Selet Hulling PLC
Tradin Organic Agriculture B.V. is a vertically integrated Dutch supplier of certified organic food ingredients, serving global B2B food and beverage manufacturers through own-origin sourcing, processing facilities across five countries, and just-in-time distribution.
- Company typePrivate
- Founded2001
- HeadquartersAmsterdam, Netherlands
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Selet Hulling PLC does
Tradin Organic Agriculture B.V. is a privately held Dutch company founded in 2001, headquartered in Amsterdam, that operates as a vertically integrated global supplier of organic food ingredients. The company is involved at every stage of the supply chain — from sourcing through processing to distribution — with sourcing projects in Mexico, Bulgaria, Sierra Leone, Indonesia, Vietnam, the Philippines, and Ethiopia, and wholly owned processing facilities including Crown of Holland (organic cocoa processing, Middenmeer, Netherlands, since 2013), SunComo Foods Bulgaria (organic sunflower seeds), Sunvado (organic avocado oil, Ethiopia, since 2019), Trabocca, and the recently acquired Citromil (citrus processing, Spain, 2026). The product portfolio spans organic citrus, sunflower seeds, cocoa beans and semi-finished products, coconut sugar and oil, cashews, tapioca, tropical fruits, sesame, and avocado oil.
The business model is direct B2B sales of organic ingredients to the global food industry — food manufacturers, beverage producers, and ingredient buyers — with just-in-time delivery, mixed and consolidated orders, and an emphasis on supply reliability and contract execution. Go-to-market combines a direct sales force with event-driven activity at major industry trade shows (Supply Side Global, Natexpo, SIAL) and content marketing through newsletters and whitepapers. The company holds an extensive certification portfolio including USDA NOP, EU Organic, Fairtrade, Demeter, Regenerative Organic Certified, BRC, FSSC 22000, Rainforest Alliance, Bio Suisse, KRAV, Naturland, and Earth Kosher, which functions as a regulatory and reputational barrier. Recent strategic moves include the 2026 acquisition of Citromil in Spain and investment in a Florida beverage manufacturing site, signaling a strategic shift downstream into fully integrated organic ingredients and beverages. Revenue is not publicly disclosed; ownership structure is private and undisclosed beyond the absence of any identified parent company.
Selet Hulling PLC firmographics
Firmographics- Name
- Selet Hulling PLC
- Legal name
- Tradin Organic Agriculture B.V.
- Website
- https://selethulling.com
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Tradin Organic Agriculture B.V. is a vertically integrated Dutch supplier of certified organic food ingredients, serving global B2B food and beverage manufacturers through own-origin sourcing, processing facilities across five countries, and just-in-time distribution.
- Ownership category
- akta.pro rank
Selet Hulling PLC industry classification
Industry- Product category
- Organic Food Ingredients
- NAICS
- Fruit and Vegetable Preserving and Specialty Food Manufacturing (3114)
- SIC
- Food And Kindred Products (2000)
- akta.pro primary industry
- Organic & Natural Foods Import/Export & Global Trading (AFAIAJAK)
- akta.pro secondary industry
- Preserved Specialty Foods Manufacturing (Olives, Antipasto, Relishes) (AFAKACAN)
Keywords
Where Selet Hulling PLC is headquartered
LocationHeadquarters
- HQ city
- Amsterdam
- HQ country
- Netherlands
- HQ region
- Europe
Offices5 records
Markets served
Selet Hulling PLC business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Organic Ingredients Sales: Tradin Organic generates revenue through the sale of organic ingredients to the global food industry. The company offers a full service portfolio based on unique sourcing, sustainability initiatives and processing and distribution capabilities.
Go-to-market motion2 records
Distribution channels1 record
Marketing channels3 records
Selet Hulling PLC product offering
Product offeringCore offering
Selet Hulling PLC is associated with a global organic ingredients business that sources organic raw materials (cocoa, sunflower seeds, citrus, coconut, cashew, tapioca, avocado, sesame) from numerous projects across multiple continents. The company processes these through its own facilities (including cocoa processing under Crown of Holland in the Netherlands, avocado oil at Sunvado in Ethiopia, and sunflower processing at SunComo Foods Bulgaria) and distributes certified organic ingredients to B2B customers in the global food industry, supported by regenerative organic farming programs and just-in-time logistics.
Product overview
Tradin Organic Agriculture operates as a global front runner in organic ingredients, offering a full-service portfolio that combines unique sourcing, sustainability initiatives, and processing and distribution capabilities. The company sources organic ingredients from numerous projects worldwide (Mexico citrus, Bulgaria sunflower, Sierra Leone cocoa, Indonesia coconut, Vietnam cashew/tapioca, Philippines coconut, Ethiopia sesame/avocado) and processes them through its own facilities including Crown of Holland (cocoa processing in Netherlands), Sunvado (avocado oil in Ethiopia), SunComo Foods Bulgaria, and Trabocca. The recent acquisition of Citromil in Spain and investment in a Florida beverage facility expands their integrated supply chain for organic ingredients and beverages. The company also offers regenerative organic farming support, agricultural services, logistics with just-in-time deliveries and consolidated orders, and maintains extensive certifications including USDA NOP, EU Organic, Fairtrade, BRC, FSSC 22000, and Regenerative Organic Certified.
