SELFORME

What SELFORME does

SELFORME is a French CFA (Centre de Formation d'Apprentis) headquartered in Dijon, Bourgogne-Franche-Comt\u00e9, delivering vocational training and apprenticeship programs (alternance) across metropolitan France. Founded in 2011, the organization operates as a network of 40+ territorial branches and partner training sites, with a portfolio of 20+ state-recognized professional titles (Titres Professionnels) registered in the RNCP, ranging from CAP (level 3) to Bac+3 (level 6). The training domains span Commerce/Vente/Marketing, Administratif, Num\u00e9rique, and Maintenance/Entretien, delivered through a multi-modal format combining in-person instruction, virtual classes, and a proprietary distance learning platform (netypareo.selforme.fr) that has served more than 10,000 learners since 2011.

The business model is anchored in publicly funded French vocational training flows. Revenue is generated primarily through OPCO-financed apprenticeship contracts (contrat d'apprentissage) and professionalization contracts (contrat de professionnalisation), supplemented by CPF (Compte Personnel de Formation) and corporate training plans. List pricing for full programs ranges from 4,620\u20ac (TP Conseiller Relation Client \u00e0 Distance) to 7,728\u20ac (TP Concepteur Designer UI Bac+3). The distribution model is built on a network of territorial branches, many operated in partnership with professional football clubs (DFCO, Racing Strasbourg, AJ Auxerre, ESTAC Troyes, Le Puy Foot 43) and sports federations (F\u00e9d\u00e9ration Fran\u00e7aise de Ski), creating locally captive learner pipelines and apprenticeship placement opportunities. The organization is Qualiopi-certified, a regulatory prerequisite for accessing public funding, and reports strong 2024-2025 outcomes: 92% student satisfaction, 93% recommendation rate, 82% professional insertion, and a 9% apprenticeship contract rupture rate (below national average).

Customers are segmented across job seekers, career changers, and salaried employees seeking professional qualifications (B2C), private and public sector employers sourcing apprentices (B2B), and sports organizations offering dual career pathways (B2B partnership). The organization has 32 corporate employees supported by an extensive network of branch managers and partner operators, with no disclosed revenue or external investor backing. Subsidiaries include FORMAPI, DFCO Formation, JDA Formation, OF du Num\u00e9rique, CRC Academy, Atlantic Business Campus, Groupe Arkesys, and approximately 30 other regional entities under the SELFORME umbrella. Three new branches were opened or launched in 2023-2025 (Center Business School in 2023, FORMAPI Grand Dole in 2024, Solution Pro Academy in 2025), indicating an active national consolidation strategy.

Name

SELFORME

Legal name

SELFORME

Website

https://selforme.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

SELFORME is a French CFA operating 40+ territorial branches nationwide, delivering RNCP-certified apprenticeship and professional training programs across commerce, administration, digital, and maintenance sectors to job seekers, employees, and employers.

Ownership category

akta.pro rank

Product category

Vocational Training and Apprenticeship Services

NAICS

Professional and Management Development Training (611430), Professional and Management Development Training (61143)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Training Delivery Services (Onsite/Virtual Instruction, Workshops, Coaching) (BPAEANAN)

Keywords

• Vocational training services
• Apprenticeship programs
• Professional certification training
• Continuing education services
• Blended learning training

Headquarters

HQ city

Dijon

HQ country

France

HQ region

Europe

Offices21 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Apprenticeship Funding (Contrat d'apprentissage): Government-funded apprenticeship training where employers receive financial incentives for hiring apprentices. Training costs are covered through OPCO (Opérateur de Compétences) and public funding mechanisms.
2. Professional Training (Formation Professionnelle Continue): Training for employees, job seekers, and career changers, financed through individual rights (CPF), company training plans, or public funding programs.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

SELFORME is a French CFA (Centre de Formation d'Apprentis) that delivers apprenticeship and continuing professional training programs across France through a network of 40+ territorial branches. The offering consists of RNCP-certified Titre Professionnel (TP) qualifications ranging from CAP to Bac+3 across four domains: Commerce/Vente/Marketing, Administratif, Numérique, and Maintenance/Entretien. Training is delivered via a multi-modal format combining in-person instruction, virtual classes, and a proprietary distance learning platform (Netypareo) that has served more than 10,000 students since 2011.

