SelectLine Holding GmbH

Name

SelectLine Holding GmbH

Legal name

SelectLine Holding GmbH

Website

https://selectline-group.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Enterprise Resource Planning (ERP) Software

NAICS

Software Publishers (51321), Custom Computer Programming Services (541511)

SIC

Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Core ERP Suites (Financials, Procurement, Projects) (HDAEAEAA)

akta.pro secondary industries

Retail ERP (Merchandising, POS Back Office) (HDAEAEAD), Distribution & Wholesale ERP (Inventory, Order, Warehouse) (HDAEAEAC), Human Capital Management (HCM) & Payroll Platforms (HDAEAEAJ)

Keywords

• ERP software
• Cloud ERP solutions
• Payroll software
• SME business software
• Industry-specific ERP

Headquarters

HQ city

Magdeburg

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. ERP Software Licenses and Subscriptions: Revenue from on-premise ERP software licenses and cloud-based subscriptions covering financial accounting, inventory management, CRM, production, HR and payroll modules.
2. Human Resources Software: Payroll (Lohnabrechnung), time tracking (Zeiterfassung), and human resources management software solutions including DATALINE Lohnabzug for payroll processing.
3. Systemhausleistungen (IT Services): IT consulting, network integration, IT infrastructure modernization, and implementation services provided through partner network.
4. Industry-Specific Software Solutions: Specialized ERP solutions for specific industries including jewelry (Clarity & Success), beverage trade (dicom), Swiss SMEs (europa3000, groupe.iD), and time tracking (SoftClean).

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels9 records

Core offering

SelectLine Holding GmbH, through its 17 subsidiary companies, develops and sells modular ERP software for small and medium-sized businesses (KMU), available as both on-premise and cloud deployments. The portfolio covers financial accounting, inventory management, production, CRM, HR and payroll, complemented by industry-specific vertical solutions (jewelry, beverage trade, Swiss SMEs, manufacturing, time tracking) and IT services delivered through a DACH-wide partner network.

Product overview

SelectLine Holding GmbH operates as a unified ERP software group offering both a core SelectLine ERP platform (available as on-premise or cloud deployment) and a portfolio of specialized vertical solutions. The core SelectLine ERP serves small and medium-sized businesses with modules covering production, inventory management, and financial accounting. The group portfolio includes 17 companies: DATALINE (payroll software), dicom (beverage trade software), GDI (precision manufacturing ERP), europa3000 and groupe.iD (Swiss ERP solutions), Terra Software (POS and management software), SoftClean (time tracking), uptodate (IT services), SelectLine Service Operations (formerly orderbase, IT services), Clarity & Success (jewelry software), and others. The product lineup supports both German-speaking markets (DACH) and Swiss customers with localized solutions.

Differentiator

Problem solved

Functional benefit

Products and services

• SelectLine ERP (On-Premise)

Quantifiable outcome

• Over 30 years of experience supporting innovation and passion in the software market
• +2 more outcomes

Named customers21 records

Segments6 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature6 records

Partnerships

17 partnerships are on record, tiered core and minor.

