SelectLine Holding GmbH
- Company typePrivate
- Founded2021
- HeadquartersMagdeburg, Germany
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
SelectLine Holding GmbH firmographics
Firmographics- Name
- SelectLine Holding GmbH
- Legal name
- SelectLine Holding GmbH
- Website
- https://selectline-group.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
SelectLine Holding GmbH industry classification
Industry- Product category
- Enterprise Resource Planning (ERP) Software
- NAICS
- Software Publishers (51321), Custom Computer Programming Services (541511)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Core ERP Suites (Financials, Procurement, Projects) (HDAEAEAA)
- akta.pro secondary industries
- Retail ERP (Merchandising, POS Back Office) (HDAEAEAD), Distribution & Wholesale ERP (Inventory, Order, Warehouse) (HDAEAEAC), Human Capital Management (HCM) & Payroll Platforms (HDAEAEAJ)
Keywords
Where SelectLine Holding GmbH is headquartered
LocationHeadquarters
- HQ city
- Magdeburg
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
SelectLine Holding GmbH business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- ERP Software Licenses and Subscriptions: Revenue from on-premise ERP software licenses and cloud-based subscriptions covering financial accounting, inventory management, CRM, production, HR and payroll modules.
- Human Resources Software: Payroll (Lohnabrechnung), time tracking (Zeiterfassung), and human resources management software solutions including DATALINE Lohnabzug for payroll processing.
- Systemhausleistungen (IT Services): IT consulting, network integration, IT infrastructure modernization, and implementation services provided through partner network.
- Industry-Specific Software Solutions: Specialized ERP solutions for specific industries including jewelry (Clarity & Success), beverage trade (dicom), Swiss SMEs (europa3000, groupe.iD), and time tracking (SoftClean).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | SelectLine neo - modular ERP solution for SMEs |
| One time/ perpetual license | Multi-year contract | ERP On-Premise |
| Subscription | Annual | DATALINE Lohnabzug - Payroll Software |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels9 records
SelectLine Holding GmbH product offering
Product offeringCore offering
SelectLine Holding GmbH, through its 17 subsidiary companies, develops and sells modular ERP software for small and medium-sized businesses (KMU), available as both on-premise and cloud deployments. The portfolio covers financial accounting, inventory management, production, CRM, HR and payroll, complemented by industry-specific vertical solutions (jewelry, beverage trade, Swiss SMEs, manufacturing, time tracking) and IT services delivered through a DACH-wide partner network.
Product overview
SelectLine Holding GmbH operates as a unified ERP software group offering both a core SelectLine ERP platform (available as on-premise or cloud deployment) and a portfolio of specialized vertical solutions. The core SelectLine ERP serves small and medium-sized businesses with modules covering production, inventory management, and financial accounting. The group portfolio includes 17 companies: DATALINE (payroll software), dicom (beverage trade software), GDI (precision manufacturing ERP), europa3000 and groupe.iD (Swiss ERP solutions), Terra Software (POS and management software), SoftClean (time tracking), uptodate (IT services), SelectLine Service Operations (formerly orderbase, IT services), Clarity & Success (jewelry software), and others. The product lineup supports both German-speaking markets (DACH) and Swiss customers with localized solutions.
Differentiator
Problem solved
Functional benefit
Products and services
- SelectLine ERP (On-Premise)
Quantifiable outcome
- Over 30 years of experience supporting innovation and passion in the software market
- +2 more outcomes
Companies that use SelectLine Holding GmbH
Customer profileNamed customers21 records
Segments6 records
Ideal customer profiles5 records
SelectLine Holding GmbH technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability3 records
Feature6 records
SelectLine Holding GmbH partnerships and signals
Strategic signalPartnerships
17 partnerships are on record, tiered core and minor.
- ABRA Software a.s.coreABRA Software a.s. became part of the SelectLine Group in February 2026. This acquisition represents the group's continued growth strategy and expansion of their ERP portfolio across European markets.
- 1. FC MagdeburgminorSelectLine Group is a sponsor of the 1. FC Magdeburg football club. This sponsorship relationship provides marketing visibility and community engagement in the Magdeburg region.
- Clarity & Success Software GmbHcoreSubsidiary company specializing in ERP software for jewelry businesses (jewelers). Part of the SelectLine Group portfolio of companies.
- DATALINE Lohnabzug GmbHcoreSubsidiary company specializing in payroll software (Lohnsoftware). Part of the SelectLine Group offering payroll and HR solutions.
- dicom GmbHcoreSubsidiary company specializing in software for beverage trade (Getränkehandel). Part of the SelectLine Group industry solutions.
- GDI - Gesellschaft für Datentechnik und Informationssysteme mbHcoreSubsidiary company specializing in ERP systems for precision manufacturing. Part of the SelectLine Group with award-winning HR and time tracking solutions.
- groupe.iDcoreSubsidiary company specializing in ERP systems for Switzerland. Part of the SelectLine Group serving the Swiss market.
- SelectLine Service Operations GmbH (formerly orderbase)coreSubsidiary company (formerly orderbase consulting GmbH) providing service operations software. Renamed in 2026 as part of the SelectLine Group.
- SoftClean GmbHcoreSubsidiary company specializing in time tracking systems (Zeiterfassungssysteme). Part of the SelectLine Group HR solutions portfolio.
- Terra Software GmbHcoreSubsidiary company specializing in management and POS software for retail (florists, garden centers). Part of the SelectLine Group.
- up to date GmbHcoreSubsidiary company specializing as IT system service provider. Part of the SelectLine Group IT services offering.
- europa3000 AGcoreSubsidiary company providing ERP software for Swiss SMEs. Part of the SelectLine Group with Swiss Made software solutions.
