Association Nationale Selle Français (ANSF)

What Association Nationale Selle Français (ANSF) does

The Association Nationale Selle Français (ANSF), operating as the Stud-Book Selle Français, is the official French breed registry (stud-book) for the Selle Français sport horse. Headquartered at 10 rue du Bois Gasseau, 77210 Samoreau, France, the organization manages the official genealogical records, breed standard, stallion approvals, labeling (labellisation), and competition framework for France's premier warmblood sport horse breed. It is structured as a French nonprofit association governed by elected officials (President Julien Blot, Vice-Presidents Elise Megret and Yves Gay) and led operationally by Director Bérengère Lacroix and Technical Director Germain Lory, supported by a small staff of approximately 5–11 people.

The organization delivers its services through a platform-plus-portals digital architecture: a central gateway (www.sellefrancais.fr) links to five specialized satellite websites covering the main stud-book (www.selle-francais.fr), approved stallion catalog (www.etalonsf.fr), judge and Young Breeders training programs (www.formationsf.fr), a genealogical and media archive (www.mediasf.fr), and an official merchandise store (www.boutiquesf.fr). Underlying technology is conventional web infrastructure hosted on OVH and built/maintained by Agence PEPS, with no AI, ML, API, or proprietary technology stack disclosed.

ANSF's revenue model rests on membership and registration fees (inscription, labellisation, stallion approvals, judge certifications, event support) on a recurring subscription/transaction basis, supplemented by merchandise sales through the boutique portal. The go-to-market is community-led: the organization engages its base of French horse breeders and equestrian professionals through digital content, social media on Facebook and Instagram, and direct email/phone support. Geographic scope is limited to France, with no disclosed international revenue.

Name

Association Nationale Selle Français (ANSF)

Legal name

Stud-Book Selle Français

Website

https://sellefrancais.fr

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

The Association Nationale Selle Français (ANSF) is the official French stud-book managing registration, stallion approvals, labeling, and breeder certification for the Selle Français sport horse, serving French horse breeders and equestrian professionals through a five-site digital portal network.

Ownership category

akta.pro rank

Product category

Horse Breed Registry Services

NAICS

Horses and Other Equine Production (112920)

akta.pro primary industry

Equine Sales, Auctions & Bloodstock Agencies (AFAEAGAH)

akta.pro secondary industries

Reproduction, Breeding & Theriogenology (Large Animal/Equine) (HLAMABAG), Stallion Services & Semen Collection/Distribution (AFAEAGAB)

Keywords

• Horse breed registry
• Stud book management
• Equestrian breed certification
• Horse registration services
• Stallion approval program

Headquarters

HQ city

Samoreau

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Membership and Registration Services: Revenue generated through inscription (registration), labellisation (labeling) fees for horses, stallion approval fees, and member services. The organization manages the official stud-book for the Selle Français breed and charges for official breed registration and certification services.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

The Association Nationale Selle Français (ANSF) is the official French stud-book and breed registry for the Selle Français sport horse. It manages breed registration (inscription), labellisation, stallion approval processes, organizes breeding competitions, certifies judges and Young Breeders, maintains genealogical archives, and sells official breed merchandise through a network of dedicated digital portals.

Product overview

Stud-Book Selle Français operates as a platform-plus-portals architecture, consisting of a central digital portal (Portail Selle Français) that provides access to six specialized satellite websites: www.selle-francais.fr (core stud-book information), www.etalonsf.fr (stallion approvals and catalogs), www.formationsf.fr (judge and Young Breeders training programs), www.mediasf.fr (genealogical archives and media library), and www.boutiquesf.fr (official merchandise store). This multi-site structure serves the French Saddlebred horse breeding community through distinct digital properties.

Differentiator

Problem solved

Functional benefit

Products and services

• Portail Selle Français

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Direct peers

• Hannoveraner Verband: Hannoveraner Verband is the German Hanoverian studbook, the world's largest sport horse breed registry. It provides the same combination of pedigree management, stallion licensing, mare performance testing, and branded competition that ANSF offers the Selle Français.
• Holsteiner Verband: Holsteiner Verband is the German studbook for the Holsteiner warmblood, one of the oldest sport horse registries. It operates the same model of breed registration, stallion approval, and branded competitions as ANSF, and competes directly in the international show-jumping market.
• BWP (Belgian Warmblood): BWP is the Belgian Warmblood studbook, a direct competitor to ANSF in the European sport horse segment. It operates the same set of services: breed registration, stallion approval, mare inspections, and breeder competitions.
• Oldenburger Pferdezuchtverband (Oldenburg/OL): The Oldenburg studbook is one of the leading German warmblood registries offering breed registration, stallion approval, and elite mare/foal programs. It is comparable to ANSF as a competing national sport horse registry.
• Studbook sBs (Belgian Sport Horse): Studbook sBs is the Belgian sport horse registry, closely comparable to ANSF in scope (warmblood sport horse registration, stallion approval, breeder services). It serves the same European show-jumping and eventing market.
• Italian Sport Horse Studbook (Selle Italiano): Selle Italiano is the official Italian sport horse studbook and the closest southern-European analog to ANSF. It runs breed registration, stallion approval, and breeder competitions for the Italian show-jumping market.
• Zangersheide Studbook: Zangersheide is a Belgian-based international sport horse studbook offering registration, stallion approval, and world-class show-jumping competitions. Its model of combining a studbook with rider-facing branded events is highly analogous to ANSF's positioning.
• Westfälisches Pferdestammbuch (Westphalia): Westfalen is a major German sport horse studbook with a similar service portfolio to ANSF (pedigree management, stallion licensing, breeding competitions). It directly competes for international sport horse market share.
• Anglo-European Studbook (AES): AES is a major international sport horse studbook (UK-based) that registers warmblood and part-bred sport horses across Europe. Comparable to ANSF in service scope and in serving a cross-border breeder community.
• Royal Dutch Sport Horse Studbook (KWPN): KWPN is the official Dutch sport horse and studbook, the most direct international competitor to ANSF. It runs parallel services for breed registration, stallion approval, competitions, and judge certification, serving the same global show-jumping and dressage market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/studbooksellefrancaisofficiel
• Instagraminstagram.com/studbook_sellefrancais
• LinkedInlinkedin.com/company/association-nationale-selle-fran-ais-ansf-

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Association Nationale Selle Français (ANSF)