Differentiator
Problem solved
Functional benefit
Products and services
- Organic Cocoa Products
Companies that use Selet Hulling PLC
Customer profileSegments1 record
Ideal customer profiles1 record
Selet Hulling PLC technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Selet Hulling PLC partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- CitromilcoreTradin Organic acquired Citromil, a citrus processing facility in Spain. This partnership marks the strengthening of an integrated citrus supply chain, with the official signing completed. Citromil represents a key step toward building a fully integrated organic ingredients and beverages supply chain.
- CitromilcoreTradin Organic has acquired Citromil and invested in a beverage manufacturing site in Florida as strategic investments toward building a fully integrated organic ingredients and beverages supply chain.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Selet Hulling PLC competitors and assessment
Company assessmentBroad incumbents
- Bunge Limited: Bunge is a global agribusiness and food company with major oilseed processing operations. Comparable in agricultural commodity processing and global ingredient distribution.
- Barry Callebaut: Barry Callebaut is the world's largest cocoa processor and chocolate manufacturer. Comparable in cocoa processing operations (Crown of Holland) and global B2B ingredient supply, though broader in scope.
- Royal DSM (dsm-firmenich): dsm-firmenich is a global nutrition, health, and ingredients company. Comparable in specialty ingredient supply with focus on plant-based and sustainable sourcing.
- Cargill: Cargill is one of the largest global food and agriculture companies with ingredient processing and trading operations spanning cocoa, citrus, oils, and more. Overlaps in global organic and conventional ingredient sourcing.
- Archer Daniels Midland (ADM): ADM is a major global food processing and ingredient supplier with operations in oilseeds, cocoa, citrus, and specialty ingredients. Comparable in scale and breadth of agricultural commodity processing.
- Ingredion Incorporated: Ingredion is a major ingredient solutions provider producing sweeteners, starches, and plant-based proteins. Comparable in B2B ingredient supply to global food manufacturers, though broader in non-organic categories.
- Olam International (ofi): Olam/ofi is a global food and agri-business supplying cocoa, coffee, dairy, nuts, and specialty ingredients. Directly comparable in origin sourcing and B2B supply to food manufacturers.
Direct peers
- SunOpta: SunOpta is a global manufacturer of organic and non-GMO plant-based and fruit-based food and beverages. Direct competitor in organic ingredients sourcing, processing, and B2B supply to food manufacturers.
- Ciranda: Ciranda is a US-based supplier of organic, non-GMO, and fair-trade ingredients including cocoa, coconut oils, sweeteners, and grains. Closely comparable organic ingredients distributor serving food manufacturers.
Emerging players
- Hain Celestial Group: Hain Celestial is a manufacturer of organic and natural products including oils, snacks, and beverages. Partial overlap in organic consumer products with the company's beverage manufacturing direction.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks1 record
Key highlights7 records
Customer concentration
Selet Hulling PLC social profiles
Digital presenceSelet Hulling PLC compliance and trust
Trust signalCompliance13 records
Selet Hulling PLC financial estimates
Financial estimateRevenue estimate
Valuation estimate
Selet Hulling PLC leadership team
Management profileNumber of profiles
Selet Hulling PLC subsidiaries and ownership
Company hierarchySubsidiaries5 records
Selet Hulling PLC funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Selet Hulling PLC M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Selet Hulling PLC
What does Selet Hulling PLC do?
Selet Hulling PLC is associated with a global organic ingredients business that sources organic raw materials (cocoa, sunflower seeds, citrus, coconut, cashew, tapioca, avocado, sesame) from numerous projects across multiple continents. The company processes these through its own facilities (including cocoa processing under Crown of Holland in the Netherlands, avocado oil at Sunvado in Ethiopia, and sunflower processing at SunComo Foods Bulgaria) and distributes certified organic ingredients to B2B customers in the global food industry, supported by regenerative organic farming programs and just-in-time logistics.
Is Selet Hulling PLC a public or private company?
Selet Hulling PLC is a private company. It is classified as unknown and is currently operating.
When was Selet Hulling PLC founded?
Selet Hulling PLC was founded in 2001. It employs 11 to 50 people.
Where is Selet Hulling PLC based?
Selet Hulling PLC is headquartered in Amsterdam, Netherlands, in the Europe region.
How does Selet Hulling PLC make money?
One revenue line is on record: organic Ingredients Sales.
Who are Selet Hulling PLC's main competitors?
Broad incumbents on record are Bunge Limited, Barry Callebaut, Royal DSM (dsm-firmenich), Cargill, Archer Daniels Midland (ADM), Ingredion Incorporated and Olam International (ofi). Direct peers are SunOpta and Ciranda. Hain Celestial Group is listed as an emerging player.
Does Selet Hulling PLC have an API?
No public API is recorded for Selet Hulling PLC.
What industry is Selet Hulling PLC in?
Selet Hulling PLC's product category is Organic Food Ingredients. Its primary akta.pro industry code is AFAIAJAK, Organic & Natural Foods Import/Export & Global Trading, with a secondary code of AFAKACAN, Preserved Specialty Foods Manufacturing (Olives, Antipasto, Relishes). Its NAICS code is 3114 and its SIC code is 2000.