Product overview

SELFORME is a CFA (Centre de Formation d'Apprentis) specializing in vocational training and apprenticeship programs across France. Founded over 10 years ago, the organization operates as a network-based platform offering a comprehensive portfolio of professional titles (Titres Professionnels) recognized by the French state and registered in the RNCP. The portfolio includes training programs organized into five main domains: Commerce/Vente/Marketing, Administratif, Numérique, and Maintenance/Entretien. Training is delivered through a multi-modal approach combining in-person instruction, distance learning via their proprietary platform (used by over 10,000 students), and alternating apprenticeship contracts. SELFORME's national reach is扩展ed through a network of territorial branches and partners distributed across metropolitan France, enabling localized training delivery. The organization holds Qualiopi certification for quality assurance and provides comprehensive learner support including disability accommodations.

Differentiator

Problem solved

Functional benefit

Products and services

• Formation en Alternance (Apprenticeship Programs) Apprenticeship contracts (contrat d'apprentissage) and professionalization contracts (contrat de professionnalisation) covering professional domains including commerce, administration, digital, and maintenance for individuals seeking to combine work experience with state-recognized qualifications.
• Formation Professionnelle Continue (Continuing Professional Education) Continuing education programs for employees, job seekers, and career changers seeking to develop new skills, transition into new professions, or obtain certifications through CPF, company training plans, or public funding.
• Plateforme de Formation à Distance (Netypareo) Proprietary distance learning platform enabling remote access to training materials, educational resources, and blended learning activities for SELFORME apprentice and continuing education learners.
• Commerce, Vente & Marketing Training Programs RNCP-certified training programs in commerce, sales, and marketing including TP Conseiller Commercial, TP Négociateur Technico-Commercial, and TP Employé Commercial, leading to state-recognized professional titles.
• Administratif Training Programs RNCP-certified administrative training programs including TP Employé Administratif et d'Accueil, TP Secrétaire Assistant, TP Chargé d'Accueil et de Gestion Administrative, and TP Assistant Ressources Humaines.
• Numérique Training Programs RNCP-certified digital sector training programs including TP Concepteur Designer UI, TP Développeur Web et Web Mobile, TP Technicien d'Assistance en Informatique, and TP Graphiste covering web, design, and IT support professions.
• Maintenance & Entretien Training Programs RNCP-certified technical training programs including TP Agent de Maintenance d'Equipements de Confort Climatique and TP Technicien d'Installation, addressing employer demand for skilled technical workers.
• Accompagnement Handicap (Disability Support Services) Disability support services and accessibility accommodations for learners with disabilities, including partnerships with CAP Emploi, Mission Locale, MDPH, and AGEFIPH to ensure inclusive training access.

