Selfie with Daughter

What Selfie with Daughter does

Selfie with Daughter is a non-profit social awareness campaign founded in 2015 by Sunil Jaglan in Bibipur, Jind, Haryana, India. The campaign encourages parents across India and internationally to upload selfies with their daughters as a positive-reinforcement mechanism to combat female feticide, sex selection, and gender imbalance. It has grown into what its own materials describe as a 'worldwide movement,' with gallery submissions originating from the USA, Switzerland, Germany, Australia, UAE, UK, Canada, and other countries.

The platform is built around a free mobile application and a web portal (selfiewithdaughter.org). Core technical components include a selfie upload and gallery system, a searchable selfie archive, a contest engine with winner showcases, and an AI-powered 'AI Selfie With Daughter' feature that generates synthetic selfies for parents whose daughters are missing or have passed away. The mobile app was officially launched by the Former President of India, Shri Pranab Mukherjee, in 2016, and the campaign received a significant visibility boost when Prime Minister Narendra Modi mentioned it in his 'Mann Ki Baat' radio address.

The business model is non-commercial. There is no pricing structure, no revenue streams from end users, and no disclosed funding rounds; support derives from government program alignment (notably Beti Bachao Beti Padhao and the Women & Child Development Ministry), celebrity endorsement, and voluntary contributions. Distribution relies on self-serve digital channels supplemented by earned media, government partner linkages, and a celebrity ambassador program that includes Olympic medalist Sakshi Malik, badminton player Saina Nehwal, and Indian women's hockey captain Rani Rampal. The organization operates with approximately 5 employees and is led by founder Sunil Jaglan.

Name

Selfie with Daughter

Legal name

Selfie with Daughter

Website

https://selfiewithdaughter.org

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Selfie with Daughter is a non-profit social awareness campaign founded in 2015 by Sunil Jaglan in Haryana, India. It operates a free mobile app and website where families worldwide upload selfies with their daughters to combat female feticide and promote gender equality.

Ownership category

akta.pro rank

Headquarters

HQ city

Bibipur, Jind

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Technology or R&D, Marketing or Sales, Personnel, Operations

Revenue model

1. Social Campaign (Non-Profit): Selfie with Daughter is a social awareness campaign and non-profit initiative. There is no commercial revenue model - the organization operates as a movement focused on raising awareness against female feticide and sex selection in India. Funding appears to come from government support and voluntary contributions.

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

Selfie with Daughter is a non-profit social awareness campaign that provides a mobile application enabling individuals to take, upload, and share selfies with their daughters as a public pledge against female feticide and sex selection. The app supports AI-based selfie capture, public gallery browsing, awareness contests, and a Missing Daughter search feature. The organization is headquartered in Bibipur, Jind, Haryana, India, and operates without a commercial revenue model.

Product overview

Selfie with Daughter is a social awareness campaign and digital platform centered around its Mobile App, which serves as the core product for the movement. The platform offers multiple integrated features including AI Selfie With Daughter (an AI-powered selfie generation feature), selfie upload functionality, contest participation, a searchable selfie gallery, and a Missing Daughter feature. The campaign aims to raise awareness against female foeticide, sex determination, and gender imbalance while promoting the value of daughters through community engagement and digital participation.

Differentiator

Problem solved

Functional benefit

Products and services

• Selfie with Daughter Mobile Application A mobile app available on Android and iOS that enables individual users to take, upload, and share selfies with their daughters as a public pledge against female feticide. The app supports AI-based selfie capture, a public searchable gallery of user submissions, awareness contests, and a Missing Daughter feature for locating missing girls. It is offered free of charge to the general public in India.

Named customers7 records

Segments3 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature4 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Beti Bachao Beti PadhaocoreStrategic or Co-development PartnerThe campaign is closely linked with the Government of India's Beti Bachao Beti Padhao (Save Daughter, Educate Daughter) scheme, which aims to address the declining child sex ratio and promote girls' education and welfare. The campaign's goals align directly with this government initiative.
• Swachh Bharat AbhiyanminorStrategic or Co-development PartnerLinked government cleanliness and hygiene campaign. The SWD website includes Swachh Bharat Abhiyan as a partner link.
• Women & Child Development MinistrycoreStrategic or Co-development PartnerThe Ministry of Women and Child Development, Government of India, is linked as a partner on the SWD website, providing institutional support and alignment with national policies for women and children.
• PM IndiaminorStrategic or Co-development PartnerLinked as a partner on the SWD website footer, representing alignment with the Prime Minister's office initiatives.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Others

• Save the Children India: Indian arm of Save the Children, focused on child welfare including girl child rights and education. Comparable mission area as SWD but operates as a formal international NGO with institutional funding and direct service delivery.
• Child Rights and You (CRY): One of India's largest NGOs focused on child rights, including girl child welfare and education. Comparable as an Indian non-profit working on similar gender and child welfare outcomes, though CRY operates through direct program delivery rather than digital awareness campaigns.
• Nanhi Kali: Indian non-profit supporting girl child education, founded by the Naicker Family. Comparable as an Indian NGO addressing girl child welfare and education through awareness and program delivery; differs by operating direct scholarship programs rather than digital selfie campaigns.
• UNICEF India: UN agency focused on child rights including gender equality in India. Comparable as an institution addressing girl child welfare through awareness and advocacy; UNICEF operates with vastly greater institutional scale and resources.
• MARD (Men Against Romance & Discrimination): Indian awareness campaign focused on gender equality and discrimination. Comparable as a digital-first Indian social awareness campaign on gender issues; uses celebrity involvement and media amplification similar to SWD's GTM motion.
• Plan India (Plan International): Indian arm of Plan International working on girls' rights, child protection, and gender equality. Comparable as a non-profit addressing girl child welfare in India with similar programmatic priorities, though Plan India operates at institutional scale with formal funding.
• Change.org India: Global petition and awareness platform widely used for Indian social causes. Comparable as a digital platform enabling civic participation and awareness, though Change.org is a broader petitions platform rather than a cause-specific campaign.
• Beti Bachao Beti Padhao: The Government of India's flagship scheme for girl child welfare. SWD is operationally linked to BBBP, making it a partner rather than competitor; comparable as both target the same mission (improving child sex ratio and promoting girl child education) but BBBP is a government program while SWD is a grassroots digital movement.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/selfiewithdaughter

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Selfie with Daughter