• ABRA Software a.s.coreStrategic or Co-development Partner · 27 February 2026ABRA Software a.s. became part of the SelectLine Group in February 2026. This acquisition represents the group's continued growth strategy and expansion of their ERP portfolio across European markets.
• 1. FC MagdeburgminorGTM or Marketing PartnerSelectLine Group is a sponsor of the 1. FC Magdeburg football club. This sponsorship relationship provides marketing visibility and community engagement in the Magdeburg region.
• Clarity & Success Software GmbHcoreOthersSubsidiary company specializing in ERP software for jewelry businesses (jewelers). Part of the SelectLine Group portfolio of companies.
• DATALINE Lohnabzug GmbHcoreOthersSubsidiary company specializing in payroll software (Lohnsoftware). Part of the SelectLine Group offering payroll and HR solutions.
• dicom GmbHcoreOthersSubsidiary company specializing in software for beverage trade (Getränkehandel). Part of the SelectLine Group industry solutions.
• GDI - Gesellschaft für Datentechnik und Informationssysteme mbHcoreOthersSubsidiary company specializing in ERP systems for precision manufacturing. Part of the SelectLine Group with award-winning HR and time tracking solutions.
• groupe.iDcoreOthersSubsidiary company specializing in ERP systems for Switzerland. Part of the SelectLine Group serving the Swiss market.
• SelectLine Service Operations GmbH (formerly orderbase)coreOthersSubsidiary company (formerly orderbase consulting GmbH) providing service operations software. Renamed in 2026 as part of the SelectLine Group.
• SoftClean GmbHcoreOthersSubsidiary company specializing in time tracking systems (Zeiterfassungssysteme). Part of the SelectLine Group HR solutions portfolio.
• Terra Software GmbHcoreOthersSubsidiary company specializing in management and POS software for retail (florists, garden centers). Part of the SelectLine Group.
• up to date GmbHcoreOthersSubsidiary company specializing as IT system service provider. Part of the SelectLine Group IT services offering.
• europa3000 AGcoreOthersSubsidiary company providing ERP software for Swiss SMEs. Part of the SelectLine Group with Swiss Made software solutions.
• MKS Software Management AGcoreOthersSubsidiary company (MKS) part of the SelectLine Group serving manufacturing and industrial sectors.
• Wolkenhof GmbHminorChannel Partner/ Reseller/ DistributorIT system house partner providing IT infrastructure and networked IT solutions. References SelectLine as customer.
• Hömmen IT-ServiceminorChannel Partner/ Reseller/ DistributorIT system house partner providing IT services and support.
• microplan Systemhaus GmbHminorChannel Partner/ Reseller/ DistributorIT system house partner in the SelectLine partner network.
• hbo Systemhaus GmbHminorChannel Partner/ Reseller/ DistributorIT system house partner offering mobile document management and digital approval processes.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Microsoft (Dynamics 365 Business Central): Dynamics 365 Business Central is Microsoft's cloud ERP for small and mid-sized businesses, offering financials, supply chain, and operations functionality. It competes with SelectLine for cloud-forward Mittelstand customers and benefits from deep Microsoft 365 integration.
• SAP SE (SAP Business One): SAP Business One is SAP's SME-focused ERP offering, targeting the same mid-market manufacturing, distribution, and service companies SelectLine serves. As a much larger incumbent with broader functionality and global reach, it represents the upper bound of competition for upper-SME deals.

Direct peers

• DATEV eG: DATEV is the dominant German tax, accounting, and payroll software cooperative serving SMBs and tax advisors. It overlaps directly with SelectLine's financial accounting, payroll, and HR software modules in the German Mittelstand and SME advisor channel.
• Weclapp SE: Weclapp is a Germany-based cloud-native ERP/CRM platform targeting small and medium-sized businesses with a SaaS-first model. It represents the cloud-native challenger in the same DACH SME segment that SelectLine is migrating toward via its SelectLine neo offering.
• BMD Systemhaus GesmbH: BMD is a leading Austrian/German provider of business software including ERP, payroll (BMD NTCS), and accounting solutions for SMEs and tax advisors. It directly competes with SelectLine across the DACH SME segment with similar on-premise and cloud deployment options.
• Sage Group plc: Sage is a leading global provider of accounting and ERP software for small and medium-sized businesses, with deep presence in the UK and German markets. It directly competes with SelectLine across SME financial management, payroll, and ERP — including on-premise and cloud deployment models analogous to SelectLine's dual approach.
• Odoo SA: Odoo is a global open-source suite of business applications including ERP, CRM, accounting, and manufacturing modules targeting SMBs. It competes for the same digital transformation wallet share among European SMEs, often at lower price points than traditional on-premise ERP.
• Haufe-Lexware (Lexware): Lexware is one of the most established German accounting, payroll, and ERP brands for self-employed professionals and small businesses. It competes head-to-head with SelectLine's core ERP and DATALINE payroll offerings in the German SMB market, with overlapping dealer/channel structures.
• Microtech GmbH: Microtech is a German ERP and merchandise management software provider for small and medium-sized retailers, wholesalers, and craftsmen. It overlaps with SelectLine's distribution/wholesale (dicom) and retail (Terra Software) verticals within the German Mittelstand.

Emerging players

• sevDesk GmbH: sevDesk is a German cloud-based accounting and invoicing platform for freelancers and small businesses. While smaller in scope than SelectLine, it competes for the same SMB financial management budget and represents the cloud-native direction the market is moving toward.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/selectline-group

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SelectLine Holding GmbH