- MKS Software Management AGcoreSubsidiary company (MKS) part of the SelectLine Group serving manufacturing and industrial sectors.
- Wolkenhof GmbHminorIT system house partner providing IT infrastructure and networked IT solutions. References SelectLine as customer.
- Hömmen IT-ServiceminorIT system house partner providing IT services and support.
- microplan Systemhaus GmbHminorIT system house partner in the SelectLine partner network.
- hbo Systemhaus GmbHminorIT system house partner offering mobile document management and digital approval processes.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
SelectLine Holding GmbH competitors and assessment
Company assessmentBroad incumbents
- Microsoft (Dynamics 365 Business Central): Dynamics 365 Business Central is Microsoft's cloud ERP for small and mid-sized businesses, offering financials, supply chain, and operations functionality. It competes with SelectLine for cloud-forward Mittelstand customers and benefits from deep Microsoft 365 integration.
- SAP SE (SAP Business One): SAP Business One is SAP's SME-focused ERP offering, targeting the same mid-market manufacturing, distribution, and service companies SelectLine serves. As a much larger incumbent with broader functionality and global reach, it represents the upper bound of competition for upper-SME deals.
Direct peers
- DATEV eG: DATEV is the dominant German tax, accounting, and payroll software cooperative serving SMBs and tax advisors. It overlaps directly with SelectLine's financial accounting, payroll, and HR software modules in the German Mittelstand and SME advisor channel.
- Weclapp SE: Weclapp is a Germany-based cloud-native ERP/CRM platform targeting small and medium-sized businesses with a SaaS-first model. It represents the cloud-native challenger in the same DACH SME segment that SelectLine is migrating toward via its SelectLine neo offering.
- BMD Systemhaus GesmbH: BMD is a leading Austrian/German provider of business software including ERP, payroll (BMD NTCS), and accounting solutions for SMEs and tax advisors. It directly competes with SelectLine across the DACH SME segment with similar on-premise and cloud deployment options.
- Sage Group plc: Sage is a leading global provider of accounting and ERP software for small and medium-sized businesses, with deep presence in the UK and German markets. It directly competes with SelectLine across SME financial management, payroll, and ERP — including on-premise and cloud deployment models analogous to SelectLine's dual approach.
- Odoo SA: Odoo is a global open-source suite of business applications including ERP, CRM, accounting, and manufacturing modules targeting SMBs. It competes for the same digital transformation wallet share among European SMEs, often at lower price points than traditional on-premise ERP.
- Haufe-Lexware (Lexware): Lexware is one of the most established German accounting, payroll, and ERP brands for self-employed professionals and small businesses. It competes head-to-head with SelectLine's core ERP and DATALINE payroll offerings in the German SMB market, with overlapping dealer/channel structures.
- Microtech GmbH: Microtech is a German ERP and merchandise management software provider for small and medium-sized retailers, wholesalers, and craftsmen. It overlaps with SelectLine's distribution/wholesale (dicom) and retail (Terra Software) verticals within the German Mittelstand.
Emerging players
- sevDesk GmbH: sevDesk is a German cloud-based accounting and invoicing platform for freelancers and small businesses. While smaller in scope than SelectLine, it competes for the same SMB financial management budget and represents the cloud-native direction the market is moving toward.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
SelectLine Holding GmbH social profiles
Digital presenceSelectLine Holding GmbH compliance and trust
Trust signalCompliance2 records
SelectLine Holding GmbH financial estimates
Financial estimateRevenue estimate
Valuation estimate
SelectLine Holding GmbH leadership team
Management profileNumber of profiles
Profiles3 records
SelectLine Holding GmbH subsidiaries and ownership
Company hierarchySubsidiaries13 records
SelectLine Holding GmbH funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SelectLine Holding GmbH M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SelectLine Holding GmbH
What does SelectLine Holding GmbH do?
SelectLine Holding GmbH, through its 17 subsidiary companies, develops and sells modular ERP software for small and medium-sized businesses (KMU), available as both on-premise and cloud deployments. The portfolio covers financial accounting, inventory management, production, CRM, HR and payroll, complemented by industry-specific vertical solutions (jewelry, beverage trade, Swiss SMEs, manufacturing, time tracking) and IT services delivered through a DACH-wide partner network.
Is SelectLine Holding GmbH a public or private company?
SelectLine Holding GmbH is a private company. It is classified as private equity controlled and is currently operating.
When was SelectLine Holding GmbH founded?
SelectLine Holding GmbH was founded in 2021. It employs 1 to 10 people.
Where is SelectLine Holding GmbH based?
SelectLine Holding GmbH is headquartered in Magdeburg, Germany, in the Europe region.
How does SelectLine Holding GmbH make money?
Four revenue lines are on record. ERP Software Licenses and Subscriptions are the primary driver. The others are human Resources Software, systemhausleistungen (IT Services) and industry-Specific Software Solutions.
Who are SelectLine Holding GmbH's main competitors?
Broad incumbents on record are Microsoft (Dynamics 365 Business Central) and SAP SE (SAP Business One). Direct peers are DATEV eG, Weclapp SE, BMD Systemhaus GesmbH, Sage Group plc, Odoo SA, Haufe-Lexware (Lexware) and Microtech GmbH. sevDesk GmbH is listed as an emerging player.
Does SelectLine Holding GmbH have an API?
No public API is recorded for SelectLine Holding GmbH.
What industry is SelectLine Holding GmbH in?
SelectLine Holding GmbH's product category is Enterprise Resource Planning (ERP) Software. Its primary akta.pro industry code is HDAEAEAA, Core ERP Suites (Financials, Procurement, Projects), with a secondary code of HDAEAEAD, Retail ERP (Merchandising, POS Back Office). Its NAICS code is 51321 and its SIC code is 7372.