners for electronics soldering applications.
• Stannol Process Control and Specialty Products Specialty soldering process products including the Smart 4D thermal profiler for measuring temperature profiles on assemblies, EF160 Bio PV no-clean flux for solar applications, and Flux-Ex cleaners for pre- and post-solder cleaning.
• Henkel/Loctite Adhesives and Sealants Industrial adhesives, sealants, and SMD adhesives from Henkel/Loctite (including LOCTITE 402 ultra-performance instant adhesive) for electronics manufacturing and assembly applications.
• Henkel/Bergquist Thermal Interface Materials Thermal management materials including Gap Pads, Sil-Pads, Gap Fillers (TGF 3000SF silicone-free, TGF 4500CVO 2K silicone), and Bergquist microTIM mTIM 1000 series coatings for pluggable optical modules and electronics cooling.
• ESD Protection Equipment Complete ESD protection range including CONDUCTEX Green-Line ESD clothing, ESD shoes, ESD chairs, ESD test stations, and ESD accessories for electrostatic discharge protection in electronics manufacturing.
• HD Inspection Systems and Microscopes High-definition inspection systems, USB handheld microscopes, and microscope workstations for quality control in electronics assembly.
• ITW Chemtronics Sprays and Repair Aids Specialty sprays, cleaners, and repair aids from ITW Chemtronics for electronics maintenance, cleaning, and rework applications.
• Eisenacher Solder-Free Connection Technology Solder-free joining and connection technology products from Eisenacher for electronics assembly applications where traditional soldering is not desired.
• Erem Precision Cutting Tools and Tweezers Precision cutters, tweezers, and pliers from Erem for electronics assembly, rework, and repair applications.
• PanaVise Technician Vises Professional technician vises and workholding solutions from PanaVise for electronics assembly and repair workstations.
• Magnetor Magnetic Core Drilling Units Magnetic core drilling units and spare parts service from Magnetor for industrial applications.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core and minor.

• WELLER TOOLS GmbHcoreChannel Partner/ Reseller/ DistributorPrimary and flagship partnership. Weller Tools products (soldering stations, irons, smoke extraction, repair equipment) have been handled by Seifert since the company's founding. Seifert acts as Handelsvertretung (sales representative) responsible for product presentation and technical customer consultation.
• StannolcoreChannel Partner/ Reseller/ DistributorDistributes Stannol soldering materials including solder wires, fluxes, solder bars, solder pastes, and related accessories. Stannol products complement the Weller Tools offering.
• Henkel / LoctitecoreChannel Partner/ Reseller/ DistributorDistributes Henkel/Loctite adhesives, sealants, and SMD adhesives for electronics manufacturing applications.
• Henkel / BergquistcoreChannel Partner/ Reseller/ DistributorDistributes Bergquist thermal interface materials including gap pads, sil-pads, and gap fillers for thermal management in electronics.
• HB Protective WearminorChannel Partner/ Reseller/ DistributorDistributes ESD protective clothing including the CONDUCTEX Green-Line sustainable ESD clothing line.
• ITW ChemtronicsminorChannel Partner/ Reseller/ DistributorDistributes ITW Chemtronics sprays and repair aids for electronics.
• EremminorChannel Partner/ Reseller/ DistributorDistributes Erem precision tools, tweezers, and pliers for electronics.
• EisenacherminorChannel Partner/ Reseller/ DistributorDistributes Eisenacher solder-free connection technology products.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• ELV Elektronik: German electronics retailer and distributor with focus on technical products, tools, and hobbyist electronics. Comparable German-market presence and electronics tools/consumables offering.
• Pollin Electronic: German electronics distributor with broad catalog including tools, soldering equipment, and electronics supplies. Comparable German-market focus and multi-category electronics offering.
• Conrad Electronic: German electronics and technical product distributor serving both B2B and B2C customers with a broad catalog of tools, equipment, and components. Directly comparable in terms of German market focus, multi-category electronics offering, and B2B customer base.
• Distrelec: European electronics and industrial MRO distributor (now part of RS Group) carrying soldering equipment, ESD, and electronics workshop supplies. Comparable product mix serving industrial customers across Europe.
• Bürklin: German electronics distributor focused on professional B2B customers with similar product categories including tools, soldering equipment, and electronics workshop supplies. Comparable in mid-market German professional customer targeting.
• Reichelt Elektronik: German electronics distributor with broad catalog covering semiconductors, tools, soldering equipment, and consumables. Comparable product categories (soldering tools, electronics supplies) and similar German-market B2B focus.

Broad incumbents

• RS Components (RS Group): Global industrial and electronics distributor with massive catalog, digital platform, and direct manufacturer relationships. Carries many of the same product categories (soldering, ESD, inspection) but at vastly larger scale and broader geographic reach.
• DigiKey: Global electronics component distributor with massive catalog and direct manufacturer relationships. Adjacent overlap on tools and soldering category but primarily component-focused; sets the digital benchmark small distributors compete against.
• Farnell / element14: Global electronics distributor (part of Avnet) serving professional and industrial buyers with broad catalog including soldering tools and consumables. Comparable product categories at much larger scale with global digital platform.
• Mouser Electronics: Global electronics distributor with broad catalog spanning components, tools, and equipment for professional customers. Comparable professional customer base but at vastly larger scale and with global reach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/h-j-seifert-gmbh

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about H.-J. Seifert GmbH