Selkirk Chrysler Dodge Jeep Ram

What Selkirk Chrysler Dodge Jeep Ram does

Selkirk Chrysler Dodge Jeep Ram is a privately-held, single-location automobile dealership located at 1011 Manitoba Ave, Selkirk, Manitoba, Canada. The dealership is an authorized franchisee for the Chrysler, Dodge, Jeep, and Ram brands, with approximately 85 years of operating history and a 21-person team. Its operations span the full retail automotive value chain: new-vehicle sales across four OEM brands, certified pre-owned and used-vehicle sales covering multiple non-franchise manufacturers, in-house financing and leasing (where the dealership claims the number-one leasing position for CDJR on the Canadian Prairies), and an after-sales ecosystem comprising a service centre, OEM parts ordering, tire ordering, and autobody/collision repair. Current inventory stands at roughly 151 new vehicles and 100 pre-owned units, with new vehicle MSRPs ranging from approximately C$36,995 (2026 Jeep Compass) to over C$102,000 (2026 Grand Wagoneer L).

The product offering spans internal-combustion, plug-in hybrid, and full-electric powertrains, including recent EV additions such as the Jeep Wagoneer S, Jeep Recon, and Dodge Charger Daytona, alongside PHEV variants (Wrangler 4xe, Grand Cherokee 4xe, Pacifica Hybrid, Hornet PHEV). The dealership also stocks heavy-duty Ram trucks (1500, 2500, 3500), SUVs, minivans, and sedans across the 2025–2027 model years. The technology stack is a standard franchise dealer website with online build-and-price, inventory search, trade-in valuation, credit application, and service appointment booking, supplemented by a toll-free 1-800 phone line; there is no proprietary technology or AI capability.

The go-to-market model is direct-to-consumer, targeting individual vehicle buyers and lessees in Manitoba and surrounding Prairie provinces. Revenue is generated through four streams: new vehicle sales, pre-owned vehicle sales, service and parts (recurring), and financing/leasing (transaction fees). Pricing is unit-based at MSRP with manufacturer incentives applied. The dealership differentiates through long-standing regional brand recognition, exclusive CDJR franchise territory, and repeat DealerRater Customer Satisfaction Award wins. No public financial disclosures, ownership structure, or strategic investor information is available.

Name

Selkirk Chrysler Dodge Jeep Ram

Legal name

Selkirk Chrysler Dodge Jeep Ram

Website

https://selkirkcdjr.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Selkirk Chrysler Dodge Jeep Ram is a privately-held, single-location Canadian dealership in Selkirk, Manitoba, selling new and pre-owned Chrysler, Dodge, Jeep, and Ram vehicles, plus financing, leasing, service, parts, and autobody to individual consumers in Manitoba and the Prairies.

Ownership category

akta.pro rank

Headquarters

HQ city

Selkirk

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. New Vehicle Sales: Sale of new Chrysler, Dodge, Jeep, and Ram vehicles including cars, SUVs, trucks, and minivans. Revenue generated from vehicle transactions at listed MSRP prices with manufacturer incentives available.
2. Pre-Owned Vehicle Sales: Sale of used vehicles from various manufacturers including Chrysler, Dodge, Jeep, Ram, Chevrolet, Ford, Buick, Audi, Genesis, GMC, Hyundai, and Nissan.
3. Service and Parts: Service center providing vehicle maintenance, repairs, parts, accessories, tires, and autobody services. Generates recurring revenue from service appointments and parts sales.
4. Vehicle Financing: Finance department offering financing options for vehicle purchases, including lease options. The dealership is noted as the number one leasing Chrysler, Dodge, Jeep, Ram dealer on the Prairies.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Selkirk Chrysler Dodge Jeep Ram is a single-location automotive dealership in Selkirk, Manitoba that sells new Chrysler, Dodge, Jeep, and Ram vehicles as well as certified pre-owned and used vehicles from multiple manufacturers. The dealership also provides in-house vehicle financing and leasing, trade-in valuation, full-service maintenance and repairs, OEM parts and accessories, tire ordering, and autobody collision repair services.