Quantifiable outcome

• 92% satisfaction rate among students (2024-2025)
• +5 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• FORMAPI NetworkcoreStrategic or Co-development PartnerFORMAPI is a network of territorial training branches operating under the SELFORME banner. FORMAPI branches are located throughout France (Lyon, Villefranche Beaujolais, Gueugnon, Nevers, Grand Dole, Bourg-en-Bresse, Mâcon, Chalon-sur-Saône) and provide localized apprenticeship training in sports, commerce, and administration.
• DFCO (Dijon Football Côte d'Or)coreStrategic or Co-development PartnerProfessional football club hosting DFCO Formation by FORMAPI, a territorial branch at Stade Gaston-Gérard in Dijon. Offers sports-related training programs alongside professional titles in commerce and administration.
• Le Puy Foot 43coreStrategic or Co-development PartnerFootball club powering EMS 43 (Ecole des Métiers du Sport) at Le Puy-en-Velay. Provides sports training infrastructure and operates a territorial branch for professional certification programs.
• Racing Club de Strasbourg AlsacecoreStrategic or Co-development PartnerProfessional football club operating Racing Mutest Académie in Strasbourg. The academy received Category 1 label, the highest designation for youth training centers. Offers dual career paths combining sports and professional training.
• AJ AuxerreminorStrategic or Co-development PartnerFootball club hosting a territorial training branch in Auxerre, providing professional development opportunities for club members and local youth.
• ESTAC TroyesminorStrategic or Co-development PartnerFootball club operating Solutions Clubs Pro training programs at the ESTAC site in Troyes.
• Fédération Française de SkicoreStrategic or Co-development PartnerNational ski federation of which Comité de Ski du Mont-Blanc is one of 17 regional committees. The committee, founded in 1923, is the top supplier of athletes for French national teams and provides professional training programs.
• AFPA (Agence Nationale pour la Formation Professionnelle des Adults)coreStrategic or Co-development PartnerAFPA Centre de Nîmes operates as a territorial branch of SELFORME, offering TP Agent de Maintenance d'Equipements de Confort Climatique. AFPA provides infrastructure and expertise for technical training programs.
• ISERBAminorChannel Partner/ Reseller/ DistributorCompany that recruited collaborators for its Montpellier agency from AFPA Nîmes training programs, including sites in Montpellier, Nîmes, and Avignon.
• Ministry of Labour, Health and SolidaritycoreOthersFrench government ministry providing regulatory framework, apprenticeship subsidies, and public resources for vocational training. SELFORME publishes government resources on apprenticeship on its platform.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• ISCOD: Alternance-focused school delivering digital, marketing, and business programs in a hybrid online/in-person format. Comparable to SELFORME's Numérique vertical and the multi-modal distance learning approach.
• M2i Formation: French professional training provider focused on IT, digital, and technical skills through continuing education and alternance. Comparable to SELFORME's Numérique and Maintenance domains.

Direct peers

• AFTRAL: One of France's largest CFAs specializing in transport, logistics, and safety apprenticeships with a national branch network and OPCO-funded model. Highly comparable to SELFORME on the alternance delivery model, branch footprint, and government-funded revenue mechanics.
• Pigier: French business school network offering commerce, administration, and management programs via alternance across multiple campuses. Overlaps directly with SELFORME's commerce and administrative training domains and shares the OPCO-funded contract model.
• AFPA: France's national adult vocational training agency offering apprenticeship and continuing education programs across dozens of centers. AFPA is both a peer and an existing SELFORME territorial partner (AFPA Nimes), making it the closest comparable in scope, model, and regulatory framework.
• IFCV: Specialist French CFA delivering alternance programs in commerce, administration, banking, and insurance. Directly comparable to SELFORME on target verticals, OPCO funding model, and RNCP-certified catalog.

Broad incumbents

• Cesi: Established French higher-education group delivering engineering and management programs largely through alternance. Comparable on the apprenticeship-based delivery model and RNCP-credentialed catalog, but operating at a higher (Bac+5) academic tier than SELFORME.
• CCI Campus: Training arm of the French Chambers of Commerce, operating CFAs across France with broad commerce and management programs. Comparable on national territorial coverage and alternance-based delivery, though backed by an institutional mandate rather than independent operator model.
• INSEEC U. Large French private education group offering Bac+2 to Bac+5 programs including alternance tracks in commerce, digital, and management. Comparable on the alternance business model, multi-domain catalog, and national footprint, though operating at a higher academic tier.
• Idelca (Groupe IGS): French private higher-education group offering alternance programs in commerce, management, digital, and human resources. Comparable to SELFORME on multi-vertical apprenticeship catalog and Qualiopi-certified delivery.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/selforme
• Instagraminstagram.com/selformebfc

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries38 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SELFORME