Selgros Sp. z o.o.

What Selgros Sp. z o.o. does

Selgros Sp. z o.o. is a Polish cash-and-carry wholesale retailer operating 20 warehouse-format stores across all major Polish metropolitan areas, including Warsaw, Kraków, Wrocław, Poznań, Gdańsk, Łódź, Katowice, Lublin, Szczecin, and Białystok. The company sells food, beverages, and non-food products in bulk quantities primarily to two business segments — the HoReCa sector (hotels, restaurants, catering) and independent retail shops (Dla Sklepów) — while also serving individual consumers. Access is gated by a Selgros customer card / membership registration system, with digital engagement delivered through a mobile application that issues coupons and exclusive discounts, a newsletter subscription, and social-media channels (Facebook, Instagram, TikTok, YouTube, LinkedIn). The company is a trading brand of Transgourmet Polska Sp. z o.o., which is in turn owned by the Swiss COOP Group; the parent provides procurement scale, brand credibility, and a sustainability positioning built around organic and eco-certified product ranges and food-waste donations (626,982 kg / 5,185,987 PLN donated to 20 NGOs in 2025).

Name

Selgros Sp. z o.o.

Legal name

Selgros Sp. z o.o.

Website

https://selgros.pl

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Selgros Sp. z o.o. is a Polish cash-and-carry wholesaler operating 20 warehouse stores nationwide, selling bulk food and non-food products primarily to HoReCa businesses and independent retail shops, with secondary consumer access via a membership card and mobile app.

Ownership category

akta.pro rank

Headquarters

HQ city

Poznań

HQ country

Poland

HQ region

Europe

Offices21 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Wholesale/Cash & Carry Sales: Selgros operates as a wholesale/cash & carry retailer selling products in bulk quantities to B2B customers including HoReCa establishments and retail shops. Revenue is generated through direct in-store purchases at warehouse locations across Poland.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Selgros Sp. z o.o. operates a network of 20 cash-and-carry wholesale warehouse stores across Poland, selling bulk food, beverages, and household non-food goods. Its primary customers are HoReCa businesses (hotels, restaurants, catering) and small retail shops purchasing for resale, with secondary access granted to individual consumers via a required customer card registration system.

Product overview

Selgros Sp. z o.o. is a Polish cash-and-carry wholesale company operating a network of physical warehouse stores across Poland. The core offering centers on bulk food and non-food products sold to business customers (restaurants, hotels, retailers) and individual consumers. The product portfolio consists of the physical Selgros Store Network as the primary channel, complemented by a Mobile Application for digital access to promotions and coupons, a Customer Card loyalty program, and specialized Horeca and For Shops modules targeting business segments. Additional services include Newsletter subscription, Promotional Products, and a Recipes/Culinary content section. Selgros operates under the Swiss COOP group parent company and emphasizes sustainability initiatives including cage-free eggs, food waste reduction, and food bank donations.

Differentiator

Problem solved

Functional benefit

Products and services

• Selgros Cash-and-Carry Warehouse Store Network Chain of 20 cash-and-carry wholesale warehouses across Poland selling bulk food, beverages, and non-food goods to B2B customers (HoReCa, retail shops) and individual consumers holding a Selgros customer card.
• Selgros Horeca (HoReCa Service Segment) Specialized service segment for hotels, restaurants, and catering businesses offering tailored product assortment and business solutions for the food-service industry.
• Selgros for Shops (Dla Sklepów) Dedicated service offering for retail shop owners and small retailers, providing wholesale pricing and supply chain solutions for independent retailers purchasing goods for resale.
• Selgros Customer Card (Karta Klienta) Loyalty/membership card program providing access to Selgros wholesale pricing, promotions, and exclusive member benefits for registered customers.
• Selgros Mobile Application (Aplikacja Mobilna) Mobile application for Selgros customers offering promotional deals, digital coupons, and customer card access on mobile devices.
• Selgros Newsletter Subscription Email newsletter service for registered customer-card holders providing promotional offers, product announcements, and company updates.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered minor.

• Transgourmet PolskaOthersSelgros is operated by Transgourmet Polska sp. z o.o., which is part of the Swiss COOP group. Transgourmet Polska is the parent company and operational entity for Selgros cash & carry operations in Poland.
• COOP (Swiss Group)OthersSelgros is part of the COOP group through Transgourmet Polska. COOP is a Swiss retail cooperative that owns Transgourmet, which operates Selgros in Poland.
• CaritasminorOthersSelgros/Transgourmet Polska partners with Caritas and other NGOs for food donation programs. In 2025, the company donated 626,982 kg of food valued at 5,185,987 PLN to support 20 NGOs.
• 20 Non-governmental OrganizationsminorOthersTransgourmet Polska (operating Selgros) maintains food donation partnerships with 20 NGOs across Poland, supporting food assistance programs and reducing food waste.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Others

• Lidl Polska: Lidl operates a national discount supermarket chain in Poland. As a high-volume low-price retailer, it competes with Selgros on consumer-side pricing and is also a downstream customer base for Selgros's wholesale shop-keeper offering.
• Stokrotka: Stokrotka is a Polish supermarket chain operating nationwide. It overlaps with Selgros on food retail assortment and is part of the downstream retail ecosystem that Selgros's Dla Sklepów wholesale offering serves.
• Żabka Polska: Żabka is Poland's largest convenience store franchise network. It is a downstream customer of Selgros's wholesale-to-shop program and competes for the same end-consumer food and beverage spending with a small-format, high-frequency model.
• Biedronka (Jerónimo Martins): Biedronka is the largest grocery chain in Poland and a frequent indirect competitor / downstream customer base for Selgros's small retail shop segment. While not a direct wholesale peer, its pricing on overlapping product ranges shapes Selgros's competitive context.
• Netto Polska: Netto operates a discount supermarket chain in Poland under the Salling Group. It is comparable to Selgros on broad grocery assortment and pricing competition for Polish consumers and small shops, though delivered through a smaller-store discount format.
• Kaufland Polska: Kaufland operates hypermarkets in Poland with broad food and non-food assortment. Comparable to Selgros on grocery categories served and B2B procurement relevance, though delivered through a different retail format.

Broad incumbents

• Carrefour Polska: Carrefour operates hypermarkets and supermarkets across Poland with a B2B/procurement offering for businesses. As a broadline incumbent, it overlaps with Selgros on food assortment and HoReCa-relevant categories but serves consumers and businesses from a wider retail portfolio.
• Auchan Polska: Auchan operates hypermarkets in Poland and has B2B services for businesses. It competes with Selgros on broad food and household assortment at scale, though it does not specialize in cash & carry wholesale like Selgros does.

Direct peers

• Eurocash S.A. Eurocash is the largest Polish wholesale distributor of food and fast-moving consumer goods, supplying independent retailers and HoReCa through cash & carry, traditional wholesale, and franchise networks. It is comparable to Selgros on B2B food distribution model and small-retailer customer base.
• Makro Cash & Carry Polska: Makro is the leading cash & carry wholesaler in Poland, operated by Metro AG. It directly competes with Selgros on broadline foodservice distribution, HoReCa supply, and bulk B2B offerings to retail shops and hospitality businesses.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights1 record

Customer concentration

• YouTubeyoutube.com/channel/UCBhYFTDcZjuiTNfnF293zJQ
• Facebookfacebook.com/Selgros
• LinkedInlinkedin.com/company/selgros-sp-z-o-o-
• Instagraminstagram.com/selgrospolska

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Selgros Sp. z o.o.