SELDI GROUP ΙΚΕ

Name

SELDI GROUP ΙΚΕ

Legal name

SELDI GROUP ΙΚΕ

Website

https://seldi.gr

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Vertical Business Software

SIC

Services-Computer Programming Services (7371)

akta.pro primary industry

Fuel Pricing, Loyalty & Payments Platforms (POS, Mobile Pay, Fleet Cards, Loyalty Programs) (EUALAIAK)

akta.pro secondary industries

Convenience Retail & Foodservice at Forecourts (C-Store/QSR) (EUALAIAE), Non-Fuel Retail & Ancillary Forecourt Services (Car Wash, Auto Care, ATM/Lottery, Parcel Lockers) (EUALAIAJ)

Keywords

• Vertical software solutions
• Gas station management
• Butchery management software
• Electronic invoicing systems
• ERP systems

Headquarters

HQ city

Thessaloniki (Evosmos)

HQ country

Greece

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Supply Chain

Revenue model

1. Software Licenses and Products: SELDI GROUP sells proprietary vertical software solutions including gas station management systems (SFuel, Smart Manager Plus/Lite), butcher shop management (Smart Retail), ERP programs (UpSales), and loyalty systems (Smart Point). Software is sold with perpetual licenses and annual update/release costs.
2. Custom Software Development: The company offers custom application development services, both for local installations and cloud-based applications. Development follows full SDLC from requirements gathering through final delivery and installation, with ongoing support and upgrades.
3. Support and Maintenance Services: Two complete support packages are offered: support during market hours and 24/7 support, plus custom packages based on customer needs. Support includes remote assistance and on-site visits.
4. Hardware Equipment Sales: SELDI GROUP trades state-of-the-art technology equipment to support their software solutions, including Dell notebooks, POS receipt printers, tax mechanisms, industrial carrying cases, 4G modem routers, and inverters.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

SELDI GROUP develops and sells proprietary vertical software solutions primarily for Greek gas stations (SFuel input-output systems, SFuel Lite for LPG/vehicle fleets, SoftTruck mobile invoicing), butcher shops (Smart Retail POS and inventory), and retail (Smart Point loyalty, UpSales ERP). The company also offers custom development services for cloud applications, desktop applications, and business websites, and resells supporting hardware such as POS printers, tax mechanisms, 4G routers, and industrial cases. All products are designed for compliance with Greek fuel and tax legislation (AADE, myDATA, IFESTOS).

Product overview

SELDI GROUP ΙΚΕ is a Greek software company specializing in integrated solutions for gas stations, retail, and butchery businesses. The product portfolio consists of specialized vertical solutions built around a central ERP platform (UpSales): SFuel (Smart Manager Plus) and SFuel Lite provide input-output management for gas stations and LPG/fleet operations; SoftTruck enables mobile electronic invoicing for fuel delivery; Smart Point offers loyalty and customer management; and Smart Retail covers butchery and retail management. The company also provides custom development services for web applications, desktop applications, and cloud solutions.

Differentiator

Problem solved

Functional benefit

Brands

• UpSales: Commercial ERP program for small and medium enterprises, with direct interface to input-output systems for gas stations.
• SFuel
• Smart Retail
• SoftTruck
• LPG-RETAIL / SFUEL
• Smart Point
• Smart Manager Plus
• Smart Manager Lite

