SelectLine Software AG

What SelectLine Software AG does

SelectLine Software AG is a Swiss ERP software vendor headquartered in St. Gallen, founded as an ERP pioneer in 1994 and operating as a subsidiary of the German holding company SelectLine Holding GmbH. The company sells a modular business software suite targeting small and medium-sized enterprises (KMU/PME) across Switzerland, comprising four integrated core modules: Auftrag (order processing / ERP), Fibu (financial accounting), Lohn (payroll, Swissdec-certified), and Archivierung (document archiving), supplemented by a deep catalogue of over 20 add-on modules covering CRM, Mobile, EDI, Production, RMA, MDE/BDE, OPOS, Dashboard, and Customer Portal. The technology stack is built around Swiss-specific regulatory compliance — Swissdec 5 payroll certification, QR-rechnung standard, ISO 20022 banking formats, multi-currency, and Swiss VAT reporting — with a REST API enabling third-party integrations such as Shopware, Shopify, and Venabo.

The company operates an extremely lean internal team of 8 employees and distributes exclusively through a certified partner network of over 200 organizations across Switzerland, segmented into four certification tiers (Competence Centers, Authorized Partners, Partners, and Intermediaries). Revenue is generated through four streams: (1) the SelectLine neo subscription model launched October 2024 at CHF 69–139 per user per month, (2) the legacy perpetual license (with sales ended December 31, 2024 but continuing update contracts), (3) professional services including training and a paid hotline at CHF 4.23/minute, and (4) cloud hosting provisioned through certified partners at CHF 29 per application per month. Additional offerings include SelectLine Goodstart (free one-year access for startups) and SelectLine easy (a CHF 190 entry-level bundle). The customer base spans 10,000+ Swiss SMEs and 18,000+ users, with named customers in wine retail, wine trading, sterilization services, and electrical contracting, and a parallel relationship with Swiss accountants (Treuhänder) who resell and operate the software for their clients.

Name

SelectLine Software AG

Legal name

SelectLine Software AG

Website

https://selectline.ch

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

1–10 employees

Short description

SelectLine Software AG is a Swiss ERP vendor founded in 1994 and headquartered in St. Gallen, selling modular ERP, financial accounting, payroll, and archiving software to over 10,000 small and medium-sized enterprises in Switzerland via a 200+ certified partner network.

Ownership category

akta.pro rank

Product category

ERP Software

NAICS

Software Publishers (5132), Computer Systems Design and Related Services (54151)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Core ERP Suites (Financials, Procurement, Projects) (HDAEAEAA)

akta.pro secondary industries

Manufacturing ERP (Discrete, Process, Batch) (HDAEAEAB), Distribution & Wholesale ERP (Inventory, Order, Warehouse) (HDAEAEAC)

Keywords

• ERP software
• Financial accounting
• Payroll processing
• Order management
• Document archiving

Headquarters

HQ city

St. Gallen

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Subscription (SelectLine neo): Monthly or annual subscription model introduced in October 2024. Customers pay per user per month with tiered pricing based on functionality level. Subscription includes continuous updates, new features, and access to the full suite of modules within the subscribed tier.
2. Classic Perpetual License (Legacy): One-time license purchase with optional update contracts for ongoing support and legal updates. Classic licenses could be purchased until December 31, 2024.
3. Professional Services: Training services, implementation support, and hotline support services billed separately. Training courses available as webinars. Hotline support at CHF 4.23/minute after first minute.
4. Cloud Hosting: Cloud infrastructure services provided through certified partners, including private cloud solutions at 29 CHF/month per application.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

SelectLine Software AG develops and sells an integrated ERP software suite for Swiss small and medium-sized enterprises. The product line centers on four core modules - SelectLine ERP (Auftrag) for order processing and CRM, SelectLine Fibu for financial accounting, SelectLine Lohn for payroll, and SelectLine Archivierung for document archiving - delivered through the SelectLine neo subscription model or the legacy SelectLine classic perpetual license, with implementation, training, support and managed cloud hosting provided by a network of 200+ certified Swiss partners.

Product overview

SelectLine Software AG is a Swiss ERP software company founded in 1994, serving over 10,000 SMEs across Switzerland. The product portfolio is organized around three core modules — SelectLine ERP (Auftrag) for order processing and CRM, SelectLine Fibu for financial accounting, and SelectLine Lohn for payroll — supplemented by SelectLine Archivierung for document archiving. The software is available in four editions: easy (entry-level), Standard/Premium, Gold, and Platin, and is delivered through the SelectLine neo subscription model (introduced October 2024) or traditional licensing. Additional modules include CRM, Mobile, EDI, RMA, Production, MDE/BDE, and API connectivity. The company also offers Goodstart (free for startups), Cloud deployment, and SelectLine easy as lower-tier variants.