Product overview

Selkirk Chrysler Dodge Jeep Ram is an automobile dealership offering a comprehensive portfolio of new and pre-owned vehicles across four brands (Chrysler, Dodge, Jeep, Ram) plus multiple other manufacturers through their pre-owned program. The dealership operates as a single-location full-service automotive retailer offering vehicle sales, financing, and after-sales service including maintenance, repairs, parts, tires, and autobody work. Their new vehicle lineup includes sedans (Dodge Charger, Charger Daytona), SUVs (Jeep Grand Cherokee, Cherokee, Compass, Wrangler, Wagoneer S, Grand Wagoneer, Recon, Gladiator; Dodge Durango), trucks (Ram 1500, 2500, 3500), and minivans (Chrysler Pacifica, Grand Caravan). They also offer plug-in hybrid vehicles (Jeep Grand Cherokee 4xe, Wrangler 4xe, Pacifica Hybrid, Hornet PHEV) and electric vehicles (Jeep Wagoneer S, Recon, Dodge Charger Daytona). The aftersales ecosystem includes service centre, parts ordering, tire ordering, and autobody services, all connected through their website for appointment booking and service requests.

Differentiator

Problem solved

Functional benefit

Products and services

• New Chrysler, Dodge, Jeep, Ram Vehicles
• Pre-Owned Vehicle Sales
• Vehicle Service Centre
• Parts Centre
• Vehicle Financing and Leasing
• Trade-In Valuation
• Tire Ordering
• Autobody Services
• 2027 Jeep Cherokee Trailhawk
• 2026 Dodge Durango
• Jeep Wrangler and Gladiator Retro Special Editions

Quantifiable outcome

• Repeat winners of DealerRater's Customer Satisfaction award

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves5 records

Expansion highlights8 records

Broad incumbents

• Penske Automotive Group: Global franchised automotive and commercial vehicle retailer with multi-brand operations in the US, UK, and Europe. Useful broad-incumbent benchmark on dealership economics and EV-readiness among franchised groups.
• Lithia Motors: Large US-based franchised auto retailer with multi-brand new/used operations and a meaningful parts/service business. Provides a broad incumbent benchmark for franchised dealer economics, though at enterprise scale.
• Asbury Automotive Group: US franchised auto retailer operating multi-brand new and used vehicle dealerships with service and parts. Comparable broad incumbent in franchised retail, though at materially larger scale than Selkirk.
• AutoNation: Largest US franchised auto retailer by revenue, operating new/used vehicle sales, F&I, and service across multiple brands and regions. Comparable as a broad incumbent in the franchised auto retail category though at substantially larger scale.
• Sonic Automotive: US franchised auto retailer with multi-brand new and used vehicle dealerships plus a meaningful EchoPark used-vehicle segment. Comparable broad incumbent in franchised retail, with a track record of buying and integrating individual dealerships like Selkirk.
• Group 1 Automotive: US/UK franchised auto retailer operating multi-brand new and used vehicle dealerships with F&I and aftersales. Comparable franchised auto retail business model at incumbent scale.
• Hendrick Automotive Group: Largest privately held US franchised auto retailer, operating multi-brand dealerships across multiple states. Comparable broad incumbent in franchised retail at materially larger scale, useful as a benchmark for high-performing franchise dealer groups.

Direct peers

• Dilawri Group: One of Canada's largest privately held automotive dealer groups operating franchised new/used vehicle sales with in-house financing and service. Compares closely on Canadian franchise dealer business model and revenue mix.
• AutoCanada: Canadian franchised auto dealer group operating multi-brand new/used vehicle sales, F&I, service and parts across multiple provinces. Closest direct analog as a Canadian multi-OEM retailer sharing the same franchise business model and aftersales structure.
• Birchwood Automotive Group: Manitoba-based automotive dealer group operating multiple franchise rooftops in the Winnipeg/Manitoba region. Strongest regional peer given shared Manitoba geography and similar CDJR-aligned brand positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/selkirk-chrysler

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Selkirk Chrysler Dodge Jeep Ram