Products and services

• SFuel (Smart Manager Plus) Integrated gas input-output system for gas stations. Controls fuel pumps, prints retail receipts, issues balances, connects to vending machines, audits employees and corporate customers, monitors tank reserves, and integrates with ERP. Designed for compliance with Greek fuel legislation (AADE, IFESTOS, myDATA).
• SFuel Lite (Smart Manager Lite / LPG-RETAIL) Output management system for LPG/CNG/ADBLUE pumps and vehicle fleet control. Manages gas pumps, tanks, vending machines, employees, corporate customers, and vehicle fleets, with retail receipt printing.
• SoftTruck Mobile electronic invoicing system for fuel delivery operated on tank vehicles. Includes specialized laptop, receipt printer, tax mechanism, 4G modem router, industrial carrying case, and inverter. Supports automatic transmission to AADE and IFESTOS, online DEI code verification, tank height management, route mapping, and order registration.
• Smart Retail (Butchery Management System) Integrated POS and inventory management system for butcher shops. Supports barcode scanner, touchscreen interface, recipe management, product synthesis, electronic scale connection, and tax mechanism integration. Complies with Greek regulations requiring product origin designation on receipts.
• Smart Point Customer loyalty and reward system for retail establishments. Built on four pillars: Smart Cards (barcode/RFID), Reward Tools, CRM Tools, and Operation Tools. Supports loyalty cards, points management, SMS/email campaigns, and commercial management.
• UpSales ERP Integrated commercial management application for small and medium enterprises covering pricing, warehouse management, and financial transactions. Features a direct interface to input-output systems and tax mechanisms for gas stations.
• Cloud Application Development Custom cloud application development service for businesses. Operates remotely and across multiple systems simultaneously, with design, reliability, support, and security features.
• Application Development Custom application development service for clients running in a single computing environment. Covers the full software development lifecycle from requirements gathering through delivery and installation.
• Web Development Custom website development service for businesses. Provides responsive design, modern technologies, SEO optimization, and security features tailored to professional business sites.

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Comdata Group: European fuel cards, payments and fuel-management software provider. Comparable because it sells fuel-management and fleet software into European fuel retailers, representing an international competitor that could enter the Greek market SELDI serves.
• Epsilon Net: Leading Greek accounting, ERP and commercial software vendor with deep AADE/myDATA integration. Comparable because it serves the same Greek SME compliance-driven software market SELDI addresses, particularly with tax-mechanism and invoicing features.
• SoftOne Technologies: Established Greek ERP/business management software provider serving SMEs and larger enterprises. Comparable because it competes for the same Greek SME ERP and CRM wallet that SELDI targets with UpSales and Smart Point, though it lacks SELDI's fuel-retail vertical specialization.
• Dover Fueling Solutions (Wayne): Global provider of fuel dispensers, payment terminals and forecourt controllers. Comparable because it offers the pump-level input/output and payment platform layer that competes conceptually with SFuel, though at much larger scale and broader geographic scope.
• NCR Voyix: Global provider of POS and commerce solutions for retail and hospitality. Comparable because its POS platform overlaps functionally with SELDI's Smart Retail butcher and Smart Point loyalty products at the broader retail level.
• Singular Logic: Greek enterprise software and ERP provider (formerly Galaxy/MLS). Comparable because it competes for Greek SME and enterprise software spend with ERP, CRM and commercial-management functionality that overlaps with UpSales ERP.
• Verifone: Global payments and POS hardware/software vendor with forecourt and fuel-retail solutions. Comparable because its payment terminals and POS software target the same fuel-retail and SME retail checkout workflows as SELDI's SFuel and Smart Retail products.

Direct peers

• Printec Group: Southeast European POS and payment solutions provider serving retail and fuel retail. Comparable because it sells integrated POS hardware/software stacks to Greek and regional retailers, overlapping with SELDI's SFuel, Smart Retail and Smart Point offerings.

Emerging players

• Petrosoft: Specialized fuel-retail management software (C-Store Office, Fuel POS) for independent stations. Comparable because it offers the same category of input/output, inventory and back-office functionality for fuel retailers that SELDI's SFuel platform provides.

Regional players

• Prosvasis: Greek SME business software vendor offering commercial and accounting applications. Comparable because it serves the same Greek SME market with ERP and commercial-management software, overlapping with SELDI's UpSales and POS offerings.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/seldi-group-e-e

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SELDI GROUP ΙΚΕ