Differentiator

Problem solved

Functional benefit

Brands

• SelectLine neo: The subscription-based version of SelectLine business software, launched in October 2024, offering ERP, Fibu (accounting), and Lohn (payroll) modules on a rental basis.
• SelectLine Goodstart
• SelectLine Cloud
• mySelect

Products and services

• SelectLine ERP (Auftrag) Order processing software for managing the complete order-to-invoice cycle (quotes, order confirmations, delivery notes, invoices, reminders) with integrated CRM, inventory management and purchasing, designed for Swiss SMEs.
• SelectLine Fibu Financial accounting software providing double-entry bookkeeping, individual chart of accounts, debitor/kreditor management, balance sheet, income statement, Swiss MWST/VAT reporting, multi-currency support, cost accounting and unlimited multi-client capability for Swiss SMEs and accountants.
• SelectLine Lohn Swissdec 5 certified payroll software with unlimited employee capacity, automatic payroll processing assistant and electronic payroll reporting for Swiss employers.
• SelectLine Archivierung Document archiving solution for the paperless office, enabling digital storage, indexing and retrieval of business documents across the SelectLine ERP, Fibu and Lohn modules.
• SelectLine neo Subscription-based licensing model for the SelectLine business suite, providing ongoing updates, extended functionality and bundled modules on a per-user, monthly billing basis in CHF. Replaced the previous one-time purchase model as the standard offering in October 2024.
• SelectLine easy Entry-level SelectLine package combining the Auftrag order processing and Fibu accounting modules at a reduced one-time purchase price of CHF 190, including invoicing, Swiss QR-rechnung and basic accounting for very small Swiss businesses.
• SelectLine Goodstart Free one-year program for newly founded Swiss companies (within 24 months of incorporation), providing full access to the SelectLine ERP, Fibu, Lohn and Archiving modules at no cost and with no obligation to continue, designed as a low-risk entry into the SelectLine suite.
• SelectLine Cloud Managed private cloud deployment option for SelectLine ERP, Fibu, Lohn and Archiving applications, priced at CHF 29 per month per application and delivered by certified Swiss cloud partners who handle server management, backups and software updates.

Quantifiable outcome

• Over 10,000 companies successfully using SelectLine in Switzerland
• +1 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature8 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• SelectLine Holding GmbHcoreOthersParent company relationship with SelectLine Holding GmbH based in Germany. Data sharing agreement allows transfer of customer data to leverage synergies between the Swiss and German operations.
• Auriga Informatik GmbHminorChannel Partner/ Reseller/ DistributorCertified cloud partner providing private cloud infrastructure services for SelectLine customers. Contact: Reto Jehle, www.auriga.ch
• Comp-Sys Informatik AGminorChannel Partner/ Reseller/ DistributorCertified cloud partner offering managed hosting services for SelectLine software. Contact: Patric Schluep, www.comp-sys.ch
• Global Systems AGminorChannel Partner/ Reseller/ DistributorCertified cloud partner providing infrastructure services for SelectLine. Contact: Jean-Claude Hasler, www.globalsystem.ch
• Data Dynamic Informatic AG (DDI AG)coreTechnology or IntegrationCompetence Center partner and cloud infrastructure provider. Collaborates with SelectLine on Postfinance Arena advertising. Contact: Heinz Kaufmann, www.ddiag.ch
• 1. FC SelectLineminorOthersFootball club sponsorship, originally the main sponsor. Club has since withdrawn from active competition due to lack of youth players.
• HC ArbonminorOthersHandball club sponsorship with team patronage of men's and women's first teams since 2018. SelectLine logo displayed on team shorts.
• FC St. OtmarminorOthersFootball club sponsorship with scoreboard advertising at home games.
• Daniela KellerminorOthersNational tennis player (Swiss Nati A Ladies 40+) sponsored with sports apparel featuring SelectLine branding.

Scale indicators4 records

Recent moves6 records

Expansion highlights7 records

Direct peers

• Banana.ch SA: Swiss-based accounting software for small businesses, freelancers, and accountants. Comparable in Swiss localization and SMB focus, though narrower in scope than SelectLine.
• Bexio AG: Swiss cloud-based business software for SMEs covering accounting, invoicing, and banking. Directly competes with SelectLine in the Swiss SME market with a modern SaaS delivery model.
• Run my Accounts AG: Swiss online accounting and ERP software targeted at SMEs and accountants. Overlaps with SelectLine Fibu and ERP offerings for Swiss KMU customers.
• sevDesk GmbH: Cloud-based accounting and invoicing platform for German SMEs and small businesses. Comparable subscription model, SMB target, and DACH regulatory requirements.
• Abacus Research AG: Swiss-headquartered ERP software vendor serving Swiss SMEs with finance, payroll, and order-processing modules. Most direct comparably-sized local competitor to SelectLine in the Swiss KMU segment.
• Lexware (Haufe Group): German SMB accounting, payroll, and ERP software from Haufe-Lexware; effectively a sister product line to SelectLine via the SelectLine Holding GmbH parent. Strongly comparable in module structure and target SMB segment in DACH.

Emerging players

• Odoo SA: Open-source modular ERP/CRM suite increasingly adopted by European SMEs. Competes with SelectLine on modular architecture and broader scope, but lacks SelectLine's deep Swiss localization.

Broad incumbents

• SAP Business One: SAP's SME ERP offering typically deployed through a partner channel similar to SelectLine's. Targets the upper Swiss KMU tier with deeper functionality and global scalability.
• Microsoft Dynamics 365 Business Central: Microsoft's cloud ERP for SMEs/mid-market with finance, supply chain, and operations. Competes for upper-end Swiss KMU customers that outgrow SelectLine.
• Datev eG: German cooperative providing accounting, payroll, and tax-advisor software to Treuhänder and SMEs. Comparable accountant-channel distribution and DACH regulatory focus to SelectLine.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/SelectLine_AG
• YouTubeyoutube.com/user/SelectLineSoftwareAG
• Facebookfacebook.com/SelectLineSoftwareAG
• LinkedInlinkedin.com/company/selectline-software-ag
• Instagraminstagram.com/selectlinesoftwareag

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SelectLine Software AG